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The Customer Success Pro Podcast

Anika Zubair

43 episodes

4 days ago

Train AI to be Your Revenue Generating Co-Pilot Guide: https://www.thecustomersuccesspro.com/offers/P66P25Uw/ In this episode of the Customer Success Pro Podcast, Anika Zubair explores the phenomenon of customer ghosting, particularly during the Halloween season. She discusses the reasons why customers may go silent, the common mistakes made by customer success professionals, and effective strategies to re-engage ghosted customers. Anika shares personal anecdotes and emphasizes the importanc...

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Train AI to be Your Revenue Generating Co-Pilot Guide: https://www.thecustomersuccesspro.com/offers/P66P25Uw/ In this episode of the Customer Success Pro Podcast, Anika Zubair explores the phenomenon of customer ghosting, particularly during the Halloween season. She discusses the reasons why customers may go silent, the common mistakes made by customer success professionals, and effective strategies to re-engage ghosted customers. Anika shares personal anecdotes and emphasizes the importanc...

Show more...

Episodes (20/43)

The Customer Success Pro Podcast

Dealing with Customers That Ghost You 👻

Train AI to be Your Revenue Generating Co-Pilot Guide: https://www.thecustomersuccesspro.com/offers/P66P25Uw/ In this episode of the Customer Success Pro Podcast, Anika Zubair explores the phenomenon of customer ghosting, particularly during the Halloween season. She discusses the reasons why customers may go silent, the common mistakes made by customer success professionals, and effective strategies to re-engage ghosted customers. Anika shares personal anecdotes and emphasizes the importanc...

4 days ago

22 minutes

The Customer Success Pro Podcast

Implementing a Customer Success Strategy from Scratch

Train AI to be Your Revenue Generating Co-Pilot Guide: https://www.thecustomersuccesspro.com/offers/P66P25Uw/ In this episode, Anika Zubair discusses the challenges and strategies for building a Customer Success (CS) function from scratch. She shares her personal experiences, common mistakes to avoid, and emphasizes the importance of strategic focus, collaboration across teams, and measuring success effectively. The episode serves as a guide for new CS professionals to navigate their roles a...

1 week ago

27 minutes

The Customer Success Pro Podcast

How to Handle Customer Objections During Renewals

Book Anika for your next CS Team Workshop or Event: https://www.thecustomersuccesspro.com/team-event In this episode of the Customer Success Pro Podcast, Anika Zubair discusses the critical role of handling objections during the renewal process. She emphasizes that objections should be viewed as opportunities for engagement rather than roadblocks. Anika shares common mistakes made by customer success professionals when faced with objections and provides effective strategies for addressing th...

2 weeks ago

21 minutes

The Customer Success Pro Podcast

How to Transform Your Customer Success Team into a Revenue Driver

Book Anika for your next CS Team Workshop or Event: https://www.thecustomersuccesspro.com/team-event In this episode of the Customer Success Pro Podcast, Anika Zubair discusses the critical need for companies to invest in their customer success teams with the same vigor as their sales teams. She highlights the common pitfalls in customer success training, the importance of building commercial confidence among CSMs, and effective training strategies that can transform customer success into a ...

3 weeks ago

38 minutes

The Customer Success Pro Podcast

How to Build a Scalable Onboarding Program from Scratch with Cara Benecke

Want to win a free pair of airpod pros, sign up for a demo with Vitally: https://www.vitally.io/cspro In this episode of the Customer Success Pro Podcast, host Anika Zubair speaks with Cara Benecke, the Head of Customer Success and Support at Workflex. They discuss the critical importance of building a customer onboarding program from scratch, the challenges faced in establishing customer success as a revenue driver, and the significance of creating 'wow moments' during onboarding. Kara share...

1 month ago

1 hour

The Customer Success Pro Podcast

The Journey of a Customer Success Pro: From CSM to VP

The CS Promotion Tracker: https://www.thecustomersuccesspro.com/offers/wh6BFvEc In this episode of the Customer Success Pro Podcast, Anika Zubair shares her personal journey from a Customer Success Manager (CSM) to the Vice President of Customer Success in just seven years. She discusses the common mistakes that keep professionals stuck in their careers and provides actionable strategies for career advancement. Anika emphasizes the importance of visibility, mindset, and taking ownership of o...

1 month ago

39 minutes

The Customer Success Pro Podcast

How to Drive Customer Adoption in the First 90 Days

Signup for RevUP Academy: https://thecustomersuccesspro.com/revup In this episode, Anika Zubair discusses the importance of the first 90 days in a customer's journey, emphasizing that this period is crucial for adoption and long-term success. She outlines common mistakes made by customer success managers, such as focusing too much on features rather than outcomes, and provides a detailed playbook for driving adoption. Anika shares personal experiences and lessons learned, highlighting the si...

1 month ago

31 minutes

The Customer Success Pro Podcast

The Strategic CSM: How to Drive Business Outcomes with Chad Horenfeldt

Signup for the FREE Masterclass: https://www.thecustomersuccesspro.com/masterclass In this episode of the Customer Success Pro Podcast, host Anika Zuber speaks with Chad Hornerfeld, VP of Customer Success at Sienna AI, about the evolution of customer success and the importance of strategic customer success management. They discuss the shift from traditional customer success roles to a more strategic approach, focusing on business outcomes rather than just product adoption. Chad shares insight...

2 months ago

52 minutes

The Customer Success Pro Podcast

How to Handle Product Delays and Customer Expectations

Signup for the FREE Masterclass: https://www.thecustomersuccesspro.com/masterclass In this episode, Anika Zubair discusses the critical topic of handling product delays in customer success. She emphasizes that product delays are not just timeline issues but also trust issues that can significantly impact customer relationships. Anika outlines common mistakes made by Customer Success Managers (CSMs) during these situations and provides actionable strategies for managing customer expectations ...

2 months ago

18 minutes

The Customer Success Pro Podcast

Top Mistakes to Avoid as a Customer Success Leader

The CS Promotion Tracker: https://www.thecustomersuccesspro.com/offers/wh6BFvEc In this episode, Anika Zubair discusses the common mistakes made by customer success leaders and how to avoid them. She emphasizes the importance of aligning customer success with revenue, building a high-performing team, defining success metrics, and becoming a strategic partner within the organization. Anika shares her personal experiences and insights on delegation, coaching, and empowering teams to achieve the...

2 months ago

26 minutes

The Customer Success Pro Podcast

Creating a Customer-Centric Culture at Your company

The CS Promotion Tracker: https://www.thecustomersuccesspro.com/offers/wh6BFvEc In this episode of the Customer Success Pro Podcast, Anika Zubair discusses the importance of building a customer-centric culture within organizations. She highlights common mistakes companies make in their approach to customer success and outlines actionable steps to create a culture that prioritizes customer outcomes. Anika emphasizes the need for cross-departmental collaboration, operationalizing customer feed...

2 months ago

24 minutes

The Customer Success Pro Podcast

Moving from Customer Service to Customer Success with Lena Theres Zimmermann

Join the VIP Waitlist for RevUP: https://www.thecustomersuccesspro.com/revup In this episode, Anika Zubair discusses the transition from customer service to customer success with Lena Therese Zimmerman, Head of Customer Experience at Do Instruct. They explore the importance of curiosity, team collaboration, and the need for a strategic approach in customer success. Lena shares her journey in transforming a reactive customer service team into proactive customer success managers, emphasizing th...

2 months ago

55 minutes

The Customer Success Pro Podcast

How to Get Promoted in Customer Success: Build a Personal Development Plan That Works

The CS Promotion Tracker: https://www.thecustomersuccesspro.com/offers/wh6BFvEc?coupon_code=PODCAST50 In this episode of the Customer Success Pro Podcast, Anika Zubair emphasizes the importance of taking charge of one's career development in customer success. She discusses the necessity of creating a personal development plan, identifying skills gaps, and proactively tracking accomplishments to secure promotions. Anika outlines common mistakes professionals make in their career growth and pro...

3 months ago

23 minutes

The Customer Success Pro Podcast

Active Listening in Customer Success: The Skill That Changes Everything

Download the FREE Revenue guide: https://thecustomersuccesspro.com/resources In this episode of the Customer Success Pro Podcast, Anika Zubair emphasizes the critical role of active listening in customer success. She discusses common mistakes customer success professionals make, such as listening to reply instead of understanding, and offers practical strategies to enhance listening skills. Anika shares personal experiences and actionable tips to help listeners become better active listeners,...

3 months ago

23 minutes

The Customer Success Pro Podcast

Mastering Time Management in Customer Success

Signup for the RevUP Academy: https://www.thecustomersuccesspro.com/revup In this episode of The Customer Success Pro podcast, Anika Zubair discusses the common challenges faced by customer success professionals, particularly around time management and prioritization. She emphasizes that the real issue is not a lack of time but rather the inability to prioritize effectively. Anika outlines three major mistakes that CS pros often make: reactive planning, treating all customers equally, and ne...

3 months ago

33 minutes

The Customer Success Pro Podcast

TTV Explained: How To Deliver Customer Value Faster in Customer Success

Signup for the RevUP Academy: https://www.thecustomersuccesspro.com/revup In this episode of the Customer Success Pro Podcast, Anika Zubair discusses the critical metric of Time to Value (TTV) in customer success. She emphasizes the importance of quickly demonstrating value to customers to enhance retention and drive revenue growth. The episode covers common mistakes that customer success managers (CSMs) make that hinder TTV, such as generic onboarding processes and failing to define value wi...

3 months ago

22 minutes

The Customer Success Pro Podcast

How to Use Segmentation to Drive Value, Retention and Efficiency with Kelley Turner

Signup for the FREE Masterclass: https://www.thecustomersuccesspro.com/masterclass In this episode of the Customer Success Pro Podcast, host Anika Zuber and guest Kelley Turner, SVP of Global Customer Success at Vitally, discuss the critical role of customer segmentation in driving effective customer success strategies. They explore the importance of understanding customer needs, the balance between automation and personalization, and how AI can enhance segmentation efforts. Kelley shares her...

4 months ago

53 minutes

The Customer Success Pro Podcast

Mastering the Art of Strategic Negotiation in Customer Success

Signup for the FREE Masterclass: https://www.thecustomersuccesspro.com/masterclass In this episode of the Customer Success Pro Podcast, Anika Zubair emphasizes the importance of negotiation skills for customer success managers (CSMs). She discusses how CSMs often overlook their negotiation role, leading to missed opportunities for renewals and upsells. Anika outlines common mistakes CSMs make during negotiations, such as lack of preparation, over-explaining, and avoiding directness. She intr...

4 months ago

30 minutes

The Customer Success Pro Podcast

The Expansion Mindset: How Great CSMs Drive Growth Without Selling

In this episode of the Customer Success Pro Podcast, Anika Zubair discusses how customer success professionals can drive customer growth without feeling like salespeople. She emphasizes the evolving role of customer success as a revenue-driving function and the importance of building trust with customers. Anika outlines common mistakes in customer expansion, the significance of the expansion mindset, and the need for collaboration between customer success and sales teams. She provides practic...

4 months ago

30 minutes

The Customer Success Pro Podcast

The AI-Powered CSM: What It Really Looks Like in 2025

In this episode, Anika Zubair discusses the transformative impact of AI on customer success professionals. She emphasizes the importance of embracing AI to alleviate administrative burdens, avoid common mistakes in its adoption, and maximize its potential in daily tasks. Anika provides practical applications of AI in discovery calls, quarterly business reviews, and renewal forecasting, highlighting how it can save time and enhance strategic decision-making. She also introduces her new guide o...

4 months ago

29 minutes