Career Colin, aka Colin Rocker, joins the show to talk about his life story and how he has been able to make content creation his full time job. Colin had some incredible stories about some embarrassments and missteps as he entered the corporate world. To be honest, it was eye-opening to hear about the things that Colin had to face early on in his corporate career, because nobody taught him the "unwritten rules" of the corporate world.
Colin used these experiences to shape his content as it is today. Colin speaks to those first generation professionals who are seeking guidance and mentorship for navigating corporate culture.
Colin is an incredible mentor to over 500k followers across his social channels. He is a keynote speaker, a creator, a husband, and a father. We get into ALL of that.
Follow us on IG/Tiktok @thecreatorincorporated
Follow Colin @careercolin
Follow Jack @kampwesterjack
Stephen Cho sat down with Jack, Stephen and Jack are boys from college. Stephen digs in on his start to making comics on his account @thebrownbags. Stephen was the meme chair in college and was allegedly quite good at it. Stephen talks about grappling with crafting original jokes but also producing them fast to keep up with the pressure of posting algorithms.
He talks on how he’s been toeing into creating vlogs of his comic making process, which involves a notes app list, making fun of annoying things in life, and sketching it all out. He’s posting for the love of the game, and his comics did make me lol.
Tune in for this one, the boys got good chit chat.
Connect with us on Instagram:
Jack Westerkamp: @kampwesterjack
Stephen Cho: @thebrownbags
The Creator Incorporated @thecreatorincorporated
Dennis Petlakh, aka Nisflix, is a different kind of content creator than we usually interview. Dennis does a ton of drone video content, and he talks about how that whole journey.
Dennis started his videography and photography side hustle taking pictures of car inventory at dealerships, and now he's being flown around the world to capture footage of major auto races.
If you love the craft of cinematography, this is a really fun episode to nerd out about. Also if you're into cars we went down a bit of a rabbit hole there.
Also Dennis is Jack's boy. They did this interview from Dennis' apartment in Chicago, so if you want to see that, head over to YouTube.
Go check him out on YouTube and Instagram @nisflix.
He also works for United airlines. Dude definitely flies for free. Electric.
Tune in to learn more.
👉 Connect with us on Instagram:
Jack Westerkamp: @kampwesterjack
Dennis Petlakh: @nisflix
The Creator Incorporated @thecreatorincorporated
On this episode of The Creator Incorporated, Jack sits down with Jeb Barnett, she lives and breathes the creator economy. Jeb is a Senior Talent Producer at the award-winning social and creator content company, Portal A.
Jeb works directly with major brands and has a keen eye for connecting them with the perfect creators and celebrities to make a real impact online. Having transitioned from the world of TV and film casting, Jeb brings a unique perspective to identifying and fostering talent in the digital landscape.
In this episode, we dive deep into the art of creator collaborations, the ever-evolving world of online content, and how brands and creators can build meaningful and profitable partnerships.
Everyone, welcome Jeb! (Fun fact, these are her initials. She does a full name reveal in her intro, watch the ep to find out)
Connect with us on Instagram:
Jack Westerkamp: @kampwesterjack
@Jane Emma “Jeb” Barnett (LinkedIn) & @Portal A (LinkedIn)
The Creator Incorporated @thecreatorincorporated
Jack sat down with Justin Zelik for this episode of The Creator Incorporated. Justin is a key figure in the evolving landscape of digital content creation. He’s VP of Brand Partnerships at Bent Pixels, he knows his stuff.
Justin is an expert on how creators interact with brands and the business side of content creation. He has crucial insights on the shift from "influencer" marketing to "creator" marketing, Justin is on the cutting edge of the evolution of online content creation.
Justin also has valuable advice on best practices for creators looking to monetize their content, the dynamics of brand partnerships, and of course, the future of the creator economy.
Tune in, if you want to make money from social media videos (who doesn’t) ;)
👉 Connect with us on Instagram:
Jack Westerkamp: @kampwesterjack
Bent Pixels: @bent_pixels
The Creator Incorporated: @thecreatorincorporated
Lily Stewart, co-host of the Gin and Toxic podcast, sits down with Jack for this episode of The Creator Incorporated. Lily and her co-host talk all things from dating to boys pretending to be Batman in their apartments. Gin and Toxic has a following of over 70k across Tik Tok and Instagram.Lily tells all on her origin story that sounds a bit like the plot of The Devil Wears Prada and being a stylist for celebs. One was named Rihanna; you guys may know of her.This was Lily Stewart’s first time on a podcast other than her own.Huge.Give this one a listen, Geno said it was the best podcast guest EVER.This is a very big deal.👉 Connect with us on Instagram: @thecreatorincorporatedJack Westerkamp: @kampwesterjackLily Stewart: @lilyystewart
Jack sat down with Jack. That’s kinda confusing. Allow me to clarify:Jack Westerkamp, our beloved host, sat down with Jack Boudreau, CEO and co-founder of Habits. Habits has empowered many to evaluate, compare, and connect with a network of experts, giving all a path to financial literacy. Boudreau has over 50k followers across LinkedIn, Tik Tok, and Instagram.Boudreau dives into his origin story, from banker to startup founder, gives some early 20s advice, and offers up direction on creating platform-specific content.He gives some seriously applicable advice; I was taking notes while I watched.Tune in.👉 Connect with us on Instagram: @thecreatorincorporatedJack Westerkamp: @kampwesterjackJack Boudreau: @jack_boudreau_
In this episode of The Creator Incorporated, Jack sits down with Brooke Carlson. Brooke has 350k on TikTok and is well known for giving advice and putting on makeup. She can also be identified by her tagline “Mrs. Hendrix,” a nod to her love for rapper Future Hendrix, whose songs play in the background of many of her videos. Brooke is the best internet big sister there is, inspiring followers with her mindset.
Brooke and Jack talk about her start in making content (had her first TikTok blow up while she was at a frat party), Brooke’s grit in making brand connections,
And finally,
Brooke Carlson’s 10 Standards for dating her.
Jack also made her laugh. Remember this when you watch the episode, it’s important.
Connect with us on Instagram: @thecreatorincorporated
Jack Westerkamp: @kampwesterjack
Brooke Carlson: @brookecarls0n
On this episode of The Creator Incorporated, Jack sits down with Jonah Fialkow, Jonah and Jack are buds from college. Jonah is a content creator known as "Jewish Jonah" on social media with over 63,000 followers across Tik Tok and Instagram. Jonah had videos seeing which of his coworkers had the best “HOT DOGSSS!” call at Wrigley Field. Jonah is a hot dog and beer vendor at Wrigley Field, where he has worked for 11 seasons.
Jonah is now a well-known figure at Wrigley Field, and frequently has game attendees identify him as “JEWISH JONAH!” while he works.
So if you’re at or planning to be at Wrigley Field anytime soon, be sure you find Jonah, and tell him we sent you.
👉 Connect with us on Instagram:
Jack Westerkamp: @kampwesterjack
Jonah Fialkow: @jewishjonah
This is a special episode where the head of The Creator Incorporated podcast’s social media, Claire Hardesty, sits down with Jack for a little bit of a performance review. This episode takes you behind the scenes of running a podcast and the ridiculous drama that has unfolded so far.
Claire is a Senior at the University of North Carolina - Chapel Hill. She talks about how she thinks things are going with the podcast’s social media and rates her own performance. Jack and Claire reflect on the good times, the bad times, and how Claire has balanced being a degenerate college student while still doing her job.
Geno Schellenberger also joined the show. He’s the Co-Founder of Breaking and Entering Media with Jack.
👉 Connect with us on Instagram:
Jack Westerkamp: @kampwesterjack
Claire Hardesty: @claire.hardesty
The Creator Incorporated @thecreatorincorporated
Ashleigh and Jack sat down for episode 7 of The Creator Incorporated. They sing some Pitbull, then get right into Ashleigh’s origin story on social media. Ashleigh has over 180k followers on TikTok. Ashleigh tells us how her big break came from getting laid off, pushing her into the limelight from a viral “day in the life” video. Ashleigh has taken some mega viral moments and created a strong following, some viral sounds, and continues to make the internet laugh daily with her lifestyle content.
Jack and Geno round the episode out with some rapid-fire dating in NYC questions for Ashleigh.
👉 Connect with us on Instagram:
Jack Westerkamp: @kampwesterjack
Ashleigh Carter: @ashweecarter
The Creator Incorporated @thecreatorincorporated
Kevin McDougal, aka D00gs, sat down with Jack for Episode 6 of The Creator Incorporated. D00gs is a podcaster, content creator, and blogger with over 80k followers across X, Instagram, and Tik Tok. He’s well-known for his viral Barstool intern interview, and his unique ability to truncate words.
D00gs breaks down his journey from a normal college kid to Barstool podcaster, advice on how to get a job at Barstool, and gives the tell-all on his viral intern interview.
👉 Connect with us on Instagram:
Jack Westerkamp: @kampwesterjack
Kevin McDougal: @d00gs_
The Creator Incorporated @thecreatorincorporated
Sarabeth Oppliger, an award winning influencer marketer and digital content strategist, sat down with Jack to talk all things influencer marketing, brand sponsorships, and why some brands (cough cough, Poppi incident) miss the mark when approaching influencer marketing. Sarabeth has her own influencer marketing agency called Monstera Digital, and walks us through her journey from a MySpace regular to Warner Bros Director of Influencer Marketing to founding her own agency.
👉 Connect with us on Instagram:
Jack Westerkamp: @kampwesterjack
Sarah Oppliger: @ohsarabeth
The Creator Incorporated @thecreatorincorporated
Garrett Thomas, aka garrettfromgoldies, sat down with Jack for Episode 4 of The Creator Incorporated. Garrett is an ex-finance bro turned content creator with over 282k followers across Tik Tok and Instagram.
Garrett talked about his experience leaving his finance job to start his alcohol alternative seltzer brand, Goldies, and pursuing content further. Jack has Garrett do a live coffee review, discuss some philosophy, and touches on Garrett’s “where’s my egg guy” series that helped a small business take off.
👉 Connect with us on Instagram:
Jack Westerkamp: @kampwesterjack
Garrett Thomas: @garrettfromgoldies
The Creator Incorporated @thecreatorincorporated
Will Custis, aka thecorporatehooper, sat down with Jack for Episode 3 of The Creator Incorporated. Will is an “everyday working guy trying to be a streetball legend” with 16.5k followers on Instagram.
Will talked about his experience breaking into the New York streetball scene, launching his own company, Hoop Fuel, and why he’s turned down over 20k in brand deals. Jack asks Will some rapid fire basketball questions.
👉 Connect with us on Instagram:
Jack Westerkamp: @kampwesterjack
Will Custis: @thecorporatehooper
The Creator Incorporated @thecreatorincorporated
Cassandra Lepore, Aka DietitanCass sat down with Jack for Episode 2 of The Creator Incorporated. Cass is a registered dietician by day and lifestyle content creator by night with over 142k followers across Tik Tok and Instagram. Cass talked about her experience entering the content creation game, refining her niche, and having a full-time job while being a content creator. Jack and Cass play MFK (on grocery stores) and trivia. . 👉 Connect with us on Instagram: Jack Westerkamp: @kampwesterjack Cassandra Lepore: @dietitiancass The Creator Incorporated @thecreatorincorporated 2:15 — Cass describes herself 4:20 — Cass origin story plus first viral posts 6:10 — Cass going to a million grocery stores for content 9:55 — Cass says what gets her amped with content 11:05 — Jack is Banana Nut Muffin 11:15 — Cass’ nickname is Casserole. This is so good 13:30 — Cass calls out a few creators she admires, 14:45 — Cass’ mom helping with content creation 16:40 — MFK segment: TJ’s, Costco, Whole Foods 18:25 — Blueberries almost get Cass canceled 20:00 — Cass talks about her method for dealing with haters. DBR. loved this 21:00 —Geno takes 10 hours to pick up the mic and talk 22:00 — Cass doesn’t know what shtick means and Jack freaks out 25:10 — NO SUCH THING AS A CHEAT MEAL 26:15 — Cass talking about having a full-time job plus content creation 29:00 — Cass talks about dealing with brands and payments 30:20 — Cass telling Jack he’ll get to 1k followers next month 31:20 — Advice on creating a “series” of content 33:40 — Good advice for someone getting into the content game 35:35 — Callback to TJ’s and Cass f’ing the Trader Joe 36:20 — TRIVIA 40:30 — solid riff sesh
👉 Connect with us on Instagram:
Jack Westerkamp: @kampwesterjack
Cassandra Lepore: @dietitiancass
Varun Rana sat down with Jack for episode 1 of The Creator Incorporated. Varun is a full-time content creator with over 130k followers across his social channels. Varun talked about his journey from tech bro to creator, the lessons learned along the way, and how he now has to think of his content creation as a business.
3:11 — Varun realizing content is a business
6:00 — Varun’s origin story
9:55 — Varun’s first viral tiktok
12:50 — Varun talking about his start up that had crazy drama
17:10 — negotiating a brand deal
19:45 — making the big leap
21:30 — payment for creators is weird
22:33 — Varun’s big risks and Varun LLC
28:00 — Talking about rates for brand deals stresses out Varun
29:00 — Direct advice to influencer marketers
31:50 — What varun would do if he was the head of influencer marketing for a brand
33:00 — solid riff sesh with me and varun about comment sections
34:00 — Varun gets kinda vulnerable
34:50 — Varun and I fist bumped
35:45 — How to get to 1k followers
37:00 — i tell varun the best advice hes given me
40:30 — “just post it”
41:20 — group chat memes guy that could be famous
42:30 — fear of judgment in the content game 👉 Connect with us on Instagram: Jack Westerkamp: @kampwesterjack Varun Rana: @the_varunrana
Jack Westerkamp, the host of The Creator Incorporated, introduces himself, explains the concept of interviewing content creators, and argues why this podcast will be immensely valuable for other content creators, influencer marketing professionals, and anyone that cares about The Creator Economy.
And a special dream guest reveal.
First episode out Wednesday, January 22, 2025
Follow us @thecreatorincorporated on IG and maybe Tiktok depending on how things shake out lol.
Presented by Breaking and Entering Media
