“People hire people, not CVs.”
In this solo episode, I’m sharing my ultimate guide to preparing for a job interview: from research hacks and mindset shifts to subtle ways to stand out. I’ll walk you through how I connect with interviewers before we even meet, how I prep authentic stories that impress, and the common mistakes I see candidates make that cost them the job.
Whether you’re stepping back into the job market or gearing up for your dream role, these practical tips will give you the confidence and clarity to shine when it matters most.
Must-Hear Insights and Key Moments
Why Dubai Wasn’t Home – I open up about leaving a glamorous life in Dubai for a more grounded life in the UK and what that transition taught me.
Research Beyond the Homepage – I share why digging deeper into a company’s culture and financials gives you an edge.
The Art of Connection – I explain how I reach out to interviewers beforehand to make an authentic connection.
Mastering the STAR Method – I break down how I use the STAR method to tell stories that show measurable results.
Confidence Hacks – From visualization to personal mantras, I reveal how I calm my nerves before the big interview.
Questions That Impress – I talk about the smart questions I always recommend asking to show you’re evaluating the company as much as they are evaluating you.
Words of Wisdom: Standout Quotes from This Episode
“You spend more time with your colleagues than with your family—choose wisely.” – Susanna Gray
“Always connect with your interviewer beforehand. A simple message sets you apart immediately.” – Susanna Gray
“Don’t just say you’re great at something—show them with a story.” – Susanna Gray
“Visualization is a game changer; manifest the energy you want to bring into the room.” – Susanna Gray
“You can never be overdressed for an interview. Showing up well is showing respect for yourself.” – Susanna Gray
“Be curious, not desperate. That’s the mindset that wins interviews.” – Susanna Gray
“End every interview by asking, ‘What reservations do you have about me?’—and then address them on the spot.” – Susanna Gray
“Know your numbers. If they don’t add up, your credibility is gone.” – Susanna Gray
“Honesty and preparation are your greatest assets in any interview.” – Susanna Gray
Follow The Counter Offer:
What does respect really mean in today’s workplace?
In this episode of The Counter Offer, Susanna Gray and Tiarna McCormack dive deep into everything from Tiarna’s transformative two months in Bali to Susanna’s viral LinkedIn post that sparked a fierce debate about flexibility, standards, and respect between managers and employees. They tackle the clash of generations in recruitment, how hybrid work is reshaping culture, why discipline and self-respect still matter, and even how dating feels eerily similar to modern hiring.
Equal parts personal, professional, and provocative, this conversation strips back the layers on what recruiters, leaders, and individuals need to thrive in 2025.
Must-Hear Insights and Key Moments
Words of Wisdom: Standout Quotes from This Episode
“If you create an environment of trust and autonomy, people often deliver their best work.” – Tiarna McCormack
“I hate being late. To me, it’s disrespectful—it’s not just about time, it’s about respect.” – Tiarna McCormack
“Hybrid working isn’t going away. The smartest organizations are adapting, not resisting.” – Tiarna McCormack
“Dating feels just like recruitment—everything’s so transactional when what people need is connection.” – Tiarna McCormack
“If you don’t have discipline and standards, what do you really have?” – Susanna Gray
“Your goal isn’t too big—your strategy is too vague.” – Susanna Gray
“I love when people challenge my opinion. That’s the only way we grow as humans.” – Susanna Gray
“Sometimes being vulnerable and cringe online is exactly what builds your personal brand.” – Susanna Gray
“The younger generation needs to learn discomfort—every great career starts with the hard, unglamorous jobs.” – Susanna Gray
Follow The Counter Offer:
What if the thing you’re afraid to do is exactly what you were meant for?
In this soul-stirring episode of The Counter Offer, host Tiarna McCormack sits down with longtime friend and global adventurer Lucas Chesterton. From Melbourne’s property scene to running a multi-country travel business, Lucas shares the true story behind Indy Escapes—how he risked it all, lost nearly everything, and still rebuilt a business rooted in purpose, connection, and exploration.
They discuss travel as transformation, the brutal reality of entrepreneurship, and why failure isn’t the opposite of success… it’s part of the journey.
Must-Hear Insights and Key Moments
The Risk That Changed Everything - Lucas opens up about walking away from a stable property career to launch his travel startup and why fear was his compass.
Losing Everything During COVID - With all trips cancelled, Lucas refunded clients out of pocket—plunging himself into debt. His radical decision reveals the ethics behind Indy Escapes.
The Five-Year Plan That Saved His Business - Lucas shares the pivotal advice that helped him rebuild post-pandemic with a clear and consistent roadmap.
Why Values Drive Growth - From contribution to connection, Lucas explains how aligning personal values with business decisions shaped Indy Escapes’ identity.
Words of Wisdom: Standout Quotes from This Episode
“I wanted more than just a 9-to-5 and a nice car. I wanted meaning.” – Lucas Chesterton
“Discomfort is often the invitation to do something brave.” – Tiarna McCormack
“Not everything that grows is meant to scale.” – Lucas Chesterton
“Travel is the tool. Community is the point.” – Lucas Chesterton
“It’s not about how many countries you’ve been to—it’s about how you felt in each one.” – Lucas Chesterton
“The freedom wasn’t just quitting the job. It was choosing what I cared about.” – Lucas Chesterton
“You can fail and still be proud of what you’re building.” – Tiarna McCormack
“Group travel can be transformative when the right people are in the room.” – Lucas Chesterton
“We’re not here to impress. We’re here to connect.” – Lucas Chesterton
“Purpose doesn’t show up fully formed. You create it by taking one step.” – Tiarna McCormack
About Lucas
Lucas Chesterton, founder of Indy Escapes, turned the challenges of solo travel into a thriving community for adventurers tired of waiting on others. After visiting 130+ countries, he created a way for like-minded travelers to connect, explore, and experience the world together without sacrificing spontaneity or meaning.
Connect with Lucas Chesterton:
Follow The Counter Offer:
What if the only thing standing between you and your next big goal… is you?
In this episode of The Counter Offer, Susanna Gray is joined by entrepreneur, coach, and branding expert Allison Walsh for a power-packed conversation on what really makes goals stick, why most people give up too soon, and how to build a personal brand that evolves with you.
From practical frameworks to real-life examples, this episode is your wake-up call to stop playing small, face your excuses, and commit to the future version of you.
Must-Hear Insights and Key Moments
The WIN Formula – Allison shares her three-step WIN framework (Why, Intention, No Excuses) that helps break big goals into manageable steps and eliminate self-sabotage.
Why Most People Quit in February – Susanna and Allison dive into the psychology of goal fatigue and why 80% of people abandon resolutions early—and how to not be one of them.
Branding Is More Than Aesthetics – They unpack why building a personal brand isn’t about logos or colors, but about alignment, authenticity, and clarity.
Stretch Goals vs. Unrealistic Expectations – Allison explains how to push your limits without setting yourself up to fail, using SMART goals combined with emotional awareness.
Recession-Proof Mindset – Allison opens up about how she and her husband lost everything in 2009 and how that hardship built her drive for multiple income streams and long-term resilience.
Words of Wisdom: Standout Quotes from This Episode
“Consistency compounds. Persistency pays off.” – Allison Walsh
“You can’t cancel on yourself.” – Susanna Gray
“Don’t co-sign on your inner critic’s narrative.” – Allison Walsh
“Your goal isn’t too big. Your strategy is too vague.” – Susanna Gray
“If you’re scared to show up, think of the person who needs you.” – Allison Walsh
“Break the elephant down. One bite at a time.” – Allison Walsh
“Stretching a goal is good—but pulling a muscle isn’t.” – Susanna Gray
“Your brand should evolve as you evolve.” – Allison Walsh
“The people who win aren’t the most talented. They’re the most consistent.” – Allison Walsh
“A bad day doesn’t mean a bad goal. Keep going.” – Susanna Gray
About Allison
Allison Walsh, JD, is a renowned business and brand strategist, bestselling author, and international speaker. By age 30, she became Vice President of Advanced Recovery Systems, helping grow it from the ground up and co-creating Nobu, a mental wellness app expanding access to care nationwide. She’s also known for scaling Charlie Health’s national sales team 5x in under two years.
A proud member of the Forbes Business Development Council and Entrepreneur Leadership Network, Allison has been featured in Forbes, Fortune, Harvard Business Review, Nasdaq, and more. She is the founder of the She Believed She Could brand, which includes a top 1% global podcast, a best-selling book, and a nonprofit foundation supporting women’s personal and professional growth.
Named one of Orlando Business Journal’s Top 40 Under 40 and Women Who Mean Business, Allison has raised over $2 million for eating disorder awareness and serves on multiple nonprofit boards. Drawing from her background in positive psychology and branding, she has coached hundreds of high-performing women to build confidence, elevate their presence, and achieve bold goals on their terms.
Connect with Allison Walsh:
Follow The Counter Offer:
“Not every client deserves a recruiter.”
In this face-to-face episode, Susanna and Tiarna dive deep into the gritty realities of recruiter-client dynamics. From dream partnerships to horror stories, they unpack the red flags recruiters should watch for—and why it's sometimes necessary to walk away, no matter how big the fee.
You'll hear real talk on what makes a great client relationship, how to protect your candidates (and your sanity), and why transparency, feedback, and integrity should be non-negotiable. If you’ve ever questioned whether a client truly values your work, this episode will give you the clarity and courage you need.
Must-Hear Insights and Key Moments
Words of Wisdom: Standout Quotes from This Episode
“Not every client deserves a recruiter.” – Susanna Gray
“We are not CV pushers—we’re partners in business growth.” – Tiarna McCormack
“If you’re negotiating fees after you’ve already agreed terms, you’re not a partner. You’re a problem.” – Susanna Gray
“I won’t place a candidate with a company I wouldn’t work for myself.” – Tiarna McCormack
“Too many recruiters are leaving the industry because of bad placements.” – Susanna Gray
“Client experience matters. But candidate experience makes or breaks your reputation.” – Tiarna McCormack
“Aftercare is not optional. It’s where loyalty is earned.” – Susanna Gray
“You are not your fee. You’re the one helping people change their lives.” – Tiarna McCormack
“Your job isn’t to place. It’s to qualify, protect, and represent with integrity.” – Susanna Gray
Follow The Counter Offer:
“They told me I’d never make it in recruitment.”
Jason Connolly’s career started with magic tricks and ended in million-pound billing months—but only after surviving a toxic police department, a mountain of self-doubt, and a manager who swore he’d fail.
In this raw and riveting conversation, Jason sits down with Susanna and Tiarna to talk about the truth behind career pivots, burnout, and what it really takes to succeed in legal recruitment. From busking in Covent Garden to founding one of the UK’s most people-focused recruitment firms, Jason proves that resilience, mentorship, and a little unfiltered honesty can change everything. If you've ever questioned your path or been underestimated, this episode is for you.
Must-Hear Insights and Key Moments
Words of Wisdom: Standout Quotes from This Episode
“The worst thing you can say to me is, ‘You can’t do it.’ That’s my fuel.” – Jason Connolly
“I didn’t need recruitment to save me—I needed it to test me.” – Jason Connolly
“I don’t care what your degree says. If you’ve got grit, I’ll teach you how to bill a million.” – Jason Connolly
“The recruiter’s opinion doesn’t matter. It’s about understanding what the candidate really wants.” – Jason Connolly
“Feedback isn’t an insult. It’s a gift. But only if you’re brave enough to take it.” – Susanna Gray
“It’s not about KPIs. It’s about mentoring people into the version of themselves they don’t believe in yet.” – Jason Connolly
“Sometimes the most powerful thing a recruiter can do is hold up a mirror.” – Tiarna McCormack
“You don’t need a script—you need emotional intelligence.” – Susanna Gray
“Success is being unhinged in your pursuit, but grounded in your values.” – Jason Connolly
“Legal recruitment didn’t need more ex-lawyers. It needed more heart.” – Jason Connolly
Follow The Counter Offer:
"What if the worst thing that ever happened to you turned out to be the thing that set you free?"
In this deeply personal episode, Susanna Gray opens up to her new co-host, Tiarna McCormack, about life after heartbreak, single motherhood, and building back stronger, personally and professionally. With honesty, humor, and a lot of heart, the two talk about emotional resilience, dating in your late 30s, balancing ambition with boundaries, and why your tribe—and your playlist—might just be the most powerful tools you have.
Part career reflection, part therapy session, and 100% real talk, this episode is a must-listen for anyone navigating change, rebuilding confidence, or simply trying to do life on their own terms.
Must-Hear Insights and Key Moments
From Dubai to Bristol – Susanna shares the emotional and logistical shifts that came with moving countries post-breakup and how she’s navigating solo parenting, business-building, and identity changes all at once.
The Music That Heals – Both co-hosts discuss how motivational playlists and nostalgic songs have helped them process grief, move through pain, and reconnect to joy.
Dating Like a Recruiter – Susanna reveals her time-saving “video vetting” approach to dating—and how it mirrors her recruitment strategy. Spoiler: it’s intense, effective, and surprisingly hilarious.
Choosing Values Over Vibes – The duo explores how aligning on values (not just chemistry) is the secret to choosing the right partner, whether in love or leadership.
AI, Authenticity & The Future of Recruitment – They weigh in on AI’s role in recruitment, what automation can never replace, and why emotional intelligence is the ultimate skill of the future.
Words of Wisdom: Standout Quotes from This Episode
“This broke me. But I chose to build something better from the rubble.” – Susanna Gray
“You don’t need to play it cool. You need to play it real.” – Susanna Gray
“I used to think success was sunshine and salary. Now, it’s peace and alignment.” – Susanna Gray
“There’s no AI that can replace intuition, connection, or trust.” – Susanna Gray
“Recruitment is like dating—you need to vet hard before you invest.” – Tiarna McCormack
“Being intense isn’t a flaw. It’s how I move with purpose.” – Susanna Gray
“If they can’t handle your honesty, they’re not your people.” – Tiarna McCormack
“You’ll never find clarity if you’re too afraid to sit with yourself.” – Tiarna McCormack
“Know your values. Align your life accordingly. Everything else is noise.” – Susanna Gray
“Pain makes you pause. But it also makes you powerful.” – Tiarna McCormack
Follow The Counter Offer:
What if the biggest heartbreak of your life turned out to be your greatest launchpad?
In this raw and revealing episode, host Susanna Gray puts Tiarna Mccormack in the hot seat to uncover the personal story behind her professional drive. From a life-altering breakup to building her own business and finding her footing in Dubai, Tiarna shares candid reflections on burnout, boundaries, and belonging.
If you’ve ever felt like you lost your spark, this episode will remind you that reinvention is always within reach—and that sometimes, starting over is the most powerful move you can make.
Must-Hear Insights and Key Moments
Burnout and Panic Attacks – She reflects on the physical toll of ignoring red flags and how high-functioning burnout crept in during her time in the startup world.
Healing After Heartbreak – Tiarna shares the raw truth of rebuilding her life after a painful breakup and how that experience fueled personal and professional growth.
Dubai as a Fresh Start – They discuss how Dubai’s energy and community played a major role in Tiarna’s healing journey and renewed purpose.
Words of Wisdom: Standout Quotes from This Episode
Connect with Tiarna Mccormack
Follow The Counter Offer:
"Is procrastination really laziness—or is it fear in disguise?"
In this honest and hilarious episode, Susanna Gray reunites with returning guest Tiarna McCormack for a no-filter conversation about procrastination, perfectionism, and productivity in recruitment. From midnight work marathons in Dubai to messy desks and messy minds, Susanna and Tiarna break down what’s really behind your distractions—and how to get back on track without burning out. This episode explores how small mindset shifts, daily habits, and one simple “non-negotiable” can help recruiters (and anyone, really) reset their focus and reclaim their energy.
If you've ever felt overwhelmed by your own to-do list or unsure why you're avoiding the most important task, this episode is your permission slip to slow down, reflect, and get intentional.
Must-Hear Insights and Key Moments
The 3 P’s of Procrastination – Susanna and Tiarna open up about how perfectionism, procrastination, and paralysis impact even high performers—and how naming the problem is the first step toward taming it.
The Myth of Multitasking – Tiarna questions whether doing “more” actually leads to better outcomes, and why multitasking might be killing your focus instead of boosting productivity.
Low-Energy Days and Micro Goals – Susanna shares her new system for overcoming low-energy slumps: setting a small, achievable non-negotiable goal—even when motivation is nowhere to be found.
Digital Distraction or Emotional Avoidance? – The duo explores why scrolling on Instagram isn’t just about distraction—it’s often an emotional escape that signals a deeper misalignment with your tasks.
How to Coach Yourself Out of a Slump – Tiarna walks Susanna through a 5-minute coaching session that reframes goal-setting around feeling, not just performance—and the power of asking yourself why.
AI Tools and the Future of Recruitment – The episode closes with a practical discussion on AI productivity tools recruiters actually use, and how to blend automation with human intuition.
Words of Wisdom: Standout Quotes from This Episode
“Perfectionism, procrastination, and paralysis—the three Ps that wreck our time.” – Susanna Gray
“You’re not lazy. You’re emotionally avoiding the one thing that matters.” – Tiarna Mccormack
“Multitasking is a lie. It just slows down your brain.” – Susanna Gray
“When the fear of getting it wrong kicks in, that’s when we procrastinate the most.” – Tiarna Mccormack
“You’re not just scrolling Instagram—you’re running away from something you need to face.” – Susanna Gray
“One non-negotiable a day. That’s it. Do it, and you win.” – Tiarna Mccormack
“Messy desk, messy mind? Maybe. But don’t confuse chaos with lack of competence.” – Susanna Gray
“The goal isn’t to be perfect—it’s to be consistent.” – Tiarna Mccormack
Connect with Tiarna Mccormack
Follow The Counter Offer:
"You’re not stuck—you’re just scared to take up space."
In this episode of The Counter Offer, host Susanna Gray is joined by her co-host for the season, recruiter-turned-career-coach Tiarna Mccormack. Tiarna brings sharp insight into the job search process, why women especially struggle to own their stories, and what it really takes to move your career forward. They dig into the unspoken power dynamics between recruiters and candidates, how burnout fuels bad decisions, and why quiet quitting might not be the answer you're looking for.
If you’ve ever felt invisible in your career or doubted your next move, this episode will give you the mindset reset you didn’t know you needed.
Must-Hear Insights and Key Moments
From Recruiter to Coach – Tiarna shares her transition from the recruitment world to career coaching, explaining how personal burnout and professional misalignment led her to find deeper meaning in helping people unlock clarity and confidence.
The Power of Owning Your Story – The conversation dives into why so many people—especially women—struggle to articulate their worth and how career coaching can help shift those narratives.
Quiet Quitting: A Symptom, Not a Solution – Tiarna breaks down why quiet quitting is a red flag for deeper disengagement and how it can be an opportunity to reflect and pivot before you fully burn out.
Recruiter Red Flags – Susanna and Tiarna expose what candidates often miss when dealing with recruiters and how to spot the signs that a role—or a recruiter—isn’t aligned with your values.
Words of Wisdom: Standout Quotes from This Episode
“When people come to me, they think the problem is their résumé—but it’s really their relationship to their career.” – Tiarna Mccormack
“You’re not stuck—you’re just scared to take up space.” – Tiarna Mccormack
“Quiet quitting is a coping mechanism for something much deeper.” – Tiarna Mccormack
“Owning your story is about reclaiming your career narrative before someone else writes it for you.” – Tiarna Mccormack
“If a recruiter makes you feel small, that’s a massive red flag.” – Tiarna Mccormack
“Most of the time, people already know what they want—they just need permission to want it.” – Tiarna Mccormack
“When you’re desperate in a job search, you show up differently—and you attract the wrong opportunities.” – Susanna Gray
“Your self-worth should not be tied to your job title.” – Tiarna Mccormack
“We’re not meant to stay in the same role for 5, 10, 15 years and feel nothing.” – Tiarna Mccormack
About Tiarna Mccormack
Tiarna Mccormack is a recruitment professional with over 10 years of experience, specializing in connecting senior talent with recruitment agencies. She has held key roles, including Director, Associate Partner, and Regional Director, across sectors such as HR, Technology, Life Sciences, and Accountancy & Finance. Tiarna focuses on executive search, interim solutions, and talent acquisition while helping senior professionals achieve their career goals.
Her approach centers on building strong relationships, emphasizing the importance of communication and trust in recruitment. Tiarna is also committed to coaching and mentoring, supporting individuals in unlocking their potential and advancing their careers.
Outside of work, Tiarna enjoys traveling, yoga, and spending time with friends over a glass of wine. She believes in fostering meaningful connections and creating opportunities for others. For senior-level recruitment support or career advice, Tiarna is an experienced and trusted partner to collaborate with.
Connect with Tiarna Mccormack
Follow The Counter Offer:
Are you truly in control of your career, or are you just reacting to circumstances?
In this episode, Susanna sits down with Denise Matthews, a powerhouse in recruitment and career coaching with over 30 years of experience.
Denise shares hard-hitting truths about the job market, the psychology of career transitions, and the strategies recruiters and job seekers need to truly stand out. She dives into how self-awareness is the key to career success—and why most people overlook it, the critical mistakes recruiters and job seekers make when navigating the market, and how to build long-term relationships that turn into real career opportunities.
Whether you're a recruiter, a job seeker, or someone rethinking your next move, this episode is packed with actionable insights. Listen now and take control of your career.
Must-Hear Insights and Key Moments
About Denis Matthews
Denise Matthews has over 30 years of experience in talent acquisition and recruitment, working across small agencies, and large firms, and running her businesses. She has seen every side of recruitment—successes, failures, and the evolving industry landscape. A qualified executive and career coach (ILM Level 7), Denise specializes in mentoring senior leaders and middle management, helping them accelerate career progression, secure higher salaries, and gain the recognition they deserve.
She has a deep passion for matching the right talent to the right roles, emphasizing long-term career fulfillment. She also serves as a mentor with the Association of Business Mentors, where she supports professionals in unlocking their full potential. Her expertise spans leadership development, performance management, and navigating career transitions.
Denise’s coaching philosophy is rooted in self-awareness, strategic career planning, and leveraging strengths for success. Whether working with job seekers, recruiters, or business leaders, she challenges, develops, and supports individuals to reach their highest potential.
Connect with Denise Matthews
Follow The Counter Offer:
Recruitment is full of tough lessons, but few people know them better than Greg Savage.
In this episode, we cut through the noise and get straight to what really makes a great recruiter—beyond just hitting KPIs. Greg shares unfiltered insights on why most training is a waste of time, the biggest mistakes recruiters make when handling counteroffers, and why elite recruiters master the art of influence, not just the science of the job.
He also calls out the industry’s obsession with AI, explaining why some tools are making things worse before they get better. If you want to sharpen your skills, boost your placements, and stay ahead in a changing market, this episode is a must-listen.
Must-Hear Insights and Key Moments
About Greg Savage
Greg Savage is one of the most respected voices in the global recruitment and professional services industries. With a career spanning over four decades, he has built, scaled, and advised numerous successful recruitment businesses worldwide. As the founder of several thriving agencies and a sought-after speaker, Greg’s insights on leadership, business growth, and industry evolution have shaped the careers of countless recruiters.
He is the author of The Savage Truth, a book that blends his personal journey with valuable lessons on leadership, personal branding, and high-performance business strategies. His widely followed blog, The Savage Truth, is a go-to resource for recruiters looking to stay ahead in the industry. Recognized as a LinkedIn Top Voice, Greg continues to influence and mentor recruitment professionals through keynotes, masterclasses, and his online training academy.
Connect with Greg Savage
Follow The Counter Offer:
Is flexibility in the workplace truly achievable, or is it still a dream for many parents and professionals?
In this episode of The Counter Offer, Susanna is joined by Elizabeth Willetts, Founder of Investing in Women and host of the Work It Like a Mum podcast.
Elizabeth shares her path from redundancy during the pandemic to building a business focused on creating flexible work opportunities for women and parents. They discuss the barriers women encounter in finding part-time senior roles, the deeper issues behind the gender pay gap, and how employers can rethink flexibility.
She also reflects on the mindset shifts and coaching that helped her turn challenges into opportunities. This episode offers advice on crafting a career that works for their lives, from preparing for interviews to making the most of LinkedIn.
Elizabeth also shares insights into her upcoming book, Flex, and the lessons she’s learned about balancing career and family.
This is an episode that will leave you with plenty to think about and tools to act on.
Must-Hear Insights and Key Moments
About Elizabeth Willets
Elizabeth Willetts is an experienced recruiter with over 17 years of expertise, including roles at Deloitte and Hays. She is the founder of Investing in Women, the UK’s leading flexible working recruitment company, job board, and community, dedicated to helping women find part-time and flexible roles.
Her mission is to close the gender pay gap by empowering women to pursue fulfilling careers that fit their lives without sacrificing time for family, hobbies, or personal goals. Inspired by her own challenges as a working mom, Elizabeth is passionate about creating opportunities for women to thrive in the workplace.
Elizabeth also hosts the Work It Like a Mum podcast, sharing stories of women balancing career and motherhood, and her debut book, Flex - a dynamic guide for anyone wanting to build a successful career ― on their terms is due out in January 2025.
As a mom to two daughters and owner of a Labradoodle, Elizabeth combines her professional and personal experiences to inspire and support women everywhere.
Mentioned in the Episode
Connect with Elizabeth Willets
Follow The Counter Offer:
What does it take to stay authentic and succeed in a world of challenges?
In this episode of The Counter Offer, Susanna sits down with Lee McQueen, entrepreneur, recruitment innovator, and winner of The Apprentice (Series 4). Lee shares his journey from humble beginnings to building multiple seven-figure businesses and reflects on the role of authenticity, resilience, and decisive action in achieving success.
The conversation covers Lee’s approach to recruitment, including his revolutionary take on hiring without CVs and his development of Phoenix 51, a platform that digitizes the assessment process.
Lee also discusses the lessons he learned from working with Lord Sugar, the importance of asking tough questions in recruitment, and why coachability is a key trait for success.
Packed with insights and inspiring stories, this episode is a must-listen for recruiters, entrepreneurs, and anyone striving to create a lasting impact in their field.
Must-Hear Insights and Key Moments
About Lee McQueen
Lee McQueen is the Founder and CEO of the award-winning software business Phoenix 51, a platform revolutionizing how organizations assess and recruit top talent. Best known as the winner of The Apprentice (Series 4), Lee has over 25 years of experience in recruitment and sales, having built multiple seven-figure businesses.
Passionate about changing traditional hiring methods, he champions assessing behaviors and competencies over CVs. Lee’s journey, from humble beginnings to business success, highlights his commitment to innovation, authenticity, and empowering organizations to thrive.
Connect with Lee McQueen:
Follow The Counter Offer:
Are you listening to the people around you—or just waiting to speak?
In this special Christmas episode of The Counter Offer, Susanna Gray-Jones sits down with a very special guest—her father, Lindsay Gray. With decades of experience across leadership, education, mediation, and volunteer work, Lindsay shares his timeless wisdom on how to navigate change, build trust, and manage burnout with grace.
He offers practical insights on how leaders can gain the trust of their teams, why understanding individuals is the foundation of effective leadership, and how to create balance to avoid burnout.
Lindsay’s journey highlights the importance of stepping into uncomfortable situations, learning from mistakes, and recognizing the power of listening.
Whether you’re a recruiter, a manager stepping into a new leadership role, or someone looking for ways to manage stress and create more balance in life, this episode is filled with invaluable lessons to help you thrive.
Listen now and take the first step toward a stronger, more balanced version of yourself!
Must-Hear Insights and Key Moments
About Lindsay Gray
Lindsay Gray is an experienced consultant, mediator, and educator with a career spanning over 40 years in education, music, and charity development. He served as Headmaster of The Cathedral School and Director of the Royal School of Church Music.
Currently, he is a Samaritans volunteer, Founder & Director of Caritas Consort, and a trusted advisor in education and choral music. Passionate about mental health and leadership, Lindsay’s career reflects his dedication to helping others and fostering positive change.
Connect with Lindsay Gray:
Follow The Counter Offer:
What if the life you want is just one gutsy decision away?
In this episode, Susanna Gray-Jones welcomes Tiarna Mccormack, a bold Rec2rec professional whose career journey is a masterclass in taking risks and reaping rewards. From selling dream holidays to building a thriving recruitment career across continents, Tiarna proves that stepping outside your comfort zone can open doors you never imagined.
This episode brings strategies for choosing the right recruitment market, mastering salary negotiations, and building authentic relationships with candidates and clients.
Tiarna’s honest insights on career transitions, navigating counteroffers, and finding fulfillment offer a refreshing perspective for recruiters at any stage of their journey.
Whether you're aiming for the next level in recruitment or seeking inspiration to make your own gutsy move, this conversation will leave you empowered and ready to take action.
This episode is your nudge to leap!
Must-Hear Insights and Key Moments
About Tiarna Mccormak
Tiarna Mccormack is a recruitment professional with over 10 years of experience, specializing in connecting senior talent with recruitment agencies. She has held key roles, including Director, Associate Partner, and Regional Director, across sectors such as HR, Technology, Life Sciences, and Accountancy & Finance. Tiarna focuses on executive search, interim solutions, and talent acquisition while helping senior professionals achieve their career goals.
Her approach centers on building strong relationships, emphasizing the importance of communication and trust in recruitment. Tiarna is also committed to coaching and mentoring, supporting individuals in unlocking their potential and advancing their careers.
Outside of work, Tiarna enjoys traveling, yoga, and spending time with friends over a glass of wine. She believes in fostering meaningful connections and creating opportunities for others. For senior-level recruitment support or career advice, Tiarna is an experienced and trusted partner to collaborate with.
Connect with Tiarna Mccormak:
Follow The Counter Offer:
Can a recruiter’s greatest success come from redefining the game and putting relationships above all else?
In this episode, Susanna Gray-Jones sits down with Josh Brandon, founder of Qualiteach, to explore the journey of building an exceptional recruitment business.
Josh shares how his purpose, rooted in family and a relentless pursuit of quality, drives him to create a reputable name in education recruitment.
From starting his own company at a young age to the unique challenges of staying boutique, Josh opens up about his early hurdles, the importance of relationships, and the value of caring deeply for clients and staff.
This is a must-listen for recruiters aiming to achieve career success and a meaningful impact in their roles.
Must-Hear Insights and Key Moments
About Josh Brandon
Josh Brandon is the founder of Qualiteach, an education recruitment consultancy he launched in December 2015 with a mission to deliver unmatched service in the sector. With 14 years of dedicated experience in education recruitment, Josh brings a wealth of expertise and a strong commitment to quality, reliability, and trustworthiness.
Under his leadership, Qualiteach has grown to include approximately 40 employees across three regional offices, serving a broad network of schools and educational institutions.
Josh’s approach is rooted in a belief in fostering a positive, supportive work environment where each team member is empowered to reach their full potential.
This culture of encouragement and professional growth has become a cornerstone of Qualiteach’s success, allowing the company to thrive and make a meaningful impact in the lives of both candidates and clients. Whether helping schools find exceptional educators or guiding professionals to fulfilling roles, Josh remains steadfast in his commitment to excellence.
Connect with Josh Brandon:
Follow The Counter Offer:
What does it take to elevate your recruiting career from average to elite?
In this episode, Susanna Gray-Jones is joined by the esteemed recruitment trainer, Alan Clarke, founder of RecruiterFit. With over 27 years of industry expertise, Alan shares his mission of empowering recruiters to refine their skills and build resilience in a demanding field.
He dives into the art of developing essential recruiting techniques and enhancing softer skills that many overlook, emphasizing how mastering these can elevate one's career from ordinary to elite.
Alan's unique blend of practical insights and motivational guidance helps listeners tap into their fullest potential, pushing beyond perceived limits to succeed in today’s tough market.
They also explore the mindset shifts that separate top-performing recruiters from the rest and discuss why investing in continuous improvement and self-discipline is key to navigating the industry's highs and lows.
Must-Hear Insights and Key Moments
About Alan Clarke
Alan Clarke is an experienced recruitment trainer with over 25 years in the industry, having trained more than 11,500 recruiters across 17 countries. From new consultants to business owners, Alan equips professionals with the essential skills to excel in recruitment, build successful desks, and lead teams effectively.
As the founder of RecruiterFit, he offers a wide range of tailored training programs, from induction to advanced management courses, all aligned with each client’s unique brand and values.
His resources extend beyond the classroom, featuring over 100 online training videos and practical 'Response Handlers' for managing client and candidate calls.
Alan’s dedication to enhancing recruitment standards and his commitment to empowering recruiters have established him as a highly valued mentor and expert in the industry.
Connect with Alan Clarke:
Follow The Counter Offer:
What truly drives a recruiter to succeed—passion for people, or the pursuit of profit?
In this episode, Susanna Gray-Jones sits down with Martin Keddie, Associate Director at Axcis Education Recruitment. Martin’s unique journey from performing arts to becoming a top-billing recruiter in the education sector reveals how diverse experiences can shape a successful career in recruitment.
Martin shares how his background as a teaching assistant and performer equipped him to navigate the challenges of recruitment. He discusses his rapid progression within Axcis, highlighting the importance of discipline, people skills, and a commitment to supporting children with special educational needs.
Hear Martin’s practical advice on staying calm under pressure, building strong client and candidate relationships, and how personal growth can lead to long-term success in recruitment.
This episode is a must-listen for recruiters looking to elevate their game and build a rewarding, impactful career in the recruitment industry.
Must-Hear Insights and Key Moments
About Martin Keddie
Martin Keddie is the Associate Director of HR & Candidate Management at Axcis Education Recruitment, with over 13 years of experience in education recruitment. Based in Greater London, Martin specializes in placing talented individuals into special educational needs (SEN) roles, helping to make a meaningful impact in the lives of vulnerable children.
Martin’s career began in musical theater, and he later transitioned into recruitment, bringing his discipline and adaptability from the performing arts into his work. He quickly rose through the ranks at Axcis, starting as a Senior Team Leader, then moving to Branch Manager, and eventually becoming Associate Director.
Known for his calm leadership and people-first approach, Martin is passionate about fostering strong relationships with candidates and clients alike. His HR expertise, coupled with his Associate CIPD qualification, allows him to mentor and support his team, ensuring they excel in the field of SEN recruitment.
Connect with Martin Keddie:
Follow The Counter Offer:
Are you investing enough in your growth or just chasing short-term wins?
This week, we’re bringing back the most listened-to episode on The Counter Offer! Join Susanna Gray-Jones and guest co-host Luke Smith as they sit down with Nick Murphy, CEO of Tradewind Recruitment, to explore the journey behind building a thriving recruitment business.
From his early days in Sydney to leading Tradewind’s growth in the UK, Nick shares the key strategies that have driven his success.
Nick discusses how Tradewind has grown from a £26 million turnover to over £100 million, expanding across 11 locations in the UK. He emphasizes Tradewind’s focus on investing in people and creating a supportive culture that empowers recruiters to excel.
It’s not just about competitive commission structures; it’s about long-term growth and building a legacy.
The conversation delves into what sets Tradewind apart from other big players, highlighting their commitment to candidate development, compliance, and a strong support system. This episode is especially significant, not only because it's the most listened to episode to date but also because it marks a major milestone—Nick Murphy's 10-year anniversary at Tradewind. His decade-long leadership at the helm of this recruitment powerhouse showcases his unwavering dedication to growth and innovation. With a proven track record of success, Nick's insights into building and scaling a business are more relevant than ever.
This conversation offers a rare opportunity to learn from a leader who has shaped an industry and continues to invest in the future of recruitment.
If you’re serious about advancing your recruitment career, this conversation is packed with actionable strategies you won’t want to miss!
Must-Hear Insights and Key Moments
About Nick Murphy
Nick Murphy is the Group CEO of Tradewind Recruitment, SANZA Teaching Agency, and Accelerate Teaching. With over two decades of experience in recruitment and education, Nick has led the expansion of Tradewind to 11 locations across the UK.
Starting his career in Sydney in banking and finance recruitment, he later took on key roles at Capita Education Resourcing and Hays, honing his strategic and leadership skills.
Nick is known for his people-first approach, investing in team growth, and creating a supportive work culture. His focus on resilience, accountability, and innovation has set Tradewind apart as a market leader.
Beyond his role at Tradewind, Nick serves as a Board Trustee at Latchmere Academy Trust, driving positive change in education.
Connect with Nicky Murphy:
Follow The Counter Offer:
