The Cor Of The Matter

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Cor Comms

8 episodes

1 day ago

In this episode, we delve into the world of programmatic advertising (PA). Craig Harding, Cor Comms Marketing Director breaks down the complexities of this powerful digital marketing tool. In this episode we dive into: What is Programmatic Advertising? A clear and concise definition of programmatic advertising, explaining how it is a natural transition from traditional advertising methods.How Does it Work? A step-by-step breakdown of the programmatic advertising process, including real-time b...

Marketing

Business

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Marketing

Business

Episodes (8/8)

The Cor Of The Matter

S3 E1: Get with The Program - Demystifying Programmatic Advertising.

11 months ago

28 minutes

The Cor Of The Matter

S2 E4: Social Media and PR

From researching target audiences to measuring results. Everything that you need to know about executing successful marketing and public relations campaigns on social media gets summed up by Cor Comms’ Marketing Director, Craig Harding and Digital Media Specialist, Henry Burrows in this episode of The Cor of the Matter, hosted by Managing Director, Adrian Smith.

2 years ago

27 minutes

The Cor Of The Matter

S2 E3: Crisis Comms 101

In the world of crisis management, every second counts. In this episode of The Cor of the Matter, we dive into the crucial elements of effective crisis communication. From exploring the importance of having a well-prepared plan in place to discussing the dos and don’ts of navigating a PR disaster, we leave no stone unturned. Hosted by Cor Comms Managing Director, Adrian Smith, along with Executive Chairman, Nick Turner, and Senior Digital Marketing Specialist, Pauline Leger.

2 years ago

29 minutes

The Cor Of The Matter

S2 E2: Get Set for Success with Digital Campaigns

In this episode of The Cor of the Matter, we discuss everything you need to know to set yourself up for success when running a digital campaign. From understanding how to structure your digital assets to best practice when working with consultants. Hosted by Cor Comms Managing Director, Adrian Smith he is joined by Senior Digital Marketing Specialist, Pauline Leger and Digital Marketing Specialist Henry Burrows.

2 years ago

39 minutes

The Cor Of The Matter

S2 E1: Developing Quality Creatives for your Digital Campaigns

In this episode of The Cor of the Matter, we discuss what it takes to develop amazing digital assets for your next campaign. Hosted by Cor Comms Managing Director Adrian Smith along with Digital Marketing Specialist Pauline Leger and Designer Benjamin Hope. Podcast links: https://explain.ninja/blog/20-video-marketing-statistics-2020/https://www.cisco.com/c/en/us/solutions/collateral/executive-perspectives/annual-internet-report/white-paper-c11-741490.htmlhttps://sproutsocial.com/insights/s...

3 years ago

30 minutes

The Cor Of The Matter

S1 E3: The Process of Creativity

Creativity isn't just about having a big campaign idea. In this episode, we step through the creative process and discuss how to consistently achieve your marketing objectives through your marketing collateral.

4 years ago

43 minutes

The Cor Of The Matter

S1 E2: PR and Social Media

In Episode 2 of the Cor Of The Matter, the Cor Comms team discusses traditional PR and how it has evolved with digital and social media. Hosted by Cor Comms Managing Director Adrian Smith, along with Executive Chairman Nicolas Turner and Digital Marketing Specialist Trent Arnold. Podcast links: https://www.swordandthescript.com/2019/08/earned-media-behavior-credibility/ https://cares.nba.com/ https://www.nmfc.com.au/

5 years ago

46 minutes

The Cor Of The Matter

S1 E1: Marrying Traditional And Digital Marketing

In Episode 1 of the Cor Of The Matter, the Cor Comms team discusses how traditional and digital marketing work together to deliver effective and integrated campaigns. Hosted by Cor Comms Managing Director Adrian Smith, along with Marketing Director Craig Harding and Digital Marketing Specialist Trent Arnold.

5 years ago

40 minutes