Getting a climate solution off the ground takes more than a great product—and definitely more than what you're seeing on LinkedIn. Much of the so-called GTM advice out there is really just cold outreach wrapped in clever social media posts. That’s not a strategy. That’s not traction.This session is about the real go-to-market work: building a lean, intentional path to your first customers—one that combines cold and warm outreach, sharp positioning, and a clear understanding of your ideal customer profile (ICP). We’ll cover how to structure your GTM using a CAM (Channel-Audience-Message) matrix to align content and channels with achievable business goals.You’ll hear from two marketing leaders who’ve led growth for both hardware and software companies across the EU, UK, and US—navigating the tough spaces where climate urgency meets commercial resistance, balancing compliance and business impact, and juggling between sales-led and product-led motions.If you're trying to build traction before you have a dedicated growth team or huge budgets, this is the room you want to be in.
Original Event & Recording: https://circle.4ward.earth/c/events/from-vision-to-velocityWhat You’ll Take Away* A step-by-step approach to defining your Ideal Customer Profile (ICP)—beyond just “early adopters”* How to build and use a CAM (Channel–Audience–Message) matrix to choose the right GTM tactics for your stage and sector* How to combine cold and warm outreach in a way that actually drives qualified leads and early conversions* Examples of early traction that didn’t rely on paid ads, huge teams, or perfect product-market fit* Common GTM mistakes in climate tech—and how to avoid spinning your wheels chasing the wrong signals* A realistic view of what “enough traction” looks like before raising, scaling, or expanding4WARD's Strategic Growth Support4WARD is supporting early stage companies build faster, fund better, and scale smarter. Reach out to us for professional growth advisory for the following areas:- Building or Validating you Go-to-Market strategy- Developing an expansion or internationalisation campaign
- Building or Audting your current sales, marketing and growth strategy- Performance Marketing and Demand Generation Support- Brand, Category Creation and Thought Leadership strategy and execution https://4ward.earth/consultingAbout Your Hosts:MEHAK CHOWDHARY, 4WARD CMO AND GROWTH EXPERT:15+ years scaling high-growth, VC/PE-backed businesses across the USA, EU, and UK, turning ambitious companies into category leaders. Mehak has worked across e-commerce, SaaS, health tech and climate tech, most recently building a $500M pipeline for a DAC company. Specialising in building enterprise clients-based traction for early stage companies, creating and building partnerships with Google, Mercedes, F1, KPMG, Microsoft, DeepSky, Siemens to name a few.ESTEE CHAIKIN, GO-TO-MARKET EXPERT IN CLIMATE AND CLEAN TECH: Marketing leader focussing on impact industries. 15+ years in hardware & software businesses, focused on Clean tech and Climate tech launching new Residential & Commercial Solar (IKEA), EV Charging (Shell Recharge and Heliox), Direct Air Capture (Skytree) propositions. She’s also launched Antler Netherlands, a pre-seed VC, helping find exceptional talent and coached co-founding teams.---4WARD.earth: The world's largest local-to-global community of climate & sustainability DOERs collaborating to move the world 4WARD...👤 Create FREE profile today: https://4ward.earth/joinJOIN 4WARD's GLOBAL CLIMATE COMMUNITY FREE- Attend regular climate meetups in 60+ cities 🌎- Join monthly sector networking groups & calls 📞- 1000s of climate & sustainability folks on online networking & colab platform 🧑🏾🤝🧑🏻- Free resource toolkits for startups, corps, VCs & job seekers 🛠️- Resources for funding 💰, decarbonization, legal & IP ⚖️, carbon accounting & more👤 Create FREE profile today: https://4ward.earth/join
Are you a climate tech founder focused primarily on investor funding while overlooking critical value creation opportunities? Most climate and sustainability founders focus narrowly on investor ROI when pitching, failing to recognize that investor returns always depend on creating value for multiple stakeholders beyond paying customers. This masterclass reveals how comprehensive value creation strategies lead to faster investment, higher valuations, and more successful climate ventures.Join Matt Ward (Founder of 4WARD.earth) and Rob Hanna (Investment Alpha & P3 Innovation Expert) for an intensive session revealing the frameworks that have helped thousands of founders unlock hidden value pathways and secure premium valuations.
Original Event & Recording: https://circle.4ward.earth/c/events/beyond-investor-capital-fundraising-sessionWhat You'll Learn:- The 5 Critical Value Streams: Beyond customer value - identifying and activating value for partners, communities, ecosystems, and regulators- Value Creation Readiness Assessment: A diagnostic framework to identify your venture's specific value creation gaps- Strategic Value Architecture: Building robust, multi-dimensional value propositions that attract both investors AND key stakeholders- Impact Value Multipliers: How to articulate climate-specific value propositions that unlock premium valuations- Investment-Ready Value Systems: Presenting comprehensive value creation strategies that significantly de-risk climate tech ventures4WARD's Strategic Fundraising Support- Professional pitch deck development with climate-specific framing and messaging- Direct connections to pre-vetted climate investors aligned with your specific technology sector- Customized fundraising strategy tailored to your climate solution's maturity and market readiness- Storytelling coaching to effectively communicate both impact and financial potential- Due diligence preparation to ensure you're ready for detailed VC scrutiny- Ongoing advisory support throughout the entire fundraising processhttps://4ward.earth/consultingAbout Your Hosts:Matt Ward is the Founder & CEO of 4WARD.earth, which has built the largest local-to-global ecosystem of climate and sustainability professionals across 60+ cities worldwide. As a climate ecosystem builder and growth strategist, Matt has spent over a decade scaling startups and driving VC initiatives. Rob Hanna specializes in Investment Alpha, Venture Architecture, and Public-Private Partnership (P3) Innovation that drives highly profitable, scalable impact multiples. With over 30 years of experience working with 6,000+ venture founders across 100 countries, Rob leads 4WARD.earth's Austin city group. As Managing Partner at Social Wealth Partners and Managing Director of Social Wealth Investment Management, he focuses on early-stage climate impact investments and portfolio architecture for high-net-worth individuals seeking maximum ROI from impact investment alpha.---4WARD.earth: The world's largest local-to-global community of climate & sustainability DOERs collaborating to move the world 4WARD...👤 Create FREE profile today: https://4ward.earth/joinJOIN 4WARD's GLOBAL CLIMATE COMMUNITY FREE- Attend regular climate meetups in 60+ cities 🌎- Join monthly sector networking groups & calls 📞- 1000s of climate & sustainability folks on online networking & colab platform 🧑🏾🤝🧑🏻- Resources for funding 💰, decarbonization, legal & IP ⚖️, carbon accounting & more👤 Create FREE profile today: https://4ward.earth/join--- About 4WARD.earth's Climate & Sustainability Consulting Services 🏆Leveraging the world's largest climate professional community, 4WARD Consulting delivers specialized expertise to accelerate climate action. Our services include:- For Startups: Fundraising support, grant navigation, go-to-market strategy- For Corporates: ESG strategy, net zero roadmaps, climate disclosure, LCAshttps://4ward.earth/consulting
Are you a climate, sustainability, energy, or deeptech founder looking to secure investment in 2025?The Climate Funding Challenge: Your pitch deck is the gateway to investment for your climate solution. However, even groundbreaking climate technologies frequently fail to attract capital because founders don't structure their decks to address the specific concerns and priorities of climate-focused investors.
Original Event & Recording: https://circle.4ward.earth/c/events/perfecting-climate-startup-pitch-deck-a-masterclassMatt Ward (Founder of 4WARD.earth) and Hendrik Dik (Vertical Lead for Sustainable Industry and Climate at MassChallenge Switzerland) take you through an intensive masterclass revealing exactly how to craft a pitch deck that resonates with climate VCs and accelerates your fundraising journey:4WARD.earth: The world's largest local-to-global climate and sustainability collaborative... driving real results, together: https://4ward.earth/join JOIN 4WARD's GLOBAL CLIMATE COMMUNITY FREE- Attend regular climate meetups in 60+ cities 🌎- Join monthly sector networking groups & calls 📞- 1000s of climate & sustainability folks on online networking & colab platform 🧑🏾🤝🧑🏻- Free resource toolkits for startups, corps, VCs & job seekers 🛠️- Resources for funding 💰, decarbonization, legal & IP ⚖️, carbon accounting & moreAnd much much more...--- About 4WARD.earth's Climate & Sustainability Consulting Services 🏆Leveraging the world's largest climate professional community, 4WARD Consulting delivers specialized expertise to accelerate climate action. Our services include:- For Startups: Fundraising support, grant navigation, go-to-market strategy- For Corporates: ESG strategy, net zero roadmaps, climate disclosure, LCAs- For NGOs: Partnership development, impact measurement, resilience planninghttps://4ward.earth/consulting
Powered by a team of experienced founders, builders and doers alongside dozens of local and sector-focused community volunteers, 4WARD is building a worldwide movement of climate professionals and stakeholders dedicated to collaboratively tackling climate change before it’s too late.4WARD.earth: The world's largest local-to-global community of climate & sustainability DOERs collaborating to move the world 4WARD...By bringing together startups, corporates, investors, governments and ecosystem players in an open and partnership-focused capacity, we’ve built a platform to help our members accelerate their climate mission and impact at a global scale.👤 Create FREE profile today: https://4ward.earth/join---🌱 JOIN 4WARD's GLOBAL CLIMATE & SUSTAINABILTY COMMUNITY FREE: https://4ward.earth/join
About 4WARD.earth's Climate & Sustainability Consulting Services 🏆Leveraging the world's largest climate professional community, 4WARD Consulting delivers specialized expertise to accelerate climate action. Our services include:
And much much more...👤 Create FREE profile today: https://4ward.earth/join--- About 4WARD.earth's Climate & Sustainability Consulting Services 🏆Leveraging the world's largest climate professional community, 4WARD Consulting delivers specialized expertise to accelerate climate action. Our services include:https://4ward.earth/consulting
