The ChangeOver podcast gives Sales and Marketing teams at Industrial organizations powerful fuel to grow and prosper within today's dynamic landscape. The podcast is brought to you by Weidert Group — a Marketing & Sales agency that offers industrial growth solutions — and its guests. Hear from leaders with intelligent insights and actionable ideas on topics like lead gen, SEO, AI, revenue operations and more. Within each of these critical areas, we’ll unpack what’s changed, why it’s changed, and what you should do moving forward to meet your business growth goals. Our host, Greg Linnemanstons, has more than 35 years of experience in B2B marketing on both the client and agency sides.
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The ChangeOver podcast gives Sales and Marketing teams at Industrial organizations powerful fuel to grow and prosper within today's dynamic landscape. The podcast is brought to you by Weidert Group — a Marketing & Sales agency that offers industrial growth solutions — and its guests. Hear from leaders with intelligent insights and actionable ideas on topics like lead gen, SEO, AI, revenue operations and more. Within each of these critical areas, we’ll unpack what’s changed, why it’s changed, and what you should do moving forward to meet your business growth goals. Our host, Greg Linnemanstons, has more than 35 years of experience in B2B marketing on both the client and agency sides.
Enjoy a recap of the top takeaways from the Experience Inbound 2025 sales and marketing conference with insights from Weidert Group’s Frank Isca, Amanda Retzki, and Reid Trier. They explore evolving sales and marketing trends, AI's role in workflow and personalization, and the rising importance of frameworks, human creativity, and authentic community collaboration.
Explore the fundamentals of sustainable growth and why they matter more than ever, with growth strategist Kurt Hahlbeck and host Greg Linnemanstons. From positioning and customer alignment to the roles of AI, empathy, humility, and curiosity, this episode offers strategic insight for leaders navigating disruption.
On this episode of The ChangeOver Podcast, host Greg Linnemanstons talks with Dave Charest, Director of Small Business Success at Constant Contact, about why email marketing is still a powerhouse for industrial B2B brands. They dive into smart segmentation, scaling personalization with AI, and why empathy matters more than ever — even in automation. If you think email is outdated, this episode will change your mind.
In part two with Andy Crestodina, Jo explores how AI is changing search behavior, what makes analytics reports valuable, and smart strategies for content marketers adapting to non-human website visitors, declining attribution models, and AI-powered approaches.
Join Jo Phillip as she interviews Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry (now in its 7th edition!) about the dramatic evolution of content marketing and what today’s B2B marketers need to know to succeed.
AI’s made the shift from buzzword to business essential. Greg talks with Sam Mallikarjunan of Agent.ai about how AI agents are enabling businesses to scale, boost efficiency, and improve quality — without increasing headcount.
100 days into The ChangeOver, we’re sharing everything we’ve learned about launching, growing, and maximizing a B2B podcast. Kelly and Greg break down why we started, how they got internal buy-in, and some (perhaps unexpected) benefits of the show — including its impact on brand awareness, thought leadership, and client engagement. If you’re considering a podcast, this is the breakdown you need.
Don’t spend more, spend better! Marketing budgets have gone from line items to strategic investments in reaching business goals. Greg Linnemanstons and Stacy Bouchard explore the new marketing paradigm and specific strategies for smarter spending, maximum ROI, and meaningful growth.
Kyle Jepson shares key findings from his HubSpot Website Grader + AI Search Grader experiment. Spoiler: SEO performance doesn’t guarantee visibility in AI search results.
Kyle Jepson, HubSpot’s first Evangelist, shares insights on identifying and nurturing authentic brand advocates who genuinely love your product and can’t help but share it, and their place in the new digital marketing landscape.
The ChangeOver podcast gives Sales and Marketing teams at Industrial organizations powerful fuel to grow and prosper within today's dynamic landscape. The podcast is brought to you by Weidert Group — a Marketing & Sales agency that offers industrial growth solutions — and its guests. Hear from leaders with intelligent insights and actionable ideas on topics like lead gen, SEO, AI, revenue operations and more. Within each of these critical areas, we’ll unpack what’s changed, why it’s changed, and what you should do moving forward to meet your business growth goals. Our host, Greg Linnemanstons, has more than 35 years of experience in B2B marketing on both the client and agency sides.
