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The Campaign Strategist
Pete Altman
21 episodes
5 days ago
In this episode of The Campaign Strategist, Pete talks with Jenifer Fernandez Ancona, Co-Founder and Chief Strategist at Way to Win, and co-host of Charting the Way Forward, about how progressives can thrive in a radically transformed media environment. Jenifer shares how she went from journalist to movement strategist — and how that journey shaped her understanding of what it takes to compete in an attention economy dominated by emotion, culture, and decentralized media. She explains why cam...
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Government
Business,
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Non-Profit,
Politics
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All content for The Campaign Strategist is the property of Pete Altman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of The Campaign Strategist, Pete talks with Jenifer Fernandez Ancona, Co-Founder and Chief Strategist at Way to Win, and co-host of Charting the Way Forward, about how progressives can thrive in a radically transformed media environment. Jenifer shares how she went from journalist to movement strategist — and how that journey shaped her understanding of what it takes to compete in an attention economy dominated by emotion, culture, and decentralized media. She explains why cam...
Show more...
Government
Business,
News,
Non-Profit,
Politics
Episodes (20/21)
The Campaign Strategist
How Progressives Win in the Modern Media Age: Jenifer Ancona of Way to Win
In this episode of The Campaign Strategist, Pete talks with Jenifer Fernandez Ancona, Co-Founder and Chief Strategist at Way to Win, and co-host of Charting the Way Forward, about how progressives can thrive in a radically transformed media environment. Jenifer shares how she went from journalist to movement strategist — and how that journey shaped her understanding of what it takes to compete in an attention economy dominated by emotion, culture, and decentralized media. She explains why cam...
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5 days ago
52 minutes

The Campaign Strategist
Shilpi Chhotray on Media, Power, and Climate Justice
In this episode, Pete Altman talks with media strategist and Counter Stream Media founder Shilpi Chhotray, who makes a powerful case for rethinking how we build power for climate justice. Shilpi shares why she’s stepped back from the mainstream climate movement—and why philanthropy’s failure to fund narrative work and frontline leadership is holding the movement back. From global organizing to launching a frontline-led media outlet, she outlines how narrative strategy, not just comms, can shi...
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2 weeks ago
38 minutes

The Campaign Strategist
The Democratic Party Isn’t Coming to Save Us: Tara Buss on Competitive Authoritarianism and the Path Forward
Tara Buss, Senior Director of Research at the Research Collaborative, joins The Campaign Strategist to unpack what she calls "competitive authoritarianism" in the U.S.—a state that mimics democracy while systematically undermining it. She and Pete explore why mass non-compliance is critical, how narrative strategy can shape resistance, and why polling shouldn’t lead progressive strategy. “The rules of the game have changed,” she warns. “We can’t wait until 2026—we have to act now.” This is a ...
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1 month ago
39 minutes

The Campaign Strategist
A Progressive Art of War with Eric Hensal
What can Sun Tzu teach us about winning political power in 2025? In this new episode of The Campaign Strategist, I talk with Eric Hensal—veteran progressive strategist, author of A Progressive Art of War and host of the podcast Progressive Conjecture—about applying timeless military strategy to modern political challenges. We explore: Why progressives often lose not because of the opposition, but because of strategic misstepsHow to think like an organizer and a generalThe importance of decept...
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2 months ago
40 minutes

The Campaign Strategist
Say It Like You Mean It: Narrative Strategy with Anat Shenker-Osorio
Messaging maven and strategist Anat Shenker-Osorio joins Pete to unpack the mechanics of narrative, the seductive power of repetition, and why too much progressive messaging sounds like it came from a law school textbook. From “Florida fascism facilities” to “start how you want to finish,” Anat brings clarity and conviction to the question of how we talk about political danger—and what we should say instead. This is a sharp, funny, and necessary conversation about how to build power through l...
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2 months ago
46 minutes

The Campaign Strategist
How the People of NC Stopped Mark Robinson | Durrell Johnson on The Campaign Strategist
Durrell Johnson helped lead the campaign to stop Mark Robinson’s run for governor in North Carolina—and in doing so, created a roadmap for defeating far-right extremism. In this episode, he explains how local groups built trust, centered impacted communities, and reached even conservative voters who felt the danger. “This wasn’t just about what Robinson said—it was about what would happen if he held power.” A must-listen for campaigners and communicators heading into 2026. Find an...
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3 months ago
42 minutes

The Campaign Strategist
The Art of Understanding and Connecting with Voters with Liz Kazal
Liz Kazal of the Campaign for a Family Friendly Economy joins The Campaign Strategist to talk about why Republican members of Congress are starting to feel real political risk over their support for Trump’s tax and budget bill—and how her team is keeping the pressure on. From Medicaid cuts to economic messaging, Liz shares how organizers can turn pain into power—and why being “relentless” is the only path forward in today’s political climate. Find and subscribe: Substack and your favori...
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3 months ago
35 minutes

The Campaign Strategist
Nick Ahamed on How Progressives Can Win the Internet
Nick Ahamed, Deputy Executive Director of Priorities USA, joins Pete to break down the changing media landscape and what progressives must do to keep up. From the emotional resonance of abortion ads to why YouTube is essential for reaching young and diverse voters, Nick shares sharp insights on message testing, digital strategy, and long-term infrastructure. “You can’t talk to gamers and beauty YouTubers the same way—our messaging has to match the niche.” Find and subscribe: Substack and your...
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4 months ago
39 minutes

The Campaign Strategist
Indivisible's Dani Negrete on the Urgency of Building Power Before It’s Too Late
In this episode of The Campaign Strategist, Pete talks with Dani Negrete, National Political Director at Indivisible. Dani shares why “we don’t have four years to fix things,” drawing on lessons from recent campaigns and historical trends in authoritarian movements. They discuss how grassroots movements can sustain resistance, why cultural organizing is essential, and how to build power at the local level. A must-listen for anyone interested in advocacy, movement-building, and progressive pol...
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4 months ago
46 minutes

The Campaign Strategist
Messaging Without Emotion or Risk = Political Failure — Saeed Mousavi
Pollster and strategist Saeed Mousavi joins The Campaign Strategist to explain why Democrats are losing emotional traction—and what it takes to reconnect. From risk-averse messaging to outdated research models, Saeed makes the case for a new, emotionally resonant strategy built for today’s media landscape. Find and subscribe: Substack and your favorite platforms. Contact: Contact@PrismaticStrategiesLLC.com Find us on LinkedIn and Bluesky
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5 months ago
49 minutes

The Campaign Strategist
Why Restoring the Old Order Won’t Save Us | Michael Podhorzer Explains
Michael Podhorzer joins host Pete Altman to talk about what really happened in the 2024 election—and why the fight ahead isn’t about restoring the old order, but building a new one. From the failures of civil institutions to the importance of unions and organizing, this is a powerful conversation for anyone trying to navigate the Trump Era with clarity and strategy. Find and subscribe: Substack and your favorite platforms. Contact: Contact@PrismaticStrategiesLLC.com Find us on LinkedIn and ...
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5 months ago
40 minutes

The Campaign Strategist
How Activists Stopped Fracking in NY—And What We Can Learn From It
In this episode of The Campaign Strategist, Rich Schrader and Kate Sinding Daly take us inside the eight-year campaign that led New York to ban fracking—making it the first state with significant gas deposits to stop the practice. Rich is the Director of New York Government Affairs at NRDC. At the time, Kate was Senior Attorney and Deputy Director of NRDC’s New York Program. She is now Vice President of Law and Policy at the Conservation Law Foundation. They share how their team, alongside gr...
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6 months ago
44 minutes

The Campaign Strategist
The Art of Organizing Clean Businesses with Bob Keefe
What happens when clean energy jobs face a political headwind—and how can business leaders fight back? In this episode of The Campaign Strategist, Bob Keefe of E2 joins Pete for a two-part conversation. First, they discuss how the Trump administration’s attacks on clean energy are stalling billions in investment and job creation. Then, they rewind to Bob’s original interview about the strategies E2 uses to mobilize unexpected messengers—businesspeople—for climate advocacy. If you want to unde...
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6 months ago
41 minutes

The Campaign Strategist
Why Democrats Are Losing the Working Class | Chuck Rocha Explains
Political strategist and labor organizer Chuck Rocha, founder of Solidarity Strategies, joins Pete Altman on The Campaign Strategist to talk about why progressives are losing touch with working-class voters—and how to fix it. From his start as a teenage union steward in Texas to running Latino outreach for Bernie Sanders, Chuck shares hard-won lessons on strategy, cultural competency, and building lasting political power. About Chuck: https://www.linkedin.com/in/chuck-rocha-476a6276 Solidar...
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7 months ago
36 minutes

The Campaign Strategist
The Art of Prep and Story with Melissa Waage
On this week’s pod, I had the joy of talking with the wonderful Melissa Waage — a brilliant strategist, long-time environmental advocate, and now VP of Advocacy & Engagement at Sandy Hook Promise. We dig into campaign strategy fundamentals, what it really takes to move decision-makers, why preparation and storytelling matter so much, and how to keep people engaged even through long, hard fights (looking at you, Inflation Reduction Act!). Plus, Melissa shares the best piece of advice she e...
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7 months ago
33 minutes

The Campaign Strategist
Leadership and long-term thinking with Mark Magaña
Environmentalist, strategist and leader Mark Magaña joins The Campaign Strategist to talk about the need for long-term vision and investments in growing progressive political power, how to think like a White House staffer when asking them for help, and his approach to building up the infrastructure of the movement. Mark is the Founding President & CEO of GreenLatinos, a co-founder of the America the Beautiful for All Coalition, and serves on the boards of the League of Conservation Voters...
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8 months ago
37 minutes

The Campaign Strategist
The Power of Questions with George Rakis
Friend and colleague George Rakis joins The Campaign Strategist today as we talk about his role leading the Climate Action Campaign from 2011 - 2018, which resulted in the first national carbon standards ever to be promulgated in the U.S. That's where I got to know George, from recommending him to run the campaign to my boss at NRDC to my role as senior advisor to the campaign. George came from a long electoral career which included running various Congressional and statewide campaigns, to se...
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8 months ago
35 minutes

The Campaign Strategist
The Art of Focus with Danielle Droitsch
In this episode of 'The Campaign Strategist,' host Pete Altman interviews Danielle Droitsch, an environmental advocate and executive coach. Danielle shares her journey into environmental advocacy, beginning with a college protest against Exxon. The conversation delves into campaign strategies, including power mapping and decision-maker analysis. Danielle emphasizes the importance of focused, strategic actions over broad mobilization efforts, using examples from her work on campaigns like the ...
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9 months ago
36 minutes

The Campaign Strategist
The Power of Culture with Reverend Lennox Yearwood
Reverend Lennox Yearwood Jr. joins us for a thought-provoking conversation about culture, advocacy and much more. President and CEO of the Hip Hop Caucus and host of The Coolest Show podcast, Yearwood's activism was spurred by Hurricane Katrina in 2005, which highlighted the need to address climate issues in his community. Our conversation delves into his philosophy that culture is central to effective activism, describing how actions rooted in cultural engagement can bridge divides and...
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9 months ago
38 minutes

The Campaign Strategist
The Art of Organizing with Tom "Smitty" Smith
In this episode, Pete interviews Tom "Smitty" Smith, a seasoned advocate who shares insights and personal stories from decades of organizing, advocating, and lobbying. The discussion covers the essential elements of successful advocacy, including the importance of coalition-building, strategic adjustments, empowering community members, and the art of creating a 'hero's path' for opponents. Learn how to identify key issues, find effective solutions, and mobilize diverse groups to create impact...
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9 months ago
35 minutes

The Campaign Strategist
In this episode of The Campaign Strategist, Pete talks with Jenifer Fernandez Ancona, Co-Founder and Chief Strategist at Way to Win, and co-host of Charting the Way Forward, about how progressives can thrive in a radically transformed media environment. Jenifer shares how she went from journalist to movement strategist — and how that journey shaped her understanding of what it takes to compete in an attention economy dominated by emotion, culture, and decentralized media. She explains why cam...