In this episode, Ian Prukner sits down with Ed Latimore to discuss Ed's new book, 'Hard Lessons from the Hurt Business,' exploring the valuable lessons learned through boxing and the importance of embracing challenges in life. They delve into how modern comforts can hinder emotional resilience, the necessity of facing difficulties to grow, and the parallels between physical and emotional challenges. Ed shares personal anecdotes and insights on how overcoming fears and hardships can lead to greater confidence and personal development.
About Ed:
Ed is a best-selling author, former professional heavyweight boxer, and competitive chess player. His writing focuses on self-improvement and a practical approach to stoic philosophy.
Find out more about Ed HERE
Takeaways:
Chapters
01:32 The Evolution of Ed's Book
03:12 Hard Lessons from the Hurt Business
07:06 Embracing Difficulty for Growth
10:10 Antifragility and Emotional Resilience
12:51 The Impact of Technology on Social Skills
17:15 Creating Challenges in a Safe World
19:52 The Breakdown and Rebuild Process
26:09 The Dangers of Avoiding Real Challenges
31:32 Conclusion: Embracing Adversity for Growth
About Ian Prukner:
Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.
The Byproduct:
There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct.
This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.
Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
In this episode of the Byproduct Podcast:
Ian and Jerry discuss the journey of high achievers, exploring the internal struggles they face despite external success. They delve into the importance of redefining success, aligning internal values with external achievements, and the necessity of maintaining mental health and well-being. The conversation emphasizes that true fulfillment comes from within and that leaders must prioritize their internal victories to achieve external success.
More About Jerry:
Jerry Henderson is the creator of The Personal Mastery Framework™, host of the Personal Mastery Podcast, and a coach to high achievers seeking sustainable success and fulfillment. With training from Harvard in human behavior, resilience, and habit formation, and a background in psychology and global business, Jerry blends evidence-based coaching, IFS, NLP, and trauma-informed methods to help clients break limiting beliefs and master their inner world. Before this work, he helped raise over $1B in philanthropy — now he helps leaders redefine success from the inside out.
Learn more about Jerry HERE
Key Takeaways:
Chapters:
04:47 The Journey of High Achievers
10:12 The Illusion of Success
14:47 Balancing Achievement and Well-being
19:34 Redefining Identity Beyond Achievements
23:40 Encouragement for High Achievers
About Ian Prukner:
Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.
The Byproduct:
There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct.
This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.
Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
In this episode of the Byproduct Podcast, Ian sits down with Major Williams, a driven individual with a diverse background as an author, consultant, speaker, and former gubernatorial candidate in California. Major shares his motivations for entering politics, the challenges he faced, and the importance of self-identity and civic engagement for entrepreneurs. He reflects on defining moments in his life, how he dealt with loss and failure, and the journey of writing his book. Major emphasizes the significance of personal growth, resilience, and the need for entrepreneurs to adapt and learn new skills in today's rapidly changing environment.
About Major:
Major Williams is a dynamic author, consultant, speaker, and former gubernatorial candidate in California, known for his bold leadership and commitment to inspiring positive change. With a background that spans entrepreneurship, politics, and motivational speaking, Major has built a powerful platform focused on empowering individuals to take ownership of their futures. Through his work, he champions innovation, leadership development, and civic engagement, encouraging audiences across the country to pursue purpose-driven success.
You can find out more about Major below:
Connect with Major on Instagram
Key Takeaways:
Chapters:
00:52 Motivation Behind Running for Governor
03:51 Overcoming Obstacles in Politics
08:03 The Importance of Self-Identity
09:59 Civic Engagement for Entrepreneurs
14:03 Defining Moments in Major's Life
16:54 Dealing with Loss and Failure
20:07 Rebuilding Confidence After Setbacks
24:13 The Journey of Writing a Book
28:06 Final Advice for Entrepreneurs
About Ian Prukner:
Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.
The Byproduct:
There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct.
This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.
Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
In this episode of the By Product Podcast, Ian Prukner interviews former NFL player Dave Rayner, who shares insights on success, mental toughness, and the importance of a solid foundation in life. They discuss the rigorous training required at the highest levels of sports, the mental challenges faced during high-pressure situations, and the significance of embracing failure as a learning opportunity. Dave emphasizes the importance of accountability, perspective, and the need to stay in one's lane in both sports and business. The conversation also touches on the balance between work and family life, highlighting the importance of setting priorities and boundaries.
About Dave Rayner:
Dave Rayner is a former NFL placekicker turned real estate professional and entrepreneur. Known for his strong leg and clutch performances, Dave played for multiple NFL teams over a seven-year career, including the Green Bay Packers, Indianapolis Colts, and Detroit Lions. A standout at Michigan State University, he set school records and built a reputation as one of the most reliable kickers in collegiate football before being drafted in 2005.
Following his NFL career, Dave transitioned into the world of real estate, where he brings the same discipline, focus, and competitive spirit that defined his time on the field. Based in Michigan, he has built a successful career helping clients navigate residential and investment properties, while also exploring entrepreneurial ventures that reflect his passion for business and community development.
Whether on the field or in business, Dave is known for his work ethic, integrity, and commitment to excellence.
You can find Dave on Facebook Here, and Instagram Here
Key Takeaways:
Chapters:
03:02 The Foundation of Success
05:53 Training at the Highest Level
09:07 Mental Toughness in High-Stakes Situations
12:06 Mastery Through Repetition
16:58 Embracing Failure and Accountability
22:06 Perspective on Success and Failure
25:57 Translating Sports Success to Business
29:58 Balancing Life and Work
About Ian Prukner:
Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.
The Byproduct:
There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct.
This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.
Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
In this episode, Ian interviews former heavyweight professional boxer Ed Latimore. Ed shares his story of growing up in a challenging environment and his journey to becoming a boxer, serving in the army, and earning a degree in physics. The conversation highlights the importance of recognizing when an environment is not serving you and making the choice to move away from it. Ed emphasizes that it's never too late to make a change and pursue your goals, regardless of age or circumstances.
About Ed:
Ed is a best-selling author, former professional heavyweight boxer, and competitive chess player. His writing focuses on self-improvement and a practical approach to stoic philosophy.
Find out more about Ed here:https://edlatimore.com/about/
Takeaways
• Recognize when your environment is not serving you and make the choice to move away from it.
• It's never too late to make a change and pursue your goals.
• Don't let age or circumstances limit your potential.
• Focus on personal growth and continuous learning.
• Embrace discomfort and be willing to take risks in order to achieve success.
Chapters:
01:12 Ed's Journey from Boxing to Thought Leadership
05:25 The Non-Linear Path of Life
09:19 Choosing to Move Away from an Unhealthy Environment
12:08 Recognizing the Power of Getting Away from Something
15:38 It's Never Too Late to Make a Change
19:47 Overcoming Challenges and Pursuing Goals
21:31 The Power of Personal Growth and Continuous Learning
23:17 Embracing Discomfort and Taking Risks for Success
In this episode of The Byproduct Podcast, Ian Prukner sits down with Brian McNally, a visionary entrepreneur who built a healthcare company from the ground up, scaling it to $50 million in annual revenue in just seven years. McNally shares his philosophy on leadership, emphasizing the power of vision, values-driven decision-making, and the long-term mindset required for sustained success.
He delves into the critical differences between leadership and management, the role of integrity in business, and the importance of creating a self-policing organization where team members are aligned by mission, compensation, and accountability. McNally also opens up about the challenges he faced, including navigating the impact of COVID-19, and how he built a culture of transparency, healthy confrontation, and ethical decision-making.
About Brian McNally:
Brian McNally is a distinguished entrepreneur renowned for founding and scaling a healthcare company to $50 million in annual revenue within seven years. In 2022, he achieved a successful multi–8 figure exit from this venture. Brian attributes his success to a commitment to personal development, which has positively influenced his health, relationships, and business endeavors.
Learn more about Brian McNally's Story Here
Key Takeaways: ✅ Define and Uphold Core Values – Establish a clear vision and values for your organization, ensuring all decisions align with them.
✅ Prioritize Integrity Over Convention – Do what’s right, not just what’s common, to build a reputation rooted in character and trust.
✅ Adopt a Long-Term Mindset – Success requires patience, delayed gratification, and a focus on sustainable growth.
✅ Focus on Process, Not Just Results – Prioritize making the right decisions consistently rather than chasing short-term wins.
✅ Build a Self-Policing Organization – Foster a shared mission, align incentives, and empower team members to take ownership.
✅ Encourage Transparency and Accountability – Cultivate a culture of open communication, constructive confrontation, and responsibility.
Chapters:
00:00Introduction and Background
07:22Challenges and Lessons Learned: Navigating COVID-191
4:23Transparency, Accountability, and Healthy Confrontation
About Ian Prukner:
Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.
The Byproduct:
There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct.
This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.
Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
In this episode of the By Product Podcast, Ian sits down with Tyler Dickerhoof, an entrepreneur and leadership expert. Together, they explore the transformative power of belief and the human desire to belong and find purpose. Tyler shares how belief acts as a superpower that drives action, giving leaders the ability to inspire and influence others.
The conversation delves into key leadership principles, including the importance of vision, clarity, connection, and influence. Tyler introduces his framework for becoming an impact-driven leader, centered on awakening, growth, and leading with purpose. Throughout the discussion, they emphasize the value of authenticity, vulnerability, and a servant-hearted approach to leadership.
This episode offers powerful insights for anyone looking to lead with greater impact.
More about tyler:
Tyler Dickerhoof is a leadership coach, keynote speaker, and founder of the Impact Driven Leader community. With over two decades of experience leading teams and developing leaders, Tyler combines his background in business and nutrition with a passion for helping others achieve clarity and purpose. His unique insights stem from his journey of building a successful business while fostering growth in others. Tyler’s coaching and resources empower leaders to overcome challenges, build impactful relationships, and unlock their full potential.
Learn more about Tyler HERE
Takeaways
Belief is a superpower that leads to actions and can influence others.
Leaders have the opportunity to inspire and give hope to people through belief.
Authenticity and vulnerability are key in connecting with others and being an effective leader.
Leaders should focus on vision, clarity, connection, and influence to make a lasting impact.
Being an impact-driven leader involves awakening, growing, and leading with a focus on serving others.
Chapters
01:11 The Power of Belief and the Desire to Belong
16:10 Authenticity and Vulnerability in Leadership
About Ian Prukner:
Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.
The Byproduct:
There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct.
This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.
Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
In this episode of the By Product Podcast, host Ian Prukner interviews Simon T. Bailey, an 11-time author and expert in communication. Bailey shares personal stories of resilience and offers practical advice for finding purpose and building meaningful relationships. The conversation emphasizes the importance of being present, authentic listening, and serving others. Bailey also highlights the role of faith and prayer in developing resilience.
More about Simon:
Simon T. Bailey is an award-winning speaker, author, and expert in harnessing personal brilliance and resilience. With a background that spans 30 years, including a significant role at Disney, Simon has inspired audiences in over 50 countries to unlock their potential and create impactful lives. Known for his insightful teachings on transformation and growth, he has worked with over 2,400 organizations, including global brands like American Express, Deloitte, and Marriott. Through his BrilliantU community, coaching, and keynote speeches, Simon empowers individuals to ignite their spark and achieve their fullest potential.
You can find out more about Bailey Here
Key Takeaways:
Chapters
01:00 Resilience at Work: The Importance of Resilience
04:11 Resilience and Resourcefulness
06:22 Finding Your Brilliance
08:46 Evolving from Purpose-Driven to Presence-Driven
12:27 Being Fully Present in Relationships
15:05 Authentic Listening and High-Quality Connections
23:21 Intentional Micro Moments and Serving Others
25:11Conclusion and Where to Connect with Simon T. Bailey
About Ian Prukner: Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales. The Byproduct: There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct. This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd. Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
In this episode of the Byproduct Podcast:
In this episode of the By Product Podcast, Ian engages in a deep conversation with Christopher Cook about his new book, 'Healing What You Can't Erase.' They explore the significance of addressing adversity, the mental health crisis, and the importance of surrendering to the healing process. Christopher emphasizes that transformation is a daily journey and that understanding our subconscious narratives is crucial for personal growth.
About Chris:
Christopher Cook is a leadership coach, author, and podcast host focused on transformation and wholeness. With an aptitude for strategy and execution, his ability to unearth clarity out of complexity drives his mission to help individuals and organizations thrive in their true identity. His work has appeared in outlets such as SUCCESS Magazine, and he has spent over a decade coaching leaders in both the marketplace and non-profit sectors. His weekly podcast, Win Today with Christopher Cook, equips wellness-minded listeners to move beyond the limitations of self-help and toward an integrated life of wholeness from the inside out. Pulling from his own experiences with adversity and personal transformation, these efforts, embodied by his passion for mental health, emotional health, and spiritual maturity, along with his educational credentials in business administration, leadership, and ministry, have led to helping people experience healing and transformation in their spirit, mind, and body.
You can connect with Christopher here
Key Takeaways:
Chapters:
01:22 The Meaning of 'Healing What You Can't Erase'
08:11 The Importance of Surrender and Confronting Limiting Beliefs
14:57 The Mental Health Crisis and the Need for Transformation
22:31 Preparing for Crisis and the Importance of Transformation
About Ian Prukner: Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales. The Byproduct: There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct. This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd. Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
In this episode, Ian discusses the importance of ideas and principles in society. He emphasizes the need to prioritize substance over form and to focus on the quality of ideas rather than political affiliations. He introduces a list of goals that were written by the Communist Party in 1958, which are now being implemented in society. He encourages listeners to critically analyze these ideas and consider their consequences. Ian also highlights the dangers of ad hominem attacks and the importance of open discussion and respectful debate.
Takeaways
Chapters 00:00 Introduction: The Importance of Ideas and Principles 01:12 Substance Over Form: Prioritizing Quality Ideas 07:06 The Implementation of Communist Goals 11:06 Analyzing Ideas and Considering Consequences 14:59 The Dangers of Ad Hominem Attacks 18:37 The Champion of Ideas and Principles
About Ian Prukner: Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales. The Byproduct: There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct. This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd. Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
In this episode of the ByProduct Podcast: In this episode, Ian dives into the concept of inflation, referring to it as a "silent tax" that affects everyone. He breaks down the mechanics of inflation, tracing its origins and the impact it has on everyday life. Ian argues that inflation results from an expanded money supply without a corresponding growth in domestic production, rather than corporate greed. He explains the interplay between profit margins and market volume in a free economy, and cautions against government intervention and price controls as solutions to inflation. Instead, Ian advocates for owning assets and supporting sound monetary policies as the best strategies to combat inflation. Key Takeaways: • Inflation is caused by an increase in the money supply without a corresponding increase in domestic production. • Profit margins and volume intersect in a free market economy, and excessive profit margins self-correct as demand decreases. • Government intervention and price fixing are not effective solutions to inflation and can lead to unintended consequences. • Owning assets is a way to protect against inflation, and advocating for sound monetary policy is crucial. • Inflation primarily harms low-income earners, people without assets, and those who save in cash. Chapters: 00:00: Introduction: Inflation as a Silent Tax 02:24: Understanding Inflation: How Prices Increase 04:21: Causes of Inflation: Increase in Money Supply 06:41: Profit Margins and Volume in a Free Market Economy 08:38: The Pitfalls of Government Intervention 16:45: Protecting Against Inflation: Owning Assets 19:13: Advocating for Sound Monetary Policy About Ian Prukner: Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales. The Byproduct: There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct. This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd. Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
In this episode Ian sits down with Julia Gentry, the Founder of the Dream Factory. Julia shares her insights on the importance of dreaming and living in alignment with our dreams. She emphasizes the need to bridge the gap between our dreams and reality and offers practical strategies for doing so. Julia discusses the power of mindset, heart set, and dream set in achieving our dreams. She also highlights the significance of understanding and reprogramming our limiting beliefs. Additionally, Julia introduces the concept of the routine behind the dream and the importance of aligning our actions with our dreams.
About Julia:
Julia Gentry is the Founder of The Dream Factory and Co and author of the best-selling Christian Leadership book, Dream-I Dare You. After a successful but exhausting career in real estate and a profound "Midlife Awakening," she now lives her dream as a national speaker, growth coach, business owner, wife, and homeschool mom to five. Julia’s mission is to awaken dreamers and equip them with the tools to bridge the gap between where they are and where they want to be, using her proven D.R.E.A.M Framework. She inspires others to embrace their divine dreams and make a transformative impact on the world.
Find out more about Julia here
Takeaways:
Dreaming is essential, but it is equally important to bridge the gap between our dreams and reality.
Understanding and reprogramming our limiting beliefs is crucial for achieving our dreams.
Aligning our mindset, heart set, and actions with our dreams is key to living in alignment.
Creating a routine that supports our dreams and aligns with our priorities is essential for sustainable success.
Balance is a myth, and alignment is a more sustainable and fulfilling approach to life.
Chapters
00:00 Introduction and the Importance of Dreaming
02:42 Discovering and Pursuing Dreams
05:20 The Gap Between Knowing and Doing
09:38 Reprogramming Limiting Beliefs
13:01 Creating Alignment with Mindset, Heart Set, and Dream Set
17:56 The Routine Behind the Dream
21:35 Alignment Over Balance
About Ian Prukner: Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales. The Byproduct: There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The Byproduct. This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd. Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
Zach Coleman, a marketing branding expert, shares his journey of finding his own path and helping others build authentic personal brands. Growing up in the shadow of his retired NFL player father, Zach felt unseen and unheard, which led him to pursue visual communication as a way to be seen and heard. He worked in the corporate world but felt unfulfilled and decided to start his own business.
Zach emphasizes the importance of aligning personal values with business goals and creating an economic engine around who you truly are. He encourages people to define success on their own terms and not be afraid to reinvent themselves.
Learn more about Creatitive
Takeaways
About Ian Prukner: Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales. The Byproduct: There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The Byproduct. This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd. Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
In this episode, Ian Prukner interviews Jerry Henderson, a pastor and coach, about overcoming trauma and building a healthy relationship with oneself. Jerry shares his personal journey of growing up in poverty and experiencing various forms of trauma. He discusses the impact of trauma on one's self-worth and the importance of healing the relationship with oneself. Jerry helps high-performing individuals who feel like something is missing in their lives by guiding them to love and accept themselves. He emphasizes the need to break the cycle of self-criticism and replace it with self-love and motivation.
About Jerry:
Jerry Henderson is pastor and coach that specializes in overcoming trauma and teaching people about building a healthy relationship with oneself.
Learn more about Jerry here: https://jerryhenderson.org/about
Key Takeaways
Trauma, both big and small, can have a profound impact on one's self-worth and relationships.
Self-sabotage often serves a purpose and meets an underlying need, but it is important to neutralize it and find healthier ways to meet those needs.
The relationship with oneself is the most important relationship and affects all other relationships in life.
Loving oneself is a sustainable motivation that leads to healthier and more fulfilling outcomes.
Healing the relationship with oneself requires rewiring old patterns and replacing self-criticism with self-love.
Chapters
00:00 Introduction and Personal Connection
03:24 Jerry's Traumatic Upbringing and Journey to Ministry
09:06 The Impact of Trauma and Self-Sabotage
14:56 The Importance of the Relationship with Oneself
23:13 Motivation through Self-Love and Acceptance
26:36 Keeping the Edge from a Place of Health
About Ian Prukner: Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales. The Byproduct: There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct. This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd. Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula" Byproduct Book: https://www.amazon.com/BYPRODUCT-Autonomous-success-bold-world/dp/1732719438/ref=sr_1_1?crid=19JXEVL75ZG14&keywords=product+book+ian+prukner&qid=1674601294&sprefix=byproduct+book+ian+pru%2Caps%2C264&sr=8-1
Free Lesson Link: https://byproduct-master-class.teachable.com/courses/613718/lectures/11163650
Sarah Robbins, a successful businesswoman in the relationship marketing and social marketing space, shares her top three factors for success: simplicity, creating systems, and being a student of her craft. She emphasizes the importance of consistency, leadership, and dealing with self-doubt. Sarah also discusses the challenges she faced and how she overcame them, including understanding seasonality in business and not sacrificing her why in pursuit of success. She shares her passion for giving back and making a positive impact through her philanthropic work. Sarah provides insights on handling negativity and setting boundaries, as well as the importance of being a lifelong learner.
About Sarah:
Sarah Robbins, a former teacher, transitioned to become the #1 distributor and top earner in her network marketing company, achieving a robust seven-figure annual income.
Learn more about Sarah HERE!
Takeaways:
Chapters:
01:21 Sarah's Success in Relationship Marketing
02:56 Top Three Factors for Success
04:27 Consistency and Leadership
05:46 Dealing with Challenges and Self-Doubt
07:26 Understanding Seasonality in Business
09:08 Balancing Work and Family
11:23 Don't Sacrifice Your Why in Pursuit of Success
13:14 Dealing with Negativity and Criticism
18:37 The Importance of Being a Student
20:07 Sarah's Vision and Passion Projects
22:16 Handling Negativity and Setting Boundaries
26:05 How to Connect with Sarah Robbins
About Ian Prukner:
Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.
The Byproduct:
There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct.
This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.
Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
Chris Lee, a serial entrepreneur and founder of SoulGen Power, shares his journey of building a successful business and the importance of culture in its growth. He emphasizes the significance of creating a strong vision, mission, and core values from day one. Chris also discusses the lessons he learned from failed endeavors and how they prepared him for future success. He shares a personal story of overcoming challenges and the importance of controlling one's response to events. Chris is now focused on investing in the lives of other entrepreneurs through The Founder Project.
About Chris Lee:
Chris is a nationally recognized and well-respected entrepreneur with a proven track record – recipient of numerous entrepreneurial and business awards. Prior solar experience at LGCY Power, where he was VP of Human Capital.
Learn more about the Founder Project HERE!
Takeaways:
Chapters:
01:12 Chris Lee's Entrepreneurial Journey
03:16 Building a Great Culture
09:03 Principles for Building a Successful Business
12:30 Lessons from Failed Endeavors
16:35 Overcoming Challenges and Adversity
25:54 The Founder Project and Investing in Others
28:57 Chris Lee's Passion for Building People
About Ian Prukner:
Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.
The Byproduct:
There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct.
This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.
Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
Join Ian Prukner & Craig Sotkovsky for this episode of the Byproduct Podcast! Craig shares his incredible story of overcoming adversity, including surviving 9-11 and battling cancer multiple times. He emphasizes the importance of changing mindset, tapping into the subconscious, and working on mental toughness and emotional stability. Craig believes that everyone has the power to beat anything and encourages people to let go of mediocrity and create their own existence. He also discusses the real estate market and offers predictions for the future.
About Craig Sotkovsky:
In the journey of life, we often encounter individuals who have overcome adversity and emerged as beacons of inspiration for others. Craig Sotkovsky is one such individual whose life story is a testament to the power of resilience, self-discovery, and transformation. As a 9/11 Volunteer at the World Trade Center, a lung cancer survivor, professional speaker, real estate investor, and mentor, Craig's journey is marked by both personal challenges and remarkable success.
Learn more about Craig HERE!
Takeaways:
Chapters:
01:09 Craig's 9-11 Cancer Story
03:04 Overcoming Adversity and Changing Mindset
08:07 Changing Biochemistry and Tapping into the Subconscious
10:59 Working on Mental Toughness and Emotional Stability
13:56 Rebuilding and Realigning After Setbacks
18:12 Lessons Learned and Helping Others
22:27 Real Estate and Future Predictions
24:45 Connecting with Craig
About Ian Prukner:
Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.
The Byproduct:
There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct.
This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.
Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
In this episode of the ByProduct Podcast, Ian chats with Kevin Mullens, a self-proclaimed kingdom entrepreneur. Kevin is also an author, and movie producer who specializes in empowering people by helping them reach their full potential. In this episode Kevin breaks down the profound impact of belief systems on personal and financial growth. A standout moment when he states, "Your beliefs
shape your financial journey," highlighting the deep connection between mindset and success. He also emphasizes the importance of overcoming obstacles, stating, "Turning life's challenges into opportunities is key for growth." These insights form the core of a conversation filled with practical advice and actionable takeaways for anyone aspiring to maximize their success.
About Kevin:
Kevin Mullens is an entrepreneur, author, and movie producer who specializes in empowering people by helping them reach their full potential and create legacy income. He has written multiple books, including his most recent, As It Is In Heaven, that provides transformational principles to help people discover and develop all that God has deposited in their lives.
You can find out more about Kevin Mullens on his website: https://kevinmullens.com/
Takeaways:
Chapters
02:31 The Value of Long-Form Conversations
05:10 Money Hangups and Limiting Beliefs
10:05 The Prosperity Gospel and Identity
17:08 The Power of Words and Belief
24:11 The First Conversation: Prosperity vs Lack
27:28 Overcoming Identity Issues for Prosperity
About Ian Prukner:
Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience in creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.
The Byproduct:
There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use every single day to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface which causes such enormous success in the lives of some and such enormous letdowns in the lives of others? The byproduct.
This book is a step-by-step guide to re-engineer your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.
Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
Join Host Ian Prukner as he talks with Skylar Lewis about living a life of excellence, and pursuing a higher calling.
About Skylar Lewis:
Skylar Lewis is a man of faith and teaches men how to level up in their Faith, Family, Fitness, and Finances. He has built multiple multi-million dollar companies and has helped hundreds CEOs scale theirs. In his book, The 2 Day CEO, Skylar outlines his process for scaling companies.
As the founder of Rise Up Kings, Skylar understands human performance and what blockages exist that prevent men and women from reaching their God-given potential.
Skylar speaks around the country to organizations that desire excellence and world-class performance.
You can find out more about Skylar HERE:
About Ian Prukner:
Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience in creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.
The Byproduct:
There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use every single day to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface which causes such enormous success in the lives of some and such enormous letdowns in the lives of others? The byproduct.
This book is a step-by-step guide to re-engineer your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.
Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
Ian welcomes back Best Selling Author Justin Prince to discuss his new book "Be the One"
You can get your copy HERE
About Justin Prince:
Justin Prince is a global entrepreneur who has built 5 multimillion-dollar businesses that have generated more than 2 billion dollars in revenue, an acclaimed keynote speaker who has shared stages around the world with icons like John C. Maxwell, Jamie Kern Lima and Ed Mylett, and a heart-centered husband and proud father of four.
Yet, he was raised in a broken home, has no college education, and began his professional career working construction, flipping pizzas, and selling animated Bible videos from a mall kiosk. In fact, his very first business venture left him below-zero financially, and his first sliver of success came while raising his kids in a 1-room loft above his in-laws’ garage.
Justin’s unexpected rise, proven personal development strategies, and tailored success systems have moved and motivated millions of people to create, design, and live an unforgettable life. In his latest book, “Be The One,” Justin shares the precise tools, habits, and action steps to help any reader do the same. With a focus on practical and actionable advice, this book serves as an easy-to-follow instruction manual for anyone to, as Justin puts it, “Be The One.”
You can find out more about Justin Prince on his website here
About Ian Prukner:
Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience in creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.
The Byproduct:
There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use every single day to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface which causes such enormous success in the lives of some and such enormous letdowns in the lives of others? The byproduct.
This book is a step-by-step guide to re-engineer your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.
Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"
