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The Business Essentials
Viola Welang
44 episodes
6 days ago

Viola Welang is a champion for small business success and this podcast is dedicated to providing you with the foundation of what you need to create and run a successful business. As a business strategist Viola helps businesses exceed their goals. Her clients triple their revenue, increase their bottom line by up to 60%, improve productivity through efficient systems and ultimately have a better work-life balance. Her experience spans different industries including - information technology, AV, environmental waste construction, design, business services, government contracting, ecommerce, retail and non-profits.

The entrepreneurial journal is so rewarding, however it can also be challenging and overwhelming; it doesn’t have to be like that and I want to help you achieve your vision without the headache. In this podcast I will give you the scoop on creating a solid foundation to run and scale your business; welcome the business essentials.

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Entrepreneurship
Business
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All content for The Business Essentials is the property of Viola Welang and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Viola Welang is a champion for small business success and this podcast is dedicated to providing you with the foundation of what you need to create and run a successful business. As a business strategist Viola helps businesses exceed their goals. Her clients triple their revenue, increase their bottom line by up to 60%, improve productivity through efficient systems and ultimately have a better work-life balance. Her experience spans different industries including - information technology, AV, environmental waste construction, design, business services, government contracting, ecommerce, retail and non-profits.

The entrepreneurial journal is so rewarding, however it can also be challenging and overwhelming; it doesn’t have to be like that and I want to help you achieve your vision without the headache. In this podcast I will give you the scoop on creating a solid foundation to run and scale your business; welcome the business essentials.

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Entrepreneurship
Business
Episodes (20/44)
The Business Essentials
Ep44: Simple Strategies to Optimize your Business (Part 2) - How to Strengthen your Financial Position

I am continuing my series on simple strategies for business optimization. Today we look at three strategies to strengthen your financial positions.

Key points:

  1. Understanding what financial stability is
  2. Three simple strategies are:
    1. Improve business performance
    2. Review key financial ratios monthly
    3. Assess your money mindsets
  3. Make business planning a part of your operating framework

Mentions:

Ep 7 - Pricing at the Net

Ep 25 - 5 Tips for Reviewing Financial Statements

Business Done Right Guide - https://thebessentials.com/shop/p/the-business-done-right-framework

Strategic Planning Course - https://thebessentials.teachable.com/p/strategic-planning

www.thebessentials.com

hello@thebessentials.com

Social - thebessentials

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4 years ago
29 minutes 29 seconds

The Business Essentials
Ep43: Simple Strategies to Optimize your Business (Part 1)

I know that a lot of business planning is done around this time of the year, so I want to spend the next couple of weeks sharing simple strategies that you can implement to optimize your business performance as you go into the new year.

Key points:

  1. Strategies are a high level plan to achieve goals and objectives
  2. Strategies will center around financial, operational, customer and human resources
  3. Operational strategy - improving quality of products and services
  4. How to improve quality?
  • Listen to your customers
  • Fix the problem
  • Measure the progress

Mentions:

The Ice Cream Maker - AMAZON

Business Done Right Guide - https://thebessentials.com/shop/p/the-business-done-right-framework

Strategic Planning Course - https://thebessentials.teachable.com/p/strategic-planning

www.thebessentials.com

hello@thebessentials.com

FB, IG, IN: @thebessentials

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4 years ago
21 minutes 37 seconds

The Business Essentials
Ep42: Business Planning for 2022 Starts Now!

This is the time to start planning for the next year in business. If you wait until January, you are late. In this episode I share how my company plans for the new business year.

Key points:

  1. Planning ahead improves your chances of success
  2. Our business planning process in three phases:
    1. Assessment - a thorough deep dive into our internal and external business environment, including a key issues analysis.
    2. Build - create goals that align with our vision and cascade them down to objectives, strategies and tactics. The assessment phase helps us create the right goals and strategies to fit our unique business needs.
    3. Implementation - create an action plan with clear performance measures (KPIs and Matrix), ownership and accountability.

Mentions:

Business Done Right Guide - https://thebessentials.com/shop/p/the-business-done-right-framework

Strategic Planning Course - https://thebessentials.teachable.com/p/strategic-planning

www.thebessentials.com

hello@thebessentials.com

FB, IG, IN: @thebessentials

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4 years ago
28 minutes 43 seconds

The Business Essentials
Ep41: Setting Business Goals

This episode is a Coffee Chat Workshop hosted by Channer Consulting LLC. During this workshop I talk about goal setting in business and how to do it right. Goal setting is an important part of any business's success.

Key points:

  1. What are business goals
  2. Why goal setting is important in business
  3. How to set business goals
  4. Creating an action plan that translates your goals to action

Connect:

www.thebessentials.com

IG/FB/in - @thebessentials

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4 years ago
41 minutes 32 seconds

The Business Essentials
Ep40: The Journey of an Awkwardly Shy Girl to an Entrepreneur with Masami Sato

Today I am talking with Masami and she shares her entrepreneurial journey. She is a 2-time TEDx speaker, Amazon Best-selling author, winner of Sustainable Business Award and the founder of a global giving movement B1G1

Key points:

  1. Highlight of business ventures prior to B1G1
  2. Her Why
  3. The challenges along the way
  4. The business’s role in creating a united and sustainable world

Mentions:

Website info: b1g1.com
Masami’s LinkedIn: https://www.linkedin.com/in/masamisato/
B1G1’s LinkedIn: https://www.linkedin.com/company/buy1give1
B1G1’s Facebook: https://www.fa

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4 years ago
36 minutes 21 seconds

The Business Essentials
Ep39: Creating a Social Media Strategy that Works with Philippa Channer

In today’s conversation we are talking about social media strategies that work. Our guest Philippa is a Certified Digital Marketing Coach with Channer Consulting, LLC which is designed and optimized to serve small business owners who value the state of their marketing efforts but lack the time, resources, or expertise to develop a solid marketing plan.

Key points:

  1. The foundation of an effective social media strategy
    - A plan that is unique to your business
    - The resources to execute the plan
    - Keep the momentum
    - Monitor environmental changes
    - A clear call to action
  2. Measuring performance of your social media efforts
  3. Current social media trends

Mentions:

Free monthly webinars, sign up is on the website

Website www.channer-consulting.com

Linkedin https://www.linkedin.com/in/philippachanner/

Instagram https://www.instagram.com/channerconsulting/

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4 years ago
33 minutes 43 seconds

The Business Essentials
Ep38: How to Grow your Ecommerce Business with Chase Clymer

Ecommerce is a big deal right now and we are chatting with an expert to understand what it takes to strive in this space. In this episode, Chase Clymer shares how he helps clients grow their ecommerce businesses, from strategic design to development and marketing decisions.

Key points:

  1. Standing out as an ecommerce entrepreneur
  2. Niching down versus mass market and why?
  3. Strategy insight -growing revenue by increasing cart size
  4. Pre and post nurturing sequence advice for ecommerce businesses
  5. A common challenge that ecommerce entrepreneurs face
  6. Marketing tips and industry trends

Mentions:

Website - https://electriceye.io/

Linkedin - https://www.linkedin.com/in/chaseclymer/

Podcast - Honest Ecommerce

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4 years ago
33 minutes 43 seconds

The Business Essentials
Ep37: Product Pricing Models and Retail Readiness with Maureen Mwangi

In this episode, we have Maureen, who is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is taking her expertise to the small business world and helping clients create millions of dollars brands. She will be sharing all about product pricing models and retail readiness.

Key points:

  1. Numbers run deep when in comes to choosing the right pricing model for your products
  2. The different types of pricing strategies
  3. How to position your product for retail or success in general
  4. The 4P marketing mix - pricing, product, promotion, place
  5. Big brands versus small brands, what is the difference?

Mentions:

Strategy Call:  https://startwardconsulting.as.me/growth-strategy-call

Website Site: www.startwardconsulting.com

Instagram: https://www.instagram.com/maureenmwangiofficial/

Linked-in: https://www.linkedin.com/in/maureenmwangi/

Facebook : https://www.facebook.com/groups/productentrepreneurswhoscale

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4 years ago
33 minutes 56 seconds

The Business Essentials
Ep36: The Mindset of Successful Business Leaders with Shawna Schuh

Mindset impacts our businesses and leadership performance; in this episode we dive into the mindset of successful business leaders with Shawna Schuh. She is a Master NLP Practitioner and she coaches leaders who want to improve results with people.

Key points:

  1. Why mindset is an important part of being a successful leader
  2. Some mindset traits of effective leader include being coachable, confidence, focus and action takers
  3. Take action by asking “what is the next step”
  4. Challenges of leadership transformation

Mentions:

A free Quiz to uncover Your Leadership Blindspot

https://shawnaschuh.simplero.com/page/202649-quiz1

My Level Up Your Leadership online course.

https://shawnaschuh.simplero.com/page/181650-level-up-your-leadership-course

www.ShawnaSchuh.com 

https://www.linkedin.com/in/shawnaschuh/

https://www.facebook.com/shawna.schuh/

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4 years ago
38 minutes 3 seconds

The Business Essentials
Ep35: Identifying the Key Issues in Your Business

Overview:

What are the key issues holding your business back from growth or success? How do you identify those issues so that they can be prioritized and addressed? That is exactly what I am sharing in today's episode. Every business has multiple challenges, but not all of them are key issues; identifying key issues in an integral part of moving forward in business.

Key points:

  1. Understanding what key issues are
  2. es areHow to analyze your business’s key issues
  3. Review you successes and failures, financial ratios, performance and environment
  4. Prioritizing high impact issues

Connect:

www.thebessentials.com

FB, IG, IN: @thebessentials

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4 years ago
21 minutes 46 seconds

The Business Essentials
Ep34: A Performance Measure Process for Small Businesses

My approach as a small business strategist has always been to look at best practices amongst successful companies and adapt to the small business environment. One of the things that I do not see enough of is a performance measure process within small businesses. It is such a huge part of business growth and success, and it should be at the core of every business’s operations. In this episode, I am sharing a simple performance measure process that you can adapt to fit your business’s needs.

Key points:

  1. Clear goals and objectives
  2. Outline strategies
  3. Identify KPIs
  4. Review meetings
  5. Recognition

Mentions:

Ep5: Strategic Planning

Ep15: The Right Way to do Business

www.thebessentials.com

FB, IG, IN: @thebessentials

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4 years ago
24 minutes 47 seconds

The Business Essentials
Ep33: The Key to Business Success - CLARITY

Today's conversation is about clarity and why it is the key to business success. There are many components necessary for a business to operate successfully but none of them hold the key to business success.

Key points:

  1. Lack of clarity is expensive and wasteful
  2. Clarity provides a path forward to achieving your vision
  3. Decision making a a huge differentiator with successful businesses and clarity helps you make the right decisions for your business
  4. Clarity provides focus and direction for your team
  5. Clarity is also having the ability to operate with agility in a changing environment

Mentions:

Episode 26: How to Adapt Your Plan to an Agile Strategic Plan

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4 years ago
27 minutes 23 seconds

The Business Essentials
Ep32: Navigating Changes in Consumer Behavior During COVID-19 with Shane Pounder of FLIPP

In this episode I am talking with Shane Pounder of FLIPP. His unique experience in engineering, lean six sigma and operations have strengthened his role as the VP of Operations and Marketing at Flipp.com. Our conversation is centered around how FLIPP navigated the changes in consumer behavior during the COVID 19 pandemic.

Key points:

  1. Capacity building journey of FLIPP from start up to present
  2. Stages on consumer behavior changes during COVID-19
  3. How the FLIPP maneuvered through the crisis
  4. Always find a way to add value to your customer

Mentions:

Website: https://corp.flipp.com/about-us

Shane LinkedIn: https://www.linkedin.com/in/shanepounder

Download the Flipp App on Google Play and in the Apple Store

Flipp Instagram: https://www.instagram.com/getflipp

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4 years ago
29 minutes 56 seconds

The Business Essentials
Ep31: Increase Small Business Productivity with Kelly Goss

In this episode I am talking with Kelly Goss about small business productivity. Kelly is an expert in productivity and she helps small and medium-sized businesses achieve their productivity goals, save time, reduce costs and stay agile as they grow.

Key points:

  1. Increase productivity and save money
  2. Why and how to streamline and automate your business
  3. Overcoming the challenge of streamlining your business
  4. Case studies of client projects

Mentions:

Website - www.solvaa.co.uk

Harnessing the power of Zapier - https://solvaa.co.uk/wait-list/

My free ebook "Automate! The Essential Guide To Business Productivity" - https://solvaa.co.uk/zapier-ebook/

Linkedin - https://www.linkedin.com/in/kelly-goss/

Facebook - https://www.facebook.com/automationsolvaa/

Youtube - https://www.youtube.com/channel/UCV7xqqyJYG-GRw0oXSdCj-Q

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4 years ago
35 minutes 58 seconds

The Business Essentials
Ep30: Accelerate Business Growth by Doing Less with Crista Grasso

In this episode I am talking with Crista Grasso, also known as the “Business Optimizer. Our conversation is around getting off the hustle hamster wheel and accelerating your business growth while doing less. Crista walks us through her Lean Out Method which is designed to simplify business success.

Key points:

  1. Clarity and next level vision
  2. Lean out method - context, clarity, commitment, Kaizen
  3. Defining and implementing the plan by working smarter
  4. Engage you team with routine check up meetings
  5. Commitment to achieving goals by being focused, flexible and adaptable in order to achieve the results.
  6. Kaizen - continuous reflection and improvement

Mentions:

Podcast - The Lean Out Your Business Podcast

Website - https://www.leanoutmethod.com/

Facebook private group - https://www.facebook.com/groups/LeanOutCircle

Simplify to Scale Workshop - https://www.leanoutmethod.com/simplify

https://www.instagram.com/cristagrasso/

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4 years ago
31 minutes 59 seconds

The Business Essentials
Ep29: Leadership Skills Necessary for Growth with Jeff Chastain

In this episode we are talking with Jeff Chastain about the leadership skills necessary for growth. He unpacks the roadblocks that hinder businesses from growing and how we can overcome them. Jeff is sharing all the insights from his experience in helping his clients to overcome the logjam and grow in an efficient and scalable way.

Key points:

  1. Understanding leadership in a startup versus leadership in a growth oriented business
  2. Growth starts with clear focus and direction from leadership
  3. How to effectively communicate company priorities
  4. Effective delegation of duties
  5. How to horn these leadership skill

Mentions:

Podcast: Building to Scale by Admentus Inc.

http://www.admentus.com/

https://www.facebook.com/admentusinc/

https://www.linkedin.com/in/jeffdchastain/

https://www.linkedin.com/company/admentus/

Show more...
4 years ago
47 minutes 11 seconds

The Business Essentials
Ep28: The Winning Formula to Successfully Implementing a Process

Sound processes are fundamental to growing a business but oftentimes implementing these processes don’t always go as planned. After working on numerous process improvement projects, I have a formula for successful implementation that works every time. In this episode, I am sharing the exact formula I use to get the job done.

Key points:

  1. Documentation
  2. Communication
  3. Training
  4. Consistency
  5. Update

Mentions:

Free Guide: Processes & Systems that Work - Download Here

FB/IG - @thebessentials

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4 years ago
27 minutes 41 seconds

The Business Essentials
Ep27: 5 Tips on Reviewing Financial Statements for Small Business Owners

Financial statement review is an important task of a business owner but sometimes it is challenging to do it on a consistent basis when you don’t know what you should be looking at or reviewing. In this episode I am sharing five tips to help business owners review their financial statements consistently and understand what the numbers are saying about their business.

Key points:

  1. Reviewing income statements in a month by month view
  2. Comparing performance to goals and targets
  3. Identify financial ratios that are important to your business
  4. Review balance sheet in comparison to previous period
  5. What do look at in your cash flow statement

Mentions:

FB/IG - @thebessentials

Financial Ratios - https://www.netsuite.com/portal/resource/articles/financial-management/small-business-financial-ratios.shtml

Understanding Your Financial Statement Course - https://thebessentials.teachable.com/p/understanding-your-financial-statements

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4 years ago
25 minutes 35 seconds

The Business Essentials
Ep26: How to Adapt Your Plan to an Agile Strategic Plan

The business environment is constantly changing and we have to approach business planning with agility in order to be sustainable. In this episode, I share five steps to adapting your current strategic plan to an agile strategic plan.

Key points:

  1. Having more frequent review meetings
  2. Constantly assess your business environment to identify changes that may affect your business
  3. Adapting goals and strategies to respond to changes
  4. Changing your performance measure approach
  5. Overall mindset change

Mentions:

FB/IG - @thebessentials

The Business Done Right Framework - https://thebessentials.com/shop/p/the-business-done-right-framework

Strategic Planning Course - https://thebessentials.teachable.com/p/business-done-right/26

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4 years ago
29 minutes 20 seconds

The Business Essentials
Ep25: Small Business Ownership by Acquisition with Bill Keating

In this episode Bill shares a lot of insight into his business acquisition journey. Bill acquired three companies in the space of one year and there is so much to unpack about his experience. We cover everything from scouting for businesses to due diligence to financing options and we look at the pros and cons of business acquisition.

Key Points:

  1. Ways to scout for small business acquisition opportunities include business broker listing and referrals
  2. Three things to look at when doing due diligence -  the cost structure, the customer concentration and the business success factor
  3. Creating ways to finance for your acquisition includes seller financing and balloon financing.
  4. Some pros and cons of business acquisition

Mentions:

www.hempci.com

www.sanijohnservices.com

Show more...
4 years ago
42 minutes 30 seconds

The Business Essentials

Viola Welang is a champion for small business success and this podcast is dedicated to providing you with the foundation of what you need to create and run a successful business. As a business strategist Viola helps businesses exceed their goals. Her clients triple their revenue, increase their bottom line by up to 60%, improve productivity through efficient systems and ultimately have a better work-life balance. Her experience spans different industries including - information technology, AV, environmental waste construction, design, business services, government contracting, ecommerce, retail and non-profits.

The entrepreneurial journal is so rewarding, however it can also be challenging and overwhelming; it doesn’t have to be like that and I want to help you achieve your vision without the headache. In this podcast I will give you the scoop on creating a solid foundation to run and scale your business; welcome the business essentials.