In this episode of the Book Funnel Podcast, the team welcomes back Kate Hall, a successful author and marketing expert. They discuss the evolving landscape of social media, particularly TikTok, and how authors can adapt their marketing strategies to thrive. Kate shares her personal journey from struggling to successful author, emphasizing the importance of engaging content and the need to pivot in response to platform changes. The conversation also covers practical tips for creating compelling videos, the decline of hashtags, and the significance of visual hooks in content creation. In this engaging conversation, the speakers delve into the intricacies of book marketing, particularly through platforms like TikTok. They discuss the importance of creating tension and drama in storytelling, the need for relatable elements in high fantasy, and the authenticity required in content creation. The conversation also covers effective management of a TikTok shop, leveraging live streaming for engagement, and practical tips for authors looking to start their journey on TikTok. Overall, the discussion emphasizes the evolving landscape of book promotion and the strategies authors can employ to connect with their audience.
Takeaways
Authors need to adapt to changing social media landscapes.
TikTok's restrictions are impacting how authors market their books.
Visual hooks are essential for engaging content.
Hashtags are becoming less effective; focus on keywords instead.
Creating face content can be more effective than slideshows.
Authors should diversify their content across multiple platforms.
Engaging content should hook viewers in the first three seconds.
Quality video and lighting are crucial for TikTok success.
Authors can use personal stories to connect with their audience.
Consistency and experimentation are key to finding what works. Book marketing on TikTok requires engaging hooks.
Tension in storytelling is crucial for selling books.
Relatable elements help readers connect with high fantasy.
Authenticity in content creation resonates with audiences.
TikTok Shop can significantly boost book sales.
Bundles of books can attract more buyers.
Live streaming can enhance engagement and sales.
Pre-signing books can streamline TikTok Shop management.
Editing videos for TikTok is essential for visibility.
Consistency in posting leads to increased audience engagement.
Summary
In this episode of the Book Funnel Podcast, host Jack Shilkaitis and co-hosts Emma Alisyn and Kelli Tanzi welcome Joe Solari, Managing Director of Author Nation. They discuss the evolving landscape of self-publishing, the importance of community and connection among authors, and innovative strategies for engaging readers. The conversation highlights practical self-publishing tips, the significance of authenticity in author-reader relationships, and the future of author events, including digital signing opportunities. Joe shares insights on how Author Nation aims to create meaningful experiences for authors and readers alike, emphasizing collaboration and creativity in the industry. In this conversation, the speakers discuss the importance of in-person author events, the evolution of marketing strategies in publishing, and the emergence of new models for content creation. They emphasize the need for community support among authors and explore innovative approaches to engaging with readers. The discussion also touches on the future of publishing, including the role of technology and the potential for new revenue streams through platforms like Kickstarter and Patreon.
In this episode of the Book Funnel Podcast, the BookFunnel team welcomes USA Today bestselling author Russell Nohelty. They discuss various aspects of self-publishing, including marketing strategies, the importance of scalability, and the mindset needed for success. Russell shares insights from his own journey, emphasizing the need for authors to embrace their unique voices while also learning from other industries. The conversation touches on overcoming self-sabotage and the importance of focusing on what works in an author's career. In this conversation, the speakers delve into the complexities of writing, self-critique, and the evolution of an author's perspective over time. They discuss the importance of understanding reader expectations, the sunk cost fallacy in writing, and the impact of revisions on reader connection. The conversation also explores the challenges of rewriting and the necessity of diverse marketing strategies to achieve success in the ever-changing landscape of publishing.
Takeaways
Authors often have diverse backgrounds and experiences.
Creative projects can evolve from initial ideas.
Self-publishing requires ongoing marketing efforts.
Authors should focus on strategies that work for them.
Learning from other industries can provide valuable insights.
Scalability is crucial for long-term success in writing.
Self-sabotage can hinder an author's progress.
It's important to embrace both successes and failures in writing. Self-critique can hinder an author's willingness to share their work.
Authors evolve over time, and their interests may change.
Reader expectations should guide an author's decisions.
The sunk cost fallacy can trap authors in unproductive cycles.
Revisions can alter the reader's connection to a story.
Diverse marketing strategies are essential for success.
Authors should not underestimate their audience's preferences.
Creating a community around a book can enhance its success.
Testing different marketing approaches can yield valuable insights.
It's important to balance passion projects with marketable works.
Learn more about Digital Authors Tookit:
https://www.digitalauthorstoolkit.com/
Summary
In this episode of the Book Funnel Podcast, host Jack Shilkaitis, co-host Kat, and guest Stu from Digital Authors Toolkit discuss various aspects of being an author in today's digital landscape. They cover tips for writing motivation, creative marketing ideas, the importance of author websites, and the pros and cons of direct sales versus traditional publishing. The conversation also delves into the evolution of author websites and concludes with a presentation by Stu on how authors can enhance their online presence. In this conversation, the speakers discuss various innovative strategies for authors to enhance their marketing efforts, including the importance of direct sales, the use of animated book covers, and the potential of augmented reality. They also explore how to optimize author websites for AI search engines and engage readers through interactive content.
Takeaways
Understand what motivates you to write beyond intrinsic motivation.
Pre-orders can create accountability and boost sales.
A website is essential for authors to establish an online presence.
Direct sales offer a personal relationship with readers but come with challenges.
The landscape of author websites has transformed with new technologies.
Authors need to generate their own traffic for direct sales.
Trust is a significant factor for readers when purchasing from unknown authors.
Selling direct can lead to higher costs for readers due to shipping.
Authors should consider the benefits of special editions in direct sales.
A well-designed website can enhance the reader's experience. Authors should be prepared for customer service challenges when selling directly.
Animated book covers can significantly enhance marketing efforts.
Augmented reality offers exciting new ways to engage readers.
Interactive content on author websites can attract and retain readers.
Optimizing for AI search engines is becoming increasingly important for authors.
Direct sales can help authors build a loyal fan base over time.
Using social proof is crucial for authors selling directly.
Creating playlists or resources for book clubs can enhance reader engagement.
Authors can leverage technology to create immersive experiences for readers.
Personalized messages through QR codes can enhance reader connection.
In this episode of the Book Funnel podcast, host Damon Courtney interviews Johnny B. Truant, a veteran in the self-publishing industry. They discuss Johnny's journey from writing his first book to becoming a successful author and podcaster. The conversation explores the evolution of self-publishing, the importance of building true fans, and the impact of AI on the industry. Johnny emphasizes the need for authors to connect with their readers on a personal level and shares insights from his new book, 'The Artisan Author.'
Chapters
00:00 Introduction and Setup
01:22 The Journey of Johnny B. Truant
04:11 The Evolution of Self-Publishing
07:04 The Artisan Author Philosophy
09:48 The Impact of Rapid Release
12:24 Building True Fans
14:47 The Reader Journey
17:40 The Future of Self-Publishing
30:33 Connecting with Readers in Unexpected Places
32:01 The Importance of Building Relationships
34:03 Navigating the Impact of AI on Authorship
36:10 The Value of Being Human in a Digital World
38:42 Creating True Fans Through Personal Connections
41:20 Innovative Strategies for Selling Books
46:08 The Future of Author Engagement
49:27 Kickstarter Success and Community Building
54:28 Long-Term Strategies for Author Success
01:02:02 Outro
The Artisan Author Kickstarter
https://www.kickstarter.com/projects/johnnybtruant/the-artisan-author-your-way-out-of-the-self-pub-rat-race
Johnny's Website
https://johnnybtruant.com/
Johnny's Substack
https://johnnybtruant.substack.com/
In this episode of the BookFunnel podcast, hosts Jack Shilkaitis and Emma Alisyn welcome audiobook narrator Ruthie Bowles. They discuss the importance of engaging thumbnails, the journey of indie authors, and the nuances of audiobook narration. Ruthie shares her experiences and insights on working with authors, the significance of marketing audiobooks, and the potential of platforms like YouTube for reaching new audiences. The conversation emphasizes the need for authors to leverage their readers for marketing and to maintain clarity in character accents for narrators. In this engaging conversation, Ruthie Bowles discusses the evolving landscape of audiobooks, the importance of discoverability on platforms like YouTube and TikTok, and her experiences using BookFunnel for audiobook distribution. She shares insights on navigating reader events, the emotional depth of narration, and the significance of building authentic connections with readers. Ruthie emphasizes the collaborative nature of audiobook production and the importance of trust between authors and narrators.
Chapters
00:00 Introduction to the Podcast
00:43 Meet Ruthie Bowles: Audiobook Narrator
02:01 Checking In: Author Updates
07:02 Tips from the Trenches: Marketing Strategies
10:20 Character Accents in Writing
16:42 Delivering Subscription Models with BookFunnel
20:25 Ruthie's Journey to Audiobook Narration
23:27 The Art of Narration: Skills and Techniques
25:35 Collaboration Between Authors and Narrators
28:02 Writing for Audiobooks: Tips for Authors
32:14 When to Create Your First Audiobook
37:03 Marketing Your Audiobook Effectively
42:06 Leveraging YouTube for Audiobook Promotion
43:44 The Evolving Landscape of Audiobook Distribution
47:46 Leveraging BookFunnel for Audiobook Success
51:45 Navigating Reader Expectations and File Sharing
57:09 Engaging Readers at Events: The Power of Personal Connection
01:05:42 Building Connections in the Industry
01:05:58 The Evolution of Publishing and Reader Engagement
01:07:49 The Emotional Experience of Audiobook Narration
01:08:17 The Impact of Performance on Narration
01:09:56 Navigating Spicy Scenes in Narration
01:13:23 Setting Boundaries in Narration
01:14:56 Diversity and Sensitivity in Narration
01:17:14 The Importance of Trust in Collaboration
01:20:44 Final Thoughts and Future Endeavors
01:22:33 Outro
In this episode of the Book Funnel Podcast, we welcome Joanna Penn, a prolific author and prominent podcaster in self-publishing. We discuss the evolution of indie publishing, the importance of author branding, and how to connect with readers in a changing landscape. Joanna shares insights on her current projects, the significance of authenticity in writing, and navigating the challenges posed by AI in the literary world. The conversation emphasizes the need for authors to focus on their unique voices and the love of writing, while also adapting to industry changes.
Takeaways
Chapters
00:00 Introduction
00:48 Meet Joanna Penn: Author and Podcaster
11:41 The Evolution of Author Branding
23:58 Navigating Reader Expectations and Promises
40:49 The Role of Authenticity in Writing
42:10 Conclusion and Final Thoughts
43:09 Outro
Publishing expert Jane Friedman joins hosts Jack Shilkaitis, Kelly Tansey, and Emma Allison to talk about the ever-evolving world of writing and publishing.
We discuss how AI is changing the industry, why traditional publishers are adapting indie strategies, and why author-reader engagement matters more than ever.Jane also shares valuable insights for indie authors—including the power of email lists, the growing demand for special editions, and the importance of taking control of your own marketing.
Whether you're self-published or traditionally published, this episode is full of practical advice to help you thrive in today's publishing landscape.
Chapters
00:00 Introduction to the Book Funnel Podcast
02:18 Creative Updates from the Hosts
05:50 Tips from the Trenches: Insights for Authors
14:19 Exploring AI in the Publishing Industry
25:04 The Impact of AI on Authorship
26:51 The Rise of Misinformation in AI-Generated Content
30:28 Concerns About AI in Publishing
34:39 Speculations on AI-Generated Books
38:28 Shifts in Traditional Publishing Practices
45:25 Emerging Models for New Authors
49:59 The Future of Special Editions in Publishing
55:15 The Rise of Special Editions in Self-Publishing
57:37 Indie Innovations Influencing Traditional Publishing
58:30 Direct to Consumer Marketing: A Shift in Focus
01:03:51 The Author's Role in Marketing and Promotion
01:08:39 The Gamble of Traditional Publishing
01:12:01 The Value of Steady Sales vs. Big Hits
01:18:14 Closing Thoughts and Future Insights
01:19:46 Outro
In this episode of the Book Funnel podcast, host Jack Shilkaitis and co-hosts Kelly Tanzi and Emma Alisyn welcome author success coach Becca Syme. They discuss various topics related to self-publishing, including effective strategies for book signings, the importance of understanding one's writing process, and the nuances of social media engagement. Becca emphasizes the significance of knowing the rules of the publishing game and maintaining a strong will to publish, regardless of external fluctuations in sales or market trends. The conversation highlights the need for self-awareness and adaptability in an ever-changing industry, encouraging authors to focus on their motivations and joy in writing.
Better Faster Academy
https://betterfasteracademy.com/time-...
Becca's YouTube Channel / beccasyme
Becca's Amazon Author Page
https://www.amazon.com/stores/author/...
Chapters
00:00 Introduction and Guest Introduction
05:09 Tips from the Trenches: Author Insights
10:18 Understanding the Game of Publishing
18:46 Core Motivations and Author Success
30:00 Understanding Higher Order Motivations
32:02 The Struggle with Social Media Engagement
34:18 Navigating Discoverability in a Saturated Market
36:18 The Importance of Personal Choice in Writing
38:49 The Emotional Toll of Writing and Creativity
41:39 Understanding the Rules of Publishing
44:16 The Unpredictability of Success in Publishing
55:49 Covenants for Resilience in Writing
01:02:08 Outro
In this episode of the Book Funnel podcast, host Jack Shilkaitis and co-hosts Emma Alisyn and Kelli Tanzi welcome Michael Evans, a sci-fi author and marketing expert. They discuss various aspects of author marketing, including the importance of understanding one's strengths, the significance of platform choice, and innovative strategies for engaging readers. Michael shares insights from his journey in the publishing industry, emphasizing the need for authors to find their unique marketing voice and to leverage underutilized platforms for greater visibility.
Author Sidekick
https://authorsidekick.com/
Michael's Amazon Author Page
https://www.amazon.com/stores/author/...
Chapters
00:00 Introduction and Setup
01:59 Meet Michael Evans: Author and Creator
04:30 Writing Progress and Accountability
06:48 Michael's Journey Back to Authorship
08:39 Tips from the Trenches: Self-Publishing Advice
15:46 Marketing Strategies for Authors
20:56 Exploring Genre Dynamics
24:42 The Importance of Content Batching
31:40 Understanding Author Superpowers
42:18 Social Hacking for Authors
50:38 Harnessing TikTok for Author Success
55:56 The Importance of Authenticity in Content Creation
01:06:40 Rethinking Reader Avatars and Audience Engagement
01:13:56 Testing Your Story's Market Viability
01:20:36 Navigating Creative Challenges
01:21:59 Understanding Market Pull vs. Marketing
01:26:55 The Dilemma of Finishing Series
01:34:33 Putting Readers First in Writing
01:37:17 The Importance of Creative Freedom
01:46:15 Outro
In this episode of the Book Funnel Podcast, host Jack Shilkaitis and guests discuss various aspects of writing, publishing, and marketing for indie authors. They explore the challenges of balancing writing with personal life, the benefits of dictation, and the importance of community support. The conversation also introduces AutoCrit's new feature, Market Fuel, which aims to assist authors in understanding their market and improving their marketing strategies. In this conversation, Bekah Brinkmeier and Jack Shilkaitis discuss various aspects of writing and marketing for authors. They delve into the importance of crafting compelling blurbs, the role of AI in writing, and the significance of understanding one's target audience. The discussion also covers innovative marketing strategies, the creation of engaging reader magnets, and the necessity of market research. Additionally, they highlight the value of community support in the writing process and introduce the Novel 90 challenge as a new opportunity for writers to complete their works.
Sign-up for Upcoming BookFunnel Webinars
https://calendly.com/jack_bookfunnel
Join the Discussion in the BookFunnel Authors Facebook Group
/ 14n8xw8jpc
Questions? We can help! Leave a comment on this video or at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!
Takeaways
Writing and marketing are both challenging for indie authors.
Dictation can significantly enhance the writing process.
Finding a balance between writing and personal life is crucial.
Community support can provide motivation and accountability.
Market Fuel helps authors identify their target audience and market trends.
Creative work includes brainstorming and thinking time, not just writing.
Overcoming writer's block can involve fun and quirky writing exercises.
Setting realistic goals can prevent discouragement in the writing process.
Using visual aids can enhance the writing experience.
Every book has a potential market, and tools can help identify it. Crafting a compelling blurb is essential for book promotion.
AI tools can assist in writing but should not replace the author's voice.
Understanding your target audience is crucial for successful marketing.
Using tools like AutoCrit can provide insights into audience preferences.
Engaging reader magnets can enhance reader connection and retention.
Innovative marketing strategies can set authors apart in a crowded market.
Navigating genre expectations is important for reaching the right audience.
Market research can save authors time and improve book performance.
Effective ad targeting is key to successful book promotion.
Community support can motivate and enhance the writing process.
Chapters
00:00 Introduction and Setting the Scene
03:05 Exploring AutoCrit and Its Features
05:56 Writing Progress and Personal Updates
10:03 Creative Techniques and Writing Tips
13:36 The Power of Dictation in Writing
22:39 Self-Publishing Tips from the Trenches
27:10 Conquering Writer's Block with Creativity
33:26 The Power of Positive Reinforcement in Writing
42:33 Visualization Techniques for Enhanced Writing
47:37 Introducing Market Fuel: A New Tool for Authors
52:37 Exploring Genre and Market Fit
55:40 Understanding Target Audience and Marketing Strategies
01:00:20 The Role of AI in Writing and Editing
01:02:26 Writing to Market: Finding Your Niche
01:11:23 Creative Reader Engagement Strategies
01:27:00 World Building and Market Research
01:29:08 Ad Strategies for Indie Authors
01:31:31 Target Audience Identification
01:32:48 Understanding Reader Demographics
01:34:51 Using Feedback for Targeting
01:35:45 The Importance of Genre in Marketing
01:43:22 Introducing Novel 90 Writing Challenge
01:48:49 Community Support for Writers
01:55:14 Outro
In this episode of the Book Funnel Podcast, host Jack Shilkaitis is joined by the Book Funnel Reader Support Team, including [Redacted], [Redacted], and [Redacted]. They discuss the origins of the Book Funnel support system, the importance of reader support, and share valuable tips for authors on how to effectively utilize the service. The team also reveals the story behind the name 'Jamie' used in support communications, emphasizing the human element behind the service. The conversation highlights the dedication of the team to assist authors and readers alike, ensuring a smooth experience in the self-publishing journey.
Sign-up for Upcoming BookFunnel Webinars
https://calendly.com/jack_bookfunnel
Join the Discussion in the BookFunnel Authors Facebook Group
https://www.facebook.com/share/g/14N8Xw8JPc/
Questions? We can help! Leave a comment on this video or at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!
In this episode of the Book Funnel Podcast, Coach Chris shares insights on the importance of coaching in writing, the practice of narration without expectation, and overcoming the initial hurdles of dictation. The conversation delves into effective writing tips, the role of technology, and the significance of outlining. Chris emphasizes the need to find one's unique writing process and how to deal with the critical voice that often hinders creativity. The episode also explores the journey of a writing coach and the evolution of a writer, concluding with valuable advice for aspiring authors.
More About Christopher Downing
Coaching: https://www.coach.me/ChristopherDowning
Substack: https://the9practices.substack.com/
Books by Christopher Available Amazon
https://www.amazon.com/stores/Christopher-Scott-Downing/author/B00YN1PT26
Takeaways:
Coaching provides accountability and support for writers.
Practicing narration without expectation helps improve storytelling skills.
Overcoming initial hurdles in dictation is crucial for success.
Utilizing technology can enhance the writing process.
Finding your unique writing style is essential for creativity.
Dealing with critical voice is a common challenge for writers.
Writing is a journey that requires practice and patience.
Embracing rough drafts can lead to better writing outcomes.
Outlining can help organize thoughts and improve writing flow.
Every writer has a unique process that should be respected and nurtured.
Sign-up for Upcoming BookFunnel Webinars
https://calendly.com/jack_bookfunnel
Join the Discussion in the BookFunnel Authors Facebook Group
https://www.facebook.com/share/g/14N8Xw8JPc/
Questions? We can help! Leave a comment on this video or at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!
Join us for an insightful episode of The Book Funnel Podcast as we sit down with author and illustrator Donovan Scherer, owner of Studio Moonfall. Discover the unique journey of how Donovan transformed his passion for graphic design into a thriving independent bookstore in Kenosha, Wisconsin. From local events and merchandising tips to leveraging Ingram Spark for better margins, Donovan shares invaluable advice for indie authors looking to expand their reach. Plus, get a virtual tour of Studio Moonfall and learn how to get your books featured in this author-centric store. Whether you're an indie author or just passionate about books, this episode is packed with actionable insights and inspiration!
00:00 Introduction
00:45 Welcome to the Book Funnel Podcast
01:14 Meet Donovan Scherer: Author and Illustrator
02:06 Studio Moon Fall: From Graphic Design to Bookstore
03:12 New Book Release: Chubba Mold
04:27 Illustration vs. Writing: Creative Processes
06:05 Author Updates: Current Projects and Challenges
15:53 Tips from the Trenches: Self-Publishing and Marketing Advice
31:18 Speeding Up the Writing Process
31:31 Exploring Voice Recorders for Writing
32:40 Studio Moonfall: An Author's Haven
34:38 Supporting Independent Authors
36:32 Tour of Studio Moonfall
40:15 Merchandising Opportunities for Authors
48:53 Navigating Bookstore Sales and Returns
01:01:42 Organizing Local Author Events
01:06:16 Challenges of Hosting Events in a Small Bookstore
01:07:02 Building a Local Fan Base for Authors
01:08:22 Importance of Merchandise and Frequent Events
01:08:59 Hosting Author Signings and Events
01:11:53 Consulting and Hiring Illustrators
01:16:55 Genres Suitable for Coloring Books
01:20:12 Author Submissions to Studio Moonfall
01:26:38 Origin Story of Studio Moonfall
01:30:48 Creating and Marketing Diverse Products
01:35:40 Incorporating Games into Book Marketing
01:40:29 Final Thoughts and Farewell
[More About Donovan Scherer & Studio Moonfall]
Studio Moonfall Website: https://studiomoonfall.com/
Author Submissions: https://studiomoonfall.com/resources/...
Donovan's Books on Amazon: https://www.amazon.com/stores/author/...
Sign-up for Upcoming BookFunnel Webinars
https://calendly.com/jack_bookfunnel
Join the Discussion in the BookFunnel Authors Facebook Group
/ 14n8xw8jpc
Questions? We can help! Send us a message at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!
In this episode of the Book Funnel podcast, host Jack Shilkaitis hands over the reins to Damon Courtney and special guest Kevin J. Anderson, a bestselling author and indie publisher. They discuss Kevin's journey through traditional and self-publishing, the establishment of WordFire Press, and the importance of building a direct relationship with readers. Kevin shares insights on the power of crowdfunding through Kickstarter, his successful campaigns, and the value of short fiction in engaging audiences. The conversation highlights the evolving landscape of publishing and the strategies authors can use to thrive in it. In this conversation, Kevin J. Anderson reflects on his writing journey, sharing insights into his early works and the evolution of his career. He discusses the power of Kickstarter as a platform for authors, emphasizing the importance of understanding audience engagement and the lessons learned from his successful campaigns. Anderson also delves into the revival of his Terran Cognita trilogy, highlighting the challenges and triumphs of bringing his vision to life through crowdfunding. The conversation concludes with a focus on crafting the perfect edition of his work, showcasing the creative control that comes with independent publishing.
[More about Kevin J Anderson]
Wordfire Press: https://wordfirepress.com/
Kickstarter Creator Page: https://www.kickstarter.com/profile/t...
Amazon Author Page: https://www.amazon.com/stores/author/...
— — — — —
Sign-up for Upcoming BookFunnel Webinars
https://calendly.com/jack_bookfunnel
Join the Discussion in the BookFunnel Authors Facebook Group: / 14n8xw8jpc
Questions? We can help! Leave a comment on this video or at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!
In this episode of the Book Funnel podcast, host Jack Shilkaitis and co-hosts Emma Alisyn and Kelli Tanzi welcome guests Jason and Leah Bond. The conversation covers various aspects of the writing and self-publishing journey, including creative processes, tips for engaging with readers, and the unique approach of in-person direct sales at events. The Bonds share their experiences and insights on how to effectively market books and connect with audiences, emphasizing the importance of conversation over pressure in sales. In this conversation, the speakers discuss strategies for authors to effectively market their books at conventions. They emphasize the importance of creating an inviting display, planning for events, overcoming imposter syndrome, setting sales goals, and building rapport with attendees. The insights shared are based on personal experiences and aim to help authors navigate the challenges of selling their work in person. In this segment, the conversation delves into the art of converting cold traffic into warm connections at conventions, emphasizing the importance of rapport and personal interaction in sales. The speakers share insights on crafting effective elevator pitches, the power of consent in conversations, and the significance of tailoring messages to different audiences. They also discuss the emotional connection readers seek in stories and how authors can overcome objections to in-person sales by adopting a growth mindset. In this conversation, the speakers discuss the intricacies of building a writing routine, the importance of kindness towards oneself in the writing process, and the dynamics of networking at conventions. They delve into the startup costs for authors, strategies for capturing audience engagement, and the significance of authenticity in character development, particularly in military sci-fi. The discussion emphasizes the need for authors to connect with their audience and the value of maintaining a healthy balance between work and relaxation. In this conversation, the participants discuss the significance of panels at conventions, the journey of martial arts, and the intersection of writing and combat. They explore themes of confidence, exposure, and realism in fight scenes, emphasizing the importance of training and strategy in both martial arts and writing. The discussion also touches on the challenges of portraying female warriors realistically in fiction and the value of connecting with audiences through panels and conventions.
[More about Jason Bond]
Website
https://www.jason-bond.com/
Amazon Author Page
https://www.amazon.com/stores/Jason-Andrew-Bond/author/B005IYCGIC
Sign-up for Upcoming BookFunnel Webinars
https://calendly.com/jack_bookfunnel
Join the Discussion in the BookFunnel Authors Facebook Group
https://www.facebook.com/share/g/14N8Xw8JPc/
Questions? We can help! Leave a comment on this video or at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!
Jack, Kelli, and Emma spend time with friend of the pod, Katie Cross! This wide ranging conversation dives into the business of direct sales, building a community of readers, crowdfunding, and Katie's writing process.
[Katie Cross's Bookstore] https://katiecrossbooks.com/
Sign-up for Upcoming BookFunnel Webinars
https://calendly.com/jack_bookfunnel
Join the Discussion in the BookFunnel Authors Facebook Group
https://www.facebook.com/share/g/14N8Xw8JPc/
Questions? We can help! Leave a comment on this video or at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!
[Chapters]
00:00 Introduction to Direct Sales for Authors
00:41 Meet the Hosts and Guest
01:27 Katie Cross's Background and Journey
02:15 Accountability and Creative Projects
10:22 Tips from the Trenches: Self-Publishing Advice
22:47 Deep Dive into Direct Sales
34:15 Affiliate Program Challenges
34:51 Engaging with Readers: Coffee with Katie
35:55 Incentive Programs and Direct Sales
37:35 The Pressure of Direct Sales
41:46 Tracking Reader Behavior
43:45 Strategies for Direct Sales
54:33 Self-Narration Journey
01:05:05 Pricing and Sales Strategies
01:10:44 Launching Books 11 and 12: Ad Strategies and Long-Term Goals
01:12:28 Kickstarter Adventures: Diversifying Income Streams
01:15:50 The Network Series: Special Editions and Future Plans
01:18:02 Balancing Multiple Revenue Streams: KU, Direct Sales, and Kickstarter
01:24:07 The Writing Journey: From Nursing to Full-Time Author
01:28:57 The Katie Cross Method: Writing, Outlining, and Productivity
01:43:34 Upcoming Releases and Future Plans
01:44:55 Final Thoughts and Farewell
In this episode of the Book Funnel podcast, hosts Jack Shilkaitis, Kelli Tanzi, and Emma Alisyn welcome guest Kay Wagner, an award-winning author. The conversation covers various aspects of writing, including current projects, character development, and the importance of improvisation in enhancing creativity. The hosts share their personal writing experiences and strategies, emphasizing the balance between writing to market and allowing creative freedom. Kay discusses her new series and the benefits of taking improv classes to loosen up creativity. The episode is filled with practical tips for writers and insights into the writing process. In this conversation, Kae Wagner and Jack Shilkaitis explore various themes related to authorship, including the benefits of improv for writers, strategies for monetizing writing beyond book sales, and the transition from nonfiction to fiction. They discuss the importance of understanding books as assets, creating community around fiction themes, and navigating vulnerability as an author. The conversation also touches on the significance of building a personal brand as an author and the need for connection with readers. In this conversation, Kae Wagner discusses the importance of crafting stories with a cinematic approach, the significance of visibility assessments for authors, and strategies for engaging with readers, especially for introverts. The discussion also covers guerrilla marketing tactics and the mindset shift required for authors to promote their work effectively. Kae emphasizes the value of personal connections and the need for authors to be bold promoters of their books. In this conversation, the speakers discuss various aspects of writing, including the importance of setting goals, utilizing tools like AutoCrit for story analysis, and the formula for mastery in writing. They delve into the Frankie Girl series, exploring character development, family dynamics, and the writing process. The conversation also touches on innovative marketing strategies for authors and the significance of community in the writing journey.
More about our guest, Kae Wagner:
[Bold Authors Network] https://kaewagner.simplero.com/page/592727-bold-authors-network
[The Frankie Girl Series] https://www.amazon.com/dp/B0CTFRVFC7?binding=paperback&searchxofy=true&ref_=dbs_s_aps_series_rwt_tpbk&qid=1738960429&sr=8-1
[From Emma's Tip]
Scribe Shadow: https://app.askpoeai.com/
[From Kelli's Tip]
4 the Words: https://4thewords.com/
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Join the Discussion in the BookFunnel Authors Facebook Group
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Questions? We can help! Leave a comment on this video or at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!
[Chapters]
00:00 Introduction
00:26 Meet the Hosts and Guest Author
02:14 Current Writing Projects and Updates
08:24 Tips from the Trenches: Writing and Self-Publishing
26:19 Monetizing Your Writing Beyond Books
53:00 Damon the Swifty and Author Visibility
54:00 The Power of Personal Engagement
56:14 Visibility Assessment Explained
58:55 Guerrilla Marketing for Authors
01:12:10 The Three V's of Bold Promotion
01:19:17 The Story Behind Frankie Girl
01:32:59 Marketing Strategies and Final Thoughts
01:37:27 Writing Challenges and Strategies
01:37:50 Introducing the Podcast and Guest
01:38:26 Host and Guest Introductions
01:39:46 Current Writing Projects
01:45:48 Tips from the Trenches
02:03:43 Monetizing Your Writing Beyond Books
53:20 Pushing Authors to Increase Visibility
56:14 Creating a Visibility Assessment
58:58 Guerrilla Marketing for Introverted Authors
01:01:19 Engaging with Readers Personally
01:12:10 The Three V's of Bold Authors Network
01:19:17 The Story Behind Frankie Girl Series
01:29:57 Innovative Marketing Strategies
01:34:57 Final Thoughts and Community Invitation
Jack, Emma, and Kelli talk with Bekah Brinkmeier about writing, ghostwriting, getting beta readers and good feedback, and her process for writing. The team ends up adopting one of her key habits to write more. They wrap up with a discussion on AutoCrit and how it empowers authors.
Learn more about AutoCrit and their tools to help you plan, write, and edit your work.
https://www.autocrit.com/
Sign-up for Upcoming BookFunnel Webinars
https://calendly.com/jack_bookfunnel
Join the Discussion in the BookFunnel Authors Facebook Group
https://www.facebook.com/share/g/14N8Xw8JPc/
Questions? We can help! Leave a comment on this video or at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!
Chapters
00:00 Introduction to the Podcast
00:40 Meet the Hosts and Guest
01:20 AuthorNation and Networking
03:00 New BookFunnel Features
05:16 Writing Updates from the Hosts
07:41 Tips from the Trenches
08:15 Beware of Vanity Publishers
11:45 Discovering Your Writing Routine
17:03 Micro Rituals for Writers
22:25 Introduction to Autocrit
35:44 Balancing Beta Reader Questions
36:28 Key Questions for Beta Readers
37:59 Importance of Reader Feedback
38:29 Marketing Insights from Beta Readers
42:41 Autocrit Tools for Authors
57:11 Using Dictation for Writing
01:11:01 Character Name Cleanup Tips
01:11:32 iPhone Vocabulary Insertion
01:12:26 Micro Rituals for Writers
01:13:33 Pomodoro Technique Explained
01:15:08 Passion Projects and Creativity
01:16:46 Balancing Client Work and Personal Projects
01:19:31 Ghostwriting Origin Story
01:24:51 Challenges and Rewards of Ghostwriting
01:31:37 Advice for Aspiring Ghostwriters
01:42:59 Autocrit Features and Offers
Jack, Emma, and Kelli sit down with Adam Stemple of WrittenWell.com to discuss the craft of writing, editing, the author's journey, and industry tips.
Save on WrittenWell.com with discount code:
BOOKFUNNELPOD
Get access to WrittenWell's Courses, Genre Guides, and Community for $14.49/mo or $120/year.
Sign up at https://writtenwell.com/
Adam Stemple:
[Adam's Books] https://www.amazon.com/stores/author/B001HCXTO4
[Adam's Website] https://www.adamstemple.com/
Sign-up for Upcoming BookFunnel Webinars
https://calendly.com/jack_bookfunnel
Join the Discussion in the BookFunnel Authors Facebook Group
https://www.facebook.com/share/g/14N8Xw8JPc/
Questions? We can help! Leave a comment on this video or at support@bookfunnel.com and we'll get back to you as soon as we can with an answer to your question!
00:00 Introduction and Podcast Welcome
00:45 Meet the Guests: Adam Stempel
01:27 Writing to Market: A Big Topic
01:57 Reader Magnet Drama
03:36 Editing vs. Writing: The Brain Switch
08:03 Self-Publishing Tips from the Trenches
13:07 Plotting and Outlining Tips
17:42 Genre Trends and Writing to Market
29:35 Advice for Slow Writers
36:27 Balancing Art and Business in Writing
51:30 Embracing Genre Constraints
52:08 Editing and Identifying Tropes
55:12 Targeted Editing Passes
55:55 Character Depth and Sensory Details
59:10 Writing Realistic Fight Scenes
01:10:42 AI in Writing: Pros and Cons
01:19:50 Adam's Origin Story
01:30:23 Writing and Publishing Tips
01:35:37 Conclusion and Shoutouts
