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The Bones of Advertising

Red Crayon

119 episodes

8 months ago

A weekly ramble down the rabbit holes littering the brand and advertising landscape. Join us each week as we look for new perspectives and something meaty to chew over.

Hosted on Acast. See acast.com/privacy for more information.

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All content for The Bones of Advertising is the property of Red Crayon and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A weekly ramble down the rabbit holes littering the brand and advertising landscape. Join us each week as we look for new perspectives and something meaty to chew over.

Hosted on Acast. See acast.com/privacy for more information.

Show more...

Episodes (20/119)

The Bones of Advertising

Rogue Office Parties

AI. Is it a good thing? A bad thing ? Or a completely made up thing? We look at virtual fun and check in on the realities of what it means. Or doesn't. Maybe it's all a dream. Or not. What do you think, Mr Anderson?

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2 years ago

17 minutes 8 seconds

The Bones of Advertising

Simplicity is Key

This week, grab a Maccas coffee and join our Fearless Foursome as we discuss the big yellow rainbow’s latest cafe claim. Then answer a simple question that may be too simple. Or is it. Or not. Hmmm. It all seems to make sense in the end. Or does it? You tell us!!!

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2 years ago

12 minutes 50 seconds

The Bones of Advertising

Confusing Much?

This week we're knee deep in kids and questions. We revisit an old favourite and consider cookie jars, classrooms and chicken sandwiches. Then we compare children and animals. It's as much fun as a pillow fight in a playground. Join in the story...

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2 years ago

13 minutes 15 seconds

The Bones of Advertising

BA-NA-NA-NA-NAHHH-NAHHH

This week on The Glittery Bones we compare old favourites with new versions and ask, "Which one did it better?" And we look at the power of music. Then ask, "Which came first - the slogan or the jingle?" There's a lot of laughter - and a great backing track.

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2 years ago

19 minutes 39 seconds

The Bones of Advertising

So Stylish. So Sandy

This week we try and get to the core of luxury goods – and luxury goods advertising. The answer is as easy as a walk in an inhospitable desert surrounded by expensive luggage and small children. And we question the existence of bad ads. It’s either sheer genius or a complete shit show. You be the judge.

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2 years ago

21 minutes 18 seconds

The Bones of Advertising

Overdog vs Underdog

This week. Is “Different” Good? We introduce the public to the concept of overdogs. And we get knee deep in chips. Real chips. It’s a gloriously ramshackle ride. Find a friend and join us down the rabbit hole.

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2 years ago

18 minutes 21 seconds

The Bones of Advertising

This week. Homelessness. And a challenge. Watch the pod. Use the content as a conversation starter. Try and then get the conversation to stop. Then make a donation to your favourite charity.

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2 years ago

20 minutes 44 seconds

The Bones of Advertising

Is Good Beer For Everyone?

This week we ask ourselves “Is good beer for everyone?”. From the glitter to the bone, and a cameo from someone who is years off drinking, we’re kind of in agreement. We then ponder one of the hardest questions in advertising – Is diversity mandatory? Enjoy the circus 🍻

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2 years ago

19 minutes 38 seconds

The Bones of Advertising

Is Bigger Better?

This week, we ask, “Is bigger better?” Settle in, wrap your mitts around your favourite bread filled comestible and watch us supersize this little conundrum. There’s a lot to chew on.

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2 years ago

16 minutes 18 seconds

The Bones of Advertising

This week we take a tramp through the world of outdoor brands and marvel at the view from Macpac Mountain. Then we turn our attention to another of the Hardest Questions in Advertising and try and draw a line between “traditional” and “digital” media. Old dogs. New tricks. Who’d have ever thought…

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2 years ago

13 minutes 17 seconds

The Bones of Advertising

This week on the Glittery Bones of Advertising we look at Cokes new campaign – is it really a masterpiece? We’ll let you decide. You can also make the call on the creative department – are they elitist or just fabulous? Tune in and warm your eardrums.

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2 years ago

14 minutes 58 seconds

The Bones of Advertising

Road Without the Rage

This week on the Glittery Bones of Advertising we look at ideas versus execution. And all agree on a very difficult question that puts some colour around the importance of sound. Something fun to wrap your ears around.

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2 years ago

13 minutes 9 seconds

The Bones of Advertising

Down the Rabbit Hole

This week on the Glittery Bones we compare two superbowl ads and ask, which is more super? Then we ask another of advertising’s hardest questions, brand or retail. The answer’s not as clear cut as you might think…

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2 years ago

19 minutes 33 seconds

The Bones of Advertising

Snap & Clap Into Super?

This week on The Glittery Bones of Advertising we look at a recent superannuation ad and ask, “Super? Or not so Super?”. And try and answer a question that divides the awesome foursome neatly down the middle. Find a comfortable seat on the fence and press play…

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2 years ago

14 minutes 55 seconds

The Bones of Advertising

We're Back & We're Hungry

Welcome back to the Glittery Bones of Advertising. We start the year with the ad that seems to have the whole world raising its eyebrows. And we introduce a whole new segment which starts off attempting to answer one of advertising’s hardest questions and ends with Craig adopting a pet penguin. The madness is back. Please join us to see what the fuss is all about.

Credits: Fancy a McDonald’s? #RaiseYourArches McDonald’s UK

https://www.youtube.com/watch?v=arlXqMg4FO4

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2 years ago

17 minutes 20 seconds

The Bones of Advertising

It's The Most Wonderful Time of the Year

Merry Christmas, seasons greetings, happy holidays. This week, we look at an emotional Chrissy tear jerker from England, we get emotional at the plight of the state Liberals and we introduce the very first Glittery Bones Christmas Quiz. Are you smarter than Craig’s Christmas Elves?

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2 years ago

24 minutes 6 seconds

The Bones of Advertising

This week JD surprises us all and loves an ad. Loves it. "One of the best of the year." We look at the weather and the election and wonder which is more depressing. And we play Guess That Brand - the game they can't play on radio. #Coopers #NoTalkies #ItsWet #RainBabyRain #WhatTheBrand

Ad of the week: www.adnews.com.au/campaigns/coopers-rolls-into-summer-via-taboo

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2 years ago

18 minutes 42 seconds

The Bones of Advertising

A Little Place Called LA

This week, we look at massive letdowns. A tourism ad that looked like it was going somewhere, but convinced us to stay home. Another data hack, because one is never enough. And tagline competition that reminds us, there can be only one loser. Join in the fun.

#NowPlayingLA #Alberto #Optus #Medibank #Data #WhosTaglineIsItAnyway

Ad of the week: https://www.adnews.com.au/campaigns/l-a-tourism -launches-now-playing

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2 years ago

22 minutes 49 seconds

The Bones of Advertising

WTF is happening to the Bones? We look at the latest Burberry ad and ask, "WTF?". We look at the Australian Netball sponsorship and ask, "WTF?" and we look at truth in advertising and ask "Really? WTF?" Join us as we map our way through the confusion.

#Burberry #OpenSpace #Netball #DanAndrews #JDQuizTime

Ad of the week: https://clios.com/awards/winner/film/burberry/open-spaces-107780

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2 years ago

25 minutes 47 seconds

The Bones of Advertising

This week on The Bones we travel all over the country looking for an answer to the question, "Where do unicorns come from?" We draw a big red crayon around the weather. And then it just gets confusing. Join us for a laugh.

#AusTourism #BOM #TheWheelsFallOff

Ads of the week: youtube.com/watch?v=P3PdfWVk7h8&t=2s & https://www.youtube.com/watch?v=DEjgK96R0GA

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2 years ago

21 minutes 5 seconds