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The B2B Marketing and PR podcast
Frank Strong
123 episodes
6 days ago
This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.
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Marketing
Business,
News,
Entrepreneurship,
News Commentary
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All content for The B2B Marketing and PR podcast is the property of Frank Strong and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.
Show more...
Marketing
Business,
News,
Entrepreneurship,
News Commentary
Episodes (20/123)
The B2B Marketing and PR podcast
Episode 122: Does long form content still have a place in the era of generative AI?

Text version of this post with links to cited studies: https://www.swordandthescript.com/2025/10/purposeful-browsing-generative-ai/

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6 days ago
8 minutes 43 seconds

The B2B Marketing and PR podcast
Episode 121: Exclusive: PR software startups Propel, Signal AI announce “strategic partnership”

Text version of this post with screnshot and links: https://www.swordandthescript.com/2025/10/propel-signal-ai-partnership/

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1 week ago
15 minutes 27 seconds

The B2B Marketing and PR podcast
Episode 120: Public relations and editorial written blogs are well positioned in the AI era

Text version of this episode with links to the cited resoruces: https://www.swordandthescript.com/2025/10/pr-blogs-ai-visibility/

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2 weeks ago
13 minutes 18 seconds

The B2B Marketing and PR podcast
Episode 119: Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack

Text version of this post with links to the underlying resoruces: https://www.swordandthescript.com/2025/09/media-pitching/

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3 weeks ago
21 minutes 15 seconds

The B2B Marketing and PR podcast
Episode 118: B2B says public relations drives revenue but struggle to prove it

Text version of this post with links to all of the stats and facts cited: https://www.swordandthescript.com/2025/09/b2b-public-relations-revenue/

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1 month ago
14 minutes 10 seconds

The B2B Marketing and PR podcast
Episode 117: People are not taking government surveys; businesses have the same problem

Text version of this post: https://www.swordandthescript.com/2025/09/people-are-not-taking-surveys/

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1 month ago
8 minutes 59 seconds

The B2B Marketing and PR podcast
Episode 116: Data: How many touches does it take to attract and turn B2B prospects into customers?

Text version of this post -- with links to the underlying studies: https://www.swordandthescript.com/2025/09/touches-b2b-prospects/

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1 month ago
7 minutes 8 seconds

The B2B Marketing and PR podcast
Episode 115: What PR should do about the waning influence of traditional media

Text version of this piece: https://www.swordandthescript.com/2025/08/influence-media-waning/

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2 months ago
10 minutes 17 seconds

The B2B Marketing and PR podcast
Episode 114: Being different is THE best practice in marketing

Text version of this post: https://www.swordandthescript.com/2017/03/best-practice-marketing-different/

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2 months ago
2 minutes 26 seconds

The B2B Marketing and PR podcast
Episode 113: Essential customizations PR should make to their generative AI tools

Text version of this post: https://www.swordandthescript.com/2025/08/generative-ai-customizations/

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2 months ago
7 minutes 9 seconds

The B2B Marketing and PR podcast
Episode 112: B2B prospects form preferences earlier and avoid sales conversations later, analysts say

Text version: https://www.swordandthescript.com/2025/08/b2b-preferences/

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2 months ago
4 minutes 53 seconds

The B2B Marketing and PR podcast
Episode 111: 12 ways to extend the investment marketing makes in webinars

Text version of this post: https://www.swordandthescript.com/2016/12/b2b-webinars-leverage-existing/

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2 months ago
14 minutes 1 second

The B2B Marketing and PR podcast
Episode 110: Hiding pricing info may leave B2B tech companies off the short list

Text version of this post: https://www.swordandthescript.com/2025/08/b2b-pricing/

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2 months ago
6 minutes 3 seconds

The B2B Marketing and PR podcast
Episode 109: 9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Full text: https://www.swordandthescript.com/2017/05/pr-ringling-bros-barnum-bailey-circus/

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2 months ago
13 minutes 27 seconds

The B2B Marketing and PR podcast
Episode 108: Human experience is one thing AI cannot accurately provide to marketing or comms

Text version of this post: https://www.swordandthescript.com/2025/07/ai-human-experience/

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3 months ago
5 minutes 19 seconds

The B2B Marketing and PR podcast
Episode 107: Sheer Passion in Marketing Goes a Long Way

Text version of this post: https://www.swordandthescript.com/2017/03/passion-in-marketing/

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3 months ago
2 minutes 34 seconds

The B2B Marketing and PR podcast
Episode 106: Generative AI is changing behavior -- that's what marketing and comms need to observe

Full text of this post: https://www.swordandthescript.com/2025/07/generative-ai-changing-behavior/

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3 months ago
5 minutes 54 seconds

The B2B Marketing and PR podcast
Episode 105: Thought Leadership Actually Requires Thought and Leadership

Text version of this post: https://www.swordandthescript.com/2017/02/thought-leadership-requires/

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3 months ago
2 minutes 46 seconds

The B2B Marketing and PR podcast
Episode 104: 40+ B2B marketing and PR statistics marking the half way point in 2025

Full post with links to the cited sources: https://www.swordandthescript.com/2025/07/b2b-marketing-pr-statistics/

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3 months ago
12 minutes 26 seconds

The B2B Marketing and PR podcast
Episode 103: Marketing to be measured rather than marketing to pursuade

Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2025/07/marketing-measurement-persuasion/

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3 months ago
2 minutes 47 seconds

The B2B Marketing and PR podcast
This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.