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The Authentic Marketing Podcast

Simon Harvey

48 episodes

8 months ago

You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communications In this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see ...

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You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communications In this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see ...

Show more...

Episodes (20/48)

The Authentic Marketing Podcast

48. My brand story in 15 minutes a day. Part 6 - Putting it all together

You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communications In this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see ...

1 year ago

20 minutes

The Authentic Marketing Podcast

46. My brand story in 15 minutes a day. Part 4 - The Plan

How to step forward and tell your customers that they need to do something. Heroes in any journey are often afraid to act. They never do something until there's some pressure and some need to actually do something. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber talk about the call to action within marketing and sales conversations. It's the thing that tells customers they need to actually move forward because otherwise, you're not going to be ...

1 year ago

15 minutes

The Authentic Marketing Podcast

47. My brand story in 15 minutes a day. Part 5 - The Resolution

So now, we're coming up towards the end of the story, and what we need to do at this point in time is paint a picture of how their life could look once they've actually worked with us and, you know, also look at what's at stake if they don't do anything. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber are going to dive deep in and uncover the transformation that your heroes undertaken. We'll look and see how experience has changed them as...

1 year ago

15 minutes

The Authentic Marketing Podcast

45. My brand story in 15 minutes a day. Part 3 - The Guide

Now it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before. In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you should position yourself as the guide in your story. As a guide you need to show two traits, you need to show that you understand the hero, but also you need to make them feel confident that you ...

1 year ago

11 minutes

The Authentic Marketing Podcast

44. My brand story in 15 minutes a day. Part 2 - The Problem

To make the story interesting, focus on your hero's problem. Problems are where your story begins. When a customer has a problem, you have something you can solve. In this second episode of our build-your-own story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you can uncover and define the problem that your customers struggle with in just 15 minutes. To help you improve your marketing strategy, download the free brand script worksheet, which ...

1 year ago

15 minutes

The Authentic Marketing Podcast

43. My brand story in 15 minutes a day. Part 1 - The Hero

In this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day. To make the story interesting for your customer, make them the hero. Your hero is going to be your ideal customer. So, just to be very clear at the beginning, many businesses put themselves in the role of the hero here and that’s where they fail. In today's episode, Simon Harvey an...

1 year ago

14 minutes

The Authentic Marketing Podcast

42. A guide for Startups. How do I explain myself in emails?

Email is still the medium of choice for most personal communications and the way that most companies share their marketing messages. Email can inspire, but when not done well, it can also be the quickest way to the junk drawer. In today's episode, Simon Harvey and Daniel Kleber discuss how to tell your story using email. We'll go beyond headlines and open rates and see how to create content that people want to read and will remember. To help you improve your marketing strategy, download the...

1 year ago

21 minutes

The Authentic Marketing Podcast

41. A guide for Startups. How do I explain what I do in Ads?

When you’re just starting your business or launching a new product or service, it can be challenging to get in front of the right audience. Advertising has long been one of the best ways to quickly and efficiently get a message out to a targeted audience. But when you’re paying for every view, how do you ensure each impression counts? How do you make people stop, take notice and act? In this series, we’ve been exploring how to explain what you do clearly and inspiringly. Today, we'll apply ...

1 year ago

27 minutes

The Authentic Marketing Podcast

40. A guide for Startups. How do I explain what I do on my website?

The first place anyone goes when they want to know more about your business is your website. They want to know how you help them and what you do. With the average attention span of most visitors lasting only a few seconds, many people leave confused or unsure what problem you solve. That’s valuable opportunities lost, and advertising spend wasted. In today’s episode, we will explain my formula that lets visitors quickly understand what you do and inspires them to interact with y...

1 year ago

22 minutes

The Authentic Marketing Podcast

39. A guide for Startups. How do I explain what I do on social media?

Social is everywhere and it’s become one of the most effective ways to meet people and create a community. As a small business owner, what’s the most important thing to do that will build your audience and connect with them? In our episode this week, we look at how to use your story to communicate with followers on social and how to keep your audience active and engaged. To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for ...

1 year ago

27 minutes

The Authentic Marketing Podcast

38. A guide for Startups. How do I explain what I do to prospects?

As a salesperson or small business leader, the one thing that you need to do more than anything else is to explain what you do; at tradeshows, in meetings, or even at the bar. The problem is when your explanation isn’t clear, people get confused about how you help, and they tune out. This is something that can be easily fixed if you know how to communicate and how to explain in a way that makes people want to listen. In today’s episode, I’m going to teach you a formula that you can fol...

1 year ago

22 minutes

The Authentic Marketing Podcast

37. Building sales pipeline with HubSpot. How to progress your deals?

You’ve got no idea who to call next, which deals are at what stage, or most importantly how much work and revenue you should expect in the future. It’s completely overwhelming. But it doesn’t have to be. Today we’re going to move toward the bottom of the sales funnel and focus on deals and how to manage the closing stages of the sales process. The most important thing about deals is that they not only help you to track where you are in each sales conversation, but they also enable you to see...

1 year ago

28 minutes

The Authentic Marketing Podcast

36. Building sales pipeline with HubSpot. How to do your lead scoring?

What to do when you no longer have the time to research and call each of your leads? How do you know which contacts are most likely to bring you value and which are the ones that still need a little more time and nurture? That’s where lead scoring comes into play. Lead scoring is the process that CRMs and marketing platforms such as HubSpot use to rank leads within your database. With scoring in place, you can quickly see which contacts match your ideal customer profile and which of those ha...

1 year ago

25 minutes

The Authentic Marketing Podcast

35. Building sales pipeline with HubSpot. How to manage early prospect conversations?

Life is never simple in sales. First, you struggle to connect with the right people. Then, when your leads start rolling in the challenge becomes more of a memory game. As your leads mount, it quickly becomes overwhelming. But if you’re managing your contacts using a CRM like HubSpot, it doesn’t have to be. In today’s episode, we look at how to add structure to the sales process and how to create a pipeline for managing your leads. To help you improve your marketing strategy, download the f...

1 year ago

25 minutes

The Authentic Marketing Podcast

34. Using HubSpot to create emails that work. Email newsletter - the authentic way to be heard

In a world where we receive so many emails, many feel like newsletters have passed their prime. And maybe they are right.. Or are they? In today’s episode, we’re going to look at the craft of writing a great email newsletter. Something that your subscribers will want to read. We'll show how to turn this often wasted opportunity into something that will excite your contacts and get them clamouring for more. To help you improve your marketing strategy, download the free brand script worksheet...

1 year ago

23 minutes

The Authentic Marketing Podcast

33. Using HubSpot to create emails that work. Difference between Workflows, Sequences and Personal sales emails

In order to make sales, you need to stay top of mind. And doing so means staying in touch with the leads you’re working and the customers you already have. All those repetitive follow-ups take time, and when you’re already busy, it’s tedious. That’s where automation comes into play. In today’s episode, we look at how to use automated emails to move forward sales conversations and nurture customers, meaning you can stay top of mind without the grind. To help you improve your marketing strate...

1 year ago

25 minutes

The Authentic Marketing Podcast

32. Using HubSpot to create emails that work. Where to start your Email Campaigns with HubSpot

It's no secret that our inboxes are battlegrounds, where hundreds of emails compete for our attention every day. When you’re relying on email to grow your business, though, the question is, how do you make your email stand out? In today’s episode, we’re going to take a closer look at the storytelling in emails. It is not just about weaving a narrative; it's about creating a connection with your audience. The goal is to turn your emails from promotions and announcements into stories that reso...

1 year ago

23 minutes

The Authentic Marketing Podcast

31. How to use HubSpot Contact Lists to identify your prospects and tailor your story to their needs

If you work in B2B, startups, or are in the process of launching a business, Personas and Contact Lists are the starting point for crafting and identifying the heroes in your personalised brand stories. So we thought, what better opportunity than this to coach you through this process? In today’s episode, we’re going to take a closer look at the heroes within your stories and discover how to find the right people in the room. We talk about personas within your contact database and see ...

1 year ago

31 minutes

The Authentic Marketing Podcast

30. Storytelling special - make your sales and marketing work

So many startup founders and small business owners have problems connecting with their audience. For most of us, when we start a business, marketing isn’t our main career. That’s why story is so powerful. It gives a simple method to clearly convey the way in which we solve a problem for our customers. In our 30th special edition episode, Simon Harvey is joined by Alister Grigg, CEO of Fastman, to discuss the power of storytelling in marketing. He shares his success story of using story...

1 year ago

22 minutes

The Authentic Marketing Podcast

29. How to use HubSpot to simplify sales and marketing for your small business

How much time and money do you waste each day just doing sales and marketing "stuff"? When everything takes so much effort to do, and you do not know whether or not it's working, many small business leaders just give up. But there is a simple technical solution to reach your ideal customer that doesn't cost as much as you might think. Today Simon Harvey and Daniel Kleber are going to look at one of the tools that you can use to implement that. HubSpot is one of the modern customer engagement...

1 year ago

20 minutes