Episode Description: In this episode of the ANBRWY Podcast, we sit down with Wendolyn Bird, a former overwhelmed mom who transformed into a highly skilled parenting coach. Wendolyn shares her journey from chaos to calm, offering valuable insights and practical tips for parents and teachers of young children. Learn how to navigate parental guilt and anxiety, embrace a nature-infused approach to parenting, and build a supportive community around you. Whether you're a new parent or a seasoned one, this episode is packed with wisdom to help you find more joy and ease in your parenting journey.
Episode Highlights:
Key Takeaways:
Resources Mentioned:
Connect with Wendolyn Bird:
In this insightful interview, Jaclyn sits down with Lydia, the innovative mind behind 'Screw the Cubicle,' celebrating its 10th anniversary. Lydia, an innovation coach for workers and a strategist for solopreneurs, shares her remarkable journey from corporate America to location-independent entrepreneurship. Discover how she's redefined success, mastered resilience, and guides her clients to align their businesses with their unique aspirations.
Lydia's Journey: Lydia reflects on her journey from the corporate world to entrepreneurship. Initially content just working for herself, she never imagined achieving location independence. Over the past decade, she's explored various lifestyles while building her business, emphasizing the importance of working smarter, not harder. Lydia advocates for "Tiny but Mighty" businesses, focusing on finding the right balance of work and life.
Defining Success: Lydia discusses the evolving concept of "enough" in her life and business. She advises against obsessing over the perfect business plan or niche, emphasizing designing a business that aligns with current needs and aspirations. Instead of striving for perfection, she encourages embracing uncertainty and adapting to change.
Business Model Alignment: Lydia shares insights into the importance of focusing on a specific area to achieve mastery in entrepreneurship. While versatility is praised in the corporate world, specialization is key to standing out in the entrepreneurial landscape. By narrowing their focus, entrepreneurs can accelerate client acquisition and boost sales.
Resilience Amid Uncertainty: Lydia's approach to uncertainty involves calculated risks. She views major decisions, like her move to Bali, as short-term experiments rather than permanent commitments. This mindset allows for flexibility and minimizes fear. She emphasizes that building a strong foundation is essential before marketing and branding.
Globalization and Lifestyle Integration: Lydia highlights the opportunities presented by a more interconnected world. Remote work, homeschooling, and lifestyle choices have evolved, enabling entrepreneurs to reach international markets. The pandemic awakened a desire for more fulfilling work and life experiences, driving a positive shift in perspective.
Lydia's website, https://screwthecubicle.com/, serves as a valuable resource hub. Her YouTube channel offers structured playlists catering to different career stages. Take the "What Business Should I Start Based on My Personality Type?" quiz to receive personalized insights into starting a meaningful business aligned with your strengths and personality.
In a world of uncertainty and evolving work dynamics, Lydia's wisdom provides a refreshing perspective on entrepreneurship. Her journey from corporate confines to a location-independent business serves as an inspiration for those seeking more meaningful and flexible work-life integration.
Unleashing Your Full Potential: A Conversation with Dr. Coyte Cooper
In this interview with Dr. Coyte Cooper, PhD, host Jaclyn dives deep into the journey of a man who transformed adversity into opportunity. From a promising career as a college professor to becoming an author, coach, and speaker, Coyte shares his insights on the power of mindset, resilience, and personal growth. Discover how he navigated the saturated coaching market, differentiated himself, and empowered others to conquer their fears and achieve their goals.
Embracing Change: Coyte's journey began in Alaska, where he was a wrestler and an athlete, setting the stage for his relentless drive for success. After college, he pursued a career as a college professor, pouring his heart into it for seven years. However, a sudden denial of tenure shook his world, leaving him with no Plan B.
The Turning Point: Coyte's life took a drastic turn when he decided not to accept a demotion but rather chase his dream of becoming an entrepreneur, author, coach, and speaker. His wife's unwavering support fueled his courage.
Psychology of Success: Coyte delves into the psychology of success, emphasizing that 80% of it is mental, and only 20% is strategy. He highlights the importance of getting one's mindset right to excel in business.
Challenges in a Saturated Market: Jaclyn and Coyte discuss the challenges of entering a saturated coaching and speaking market. Coyte acknowledges the difficulties but emphasizes the power of authenticity and serving at the highest level.
Overcoming Plateaus: Coyte explores the reasons why people sometimes don't get the results they desire despite their best efforts. He explains that fear and self-doubt are often the hidden obstacles that need to be addressed.
Accepting Non-Success: The interview touches on the concept of reframing "failure." Coyte advocates for shifting the focus from external results to personal growth, emphasizing gratitude, giving your best, and embracing the opportunity to grow, irrespective of outcomes.
Respecting Individual Perspectives: Coyte believes in providing tools and techniques but respecting individual perspectives. He encourages clients to adapt strategies to suit their unique needs and preferences.
Collaboration and Humility: Coyte recognizes that he may not be an expert in every aspect and is open to collaboration with other professionals. He stresses the importance of humility in knowing when to refer clients to specialists.
Dr. Coyte Cooper's coaching philosophy centers on empowering individuals to conquer their fears, optimize their mindset, and unleash their full potential. To learn more about Coyte and his transformative programs, visit his website at coytecopper.com.
Andrew McDonald is a seasoned copywriter, specializing in crafting compelling marketing campaigns and advertisements that elevate businesses.
He has worked with multinational multi-billion dollar retail giants, professional sports teams, small companies, and everything in between.
Passionate about community building, Andrew believes in moving away from aggressive sales tactics, recognizing that today's market is more discerning and values authenticity. One of his major projects involved a deep dive into the e-commerce setup of Shamrock Rovers, where he strategically reorganized their online store for optimal customer experience and boosted their sales by 363.3%.
Rooted in understanding customer psychology, he emphasizes the significance of the emotional ties and stories behind products - like the pride of a parent seeing their child in a Shamrock Rovers jersey. A proponent of transparent marketing, Andrew discourages deceptive strategies that compromise credibility.
His advice? Keep things conversational, prioritize best-selling products, and always recognize where a customer is in their awareness journey. Whether it's software consultancy or an e-commerce platform, Andrew's methods resonate across industries. His mantra: marketing should evoke emotions, and businesses should always strive for genuine connections.
Meet Leah Rae Getts and her husband, Todd – the visionary minds behind DigitalTrailblazer.com. They're not your average entrepreneurs; they're modern wizards using digital magic to empower experts, coaches, and entrepreneurs. Their mission? To help others create, launch, and supercharge online courses and coaching programs.
Back in 2016, Leah (a nurse) and Todd (a band teacher) embarked on an online adventure with no business experience. Against all odds, they waved goodbye to traditional jobs in 2017, embracing online success while being there for their kids.
2018 was their breakthrough. They launched their first course and in six months, sales hit six figures monthly. Today, they're celebrated pioneers in marketing, earning awards and admiration. From weaving offers to orchestrating traffic symphonies, Leah's skills know no bounds.
But Leah isn't just business; she's a live video virtuoso, turning interactions into exhilarating experiences.
Their foundation? Faith, family, and amplifying positive change. Leah and Todd nurture dreams to impact millions.
Looking for a guest who brings wisdom and vibrancy? Leah Rae Getts is your guide on this exciting journey.
John Larson is an entrepreneur with a passion for innovation and transformation. In 2008, he co-founded Playground Creative, a creative design and web agency that focused on contract work. While skilled in execution, John and his business partner faced the challenges of entrepreneurship, seeking ways to transcend hourly contract limitations.
Inspired by his experiences with Landmark Education and a fascination with coaching, John and his business partners embarked on a journey to combine their design and web development expertise with coaching. This led to the creation of CoachAccountable 1.0 in 2008, an initial attempt at blending coaching with technology. However, despite its attractive appearance, the launch of 1.0 didn't meet expectations. As John puts it…his baby was ugly!
He eventually moved on from Playground Creative, trading his stake for the rights to CoachAccountable. After some time passed, John recognized there was potential with the smartphone revolution and the rising interest in cloud-based apps. So, with a bit more life experience and a different perspective, he worked on refining CoachAcocuntable while doing a world tour excursion with his wife.
From his kitchen table in Cusco, Peru, John introduced CoachAccountable 2.0 to the world in August of 2012. This relaunch marked a turning point, as the improved product gained traction and positive feedback. Over the past 11 years, CoachAccountable is now used by thousands of coaches globally. He also runs his company, not with a team of 100 (as some may imagine) but very, very lean.
Not being beholden to business rules, adapting to technological trends, and ongoing collaboration from the very users of CoachAccountable, John has developed successful software that addressed the shortcomings of that version 1 attempt…one that definitely passes the “mom test”. His journey underscores his commitment to being an artist and his entrepreneurial spirit.
Find out more about CoachAccountable and John at https://www.coachaccountable.com/
Anyone can create a logo or website – Lauren Felter’s superpower is using design to attract
and convert your ideal person. That’s why she’s the designer that non-designers love.
As the owner of Felter Unfiltered, she prides herself on a no-shame, no-shade approach to
her web design, branding, and design education. She helps business owners, freelancers, and
9-to-5ers ensure the design does the selling for them. Because good design does more than just
look good – it gets results!
Felter is also a proud former ladder climber. She spent the first decade of her career
overseeing marketing, operations, and technical systems for a university admissions office,
while also teaching design as adjunct faculty. After following the traditional path to success
but only finding intense burnout and an identity crisis at the top, she blew it all up in January
2020 to do it her own way.
ANBRWY talks with Jodie Mitchell, SEO Educator and Speaker, to answer the following:
1. "Could you share some valuable on-page SEO techniques that our listeners, as small business owners, can implement right away to improve their website's search engine rankings?"
2. "Keyword research is crucial for targeted traffic. Can you guide our audience on how to find the right keywords for their niche or industry and recommend some useful tools for effective keyword research?"
3. "For small business owners with limited resources, building backlinks can be a challenge. What are the most cost-effective strategies to acquire high-quality backlinks that can benefit their website's SEO?"
4. "Content is at the heart of blogging. How can our listeners optimize their blog posts to make them more search engine-friendly and attract organic traffic over time?"
5. "Social media plays a significant role in boosting online presence. Can you provide some insights into how small business owners can leverage social media effectively to enhance their SEO and reach a broader audience with their blogs?"
6. "As a small business owner, would you recommend focusing on evergreen content or time-sensitive content for blogging? What are the advantages and disadvantages of each?"
7. "Mobile optimization is becoming increasingly important. How can our listeners make their websites more mobile-friendly, and why is this crucial for SEO and a positive user experience?"
8. "Many small business owners make common SEO mistakes unknowingly. Could you share some of these pitfalls and offer advice on how to avoid them to achieve better results?"
9. "Measuring success is essential to track progress. What key metrics should our audience monitor to evaluate the effectiveness of their blogging and SEO efforts, and how often should they review these metrics?"
10. "User experience is vital for online success. Can you provide some tips on how our listeners can enhance the overall user experience on their websites and the impact it can have on SEO and conversion rates?"
In this episode we answer the following questions:
Have more questions regarding the financial health of your business, you can ask those in real-time at Julia's Village Talk on Tuesday, August 8th at 5pm CST inside The ANBRWY Village!
Morgan Meredith with AccountableHero is not only a stellar coach but also a master in handling all things software, allowing you to concentrate on what you do best – coaching!
In this episode, we answer the following:
1. How has your background played a role in how you guide coaches through using software?
2. I’m sure there is overlap when talking with coaches about their business processes in that you sometimes find yourself coaching them, can you talk about that a little bit?
3. When you started AccountableHero, how did you define your business framework, from services offered, and price points, to time scales?
4. You started AccountableHero just a little over a year ago, what has this past year been like for you?
5. What lessons have you learned (or are still learning) that may help others feeling overwhelmed right now starting out?
6. How much pressure do you put on yourself to make sales, network/grow your business? How do you handle that?
7. What strategies do you have in practice (i.e. time blocking, set hours of work, learning new skills)?
8. How would you describe your approach and style to business?
9. What advice would you have for others starting out?
AccountableHero is here to ensure that the complexities of software are well taken care of, freeing up your time to focus on your passion and expertise.
We asked the following 9 questions to Social Media Doctor, Kaitlyn Young:
1. How do you stay up-to-date with the latest social media trends and algorithm changes to ensure optimal performance for clients?
2. Can you share some successful social media campaigns you've managed in the past and explain the strategies behind their success?
3. How do you approach developing a social media strategy for a new client? What key elements do you consider?
4. How do you measure the effectiveness of social media efforts and what metrics do you prioritize when analyzing campaign performance?
5. How do you handle social media crises or negative feedback on behalf of clients? Can you provide an example of a challenging situation you resolved?
6. How do you ensure brand consistency and voice across different social media platforms for clients with diverse audiences?
7. How would you approach targeting and reaching a specific demographic or niche market through social media channels?
8. In your experience, what are some common mistakes or misconceptions that businesses make when managing their social media presence, and how do you help clients avoid them?
9. Social media platforms are constantly evolving. How do you adapt your strategies to suit changes in algorithms, new features, and emerging platforms? Can you give an example of a situation where your adaptability made a significant impact?
and she did not disappoint!
