Frederic Bonifassy built a global career by ignoring the job boards — and now he helps others do the same. In this episode, he shares how he integrates AI at every step of the job search process, from customizing CVs with ChatGPT to generating tailored value proposition decks using Gamma. With a track record of coaching senior professionals into new roles with 30% salary bumps, Frederic reveals the secrets of tapping into the “hidden job market,” building real connections, and positioni...

Matt Barker is a copywriter and content strategist helping founders and CEOs write fast, engaging LinkedIn content — and he's also an advisor at Magic Post, an AI-powered LinkedIn writing tool. In this episode, Matt shares how he built a million-dollar business from his laptop, why AI won't replace good strategy, and how creators can still stand out in a world of AI-generated sameness. He also breaks down the frameworks and prompts he uses to create high-performing posts in half the tim...

How do you scale thought leadership without burning out your team? Carolina Posner, founder of PostifAI, shares how AI agents are helping B2B companies turn their internal knowledge into consistent, effective LinkedIn content. In this conversation with Audrey Chia, she explains the difference between automations and true AI agents, what makes content actually convert, and why a systems-first mindset is key to using AI effectively in marketing. Join my weekly Newsletter: https://lp.closewithco...

What makes an AI solution truly valuable to your business? In this episode of The AI Marketer’s Playbook, host Audrey Chia talks with Jared Bonila, founder of Job Genie and an AI consultant to top-tier firms across law, insurance, and private equity. Jared shares how he identifies real business problems worth solving with AIand why onboarding, workflows, and customer feedback are often more impactful than flashy tools. They explore common pitfalls companies fall into, including shiny object s...

Are agencies keeping up with AI? Ross Symons doesn’t think so, at least not fast enough. In this episode of The AI Marketer’s Playbook, Audrey Chia speaks with the ZenRobot co-founder and educator about the real gaps in AI adoption across creative teams. Ross explains why most agencies are stuck between fear and confusion, what junior creatives are missing, and how to build workflows instead of chasing tools. If you’re leading a team or running an agency, this episode is packed wi...

Magdalena Orascanin, founder of Magnate HR, joins Audrey Chia at The AI Marketers Playbook to explore how HR leaders can integrate AI without losing the human touch. Drawing from her experience with global brands like Danone and LVMH, Magdalena shares practical use cases, cautions against over-relying on automation, and explains why empathy and communication are key to successful transformation. Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

I joined Thibault Garcia on the B2B Talk podcast to chat about my journey growing from 0 to 50K followers on LinkedIn and how content built with AI (yes, really) helped fuel that growth. We dug into my approach to copywriting, how I train custom GPTs to sound more human, and why memes, red carousels, and clear positioning make all the difference. Whether you’re a founder, marketer, or just figuring out LinkedIn, this episode is packed with real-life strategies you can use to grow your p...

Forget keywords, think content intent. Peter Buch, founder of Findable, joins host Audrey Chia to explore why AI search is changing the game for marketers. From his experience scaling Swelly to 10M users without paid ads, Peter understands how fast platforms evolve and how to stay ahead. He explains the difference between old-school SEO and today’s AI-first discovery, how tools like ChatGPT weigh Reddit, Instagram, and obscure blogs, and how Findable empowers brands to close critical content ...

In this episode of The AI Marketers Playbook, host Audrey Chia sits down with Kieran Gilmurray - top 50 global thought leader in Agent AI, GenAI, and manufacturing — to unpack the hype and reality of AI-driven business transformation. From the evolution of technology over the last 30 years to the rise of generative engine optimization (GEO) and agent-based AI, Kieran shares actionable insights for companies, entrepreneurs, and professionals. Discover how AI is reshaping work, why top-do...

I recently joined AI That Works with Sarah Barber to talk about what I love most — helping businesses unlock real, practical results with AI. We covered everything from why AI overwhelm is real (and what to do about it), to how I use GPTs, Claude, Sybill, and Descript to streamline content creation and sales. I also shared why prompting is the new copywriting, and what I tell copywriters, creatives, and business leaders about staying relevant in the AI era. If you’re trying to make AI a...

Audrey Chia, founder of Close of Copy, joins Liam Lawson for a hands-on conversation on AI in modern copywriting. She walks through real client results — including how a GPT she built helped a nonprofit cut writing time by 70%. Audrey shares her favorite tools, how she personalizes GPTs for specific channels like Facebook and Google Ads, and how to use AI to unearth audience insights from call transcripts. If you want to pair creativity with AI execution, this episode is packed with tips, too...

AI and automation don’t need to be overwhelming. In this episode, Audrey Chia sits down with Anastasia Martynyuk - automation agency founder and business school professor—to discuss real-world ways companies are using AI to reduce manual work. Anastasia dives into how she automated 90% of her own business operations, why businesses should fix structure before layering on AI, and her favorite tools for building lean, intelligent systems that scale. Join my weekly Newsletter: https://lp.c...

What does SEO look like in a world dominated by AI tools like ChatGPT and Perplexity? Audrey Chia sits down with Jairo Guerrero, software engineer turned SEO expert and co-founder of Organic Hackers, to unpack how search is evolving. They explore how AI can automate backend processes, the pitfalls of relying on mass-generated content, and why Google still matters for scalable, sustainable growth. Whether you're building for brand visibility or transactional traffic, Jairo’s insights off...

Can AI really replace entire sales workflows? Patrick Spychalski, co-founder of The Kiln, thinks so—and he's building the tools to do it. In this episode, Patrick breaks down how his team uses tools like Clay, N8N, and AI agents to power sales processes at scale. From hyper-personalized cold emails to real-time CRM cleanup, Kiln is creating the infrastructure for AI-native go-to-market teams. Patrick also shares insights on how enterprise sales is changing and what skillsets futur...

How can lean B2B marketing teams punch above their weight? In this episode, Audrey Chia speaks with Annika Helendi, founder of AI Marketing Masters and former CMO of Toggl, about building AI-powered workflows that automate everything from content repurposing to visual creation. Annika shares how she scaled Toggl to 2M signups with SEO content — and how her automation system now saves her hundreds of hours by transforming YouTube videos into newsletters, carousels, and more. A must-liste...

Abigail Merrill joins host Audrey Chia to demystify how marketers and teams can responsibly integrate AI into their operations. Drawing from her AI Accelerator Toolkit and work with highly regulated sectors, Abigail shares a flexible, repeatable framework for aligning business goals with the right AI use cases. From using embedded AI features in existing tools to collaborating with sales teams on high-impact content, her approach emphasizes sustainability over hype. She also highlights...

What does it take to grow a B2B personal brand in the age of AI? In this episode, Shaz Matthew, founder of AttractAI.io, shares how he uses AI not just to save time but to scale trust-driven content. Host Audrey Chia explores his content funnel framework, the psychology behind personal branding, and why authenticity beats virality. Plus, Shaz demos his end-to-end content system and offers tactical advice for founders ready to turn attention into action. Join my weekly Newsletter: https:...

Audrey Chia chats with Dan Sanchez, educator, marketer, and host of The AI-Driven Marketer, about what it takes to be AI-savvy in today’s marketing world. Dan shares how he automated 90% of his podcast workflow, built dozens of GPTs, and helps businesses find practical uses for conversational and generative AI. The two discuss real-world AI applications, common implementation challenges, and how to avoid AI hype by focusing on what works now. This episode is packed with actionable advice and ...

What happens when you treat AI like a team member? Taras Oliinyk, founder of U1CORE, did just that—scaling to half a million in revenue with a lean team and smarter workflows. In this episode, he breaks down how AI powers everything from generating proposals to automating content and designing websites in record time. Audrey Chia digs into Oliinyk’s lean startup mindset, why fast iteration beats perfection, and what the future holds for creatives who embrace AI. If you want to see what’...

In this episode of The AI Marketers Playbook, Audrey Chia talks to Eugene Woo, CEO of Venngage, about transforming how businesses approach design. Eugene shares his journey from engineer to founder and explains how AI is reshaping visual content creation. They cover prompt engineering, using AI to scale design assets, building for internal communications, and why staying focused on your niche might be the smartest business move in an age of constant disruption. Join my weekly Newsletter: http...