Sales in fintech isn’t just about closing deals. It’s about building trust, managing compliance, and knowing your product like your life depends on it. On today’s episode, we sit down with Adesoji, Senior Sales Associate at Fincra (A Cross-Border Payment Infrastructure.), who shares a raw and real behind-the-scenes look at what it actually takes to succeed in payments sales.
With 7+ years of experience across advertising, telecoms, and crypto, Soji takes us through his journey into fintech, the misconceptions people have about sales, and what makes a sales pitch land or flop.
How to break into fintech sales and adapt across industries
Why technical knowledge and active listening are make-or-break in payments sales
Common sales mistakes that kill trust before the deal begins
The role of compliance in deal-making and how to manage it with grace
How to scout and qualify the right potential customers
Lessons from deals that went sideways and how to recover
The real art of upselling and cross-selling in an evolving product ecosystem
Guest: Adesoji Ojelade Senior Sales Associate, Fincra
Host: Egorp David
Powered by: Fincra.com
In this episode, we explore what “ merchant Success” really means at Fincra and why it’s far more than customer support. Host Egop sits down with Anna, a Technical Account Manager at Fincra, to unpack how merchant success drives product innovation, ensures compliance, and powers scale.
This is a behind-the-scenes look at the real work of making customers (aka merchants) not only satisfied but successful while keeping Fincra's systems resilient and regulation-proof.
What to Expect:
What “ merchant Success”.
Real stories of how merchant feedback reshaped the product roadmap.
How merchant behavior can expose the company to risk and what’s done about it.
The love-hate dynamic between merchant teams and compliance/legal.
The structure of Fincra’s merchant success unit and what each desk does.
How internal communication keeps energy and alignment high.
Key Takeaways:
Merchant success is not reactive support it’s proactive partnership.
Listening to merchants leads to real product improvements (e.g. automated refunds)
Strong compliance saves the company from downstream risk.
Growth brings new challenges but energy, structure, and communication make it work.
Every successful fintech needs a strong frontline tech, support, and human empathy combined.
Brought to you by Fincra
This episode of the podcast goes beyond headlines to unpack the systems, values, and deep-rooted challenges that shape Africa’s economic journey. In this powerful episode of The Afincran Playbook Podcast, recorded live at ATS Nairobi, By Fincra CEO and co-founder Wole Ayodele takes us on a journey through Africa’s economic past, present, and future.
With passion and clarity, Wole unpacks:
Why economic independence, not aid or charity, is Africa’s path to liberation
How intra-African trade can unlock prosperity across the continent
The historical roots of division from the Berlin Conference to fragmented policies today
Why financial rails, not just ideas, are the infrastructure Africa needs
And above all, how love for Africa must fuel every attempt to build
This episode isn’t just a keynote it’s a call to mission. Whether you’re a builder, thinker, or believer in Africa’s future, you’ll leave challenged, inspired, and ready to act.
Key Takeaways:
Africa’s problem is not talent or youth, it’s structural economic fragmentation
True integration starts with trade, infrastructure, and borderless payments
We are all Afinkrans anti-fragile Africans building with love, resilience, and purpose
Brought to you by Fincra
In this debut episode, we set the stage for what The Afincran Playbook is all about: building in Africa with vision, resilience, and execution.
We kick things off with M.I. Abaga, the legendary rapper, entrepreneur, and executive who shares powerful insights on leadership, innovation, and the mindset required to navigate Africa’s evolving industries.
What to Expect in This Episode:
This episode is filled with practical insights, real-world experiences, and unfiltered wisdom for anyone building something great in Africa.
Brought to you by Fincra
At Fincra, we’ve been in the room with some of Africa’s sharpest minds, builders, innovators, and visionaries shaping the future. Now, we’re bringing those conversations straight to you!
Introducing The Afincran Playbook Podcast, your front-row seat to unfiltered stories on what it takes to build, scale, and innovate in Africa. From fintech to entrepreneurship, we’re diving deep into the challenges, wins, and game-changing insights.
brought to you by Fincra
