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ThatContentNerd Podcast
Karleigh Lynne
94 episodes
5 days ago
This is the place for business owners who want to use social media and content to market their business. We'll be talking about all things content, marketing psychology, and best practices. Let's dive in!
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Marketing
Business
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All content for ThatContentNerd Podcast is the property of Karleigh Lynne and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This is the place for business owners who want to use social media and content to market their business. We'll be talking about all things content, marketing psychology, and best practices. Let's dive in!
Show more...
Marketing
Business
Episodes (20/94)
ThatContentNerd Podcast
How to Streamline Your Business (Without Burning Out)

Feeling overwhelmed by your business? You're not alone — but it doesn't have to stay that way.
In today’s episode, I’m walking you through 5 simple steps to streamline your workflows, save serious time, and ditch the chaos for good. If you’re ready to stop spinning your wheels and actually move forward, this one’s for you.

  • Why you can’t scale chaos (and how to fix it)

  • How to identify what’s really slowing you down

  • The biggest mistake new business owners make when building systems

  • How to choose the right tools (without wasting hours)

  • The simple action plan you can start today

  • Your Clarity Blueprint: thatcontentnerd.com/YCB

  • ClickUp (my project management tool): clickup.com/?fp_ref=karleigh42

  • Flodesk (email marketing — 50% off first year): flodesk.com/c/6H7Y2M

  • Instagram: instagram.com/that.content.nerd

  • Website: thatcontentnerd.com

Show more...
6 months ago
25 minutes 58 seconds

ThatContentNerd Podcast
Making Sales Simple: Fix Your Process

Feeling like your offer isn’t working? Before you create something new, let’s simplify your path to sales. In this episode, I’m breaking down the real reason your product might not be converting—and no, it’s probably not the product itself. We’re talking about sales clarity, follow-up confidence, messaging shifts, and how to map a funnel that actually works (without making your audience feel like they’re stuck in a maze). If you're ready to sell with integrity, serve your people better, and stop abandoning offers that were almost working… this one’s for you.

What You’ll Learn:

  • Why clarity—not a new offer—is often the missing link

  • How to simplify your customer journey so people can actually buy

  • The truth about following up (and why it's not annoying)

  • How to focus on outcomes instead of features in your messaging

  • What to fix in your sales funnel if you’re not converting

Links + Resources Mentioned:
➡️ Your Clarity Blueprint – My bite-sized mini course to help you get clear on your offer, audience, and sales strategy. It’s self-paced, super actionable, and designed to help you move fast.
➡️ Marketing Nerds Facebook Group – Come hang out and get plugged into a community that gets it.
➡️ DM me on Instagram @that.content.nerd – Got questions about this episode? Want me to peek at your funnel? Let’s talk.

Rate + Review:
If this episode helped you, share it with a biz friend and leave a quick review. It helps more people find the show and grow a business that actually works for them long-term.

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6 months ago
24 minutes 53 seconds

ThatContentNerd Podcast
Why Your Content Strategy Isn’t Working (and How to Fix It)

You’re posting, showing up, doing the “right” things—and still not seeing results. In this episode, we’re breaking down exactly why your content strategy isn’t landing and what you can do to fix it fast.

If you’re tired of posting without sales, this one’s for you.

  • 💡 Your Clarity Blueprint: thatcontentnerd.com/ycb

  • 📦 Free Biz Bundle: thatcontentnerd.com/bizbundle

  • 📱 Follow on Instagram: instagram.com/that.content.nerd

Show more...
7 months ago
19 minutes 56 seconds

ThatContentNerd Podcast
Rebuilding My Strategy from Scratch

I was posting, creating, and showing up—but not making a single sale. In this episode, I’m breaking down what wasn’t working in my content strategy, how I got off track, and the exact shifts I’m making to rebuild momentum in a way that’s simple, strategic, and actually aligned.

If your content hasn’t been converting lately, this one’s for you.

  • Grab Your Clarity Blueprint: thatcontentnerd.com/ycb

  • Snag the free Biz Bundle: thatcontentnerd.com/bizbundle

  • Follow me on Instagram: instagram.com/that.content.nerd

  • Show more...
    7 months ago
    23 minutes 16 seconds

    ThatContentNerd Podcast
    Your Marketing is Keeping You Stuck

    Your marketing isn’t just selling your offers—it’s shaping them. In this episode, I’m walking you through the real reason some of my offers didn’t sell, why Foundations wasn’t landing the way I hoped, and how that led to creating Your Clarity Blueprint.

    We’ll cover how to evaluate your offers, what your messaging might be missing, and how to fix it so your dream clients actually take action.

    Links mentioned:

    • Your Clarity Blueprint: thatcontentnerd.com/ycb

    • Foundations: thatcontentnerd.com/foundations

    • Free Biz Bundle: thatcontentnerd.com/bizbundle

    • Marketing Nerds Facebook Group: facebook.com/groups/marketingnerds

    Listen in, then send me a DM @that.content.nerd and let me know your biggest takeaway.

    Show more...
    7 months ago
    16 minutes 35 seconds

    ThatContentNerd Podcast
    Answering Your Questions: Facebook's new Live Video Policy and more!

    In today's episode, we dive into some recent changes on Facebook and discuss how you can adapt and use them to your advantage in growing your business. Plus, I’m answering some great questions from the Marketing Nerds Facebook group!

    In This Episode You’ll Learn:

    • The Impact of Facebook's New Video Rules: How Facebook’s new storage policy (videos only stay for 30 days) can actually be a win for business owners by creating built-in urgency.
    • Engagement Tips for Building Your Audience: How to increase engagement in your DMs, and the power of starting conversations. Learn why it’s crucial to give before you get in the DMs.
    • Creating Valuable Freebies: How to make freebies that address objections, provide quick wins, and ultimately help you get your audience to take action and buy from you.

    Resources Mentioned:

    • Free Ticket to the Q2 Buildout: thatcontentnerd.com/buildout
    • Marketing Nerds Facebook Group: https://www.facebook.com/groups/thatcontentnerd
    • Instagram: https://www.instagram.com/that.content.nerd/
    Show more...
    7 months ago
    21 minutes 16 seconds

    ThatContentNerd Podcast
    Getting Clear on my Ideal Client

    One of the biggest reasons my sales tanked? I was talking to the wrong people—or at least, talking to them the wrong way. In today’s episode, I’m pulling back the curtain and showing you exactly how I’m fixing this in real time inside my own business.

    If you’re showing up, posting, selling… and still not seeing results? It’s probably not just an algorithm issue—it’s a messaging issue. Your content, your offers, your energy might not be landing with the right people.

    Here’s what I’m diving into:

    • How I realized I wasn’t speaking to the people I’m called to serve
    • The exact questions I asked myself to redefine my ideal client
    • The messaging shifts I’m making so my content speaks directly to the people who are ready to invest
    • How YOU can audit and adjust your messaging to actually convert

    This isn’t about posting more. It’s about making sure what you post actually connects.

    Resources mentioned in this episode:

    • Grab my free Biz Bundle (includes my messaging guide): https://thatcontentnerd.com/bizbundle
    • Ready to clarify your business direction? Get my step-by-step mini course, Your Clarity Blueprint: https://thatcontentnerd.com/ycb/

    Follow me on Instagram: instagram.com/that.content.nerd

    Show more...
    7 months ago
    23 minutes 35 seconds

    ThatContentNerd Podcast
    Reset Your Business TODAY

    Feeling stuck in your business? Struggling to take action? In this episode, I'm walking you through my 90-Minute Business Reset Checklist—a step-by-step system to help you cut through the noise, eliminate distractions, and create a clear action plan in just 90 minutes. This is NOT for those looking for quick hacks, but for business owners ready to do the work and see real results.

    What You’ll Learn:
    ✅ Why most entrepreneurs stay stuck (and how to break free)
    ✅ How to complete a full business reset in 90 minutes—without overthinking
    ✅ The 4 steps to simplify your strategy and get real momentum
    ✅ Why cutting clutter and fixing your focus is the key to growth
    ✅ How to create a 7-day action plan that moves the needle

    Resources & Links:
    📌 Grab the Free 90-Minute Business Reset Checklist → thatcontentnerd.com/90min
    📌 Join the Marketing Nerds Facebook Group for accountability and support → facebook.com/groups/thatcontentnerd

    🎧 Listen now and start taking action in your business today!

    Show more...
    8 months ago
    16 minutes 6 seconds

    ThatContentNerd Podcast
    Jesus, The Storm and Your Business - Weekly Business Devotional

    Building a business as a Jesus-following entrepreneur isn’t always smooth sailing. Sometimes, it feels like you’re battling a storm in the dark, questioning if you’re even on the right path. But here’s the truth—obedience to God doesn’t mean it’ll be easy, but it does mean He’s in control.

    Resources Mentioned:
    📌 Foundations Waitlist (for business devotionals & coaching) – thatcontentnerd.com/foundations
    📌 Your Clarity Blueprint – thatcontentnerd.com/ycb
    📌 90-Minute Business Reset Checklist – thatcontentnerd.com/90min

    Let’s Connect:
    💻 Website: thatcontentnerd.com
    📲 Instagram: instagram.com/that.content.nerd

    Show more...
    8 months ago
    12 minutes 34 seconds

    ThatContentNerd Podcast
    Rebuilding my Business: Raw and Real

    For months, I felt like I was just throwing things at the wall, hoping something would finally stick. I thought I was failing. I thought I was starting over. But here’s what I realized—I’m not starting over. I’m rebuilding.

    And if you’ve been stuck feeling like your business isn’t working the way you want it to, this episode is for you.

    In today’s episode, I’m breaking down:
    ➡️ The mindset shift that took me from “I’m failing” to “I’m rebuilding”
    ➡️ How I realized I wasn’t following my own advice (and what I’m doing about it)
    ➡️ Why just throwing out your strategy and starting over is not the answer
    ➡️ The real reasons businesses struggle (and what to do instead)
    ➡️ My exact action plan for rebuilding my business—what’s changing and why

    If you’ve ever thought, Why isn’t this working?! or What am I missing?, then buckle up—this episode is going to hit home.

    Resources Mentioned:
    📌 Your Clarity Blueprint – thatcontentnerd.com/ycb
    📌 Foundations – thatcontentnerd.com/foundations
    📌 90-Day Business Checklist – thatcontentnerd.com/90min

    Let’s Connect:
    💻 Website: thatcontentnerd.com
    📲 Instagram: instagram.com/that.content.nerd

    Listen now and then tell me—what’s one thing you’re committing to in your business today? Drop it in the comments or DM me!

    Show more...
    8 months ago
    41 minutes 9 seconds

    ThatContentNerd Podcast
    The Mindset Shift that Changed my Business

    This episode is raw, real, and long overdue. I’m stripping back the fluff and taking you behind the scenes of what’s really been going on in my business. For months, I felt like everything was falling apart—questioning my offers, my strategy, and even if people wanted what I had to share. But the truth? My mindset was the thing holding me back.

    Today, I’m breaking down the exact shifts I had to make to rebuild my business and how YOU can step into the role of a confident, successful business owner. If you’ve been stuck in doubt, second-guessing every decision, and feeling like you have to prove yourself before you can succeed—this episode is for you.

    What You’ll Learn in This Episode:

    • The mindset mistakes that kept me stuck for way too long
    • The simple shift that changed how I show up in my business
    • How to step into the business owner identity with confidence
    • Why I stopped waiting for permission and started taking action
    • The #1 thing you need to do today to break out of self-doubt

    Resources Mentioned:
    📌 Your Clarity Blueprint – https://thatcontentnerd.com/ycb/
    📌 Foundations – https://thatcontentnerd.com/foundations
    📌 90-Day Business Checklist – https://thatcontentnerd.com/90min

    Let’s Connect:
    💻 Website: https://thatcontentnerd.com
    📲 Instagram: https://instagram.com/that.content.nerd

    If this episode hit home for you, take action today. Identify your limiting beliefs, commit to a mindset shift, and start moving like the business owner you want to be. Let’s do this together!

    Show more...
    8 months ago
    25 minutes 24 seconds

    ThatContentNerd Podcast
    This will MAKE or BREAK your Business

    In this episode, we dive deep into the importance of accountability in business. Accountability isn't a one-size-fits-all concept, but it is a crucial factor that will make or break your success. Whether you’re holding yourself accountable or finding support through an accountability partner or coach, this episode will show you why it’s necessary to stay consistent, overcome procrastination, and reach your business goals. I’ll also share personal experiences of how accountability has transformed my own business and the businesses of my clients. Plus, we’ll talk about practical ways you can integrate accountability into your life—no matter where you are on your entrepreneurial journey.

    Key Takeaways:

    • Accountability is essential for business growth—whether it's personal, through a coach, or a partner.
    • Procrastination often stems from fear, and having someone to hold you accountable can help you push past it.
    • Business communities thrive because of the support and accountability they offer.
    • Setting clear goals and checking in regularly can make a huge difference in staying consistent.
    • Don’t fall into the trap of “doing it all on your own.” Accept the help that’s available to you, including accountability coaching.

    Mentioned in this Episode:

    • Biz Bundle: Need a starting point for your business goals? Grab my free Biz Bundle to help you get organized and stay accountable.
    • Accountability Month: Ready to dive deeper and get personalized support? Check out my Accountability Month program, where you’ll get a custom plan and coaching to help you stay on track.

    Connect with Me:

    • Have questions or want to discuss how accountability can help your business? Email me at hello@thatcontentnerd.com.
    • Follow me on Instagram @thatcontentnerd for more tips and updates!

    Show more...
    1 year ago
    16 minutes 29 seconds

    ThatContentNerd Podcast
    You DON'T Need New Ideas

    In this episode of the ThatContentNerd podcast, I'm diving into something I know many of us have faced: the temptation to give up too soon. It's all too easy to start questioning ourselves when things aren't going as planned, but it's so important to keep pushing forward. I share my thoughts on why sticking with your content strategy is crucial, even when the results aren't immediate. Trust me, I've been there, and I know how frustrating it can be, but I've also seen the rewards of persistence.

    • Why consistency is key to content success
    • How to push through when results aren't showing up
    • The mindset shifts that help maintain momentum
    • Free Biz Bundle: Grab it here
    • Follow me on Instagram @thatcontentnerd
    • Email me at hello@thatcontentnerd.com
    Show more...
    1 year ago
    21 minutes 41 seconds

    ThatContentNerd Podcast
    The KEY to Results

    Show Notes:

    In today’s episode, I’m diving into a topic that hit me hard this week: insecurity and how it’s keeping us stuck in both our businesses and our lives. This isn’t what I originally planned to talk about, but I felt it was too important to wait.

    Key Takeaways:

    • Insecurity is often the root of why we feel stuck.
    • Fear and self-doubt are strategic attacks meant to keep us from fulfilling our purpose.
    • If God has called you to something, don’t let fear hold you back—take action!


    Biz Bundle: https://thatcontentnerd.myflodesk.com/mf5d6kz01d

    Show more...
    1 year ago
    18 minutes 3 seconds

    ThatContentNerd Podcast
    Do THIS to Make More Sales

    In this episode of the ThatContentNerd Podcast, we dive into a hard truth about business that many entrepreneurs struggle to accept: if you're selling to everybody, you're selling to nobody. We explore why niching down is crucial for your business success and how it helps you attract the right audience. Using relatable analogies and personal experiences, we break down the importance of targeted messaging and how it can transform your business. Listen in as we discuss the benefits of focusing on a specific audience, understanding their unique needs, and speaking directly to their mindset.

    1. The Importance of Niching Down:

      • Generalists vs. Specialists: Why specialists get paid more and how this applies to your business.
      • The risk of being too broad in your messaging and how it alienates potential customers.
    2. Relatable Examples:

      • Using doctors as an analogy to explain the value of specialization.
      • Personal example of why a general Bible study for moms wouldn’t appeal to a single, alternative mom.
    3. Targeted Marketing:

      • How to tailor your messaging to attract your ideal customer.
      • The significance of reflecting your target audience in your marketing materials.
    4. Mindset Matters:

      • Speaking to the mindset of your audience and why it's crucial for engagement.
      • An example of following a vegan bodybuilder despite not fitting her target demographic.
    5. Practical Steps for Niching Down:

      • Questions to ask yourself to narrow down your target audience and offer.
      • The importance of identifying the specific problem your offer solves.
    6. Actionable Advice:

      • Exercises to help you focus on your main offer and understand your audience's demographics and psychographics.
      • How to create content that speaks directly to your ideal customer's needs and mindset.
    • James Wedmore: Insights on identifying the problem your offer solves.
    • Colin Boyd: Podcast episodes discussing the importance of understanding your audience's mindset.

    Don’t miss last week's episode for more foundational business advice. Remember, niching down might seem intimidating, but it’s a game-changer for consistent sales and business growth. Do the work, understand your audience, and watch your business thrive!

    • Instagram: @ThatContentNerd
    • Website: ThatContentNerd.com
    • Email: hello@thatcontentnerd.com

    Ready to take your business to the next level? Join our Bible Based Business Workshop for exclusive coaching, courses, and more to help you create a Christ-centered business that works for you. Learn more and sign up here.

    Show more...
    1 year ago
    23 minutes 5 seconds

    ThatContentNerd Podcast
    Why You're not Seeing Results

    I’m getting real about a common frustration – feeling like you're doing all the things but still not seeing the results you want. I share my own experiences and insights on why this happens and what you can do to start seeing real progress in your business. If you’re tired of spinning your wheels and ready for some tough love, this episode is for you.


    Bible Based Business Workshop: https://thatcontentnerd.com/biblebiz/

    Biz Bundle: https://thatcontentnerd.myflodesk.com/mf5d6kz01d



    Key Takeaways:

    1. Identify Real Work vs. Busy Work: Are you spending time on tasks that feel productive but don’t actually move the needle? I break down the difference between real work and busy work, and why focusing on sales-driving activities is crucial.

    2. Tough Love Moment: It’s time for some honesty. Are you avoiding the tasks that truly matter? I share my struggles and the importance of pushing through discomfort to reach your goals.

    3. Focus on the Essentials: Building a successful business requires doing things you might not enjoy, like creating content or crunching numbers. I emphasize the need to prioritize these tasks to see real results.

    4. God’s Calling and Hard Work: Building a business aligned with your faith doesn’t mean avoiding hard work. Embrace the responsibilities that come with your calling and trust that it will be worth it.

    5. Practical Tips and Strategies: I offer actionable steps to refocus your efforts on income-generating activities. Whether it’s engaging in social media, going live, or direct outreach, I provide strategies to help you drive sales and growth.

    Show more...
    1 year ago
    22 minutes 12 seconds

    ThatContentNerd Podcast
    You NEED a Board Meeting

    If you're a faith-filled business owner, this is a MUST.

    Foundations Waitlist: https://thatcontentnerd.com/foundations

    Customer Journey Guide: https://thatcontentnerd.myflodesk.com/journey Content that Pops: https://thatcontentnerd.com/pop

    Super Simple Engagement Guide: https://thatcontentnerd.com/engagement


    ThatContentMembership: https://thatcontentnerd.com/thatcontentmembership


    The Social Nerd: https://thatcontentnerd.com/thesocialnerd


    The Marketing Nerds Facebook Group: https://www.facebook.com/groups/thatcontentnerd


    Instagram: https://www.instagram.com/thatcontentnerd/


    Twitter: https://twitter.com/thatcontentnerd

    Show more...
    1 year ago
    16 minutes 38 seconds

    ThatContentNerd Podcast
    Biz Breakthrough Day 5

    It's already DAY 5! Time to keep yourself accountable and freaking GO FOR IT.

    Foundations: https://thatcontentnerd.com/foundations

    Customer Journey Guide: https://thatcontentnerd.myflodesk.com/journey

    Content that Pops: https://thatcontentnerd.com/pop


    SECRET LINK!

    https://thatcontentnerd.com/foundations-secret-link/

    Super Simple Engagement Guide: https://thatcontentnerd.com/engagement


    ThatContentMembership: https://thatcontentnerd.com/thatcontentmembership


    The Social Nerd: https://thatcontentnerd.com/thesocialnerd


    The Marketing Nerds Facebook Group: https://www.facebook.com/groups/thatcontentnerd


    Instagram: https://www.instagram.com/thatcontentnerd/


    Twitter: https://twitter.com/thatcontentnerd

    Show more...
    1 year ago
    7 minutes 38 seconds

    ThatContentNerd Podcast
    Biz Breakthrough Day 4

    Time for day 4! You're going to put together everything you've learned into an executable plan!

    Foundations: https://thatcontentnerd.com/foundations

    Customer Journey Guide: https://thatcontentnerd.myflodesk.com/journey

    Content that Pops: https://thatcontentnerd.com/pop

    Super Simple Engagement Guide: https://thatcontentnerd.com/engagement


    ThatContentMembership: https://thatcontentnerd.com/thatcontentmembership


    The Social Nerd: https://thatcontentnerd.com/thesocialnerd


    The Marketing Nerds Facebook Group: https://www.facebook.com/groups/thatcontentnerd


    Instagram: https://www.instagram.com/thatcontentnerd/


    Twitter: https://twitter.com/thatcontentnerd

    Show more...
    1 year ago
    5 minutes 17 seconds

    ThatContentNerd Podcast
    Biz Breakthrough Day 3

    Day 3 of the challenge. Time for ACTION!

    Foundations: https://thatcontentnerd.com/foundations

    Customer Journey Guide: https://thatcontentnerd.myflodesk.com/journey

    Content that Pops: https://thatcontentnerd.com/pop

    Super Simple Engagement Guide: https://thatcontentnerd.com/engagement


    ThatContentMembership: https://thatcontentnerd.com/thatcontentmembership


    The Social Nerd: https://thatcontentnerd.com/thesocialnerd


    The Marketing Nerds Facebook Group: https://www.facebook.com/groups/thatcontentnerd


    Instagram: https://www.instagram.com/thatcontentnerd/


    Twitter: https://twitter.com/thatcontentnerd

    Show more...
    1 year ago
    4 minutes 13 seconds

    ThatContentNerd Podcast
    This is the place for business owners who want to use social media and content to market their business. We'll be talking about all things content, marketing psychology, and best practices. Let's dive in!