Kara shares her unspoken rule of Black Friday: never ghost a purchaser. She explains why brands that keep the conversation going after the first purchase see higher repeat rates, stronger loyalty, and fewer regrets from early buyers.

Emily from Mack Weldon joins Text Back to talk about reclaiming what “VIP” actually means. From real early access to loyalty language that drives repeat purchases, she shares how Mack Weldon keeps customers coming back long after BFCM ends.

Eight minutes. That’s all you need to make your SMS program ready for the busiest weekend of the year. Postscript CSM Mark Palmieri shares quick, high-impact updates, from link-click automations to post-purchase flows that keep your subscribers engaged well beyond Cyber Monday. A short watch packed with great advice.

Kelly Spencer of Death Wish Coffee covers SMS as a personality, VIP early access, targeted sends, and why exclusivity beats discounts during BFCM.

In this episode of Text Back, Postscript’s Simone Marasso breaks down how to use conversational SMS to collect zero-party data, segment smarter, and actually connect with your audience. From fun quizzes to interactive campaigns, she shows how to turn replies into real insights that fuel growth (and higher conversions).

Kate returns to help us build a high-intent ”convert subscriber” flow that tackles common objections like price, shipping, or confusion about the product...before they tank a conversion.

In this episode of Text Back, Paul breaks down how brands like Jones Road Beauty are using micro-quizzes to personalize welcome flows, increase pop-up conversion rates, and gather zero-party data that actually does something. He also shares two underused automation tweaks that can seriously boost your bottom line.
 Tactics, real use cases, and a Ren Reed singing threat. This episode has it all.

Kace joins us to break down the anatomy of a high-performing SMS welcome series, sandwich-style (yes, really.) 

From the first slice of incentive “bread” to the double-stack of reviews and bestsellers, we talk through how to serve a simpler, smarter experience that reduces decision fatigue and gets new subscribers to buy faster. 

Bonus: Why SMS welcome flows should not just be copy-pasted from your email program.

Travis talks us through the benefits and strategy behind creating a ”Brand Persona” for your SMS channel and your marketing in general; a character that represents and embodies your brand to make customer interactions feel more personal and human. It costs nothing, is simple to set up, and can massively benefit the performance of your campaigns, automations, and more!

Stephanie Charon, Postscript's unofficial Chief Entertainment Officer, walks you through how to message your buyers vs prospects, plus how to get granular for even better results. We cover: - Why segmentation isn’t optional if you want better ROI- The easy buyer vs. prospect split that moves the needle - How to tailor messaging for one-time buyers vs loyal customers Hit subscribe, ring the bell, and get ready to up your SMS game.

Learn how to use FAQ campaigns in SMS marketing to proactively answer your customers’ top questions, especially for higher-value products. Pulling real customer FAQs into targeted SMS sends can reduce hesitation, ease the burden on your CX team, and boost conversions from prospects who are close but not quite ready to buy. If you want a simple, low-lift strategy that every brand can implement right now, this one’s for you.

Learn how the right kind of gamification can move your list from unengaged to ultra-responsive.

Whether you feature positive reviews in campaigns to push hesitant buyers over the finish line or use post-purchase automations to field net-new reviews via text, every brand should be incorporating reviews into their SMS strategy.

Planning your SMS calendar can feel like throwing darts. In this episode, Postscript strategist Ebun Aribido breaks down the five types of campaigns every ecommerce brand should rotate through, and how a single text about spoons sparked one of the highest reply rates she’s ever seen.

Most ecommerce popups leave money on the table. In this episode, Postscript’s Principal List Growth Strategist, Bryan Dickey, breaks down the exact tactics top Shopify brands use to turn their popups into high-converting, revenue-driving machines.

Want to launch a Loyalty Program without adding another platform to your stack? In this episode, we show you how to build a Loyalty Program using just SMS - no apps, no logins, no headaches for your customers. Join Kara Morin, Senior Customer Success Manager at Postscript, as she shares strategies that top ecommerce brands use to reward repeat customers and drive retention without a traditional loyalty platform. From automated order-based rewards to segmented VIP campaigns, Kara walks through how to leverage your SMS list to create powerful, personalized loyalty experiences. Whether you’re a fast-growing DTC brand or just looking to boost LTV, this short episode is packed with simple ideas you can try right now. In this episode: Why SMS is the best low-lift loyalty tool you’re not using How to segment VIPs based on spend and order history What kinds of automations convert repeat buyers instantly Real examples from top-performing brands Retention is the new acquisition. Turn your SMS channel into a loyalty engine.