Can you turn thousands of free users into paying customers? This episode covers a big turning point for Good Tape, as the team was looking for another co-founder and planned its growth by bootstrapping.

In this episode:

• Bringing on a co-founder
• Launching paid subscriptions
• Signing up 1,500 paying customers
• Caring about data security
• Hearing from happy customers

Featuring: Jakob Steinn Sturluson, Tav Klitgaard, Lasse Finderup, Alex Sabour, Mads Olrik, Fie Dandanell, Lea Korsgaard, Marie Nørgaard, Stinne Jensen, and Seraina Silja Hürlimann.

What happens when a weekend hack changes how journalists work? This episode uncovers how a developer, a Danish newsroom, and a Slack thread sparked the idea that became Good Tape — an AI transcription tool.

In this episode:

• Facing the pain of manual transcription
• Discovering Whisper on GitHub
• Building the first prototype and transcript
• Watching journalists’ jaws drop
• Showing the CEO what it could do

Featuring: Jakob Steinn Sturluson, Mads Olrik, Fie Dandanell, Tav Klitgaard, and Lea Korsgaard, Alex Sabour, Sebastian Winther, and Seraina Silja Hürlimann.

Behind all the AI? Humans. Real humans. This episode dives into how, alongside a powerful tool, Good Tape built a culture that puts people first, and why staying small, weird, and human became their superpower.

In this episode:

• Hiring and growing the team
• Moving into a new office
• Letting a robot send you home
• Building a people-first culture
• Staying small on purpose

Featuring: Jakob Steinn Sturluson, Tav Klitgaard, Lasse Finderup, Alex Sabour, Ýmir Gyðuson Gíslason, and Seraina Silja Hürlimann.

Can a handful of tweets turn a scrappy side project into the talk of the Danish media industry? This episode tells the story of how a duct-taped AI transcription tool spread like wildfire — long before the product was ready.

In this episode:

• Finding the name Good Tape
• Demoing the prototype in a bar
• Launching with a handful of tweets
• Experiencing unexpected traction

Featuring: Jakob Steinn Sturluson, Tav Klitgaard, and Lea Korsgaard, Sebastian Winther, Marie Nørgaard, Stinne Jensen, and Seraina Silja Hürlimann.

Tape Happens is a narrative-driven, four-part mini-series about Good Tape, a company that never planned to exist, but grew to 2.5 million users worldwide in just two years.

Across four episodes, you'll hear how a scrappy prototype became a real product, how a handful of tweets sparked hundreds of fans overnight, and how a small, mighty team built a great product and a great place to work.

Featuring: Jakob Steinn Sturluson, Lasse Finderup, Tav Klitgaard, Mads Olrik, Fie Dandanell, Lea Korsgaard, Sebastian Winther, Alex Sabour, Ýmir Gyðuson Gíslason, Marie Nørgaard, Stinne Jensen, and Seraina Silja Hürlimann.