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SUM Podcast
SUM Digital
20 episodes
7 months ago
During this podcast we speak with different people about Growth Marketing, sales and HubSpot. Take your B2B business to the next level with SUM Podcast.
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Marketing
Business
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All content for SUM Podcast is the property of SUM Digital and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
During this podcast we speak with different people about Growth Marketing, sales and HubSpot. Take your B2B business to the next level with SUM Podcast.
Show more...
Marketing
Business
Episodes (20/20)
SUM Podcast
Embracing adventure

Dive into the world of embracing adventure with Niek van Halteren, where the essence of life revolves around challenge and exploration. A seasoned challenger and dedicated facilitator by trade, Niek specializes in guiding entrepreneurs towards discovering their innate leadership prowess. His methods range from orchestrating awe-inspiring journeys through the Sahara and other distant landscapes to imbuing our everyday routines with thought-provoking hurdles.

But how does this unique approach foster personal and business growth? Join us in this episode as we unravel the transformative power of adventurous experiences and subtle challenges, and uncover the profound ways they catalyze your evolution.

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2 years ago
44 minutes

SUM Podcast
Introduction to Growth Marketing

Growth Marketing, what does it mean, what is it and why do is it a word that you hear on every corner of the street? 

Arjen, Sales Development Manager at SUM and Jurre, owner of SUM will share with you their perspective on Growth Marketing and Scalable Growth.

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2 years ago
43 minutes

SUM Podcast
Turbowinst

Sander Klos, owner of Business Accelerator and author of the book 'Turbowinst', is a guest on the SUM Podcast.

What does 'Turbowinst' mean to Sander and how does he view scaling your business? What is Sander's background and how did he get to the position he is in today? You'll see it all in this new podcast.

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2 years ago
35 minutes

SUM Podcast
How To 10X Your Business With The SUM Playbook

Are you ready to take your business to new heights? Discover the game-changing strategies in our episode on "How To 10X Your Business With The SUM Playbook." Join us as we delve into the secrets of this powerful playbook, designed to unleash exponential growth. We'll unveil the step-by-step approach to identify untapped opportunities, cultivate a growth mindset, and implement proven tactics for success. With the SUM Playbook as your guide, you'll gain the knowledge and tools to scale your business and achieve remarkable results. Don't miss this chance to revolutionize your entrepreneurial journey and unlock the full potential of your business. Get ready to 10X your growth and thrive in today's competitive market.

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2 years ago
5 minutes

SUM Podcast
How To Build A Sales Playbook For Your Business, Part 2

Welcome back to Part 2 of our series on building a sales playbook for your business. In this episode, we delve into the advanced strategies and components that will elevate your sales playbook to the next level. From implementing sales enablement tools to refining your sales methodologies, we provide expert guidance to help you develop a playbook that empowers your team and drives revenue growth. Unlock the full potential of your sales efforts and create a playbook that sets you up for success.

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2 years ago
32 minutes

SUM Podcast
How To Build A Sales Playbook For Your Business, Part 1

In this two-part series, we guide you through the process of creating a comprehensive sales playbook for your business. In Part 1, we explore the foundational elements of a sales playbook, including defining your target audience, crafting compelling messaging, and developing effective sales processes. Gain valuable insights and practical tips to empower your sales team and drive consistent results. Get ready to lay the groundwork for a winning sales playbook that aligns your entire organization.

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2 years ago
29 minutes

SUM Podcast
How To Use LinkedIn in Marketing And Sales, Part 2

Welcome back to Part 2 of our series on using LinkedIn for marketing and sales. In this episode, we dive deeper into advanced strategies and tactics to maximize your success on this professional networking platform. Learn how to leverage LinkedIn groups, utilize LinkedIn Ads, and implement effective outreach strategies to expand your network and generate high-quality leads. Stay ahead of the competition by mastering the art of LinkedIn marketing and sales with our insightful guidance.

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2 years ago
31 minutes

SUM Podcast
How To Use LinkedIn in Marketing And Sales, Part 1

Unlock the power of LinkedIn for marketing and sales in this two-part series. In Part 1, we delve into the fundamental strategies to leverage LinkedIn effectively. Discover how to optimize your profile, build a strong network, and create engaging content that attracts your target audience. Gain insights into LinkedIn's features and best practices for generating leads and building relationships. With our expert guidance, you'll harness the full potential of LinkedIn as a marketing and sales tool.

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2 years ago
21 minutes

SUM Podcast
Why Every Business Needs HubSpot Sales Hub

Discover why HubSpot Sales Hub is an indispensable asset for every business in this informative video. We delve into the features and capabilities of HubSpot Sales Hub, showcasing how it can streamline your sales process, boost productivity, and enhance customer relationships. Learn how to leverage automation, gain valuable insights with analytics, and empower your sales team with powerful tools. Join us in this episode to unlock the potential of HubSpot Sales Hub and witness its transformative impact on your business.

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2 years ago
39 minutes

SUM Podcast
Top 5 Marketing And Sales Tools For Scale Ups

As a scale-up, it's crucial to leverage the right tools to supercharge your marketing and sales efforts. In this episode, we reveal the top five tools that can help you achieve remarkable results. From marketing automation platforms to CRM systems, we explore the features and benefits of each tool, providing valuable insights to aid your decision-making process. Whether you're seeking better lead generation, enhanced customer relationship management, or improved analytics, this episode has got you covered.

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2 years ago
26 minutes

SUM Podcast
What To Do When You Lose A Business Deal

Losing a business deal can be disheartening, but fear not! In this episode, we offer valuable guidance on how to navigate and bounce back from such setbacks. Discover effective strategies to analyze and learn from the experience, refine your approach, and improve your chances of success in future deals. By adopting a growth mindset and leveraging our expert advice, you can transform setbacks into stepping stones towards greater achievements. Learn from our experience and turn every loss into a valuable lesson.

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2 years ago
31 minutes

SUM Podcast
The One Thing Tesla Taught Me About Sales.

In this enlightening episode, we share a valuable lesson about sales that we learned from Tesla, the innovative electric vehicle company. Uncover the key principles behind Tesla's sales approach and how you can apply them to your own business. From building a strong brand to delivering exceptional customer experiences, this video offers insights and strategies to elevate your sales game. Discover the power of adopting a customer-centric mindset and harness it to drive your sales to new heights.

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2 years ago
33 minutes

SUM Podcast
How To Manage Your Funnels For Maximum Success

Optimizing your marketing and sales funnels is essential for maximizing your business's success. Join us in this episode as we explore proven strategies and techniques to effectively manage your funnels. Learn how to identify bottlenecks, optimize conversion rates, and streamline the customer journey for improved results. Discover valuable insights and actionable steps to enhance your funnel management skills, driving higher sales and revenue. Don't miss out on this opportunity to transform your sales process and achieve maximum success.

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2 years ago
16 minutes

SUM Podcast
How To Set And Achieve Your Goals Using The OKR System.

Setting and achieving goals is crucial for business growth, and the OKR (Objectives and Key Results) system is here to guide you. In this episode, we delve into the power of OKRs and explain how to implement this goal-setting framework effectively. Learn how to define ambitious objectives, establish key results to measure progress, and align your team towards shared goals. Unlock the potential of the OKR system and witness your business flourish as you achieve remarkable results.

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2 years ago
37 minutes

SUM Podcast
How To Create A Winning Strategy For Your Business, Part 2

Welcome back to Part 2 of our series on creating a winning strategy for your business. In this episode, we continue our exploration, focusing on the execution and implementation of your strategy. Discover effective tactics to align your team, allocate resources strategically, and adapt your strategy as market conditions evolve. By the end of this episode, you'll be equipped with the knowledge and tools to confidently drive your business towards success. Get ready to conquer the competition with a winning strategy.

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2 years ago
35 minutes

SUM Podcast
How To Create A Winning Strategy For Your Business, Part 1

Crafting a winning strategy is the cornerstone of business success. In this two-part series, we dive deep into the art and science of strategy creation. In Part 1, we explore the initial steps of strategizing, including conducting a thorough analysis of your business environment, identifying competitive advantages, and defining your goals. Uncover practical insights and actionable tips to formulate a robust and effective strategy tailored to your unique business. Get ready to lay the foundation for your triumph.

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2 years ago
17 minutes

SUM Podcast
What Is A Growth Engine And Why Does It Matter?

Curious about the concept of a growth engine and its significance for your business? Look no further! In this concise yet insightful episode, we demystify the concept of a growth engine and explain why it is crucial for sustainable business success. Join us as we explore the key components of a growth engine, including customer acquisition, retention, and monetization strategies. Gain a clear understanding of how a well-designed growth engine can propel your business forward and drive long-term profitability. Whether you're a startup or an established company, this video offers valuable insights to help you harness the power of a growth engine and achieve sustainable growth in today's dynamic marketplace.

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2 years ago
27 minutes

SUM Podcast
The SUM Framework To Help Scale Up Your Business

Discover the powerful SUM Framework in this insightful episode. We unveil a proven system designed to help you scale up your business effectively. Learn about the key components of the SUM Framework and how they can revolutionize your growth strategy. From setting ambitious goals to implementing actionable plans, this episode provides you with practical tips and techniques to take your business to new heights. Don't miss out on this opportunity to unlock your business's full potential.

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2 years ago
14 minutes

SUM Podcast
Why We Started The ScaleUp Marketing Podcast

Curious about the motivation behind the ScaleUp Marketing Podcast? Look no further! In this episode, we share the reasons why we embarked on this exciting podcasting adventure. Join us as we explore the power of audio content, discuss the topics we aim to cover, and explain how the podcast can benefit entrepreneurs, marketers, and business owners like yourself. Get ready to be inspired and informed as we reveal the driving force behind our podcast and its value for your professional growth.

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2 years ago
56 minutes

SUM Podcast
The start of ScaleUp Marketing, How Did It Begin?

In this podcast, we delve into the fascinating origins of ScaleUp Marketing and explore how it all began. Join us as we uncover the story behind our journey, the challenges we faced, and the strategies we employed to establish ourselves in the competitive market. Gain valuable insights into the early stages of our company and discover the lessons we learned along the way, which can inspire and guide you on your own entrepreneurial path.

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2 years ago
28 minutes

SUM Podcast
During this podcast we speak with different people about Growth Marketing, sales and HubSpot. Take your B2B business to the next level with SUM Podcast.