Speak Easy by West Egg Ventures

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Amar Shah and Kaylee Chicoski

5 episodes

1 week ago

From an under-promoted Netflix drop to a full-blown global fandom, K-Pop Demon Hunters became one of the most unexpected cultural explosions of the year. In this episode of Speak Easy, Amar Shah and Kaylee Chicoski unpack how a 90-minute animated film with zero marketing turned into a viral movement—powered by music, mythology, and the unstoppable force of fan culture. 🎯 We talk about: How K-Pop Demon Hunters went from 9 million views to a global phenomenonWhy TikTok became its secret marketi...

Marketing

Business

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Marketing

Business

Episodes (5/5)

Speak Easy by West Egg Ventures

The K-Pop Demon Hunters Effect: When Fans Take Over Marketing

1 week ago

21 minutes

Speak Easy by West Egg Ventures

How A24 and Manga Turn Audiences into Worlds

From arthouse cinema to Tokyo storyboards, this two-part premiere of Speak Easy with Amar Shah and Kaylee Chicoski explores how two global storytelling engines — A24 and Manga — have turned creativity into culture. A24 built a $3.5 billion studio by making film feel rebellious again. Shonen Jump built a billion-dollar ecosystem by listening to fans and turning feedback into franchises. Together, they reveal a simple truth: when you put community first, your audience builds your world for you....

1 week ago

32 minutes

Speak Easy by West Egg Ventures

What Hampton Inn’s Waffles Teach Us About Branding

From free continental breakfast to viral TikTok phenomenon, Hampton by Hilton turned a simple waffle into a billion-dollar branding lesson. In this episode of Speak Easy, Amar Shah and Kaylee Chicoski explore how a single small luxury — the make-your-own waffle — became a masterclass in scalable hospitality, user-generated content, and fan engagement. It’s proof that in a world chasing perfection, the most powerful brands win through consistency, comfort, and community. 🎯 We talk about: How H...

1 week ago

12 minutes

Speak Easy by West Egg Ventures

The Fun Factor: Why the Savannah Bananas Are Winning at Fandom

From small-town baseball experiment to sold-out stadium phenomenon, the Savannah Bananas have redefined what it means to be a sports franchise. In this episode of Speak Easy, Amar Shah and Kaylee Chicoski break down how founder Jesse Cole built a fan-first empire that feels more like a movement than a minor-league team. 🎯 We talk about: Why the Bananas have become the Taylor Swift of sports entertainmentHow fan-first thinking created a sold-out global tourWhat brands can learn from putting jo...

1 week ago

12 minutes

Speak Easy by West Egg Ventures

The Taylor Swift Playbook: How Storytelling Builds Fandom, Fortune, and Forever Fans

From teenage songwriter to billionaire icon, Taylor Swift has rewritten the rules of fame, fandom, and ownership. In this episode of Speak Easy, Amar Shah and Kaylee Chicoski break down how she turned storytelling into strategy and fans into a global movement—proving once again that the future belongs to those who build connection, not just attention. 🎯 We talk about: Why Taylor Swift is bigger than Madonna, Britney, and Michael Jackson combinedThe storytelling magic behind her longevit...

1 week ago

17 minutes