On this episode of the podcast, Ash & Abbey discuss their first year in business. Their conversation leads into the lessons that were built out of the bumps in the road and linked back to the seasons that shaped them the most as business owners. They give tangible tools to help you stay focused on putting one foot in front of the other in order to make consistent, gradual growth as creators, brands and individuals. 00:00 Celebrating a Year of Growth 01:27 Lessons from the Journey 04:20 Em...

In this episode of Social That Sticks, we discusses the importance of planning for the holiday season, emphasizing the need for creators and small businesses to strategize effectively. We highlight the significance of storytelling and repetition in messaging to engage audiences, and provide actionable steps for social media planning. The conversation culminates in the introduction of the 80/20 rule, where 80% of efforts should focus on planned content while 20% can be more spontaneous and fun...

In this episode, we discuss the significant shift in Instagram's functionality as it begins to index content for Google, making businesses more discoverable through keywords rather than hashtags. Listen in as we discuss the implications of this change, emphasizing the importance of using effective keywords in captions and comments to enhance visibility. The conversation also covers strategies for leveraging Instagram's native features to optimize SEO and the importance of community engagement...

In this conversation, Ampligy interviews Alane Gianetti, a successful calligrapher and business coach. Elaine shares her journey from a hobbyist to a thriving business owner, emphasizing the importance of social media in building her brand and community. The discussion highlights the shift from competition to collaboration among creatives, the transition to coaching others, and the balance of catering to dual audiences. Elaine offers valuable advice for new business owners, focusing on authen...

In this episode, Amplify discusses the evolving landscape of user-generated content (UGC) and influencer marketing. They explore the importance of storytelling, authenticity, and building connections with audiences. Ashley shares her journey as a creator and offers valuable tips for content creation, emphasizing the significance of solving problems and staying true to one's brand. The conversation also highlights the role of micro-influencers and the various strategies businesses can adopt to...

In this conversation, Nicole Czarnecki shares her journey from running her own social media agency to then becoming head of brand marketing at Nello. She discusses the evolution of social media marketing, particularly the impact of the pandemic on the creator economy and brand strategies. Nicole emphasizes the importance of finding the right marketing partners, leveraging social media platforms effectively, and building relationships with influencers. She also provides valuable advice for new...

In this episode, we discuss the journey of creative growth, focusing on photography and content creation. Abbey shares her personal experiences with photography, emphasizing the importance of embracing the learning process and not being afraid to fail. We provide essential tools for content creation, including the importance of good lighting, a clean lens, and a tripod. Additionally, they discuss nice-to-have tools and optimizing iPhone camera settings for better content quality. WEB: www.amp...

In this engaging conversation we, the Amplify team, chat about the concept of 'Climbing Cringe Mountain'—the idea of embracing authenticity and vulnerability in content creation. We explore the significance of trial reels and stories in social media, understanding engagement beyond likes, and the value of sharing small moments. We also emphasize the need for authenticity in a world filled with curated content, encouraging our listeners to embrace your cringe-worthy moments as part of YOUR gro...

In this conversation, our powerhouse guest Jasmine Yook shares her journey in social media marketing, discussing the evolution of the industry, the importance of metrics, and strategies for small businesses. She emphasizes the need for brands to tell their stories authentically and the significance of being nimble in content creation. Our transparent discussion also covers the future of social media, highlighting the role of video content and the importance of recycling content across platfor...

Not only are the tides shifting when it comes to how we as small businesses are CREATING on social, but how we are consuming as people has made a major pivot as well. Take a peek into a conversation that we're having BTS when paying close attention to our clients human behaviors as creators and our own as consumers.

It's not everyday that we get to lead a conversation with someone taking our local city by storm... but today we had the honor! Pull up a chair and listen in as we interview Charm City Link's owner, Alex... who launched her business a short while ago and is now a brand almost every circle is talking about. From tactical tips and tricks to her favorite advice for anyone just starting growing their following on social, there's something for everyone! @charm.city.links @amplifysocial_media

We launched a business together in 2024 based around a coffee shop napkin... but our stories didn't start there. Listen into this episode as we, Abbey breaks down her stacked marketing career she led through her 20s in NYC & Ash as she left teaching to become an influencer herself, how it led us HERE to this podcast with you!