Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy
Cheyanne Cleyman
49 episodes
5 days ago
Are you posting every day but hearing crickets? Wondering how your competitors are booking clients while you’re stuck refreshing your likes? Feeling like social media is a giant, time-sucking black hole?
Hi, I’m Cheyanne Cleyman, and NO! You’re not crazy—social media can feel like a full-time job. But what if you could actually get clients without being glued to your phone 24/7?
Welcome to Social Media Marketing for Small Businesses! The podcast for entrepreneurs, service providers, and small business owners who want real results from social media—without wasting time on strategies that don’t work.
As co-founder of Cleyman Social Media, trust me—I get it. Once upon a time, I thought social media success meant posting daily, throwing out hashtags like confetti, and waiting for magic to happen. Spoiler alert: it didn’t.
Instead, I discovered that engagement—not just content—is what actually moves the needle. Now, my agency helps business owners like you turn their social media into a lead-generating, client-attracting, money-making machine—without you having to lift a finger.
In each bite-sized episode (under 10 minutes!), you’ll get no-fluff, straight-to-the-point strategies to actually grow your business online, the secret to turning followers into paying clients (hint: it’s NOT just posting) simple, repeatable engagement tactics that take minutes, not hours and the latest social media trends, decoded for small businesses.
I won’t promise you viral posts or overnight success (because ew—we don’t do gimmicks here).
But if you want to finally see real ROI from social media, this podcast is for you.
More engagement. More clients. More sales. Less stress.
So grab your coffee (or wine—no judgment), hit subscribe, and let’s turn your social media into a client-magnet—without the stress, the guesswork, or the burnout. Let’s do this!
Xo, Cheyanne
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Are you posting every day but hearing crickets? Wondering how your competitors are booking clients while you’re stuck refreshing your likes? Feeling like social media is a giant, time-sucking black hole?
Hi, I’m Cheyanne Cleyman, and NO! You’re not crazy—social media can feel like a full-time job. But what if you could actually get clients without being glued to your phone 24/7?
Welcome to Social Media Marketing for Small Businesses! The podcast for entrepreneurs, service providers, and small business owners who want real results from social media—without wasting time on strategies that don’t work.
As co-founder of Cleyman Social Media, trust me—I get it. Once upon a time, I thought social media success meant posting daily, throwing out hashtags like confetti, and waiting for magic to happen. Spoiler alert: it didn’t.
Instead, I discovered that engagement—not just content—is what actually moves the needle. Now, my agency helps business owners like you turn their social media into a lead-generating, client-attracting, money-making machine—without you having to lift a finger.
In each bite-sized episode (under 10 minutes!), you’ll get no-fluff, straight-to-the-point strategies to actually grow your business online, the secret to turning followers into paying clients (hint: it’s NOT just posting) simple, repeatable engagement tactics that take minutes, not hours and the latest social media trends, decoded for small businesses.
I won’t promise you viral posts or overnight success (because ew—we don’t do gimmicks here).
But if you want to finally see real ROI from social media, this podcast is for you.
More engagement. More clients. More sales. Less stress.
So grab your coffee (or wine—no judgment), hit subscribe, and let’s turn your social media into a client-magnet—without the stress, the guesswork, or the burnout. Let’s do this!
Xo, Cheyanne
Your post was seen. The caption was heartfelt. The image? On point. But no one clicked, commented, or reached out. Is it your content that missed the mark? Or is it that your audience doesn’t know what to do next?
In this episode, we're diving deep into the one thing most small business owners are missing: a clear, intentional call to action. If you're creating small business content but struggling to see results, chances are your audience doesn't know what to do next, and that’s costing you sales and momentum. Learn how to prompt action without being pushy, increase audience interaction, and start building trust with every post you create.
You’ll hear the simple shifts you can do to make your posts more powerful even when you’re focused on lead generation, relationship marketing, or just getting better content engagement. I’ll walk you through a proven CTA strategy that feels natural and easy to implement, plus real examples of what to say (and what not to).
We’ll also cover how to balance different types of CTAs in your content strategy to increase visibility and nurture client relationships, especially for those using small business social media to grow their brand.
Grab these practical engagement tips and finally turn passive followers into active clients.
With all my support,
Chey
Do you qualify for a FREE WEEK TRIAL of our lead gen services? Check out here: https://kuleanaconnect.com/free-trialFREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker5 Quiet Reasons Your Content Isn’t ConvertingDiscover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.https://kuleanaconnect.myflodesk.com/5reasonsBook a FREE connection call with us today here:https://calendly.com/aloha-kuleanaconnect/30minFollow me for more social media tips:Instagram: @kuleanaconnect | @theenergizedmompreneurFacebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: aloha@kuleanaconnect.comwww.kuleanaconnect.comSubscribe & Review
Most entrepreneurs focus on trends, but what actually moves the needle is building evergreen content with a clear purpose and path. Trending posts may grab attention for a moment, but it's timeless, strategic content that drives consistent lead generation and long-term business growth. If your content disappears in 24 hours, it’s time for a smarter approach.
In this episode, we’ll walk through how to turn your content into a long-term lead generation system that actually works. You'll learn how to create strategic content that guides your audience from curiosity to conversion using timeless content ideas rooted in real audience pain points.
We’ll also break down how to repurpose your long-form content into bite-sized pieces that boost online visibility, increase audience engagement, and save you hours of creation time. Whether you're focused on small business marketing, building stronger relationship marketing, or just want smarter social media tips, this one's packed with value.
Plus, I’m sharing how to build a simple content funnel that keeps working even when you're offline along with a practical CTA strategy to connect with your ideal client more consistently.
If you're ready to create content that compounds instead of disappears, this episode will give you the tools to support sustainable business growth through intentional strategy, not burnout.
With all my support,
Chey
Do you qualify for a FREE WEEK TRIAL of our lead gen services? Check out here: https://kuleanaconnect.com/free-trialFREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker5 Quiet Reasons Your Content Isn’t ConvertingDiscover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.https://kuleanaconnect.myflodesk.com/5reasonsBook a FREE connection call with us today here:https://calendly.com/aloha-kuleanaconnect/30minFollow me for more social media tips:Instagram: @kuleanaconnect | @theenergizedmompreneurFacebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: aloha@kuleanaconnect.comwww.kuleanaconnect.comSubscribe & Review
Creating a lead magnet that actually brings in leads shouldn’t feel like a guessing game. If you’ve poured time into designing a freebie only to watch it flop, chances are the missing piece is strategy. Many entrepreneurs in the service-based business space struggle to connect the dots between a great idea and real lead generation.
In this episode, you’ll get a clear path to creating digital downloads that work as more than just freebies, they become a powerful step in your online marketing plan. You’ll learn how to choose one urgent problem to solve, why simplicity leads to more audience engagement, and how to set up a call to action that guides people naturally toward your offer.
We’re talking real strategies that fit your goals for business growth and don’t overwhelm your audience. You’ll hear how to design a lead magnet that meets people at the top of funnel, gives them a quick win, and sets the stage for meaningful client connection.
You’ll also learn how to craft a simple email sequence that keeps the momentum going, while your content strategy leads them to your offer with confidence and clarity. These are the same steps I’ve used inside our small business marketing agency to turn passive followers into paying clients using content that converts.
Let’s simplify your freebie, sharpen your focus, and start building something that actually works.
With all my support,
Chey
Do you qualify for a FREE WEEK TRIAL of our lead gen services? Check out here: https://kuleanaconnect.com/free-trialFREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker5 Quiet Reasons Your Content Isn’t ConvertingDiscover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.https://kuleanaconnect.myflodesk.com/5reasonsBook a FREE connection call with us today here:https://calendly.com/aloha-kuleanaconnect/30minFollow me for more social media tips:Instagram: @kuleanaconnect | @theenergizedmompreneurFacebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: aloha@kuleanaconnect.comwww.kuleanaconnect.comSubscribe & Review
You’re showing up, doing what you’ve been told to do, but nothing’s clicking. Your DMs are quiet, and sales still aren’t happening. For so many service-based business owners, it feels like talking into the void and wondering what’s missing.
In this episode of Social Media Marketing for Small Businesses, we’re breaking down a clear and simple content strategy that actually works. You’ll learn how to use three core content pillars, educational content, credibility content, and engagement content, to draw in your ideal client and create real connection through your posts.
We’ll walk through how to apply a focused social media strategy that supports steady organic growth and intentional lead nurturing. These approaches keep your marketing efforts grounded in consistency and clarity.
You’ll also hear how to strengthen audience connection and apply relationship marketing that feels natural and aligned. These tools help you focus on building trust with the people already paying attention to your content.
If you’re looking for a smarter approach to small business marketing, this episode offers actionable content creation tips that support real results. You’ll walk away with ideas you can use right now to create content that converts and builds meaningful traction.
With all my support,
Chey
Do you qualify for a FREE WEEK TRIAL of our lead gen services? Check out here: https://kuleanaconnect.com/free-trialFREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker5 Quiet Reasons Your Content Isn’t ConvertingDiscover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.https://kuleanaconnect.myflodesk.com/5reasonsBook a FREE connection call with us today here:https://calendly.com/aloha-kuleanaconnect/30minFollow me for more social media tips:Instagram: @kuleanaconnect | @theenergizedmompreneurFacebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: aloha@kuleanaconnect.comwww.kuleanaconnect.comSubscribe & Review
Your posts are showing up, but the results aren’t. The conversations feel one-sided, your DMs are quiet, and sales aren’t reflecting the effort you’re putting in. If you’re a service-based business owner feeling stuck in a cycle of cold leads and surface-level engagement, keep listening.
In this episode, I’m walking you through our 4-step framework that transforms simple conversations into warm leads using organic marketing without relying on ads, complicated funnels, or constant posting. This isn’t about trendy tactics. It’s about building trust through real client connection and intentional outreach.
Whether you’re brand new to social selling or looking for more sustainable methods of marketing for entrepreneurs, you’ll walk away with a clear approach you can start applying today, even if you’re short on time and juggling everything else in your business.
We’ll unpack how to show up with purpose, where to find your ideal client online, and what to say that actually starts meaningful dialog. You’ll also learn how to track engagement in a way that leads to real conversations, not just random follows.
If you're craving real audience growth with content that converts, and you're ready to stop guessing and start connecting, this is the episode for you.
Grab your notebook, take a breath, and let’s dive into the world of conversation marketing made simple.
With all my support,
Chey
Do you qualify for a FREE WEEK TRIAL of our lead gen services? Check out here: https://kuleanaconnect.com/free-trialFREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker5 Quiet Reasons Your Content Isn’t ConvertingDiscover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.https://kuleanaconnect.myflodesk.com/5reasonsBook a FREE connection call with us today here:https://calendly.com/aloha-kuleanaconnect/30minFollow me for more social media tips:Instagram: @kuleanaconnect | @theenergizedmompreneurFacebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: aloha@kuleanaconnect.comwww.kuleanaconnect.comSubscribe & Review
The likes are low, the comments are quiet, and your audience engagement just isn’t where it should be. You’ve been consistent, maybe even over-delivering, but the momentum isn’t translating into client retention or sales. If that sounds familiar, this episode will give you the clarity and structure you’ve been craving.
Today, I’m walking you through a simple 15-minute system for lead generation that doesn’t require you to live in your DMs or spend hours creating “perfect” content. It’s all about consistency over intensity and learning how to work smarter, not harder, when it comes to your content strategy.
Whether you’re focused on business growth, building real client connections, or just want more clarity on what to actually do with your time online, this episode has your name on it. You’ll learn how to nurture leads in a way that feels doable, even with a packed schedule.
We’ll talk about how to create content that converts, how to show up with purpose (not pressure), and why your results don’t have to come from hustle or hype. This is about real, human-first marketing that supports organic growth and long-term success.
And if you’re feeling the weight of social media burnout, I’ve got tools and strategies inside this episode that will help you take back your peace and your time.
Grab your coffee, hit play, and let’s get into some real small business tips that move the needle on your online visibility and your revenue.
With all my support,
Chey
Do you qualify for a FREE WEEK TRIAL of our lead gen services? Check out here: https://kuleanaconnect.com/free-trialFREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker5 Quiet Reasons Your Content Isn’t ConvertingDiscover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.https://kuleanaconnect.myflodesk.com/5reasonsBook a FREE connection call with us today here:https://calendly.com/aloha-kuleanaconnect/30minFollow me for more social media tips:Instagram: @kuleanaconnect | @theenergizedmompreneurFacebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: aloha@kuleanaconnect.comwww.kuleanaconnect.comSubscribe & Review
You sit down with your coffee, open up Instagram, and start typing another caption. It’s something you’ve done a hundred times before. You hit post, hoping this will finally be the one that lands, the one that gets real engagement. But a few hours go by, and... silence.
In this episode, we’re breaking down how to use business storytelling and emotional connection to nurture real relationships online. This is what fuels long-term client attraction and turns cold audiences into warm leads without burnout or chasing trends.
If you’re running a service-based business, you don’t need a content calendar full of fluff. You need simple, relatable stories that highlight what you do and who you help. I’m sharing the exact storytelling framework I teach my private clients to increase online visibility and actually enjoy showing up online again.
You’ll learn how to use stories across your posts, DMs, and videos and why this approach outperforms traditional social selling tactics. Whether you're building your personal branding from scratch or just want better content ideas, this episode will shift the way you think about showing up online.
We’ll also touch on practical content marketing tips that build trust and drive engagement, so you’re not just getting likes, you’re starting conversations that matter. Because when you get intentional with how you show up, your lead generation efforts become way more effective (and way less stressful).
With all my support,
Chey
Do you qualify for a FREE WEEK TRIAL of our lead gen services? Check out here: https://kuleanaconnect.com/free-trialFREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker5 Quiet Reasons Your Content Isn’t ConvertingDiscover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.https://kuleanaconnect.myflodesk.com/5reasonsBook a FREE connection call with us today here:https://calendly.com/aloha-kuleanaconnect/30minFollow me for more social media tips:Instagram: @kuleanaconnect | @theenergizedmompreneurFacebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: aloha@kuleanaconnect.comwww.kuleanaconnect.comSubscribe & Review
As a small business owner trying to juggle content, connections, and conversions, it can feel like you’re doing all the things and still not seeing results.
If you're relying on a “post and pray” method, or skipping the trust building step altogether, you’re likely leaving money (and growth) on the table.
In this episode, I’m diving into a practical, real-talk approach to warming up cold leads and creating a simple sales strategy that aligns with how people actually buy. I’ll walk you through how to use relationship marketing and connection marketing to create strong client relationships that feel natural, not forced. You’ll also get my go-to lead generation tips and how to make sure your nurture sequence is actually doing its job.
I’ll also show you how to improve your lead tracking, increase social media leads, and craft content that converts, all with the goal of building authentic business connection and boosting your sales conversion rate.
Whether you’re growing high ticket services or just trying to stay consistent with your small business marketing, this episode will help you shift from chasing to attracting.
Let’s make social selling feel more like serving, and a whole lot less like guessing.
With all my support,
Chey
Do you qualify for a FREE WEEK TRIAL of our lead gen services? Check out here: https://kuleanaconnect.com/free-trialFREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker5 Quiet Reasons Your Content Isn’t ConvertingDiscover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.https://kuleanaconnect.myflodesk.com/5reasonsBook a FREE connection call with us today here:https://calendly.com/aloha-kuleanaconnect/30minFollow me for more social media tips:Instagram: https://www.instagram.com/kuleanaconnecthttps://www.instagram.com/theenergizedmompreneurFacebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: aloha@kuleanaconnect.comwww.kuleanaconnect.comSubscribe & Review
Do you feel like you’re stuck in the cycle of vanity metrics without seeing real business growth?
In today’s episode, we’re diving into the numbers that truly matter when it comes to your small business marketing and lead generation. I’m here to help you ditch the distractions of vanity metrics (yes, the ones that look shiny but don’t actually convert) and focus on the metrics that will actually grow your business.
We’re going to break down key digital marketing strategies that will not only improve your engagement rate but also boost your click-through rate and lead conversion rate. Trust me, understanding the right business metrics can make all the difference in nurturing leads and turning them into loyal clients.
I’ll share how to track and analyze your social media insights, so you can make informed decisions that lead to higher social media conversion and an increase in your social media ROI. If you're wondering how to start building client trust and really connect with your audience, I’ve got you covered.
So, whether you're struggling with measuring the effectiveness of your content or trying to figure out why your client conversion isn’t where it should be, this episode will help you see what’s working (and what isn’t) so you can make the right adjustments for business growth.
With all my support,
Chey
Do you qualify for a FREE WEEK TRIAL of our lead gen services? Check out here: https://kuleanaconnect.com/free-trialFREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker5 Quiet Reasons Your Content Isn’t ConvertingDiscover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.https://kuleanaconnect.myflodesk.com/5reasonsBook a FREE connection call with us today here:https://calendly.com/aloha-kuleanaconnect/30minFollow me for more social media tips:Instagram: https://www.instagram.com/kuleanaconnecthttps://www.instagram.com/theenergizedmompreneurFacebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: aloha@kuleanaconnect.comwww.kuleanaconnect.comSubscribe & Review
Struggling to turn social media leads into committed clients can feel discouraging, especially when you’re showing up consistently online.
Maybe your content strategy looks solid, but your audience engagement feels stagnant and client retention isn’t reflecting the effort you’re pouring into your business.
Here’s the reality: polished posts and even well-planned email marketing campaigns can only take you so far. Without strong lead nurturing strategies, intentional client communication, and a clear follow up strategy, your lead generation will always feel hit-or-miss.
In this episode, I reveal the three most common mistakes small business owners make when trying to nurture small business leads and the simple shifts you can apply instead. You’ll learn how to weave relationship marketing into your daily interactions, strengthen online relationships, and start connecting with clients in ways that naturally drive sales conversion.
These changes not only make your approach feel more genuine, they also set the foundation for lasting business growth. When you stop treating every lead like a transaction and focus on trust building, your pipeline stays warm and opportunities multiply.
By the end of this episode, you’ll walk away with a straightforward plan to nurture consistently, create meaningful touchpoints, and guide prospects from first interaction to long-term clients.
With all my support,
Chey
5 Quiet Reasons Your Content Isn’t Converting
Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.
https://kuleanaconnect.myflodesk.com/5reasons
Book a FREE connection call with us today here:
https://calendly.com/aloha-kuleanaconnect/30min
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect
https://www.instagram.com/theenergizedmompreneur
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat?
Contact me here: aloha@kuleanaconnect.com
www.kuleanaconnect.com
Subscribe & Review
Are you capturing leads but struggling to move them through your sales pipeline?
If you’re posting consistently, but your audience engagement feels low, and client acquisition isn’t matching the effort you’re putting into your content strategy, keep reading.
The truth is, even with great online marketing strategy ideas, without a clear system for qualifying leads, nurturing warm leads, and building trust, your lead generation will always feel like a guessing game.
In this episode, I’m sharing three practical small business tips to close the gaps in your process and create steady business development. You’ll discover how to identify and focus on high-potential prospects, apply relationship marketing to deepen connections, and follow up in a way that supports customer retention without feeling pushy.
You’ll learn how to refine your lead generation tactics to drive measurable sales conversion, turn business networking into real opportunities, and apply strategies that support consistent online business growth. Our focus is on simplifying your approach and building a repeatable system that works every time.
Because the real secret to attracting high-ticket clients and sustainable growth isn’t chasing more, it’s maximizing the value of the leads you already have. When you focus on the right people, at the right time, with the right message, everything changes.
By the end of this episode, you’ll have a plan to nurture your leads, maintain consistent communication, and turn initial interest into long-term client relationships.
With all my support,
Chey
5 Quiet Reasons Your Content Isn’t Converting
Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.
https://kuleanaconnect.myflodesk.com/5reasons
Book a FREE connection call with us today here:
https://calendly.com/aloha-kuleanaconnect/30min
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect
https://www.instagram.com/theenergizedmompreneur
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat?
Contact me here: aloha@kuleanaconnect.com
www.kuleanaconnect.com
Subscribe & Review
Are you pouring hours into content creation only to see little movement in your lead generation or sales? You keep showing up, but your ideal clients aren’t engaging and the endless changes in online marketing feel overwhelming.
In this episode, I’m sharing three simple but powerful strategies to improve your customer relationships and increase your sales conversion. You’ll learn how to personalize your outreach, strengthen your brand connection, and use lead nurturing to keep conversations alive until your audience is ready to buy.
I know the frustration of working hard on small business strategy and social selling yet seeing minimal results. It’s draining to feel invisible online and wonder why your digital marketing tips aren’t creating the audience connection you need. That’s why today’s focus is on building sustainable online business growth through authentic connections.
Because what truly drives results is trust building with the audience you already have. When you focus on relationship marketing and meaningful audience engagement, you create a natural path to client attraction without relying on gimmicks or constant promotions.
By the end of this episode, you’ll have a clear plan to create content that sparks engagement, nurtures relationships, and turns followers into loyal customers.
With all my support,
Chey
5 Quiet Reasons Your Content Isn’t Converting
Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.
https://kuleanaconnect.myflodesk.com/5reasons
Book a FREE connection call with us today here:
https://calendly.com/aloha-kuleanaconnect/30min
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect
https://www.instagram.com/theenergizedmompreneur
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat?
Contact me here: aloha@kuleanaconnect.com
www.kuleanaconnect.com
Subscribe & Review
Do you feel like no matter how often you post, the algorithm keeps changing… leaving you frustrated and your vanity metrics stuck?
The truth is, you don’t need to master every trend or post three times a day to succeed. What really matters is trust building with the audience you already have. When people know, like, and trust online, they’ll buy from you, no viral post required.
In this episode, I’m sharing three simple but powerful strategies to create audience connection and client attraction. You’ll discover how to focus on clarity in your content creation, show up even when you’re not launching, and let your values shine through to generate authentic social proof.
I know the struggle of feeling invisible online and wondering why your small business marketing efforts aren’t bringing results. It’s exhausting to watch your marketing strategy deliver little organic reach while your visibility online feels limited. That’s why today’s conversation is about shifting your focus from chasing numbers to building real, lasting relationships through intentional relationship marketing.
By the end of this episode, you’ll know exactly how to create posts that not only get seen but also lead to client conversion and sustainable online business growth.
No gimmicks, no trend chasing, just an engagement strategy that works.
With all my support,
Chey
5 Quiet Reasons Your Content Isn’t Converting
Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.
https://kuleanaconnect.myflodesk.com/5reasons
Book a FREE connection call with us today here:
https://calendly.com/aloha-kuleanaconnect/30min
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect
https://www.instagram.com/theenergizedmompreneur
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat?
Contact me here: aloha@kuleanaconnect.com
www.kuleanaconnect.com
Subscribe & Review
Getting comments, DMs, or email replies but not seeing them turn into clients? Feeling that high of a lead showing interest only to hit a wall when it’s time to follow through?
As a service-based business owner, the real challenge isn’t always visibility… it’s what happens next.
In this episode, we’re going to talk about what to do after a lead shows interest. Because no matter how great your content is, it’s your sales follow-up and hand off process that determines whether that warm lead becomes a paying client or fades into the background. I’m sharing a proven 3-step DM strategy that guides you from “I’m interested” to “I’m in” using intentional, heart-centered communication.
You’ll learn how to lead with clarity, build audience trust, and create a friction-free client journey using simple but effective client communication techniques. We’ll walk through real examples of how to structure your email response, ask the right questions, and offer a next step that invites (not pressures) your lead forward.
This is about more than just closing sales. It’s about shifting from chasing to connecting, using organic outreach that supports true small business growth. From selling high-ticket offers to managing a steady stream of social media leads, it’s all about turning attention into aligned action.
Listen now and be ready to clean up your lead nurturing process and finally have a follow-through that matches the energy of your marketing. Because once someone clicks, it’s your next move that makes the difference.
With all my support,
Chey
5 Quiet Reasons Your Content Isn’t Converting
Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.
https://kuleanaconnect.myflodesk.com/5reasons
Book a FREE connection call with us today here:
https://calendly.com/aloha-kuleanaconnect/30min
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Instagram: https://www.instagram.com/kuleanaconnect
https://www.instagram.com/theenergizedmompreneur
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat?
Contact me here: aloha@kuleanaconnect.com
www.kuleanaconnect.com
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Are you pouring your heart into content but still not seeing sales? Wondering why all your value-packed posts, tips, and reels feel like it’s still missing the mark?
Here’s the truth: sales don’t happen from content alone. They happen through connection.
In this episode, we’re diving deep into why high-ticket sales are rooted in relationship marketing, not reels. If you run a service-based business and feel like you’re constantly chasing client attraction with little to show for it, this is your permission to pause and reframe. I’ll walk you through practical social media tips that move beyond algorithms and focus on actual human touchpoints.
You’ll learn how to build brand visibility and trust by shifting your approach to lead nurturing using a personalized DM strategy, intentional connection marketing, and authentic content that speaks to the heart. These aren’t just tactics, they’re long-term strategies for building a business that people remember and return to.
We’ll also explore fresh content ideas to spark follower engagement, boost Instagram tips that actually make a difference, and map out how to use your posts for email list growth and content that converts, without adding more hours to your day.
If you’re ready to trade pressure for presence, and performance for people-first strategy, this episode will help you start building trust online in a way that finally feels aligned.
With all my support,
Chey
5 Quiet Reasons Your Content Isn’t Converting
Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.
https://kuleanaconnect.myflodesk.com/5reasons
Book a FREE connection call with us today here:
https://calendly.com/aloha-kuleanaconnect/30min
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect
https://www.instagram.com/theenergizedmompreneur
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat?
Contact me here: aloha@kuleanaconnect.com
www.kuleanaconnect.com
Subscribe & Review
Wondering how to turn your online community into people who genuinely want to work with you? Showing up, sharing value, and doing all the things but it still feels like no one’s taking that next step?
If you’ve been craving more real connection and meaningful conversations from your content, you’re in the right place.
In this episode, we’re breaking down a simple yet powerful 5-stage framework to help you turn cold leads into loyal clients using a relationship marketing approach. Whether you’re new to small business marketing or ready to tighten up your current digital marketing strategy, this is your blueprint for consistent conversions.
You’ll learn how to use content strategy and call to action techniques that actually move people, while building real trust along the client journey. We’re covering everything from lead generation that feels human, to creating content that converts without sounding pushy. Plus, I’m sharing real-world tips for increasing instagram growth, boosting audience engagement, and improving business visibility without adding more hours to your day.
If you’ve ever wondered how to speak directly to your ideal clients, build a reliable nurture sequence, or map out effective content calendar ideas, this one’s for you. We’ll also touch on the power of story-based marketing and how it ties into your brand awareness strategy.
Hit play and let’s turn your social content into a relationship-driven system that works!
With all my support,
Chey
5 Quiet Reasons Your Content Isn’t Converting
Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.
https://kuleanaconnect.myflodesk.com/5reasons
Book a FREE connection call with us today here:
https://calendly.com/aloha-kuleanaconnect/30min
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect
https://www.instagram.com/theenergizedmompreneur
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat?
Contact me here: aloha@kuleanaconnect.com
www.kuleanaconnect.com
Subscribe & Review
Are you showing up on Instagram, posting reels, writing heartfelt captions, sharing behind-the-scenes content, and still not getting the engagement you hoped for?
Most small business marketing strategies focus on reach over relationships, leaving your audience disconnected. But when you shift to relationship marketing, everything changes.
In this episode, we’re digging into three subtle red flags that might be hurting your audience engagement and what to do instead. You’ll walk away with a refreshingly simple social media strategy rooted in authentic marketing. We’re talking practical shifts that you can implement today, no extra tech or budget needed.
You’ll learn how to fix common mistakes like posting only during launches, using stiff language, or writing captions that talk at your audience instead of with them. These shifts will help you build trust-building content that stands out and connects.
If you’re ready to create engaging content, grow real online visibility, and attract ideal clients who care about what you have to say, this episode is for you. Plus, I’ll share how to run your own content audit to start improving results now.
This is personal branding in action, and it’s how you create content that converts without feeling salesy.
With all my support,
Chey
5 Quiet Reasons Your Content Isn’t Converting
Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.
https://kuleanaconnect.myflodesk.com/5reasons
Book a FREE connection call with us today here:
https://calendly.com/aloha-kuleanaconnect/30min
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect
https://www.instagram.com/theenergizedmompreneur
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat?
Contact me here: aloha@kuleanaconnect.com
www.kuleanaconnect.com
Subscribe & Review
Are you posting daily, commenting consistently, and still struggling to start real conversations? Wondering why your comments aren’t turning into DMs or sales?
If you're doing all the “right” things but still hearing crickets, you're not alone.
There’s a smarter way to approach small business marketing, one rooted in real connection, not just reach. You don’t need fancy funnels. What you need is a new way to show up in the comments, because that’s where authentic relationships begin.
In this episode, I’m sharing five powerful comment types that spark online connection and lead to meaningful engagement. You’ll learn how to move beyond generic replies and start conversations that matter. Most people treat comments like a to-do list: emojis, “love this,” or “great post.” But that’s not how you build social media engagement or trust. If you’re ready to comment with purpose, this is your blueprint.
Whether your goal is to nurture leads or figure out exactly how to get clients from social media, these strategies are designed to work for real people in real conversations.
This is relationship marketing done right. Clear, personal, and rooted in organic marketing that actually converts.
With all my support,
Chey
5 Quiet Reasons Your Content Isn’t Converting
Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.
https://kuleanaconnect.myflodesk.com/5reasons
Book a FREE connection call with us today here:
https://calendly.com/aloha-kuleanaconnect/30min
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect
https://www.instagram.com/theenergizedmompreneur
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat?
Contact me here: aloha@kuleanaconnect.com
www.kuleanaconnect.com
Subscribe & Review
Growth is exciting until your to-do list triples and your creative energy starts running on fumes.
You're booking more clients (yay!), but now you're juggling 20 tabs, writing late-night emails, and wondering if this hustle is even sustainable.
In this episode, I’m breaking down how to scale your creative business without the burnout spiral. If you’re a one-woman show or leading a small team, I’ll walk you through the exact business systems and workflow optimization tips that helped me stop relying on willpower alone.
I’m sharing the mindset shift that helped me stop chasing perfection and start trusting my systems, plus the client management tools I rely on to stay organized and professional. You’ll learn how project templates can speed up delivery without sacrificing quality, when to start hiring virtual assistants (and what tasks to delegate first), and how Trello boards and business automations boost operational efficiency. I’ll also talk about protecting your energy and avoiding creative burnout as your business grows.
If you’ve ever asked yourself, “How do I scale this thing without losing my spark?”, this episode is for you.
Let’s build your dream business, one system at a time.
With all my support,
Chey
5 Quiet Reasons Your Content Isn’t Converting
Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.
https://kuleanaconnect.myflodesk.com/5reasons
Book a FREE connection call with us today here:
https://calendly.com/aloha-kuleanaconnect/30min
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect
https://www.instagram.com/theenergizedmompreneur
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat?
Contact me here: aloha@kuleanaconnect.com
www.kuleanaconnect.com
Subscribe & Review
Struggling to get real results from your Facebook group?
You're not alone. I used to wonder if Facebook groups were even worth the effort. But then I discovered a smarter way to use them, and everything changed.
In this episode, I’m joined by Sarah Beisel, Facebook group strategist, coach, and host of the Profitable Facebook Groups podcast. Sarah helps Christian entrepreneurs turn their groups into lead-generating communities with heart, clarity, and simplicity. After starting in copywriting, she leaned into group coaching during the pandemic and has since become a go-to expert in sustainable group growth and engagement.
Sarah shares how she turned a quiet group into a powerful tool for connection, visibility, and real business growth. If you're tired of guessing how to boost audience engagement, this is for you. You’ll also hear from her how to turn passive group members into paying clients and how Facebook lead generation actually works inside a focused, active online community.
This episode is packed with the mindset shifts and strategies I wish I knew sooner. I’m not talking about chasing trends or hacks. I’m talking about simple, proven steps that work for christian entrepreneurs, coaches, service providers, and small business owners like you.
You'll learn how to build organic reach while creating a virtual community that feels real and connected. I’ll walk you through what actually matters when it comes to facebook group marketing, especially if you're serious about small business marketing and long-term authority building.
Forget the overwhelm. Let’s simplify your social media strategy and help you lead with intention. You don’t need fancy graphics or a massive ad budget. You need clarity, consistency, and a focus on authentic marketing.
If you’ve ever felt unsure about facebook content strategy or how to use an online workshop to build trust, don’t miss this one.
Tune in now. Your group has more potential than you think.
With all my support,
Chey
Join Sarah’s Facebook Community!https://sarahbeisel.com/community
5 Quiet Reasons Your Content Isn’t Converting
Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.
https://kuleanaconnect.myflodesk.com/5reasons
Book a FREE connection call with us today here:
https://calendly.com/aloha-kuleanaconnect/30min
Follow me for more social media tips:
Instagram: https://www.instagram.com/kuleanaconnect
https://www.instagram.com/theenergizedmompreneur
Facebook: https://www.facebook.com/cheyannecleyman/
Have a question or want to chat?
Contact me here: aloha@kuleanaconnect.com
www.kuleanaconnect.com
Subscribe & Review
Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy
Are you posting every day but hearing crickets? Wondering how your competitors are booking clients while you’re stuck refreshing your likes? Feeling like social media is a giant, time-sucking black hole?
Hi, I’m Cheyanne Cleyman, and NO! You’re not crazy—social media can feel like a full-time job. But what if you could actually get clients without being glued to your phone 24/7?
Welcome to Social Media Marketing for Small Businesses! The podcast for entrepreneurs, service providers, and small business owners who want real results from social media—without wasting time on strategies that don’t work.
As co-founder of Cleyman Social Media, trust me—I get it. Once upon a time, I thought social media success meant posting daily, throwing out hashtags like confetti, and waiting for magic to happen. Spoiler alert: it didn’t.
Instead, I discovered that engagement—not just content—is what actually moves the needle. Now, my agency helps business owners like you turn their social media into a lead-generating, client-attracting, money-making machine—without you having to lift a finger.
In each bite-sized episode (under 10 minutes!), you’ll get no-fluff, straight-to-the-point strategies to actually grow your business online, the secret to turning followers into paying clients (hint: it’s NOT just posting) simple, repeatable engagement tactics that take minutes, not hours and the latest social media trends, decoded for small businesses.
I won’t promise you viral posts or overnight success (because ew—we don’t do gimmicks here).
But if you want to finally see real ROI from social media, this podcast is for you.
More engagement. More clients. More sales. Less stress.
So grab your coffee (or wine—no judgment), hit subscribe, and let’s turn your social media into a client-magnet—without the stress, the guesswork, or the burnout. Let’s do this!
Xo, Cheyanne
