Are you struggling to break through the $3k/month ceiling? You're not alone. In this podcast, you'll discover the strategies that actually move the needle for your business.
You'll learn the common pitfalls, industry myths, and get practical tips and solutions for building a thriving online business.
Forget generic advice and 'post more' mantras. You'll get actionable insights, real-world examples, and exercises you can implement immediately. Whether you're battling inconsistent lead generation, drowning in content creation, or simply feeling stuck, this podcast is your roadmap to success.
Click here to find out more about the 30-Minute Marketer Mentorship.
How to Create Engaging Content Consistently Without Burning Out
Most online coaches struggle to stay consistent with content. They start strong, post daily, and expect quick results. But when the likes, views, and leads don’t come fast enough, motivation disappears—along with consistency.
In this episode, we’re breaking down how to create engaging content without running out of ideas, spending hours every day, or burning out.
Here’s what you’ll learn:
And more...
If content feels like a chore, this episode will change the way you approach it.
Click here to start your FREE 7-day Cre@tor Trial:https://mycontentcreatorai.com
Click here for more info about 30-Day FitPro funnels:https://30minutemarketers.com/30-day-fitpro-funnels-online-course/
Follow Simon here:https://instagram.com/@iamsimonmitchell
What is a USP? How to Stand Out & Get More Clients
Struggling to stand out in a crowded market? If your offer isn’t unique or different, you’re just another option—and that means competing on price, which is a losing game.
In this episode, we break down:
Your offer doesn’t need to be completely different—it just needs a unique angle that makes it stand out.
At the end of the episode, I challenge you to write your USP in one sentence and test it in your content this week.
Listen now and start making your brand impossible to ignore.
Click here to start your FREE 7-day Cre@tor Trial:https://mycontentcreatorai.com
Click here for more info about 30-Day FitPro funnels:https://30minutemarketers.com/30-day-fitpro-funnels-online-course/
Follow Simon here:https://instagram.com/@iamsimonmitchell
Struggling to make your content stand out in a sea of endless scrolling? You’re not alone. In this episode, we’re breaking down exactly how to create scroll-stopping content—the kind that grabs attention, pulls people in, and gets real engagement (without looking desperate).
You’ll learn:
✅ Why some content stops people in their tracks—and why some makes them roll their eyes.
✅ The fine line between attention-grabbing and cringe-worthy content (with real examples).
✅ How to use pattern interrupts to disrupt the scroll and make your posts pop.
✅ The Unity Trigger—how to create an "us vs. them" effect that builds a loyal audience.
✅ How to balance storytelling, emotion, and logic to create posts that actually convert.
🎯 Plus, I’m giving you actionable steps to implement today so you can start seeing results ASAP.
Hit play, take notes, and let’s make your content impossible to ignore. 🎧
Click here to start your FREE 7-day Cre@tor Trial:https://mycontentcreatorai.com
Click here for more info about 30-Day FitPro funnels:https://30minutemarketers.com/30-day-fitpro-funnels-online-course/
Follow Simon here:https://instagram.com/@iamsimonmitchell
Topics covered in this podcast include:
And more!
Click here to start your FREE 7-day Cre@tor Trial:https://mycontentcreatorai.com
Click here for more info about 30-Day FitPro funnels:https://30minutemarketers.com/30-day-fitpro-funnels-online-course/
Follow Simon here:https://instagram.com/@iamsimonmitchell
Topics covered in this podcast include:
And more!
Click here to start your FREE 7-day Cre@tor Trial:https://mycontentcreatorai.com
Click here for more info about 30-Day FitPro funnels:https://30minutemarketers.com/30-day-fitpro-funnels-online-course/
Follow Simon here:https://instagram.com/@iamsimonmitchell
Topics covered in this podcast include:
And more!
Click here to start your FREE 7-day Cre@tor Trial: https://mycontentcreatorai.com
Click here for more info about 30-Day FitPro funnels: https://30minutemarketers.com/30-day-fitpro-funnels-online-course/
Follow Simon here: https://instagram.com/@iamsimonmitchell
Topics covered in this podcast include:
>> How to use "So That…” to craft a sales message that sells.
>> Why keeping content simple could be the smartest strategy for coaches in 2025.
>> 6 ways to fix email sequences that never convert.
>> How to use Instagram's new "Trial Reels" to create content that generates more like, leads, and followers.
>> Could Bluesky be the latest and greatest social media platform to grow your business?
And more!
Click here for more info about 30-Day FitPro funnels: https://30minutemarketers.com/30-day-fitpro-funnels-online-course/
Follow Simon here: https://instagram.com/@iamsimonmitchell
Topics covered in this podcast include:
Grab more info about 30-Day FitPro funnels here: https://30minutemarketers.com/30-day-fitpro-funnels-online-course/
Follow Simon here: https://instagram.com/@iamsimonmitchell
In this episode, Simon and Paul discuss success and whether everyone can achieve it. They also explore the challenges of building a successful online business and the importance of creating engaging and entertaining content.
They emphasize the need to find your voice and express opinions in your content to stand out and connect with your audience.
They also discuss the role of humour in content creation and the importance of being memorable.
And so much more...
Get your FREE 32-page guide on how to get more leads from social media here: https://thisislazymarketing.com
Follow Simon here: https://instagram.com/iamsimonmitchell
Follow Paul here: https://instagram.com/paul_standell
In this episode, Simon interviews Emelia Thompson about her journey to building an online businesses. Emelia shares how she transitioned from teaching at a university to becoming an online coach and the challenges she faced along the way.
They discuss the use of transformation pictures in social proof and the importance of authenticity in content creation.
They also touch on the trendiness of social media and the need to stay true to one's values and brand.
There's also a conversation about the challenges women face in building credibility and being taken seriously in the online coaching industry.
Chapters:
00:00 Introduction and Background
01:26 Transitioning from Teaching to Online Coaching
08:12 The Role of Social Proof in Online Business
13:31 Staying True to Your Values and Brand
15:26 Avoiding Trendiness and Embracing Authenticity
29:54 The Importance of Business Metrics and Overall Impact
33:21 Embracing Imposter Syndrome as a Sign of Bravery
46:39 Challenges Women Face in the Online Coaching Industry
Follow Emilia here: @etphd_mentoring
Listen to the ETPHD Mentoring podcast here:
Listen to the EiQ podcast here:
Listen to the ETPHD Nutrition podcast here:
Follow Simon here: @iamsimonmitchell
In this episode, Simon interviews Hymsuen, a coach for personal trainers. Hym shares his journey of transitioning from in-person training to online coaching. He discusses his initial attempt at online coaching and the mistakes he made in his content strategy.
Hym also discusses the negative impact of bad advice and support and the importance of genuine testimonials. He shares his experience developing video editing skills and provides insights into generating ideas for content.
Hym emphasises the importance of repurposing content for different platforms and finding inspiration outside of the fitness industry. And a whole lot more.
Follow Hym here: https://instagram.com/gymwithhym
Follow Simon here: https://instagram.com/iamsimonmitchell
Get your FREE 32-page guide to getting more leads from social media here: https://thisislazymarketing.com
In this episode, Simon interviews Luke Tulloch, an online fitness coach, about his journey of building his business. Luke shares that he transitioned from in-person coaching to online coaching to find career progression and the opportunity to travel. He emphasizes the importance of straddling the line between science and practical application in his content, providing usable and practical information for his audience. Luke also discusses the challenges of understanding and empathizing with his target audience and the need to balance intuition and science in marketing. In this conversation, Luke and Simon discuss the challenges and strategies of marketing in the fitness industry. They emphasize the importance of experience and intuition in marketing, as well as the need to balance how-to content with thought-provoking content. They also discuss the need for a long-term perspective in business and the importance of focusing on the overall trend rather than individual metrics. Luke shares his approach to dealing with negativity on social media and offers tips for generating content ideas.
Follow Luke here: @_luketulloch
Follow Simon here: @iamsimonmitchell
Get your FREE 32-page social media guide here: thisislazymarketing.com
In this episode, Jason Munro talks about his journey as an online nutritionist and entrepreneur. We discussed topics such as building a membership site, taking risks, transitioning from a full-time job to entrepreneurship, and the impact of lockdown on the business. Jason shares his experiences and challenges, including the initial anxiety and worry, the excitement of proof of concept, and the process of claiming back his life. We also touch on the growth of Jason's social media following and the strategies he used. This is a valuable, insightful podcast for any online business owner.
Grab your FREE 32-page guide on getting more leads from social media here: https://thisislazymarketing.com
Follow Jason here: @munronutrition
Follow Simon here: @iamsimonmitchell
In this conversation, Simon Mitchell and Chris Orzechowski discuss various topics related to email marketing and copywriting. They talk about growing an email list, the importance of targeting the right audience, and the role of content in attracting the right subscribers. They also discuss the structure of automated sequences and the importance of belief systems in marketing. Tune in to start winning with email marketing.
Connect with Simon here: @iamsimonmitchell
Grab your FREE 32-page guide about getting more leads from social media here: thisislazymarketing.com/
This episode explores the five core principles of why people buy: money, status, health, and escape pain, as well as Robert Cialdini's persuasion principles.
The episode also includes a tip on leveraging podcast guests for more social media reach, a discussion on when social proof becomes sleazy, and an analysis of the impact of paid ad traffic on different social media platforms.
And, of course, a whole lot more…
Grab your FREE 32-page eBook here: https://thisislazymarketing.com
Follow Simon here: https://instagram.com/@iamsimonmitchell
Chapters:
00:00 Introduction: The Fundamentals of Why People Buy
03:18 Money - The Desire for More
10:59 Status - Competing and Keeping Up
15:09 Escape Pain - Seeking Satisfaction
30:18 Tip of the Week: Leveraging Podcast Guests for More Reach on Social Media
36:31 Collaborating with Podcast Guests
51:37 The Power of YouTube and Podcasting for Ads
Gina Esposito is the founder and owner of the world-renowned Anee Atelier, a wedding photography business she built from nothing into one of the top wedding photography businesses in the world. In this episode, I talk to Gina about her entrepreneurial journey, the ups and downs, and the mindset that helped her achieve such immense success. This is a rare glimpse into how to build a business that reaches the top of its field.
Follow Gina here: @aneeatelier
Follow Simon here: @iamsimonmitchell
Get your free 32-page social media marketing guide here: thisislazymarketing.com
In this episode, Simon discusses the importance of repurposing content and shares several ways to do it effectively. He emphasizes the value of long-form content and its longevity compared to short-form content. Simon also provides tips on repurposing content into different formats, such as articles, YouTube videos, short-form clips, carousels, and more.
Simon also talks about the things you DON’T need to focus on if you want to generate more leads from social media, including new logos, new products, new niches, and new email service providers.
Simon provides tips for getting in front of the correct audience, such as making content relevant to your niche, leveraging someone else's audience through networking, and experimenting with different formats and messages.
And more…
Grab your FREE 32-page eBook here: https://thisislazymarketing.com
Follow Simon here: https://instagram.com/@iamsimonmitchell
Chapters
00:00 Introduction: The Power of Content Repurposing
02:21 Maximizing Your Efforts: The Importance of Long-Form Content
08:34 From Podcasts to Articles: Repurposing Long-Form Content
10:59 Creating Engaging Short-Form Content: Tips and Tools
14:45 Reaching a Wider Audience: Repurposing Content into Carousels
20:54 Creating Short-Form Videos and Carousels
23:49 What You Don't Need: New Logos, Products, Niches, or Email Service Providers
31:56 The Key to Business Success: Consistency and Doing the Work
33:21 Creating Content that Excites and Interests You
36:09 Getting in Front of the Correct Audience
46:15 Leveraging Networking and Collaborations
51:06 Experimenting with Different Formats and Messages
56:20 The Advantages of Marketing Automation for Smaller Brands
Here's how my 1:1 client went from being a PT on the gym floor to mentoring other trainers on how to achieve jaw-dropping transformations for themselves and their clients. You'll also discover how he grew his following from 800 to 19.2k (and counting).
This is a real-world story detailing the reality of starting and growing your own business.
Follow Jewade here: https://instagram.com/jewadegrahamcoaching
Follow Simon here: https://instagram.com/iamsimonmitchell
Get your free 32-page social media marketing guide here: https://thisislazymarketing.com
In this episode of the Social Mavericks podcast, Simon Mitchell discusses 11 key actions that can boost leads and sales on social media. You'll also discover the characteristics of six-and-seven-figure entrepreneurs, how to create differentiated offers, and why most social media marketing advice is lame and unhelpful.
Grab your FREE 32-page eBook here: https://thisislazymarketing.com
Follow Simon here: @iamsimonmitchell
01:23 Maverick Marketing Lesson: 11 Key Actions to Boost Leads and Sales
26:30 Tip of the Week: Characteristics of Successful Entrepreneurs
32:18 Maverick Messages: Creating Differentiated Offers
37:25 Social media news: Discussion on Growing Organically on Instagram
