In this conversation, Jenni, Christina, and Hayley discuss the intersection of small business, mental health, and community support. They explore the challenges of entrepreneurship, particularly in the context of anxiety and how humor can play a role in coping with mental health issues. Hayley shares her journey of starting her sticker business, Uplifter Sticker, which focuses on mental health themes, and the importance of feeling seen and supported. The discussion also delves into the impact of anxiety on decision-making and the creative process, highlighting the shared experiences of women in business. In this conversation, the speakers discuss the challenges of living with ADHD, including daily struggles, the all-or-nothing mentality, and the mental load of motherhood. They share personal experiences with diagnosis and coping strategies, emphasizing the importance of acceptance and self-care. In this conversation, the speakers delve into the complexities of parenting, particularly the mental load that often falls on women. They discuss the challenges of managing ADHD, the societal expectations surrounding women’s health, and the importance of raising supportive partners. The conversation also highlights the significance of mental health awareness and the initiatives taken by one of the speakers to support suicide prevention efforts through her business, Uplifter Sticker.

Pricing your products—ugh, it’s one of the trickiest parts of running a small business! In this episode, we’re breaking down how we set our prices, from covering costs to making sure we actually pay ourselves (because yes, you deserve to make money from your business!). We’re sharing our real-life experiences with pricing struggles, learning to charge what our work is worth, and battling the ever-present guilt that comes with it. If you’ve ever second-guessed your prices or felt nervous about raising them, this one’s for you. Let’s talk numbers, confidence, and why underpricing isn’t doing you or your business any favors! Find more at smallbusinesssisterspodcast.com

Episode Title: Finding Your Ideal Customer  In this episode, Jenni & Christina, two small business owners, dive into one of the most important steps in building a successful business—finding your ideal customer. They share personal experiences, lessons learned, and practical strategies for identifying and connecting with the right audience. Whether you’re just starting out or struggling to attract the right buyers, this conversation is packed with real-world advice, mindset shifts, and actionable tips to help you grow with confidence. Tune in for a fun, insightful chat full of sisterly wisdom and entrepreneurial motivation! xoxo, Jenni & Christina

In this episode, Christina & Jenni talk about how they took their creative hobbies and ideas and turned them into a business bringing in income. Here practical ways to discover how to use talents you already have to serve a niche. 

In this episode, join Jenni and Christina as we talk about our world of small business right now! We chat about the pivots we've made and will continue to make in 2025, as well as what we're dreaming about for our future! We're excited to be back and excited to help you in your small business journey! 

Get ready to make this holiday season your best yet! On this epsidoe, Jenni and Christina talk about what to do to make your website easy to navigate, attract new customers, and keep customers coming back to buy!   Join us over on instagram at @_smallbusinessisters for more interaction & to find a community of small business women. 

Listen in as Christina tells Jenni about how she saw a need in her community and created sewing workshop camps for kids! We will discuss listening to what your customer is asking for, finding gaps in the market, creating workshops with the skills you have, and how to reevaluate your offerings from time to time.

Listen in as Jenni tells Christina the story of deciding to purchase a refinished camper trailer bar to add to her mobile candle making business! We discuss having big ideas for your small business, making plans to execute them, and navigating fears and doubts. Remember: everything is figureoutable. :)

We are back with some thoughts on life and small business! Listen in as we chat about: -rhythms that help us in the wintertime -tips for the introvert and extrovert running their small business -some motherhood and life after death musings -re-examining how we think about social media -our thoughts on Temu -and most importantly, our thoughts on Travis Kelce and Taylor Swift :) As always, we love to hear from you! Reach out on instagram @_smallbusinesssisters if there's something you'd like us to discuss.

In this episode, join us as we delve into the world of "The Pop Loft," a charming balloon & flower shop that recently celebrated its first year in business. You might remember the owner, Sam, when she was a guest in Episode 36 telling us about her dream to open the brick-and-mortar shop in Paxton, IL. Listen in as Sam, Jenni, and Christina discuss exploring the highs, lows, and pivotal moments defining the shop's inaugural year. As the narrative unfolds, listeners gain a front-row seat to the lessons learned, the unexpected surprises, and the importance of adaptability in the ever-evolving business landscape. We all share our experiences of learning to pivot gracefully, navigating unforeseen challenges, and turning setbacks into opportunities. Tune in to hear firsthand accounts of creative marketing strategies, community engagement, and the resilience required to establish a flourishing business. Whether you're an aspiring entrepreneur, a flower enthusiast, or simply love tales of growth and transformation, this episode is sure to inspire and leave you with a newfound appreciation for the artistry and determination that blooms within the heart of a small business. You can find The Pop Loft on Instagram and Facebook @thepoploft and at www.thepoploft.com

In this episode of Small Business Sisters, we're unveiling the radiant world of skincare as we follow an esthetician's extraordinary journey from spa treatments to creating her own skincare line that's taking the beauty industry by storm. Join your hosts, Christina and Jenni, as they talk with Chanla of Chanla Chau Cosmetics. Embark on an illuminating adventure through the world of serums, creams, and the art of making people look and feel their best. Chanla brings a sense of calm to every morning and night with indulgent and plant-based skincare made weekly in small batches using her esthetician background. Prepare to be inspired by the incredible story of a spa specialist who went from pampering clients to creating products that bring the spa experience to homes all over the world! You can find Chanla at www.chanlachaucosmetics.com and @chanla.chau.cosmetics

In this episode of Small Business Sisters, we take a deep dive into the world of Search Engine Optimization (SEO) and uncover the essential strategies that can help your small business rise to the top of search engine results. Whether you're a local bakery, a boutique clothing store, or a family-owned service provider, SEO is the key to increasing your online visibility and attracting more customers. Christina and Jenni are joined by SEO expert Mariah Magazine, who shares her wealth of knowledge and practical insights into SEO tailored specifically for small businesses. Mariah helps us explore the fundamental aspects of SEO, unravel the mysteries of search engine algorithms, and offer tips and tricks to boost your online presence. During this episode, you'll learn about: Keyword Research On-Page SEO v Off-Page SEO Link Building Content Creation and more Mariah is an award-winning Organic SEO Consultant for online business owners over at MariahMagazine.com. She’s a firm believer that showing up on Google and marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. With 7+ years of experience as an entrepreneur in the online & digital marketing space, she’s helped over 100+ clients get their websites found on Google by implementing a strategy that feels both doable AND aligned. You can find her at: https://www.mariahmagazine.com/ https://www.youtube.com/c/MariahMagazine and https://www.instagram.com/mariahmagazineco/

In this episode of Small Business Sisters, we dive deep into the fascinating world of branding, design, and social media, exploring how these elements intersect to shape the way we perceive and connect with businesses, products, and individuals. But a brand is only as powerful as the story it tells and the audience it reaches. Ellyn Theis from Start Something Studio, an expert in branding and design, joins us to share insights on how to create a visual narrative that resonates with your target audience. We explore the importance of consistent design elements in establishing brand recognition and trust. Join Christina, Jenni, and Ellyn as they unravel the intricate web of branding and design, dissecting what it takes to create a memorable and impactful brand identity. From logos to color schemes, typography, and beyond, they discuss the elements that go into crafting a compelling brand presence. You can find more about Ellyn and the services she offers at https://startsomething.studio and on Instagram and Facebook @startsomething.studio

In the world of small business, change is not just a possibility; it's a constant. Join us in this insightful episode as we explore the metaphorical seasons that every small business owner experiences and how to navigate them effectively. Just like nature goes through cycles, so does your business. Christina and Jenni share their personal real-time journey over these last several weeks. Together, we delve into the various seasons that small businesses often encounter, from the sunny days of growth and success to the stormy periods of challenges and uncertainty.

The holiday season is the most important time of year for retail businesses. In quarter 4, you can make a big chunk of your annual sales. But how do you ensure you're prepared to take advantage of this opportunity? In this episode, we'll discuss the top things you must do to prep for quarter 4. We'll cover everything from inventory management to planning strategies. Listen now to learn how to make the most of the holiday season!

In this weeks episode we have our youngest sister, Ellie, on and it was the best! We talk about all of our favorite parts of the Barbie movie and then we talk to Jenni all about taking her first baby to college this week!Just a few disclaimers. 1. We have spoilers for Barbie, so if you haven’t seen it yet and don’t want spoilers, wait to listen! 2. We swear a few times in our talk, so if you’d rather not hear that, listen to a different one of our episodes.  Join us as we talk about the challenges and rewards of motherhood, the importance of women's empowerment, and how to stay strong and independent as a woman.

Christina formed BackPocketSocial.Co several years ago to help small businesses grow their businesses through social media. She is taking us on a deep dive today into social media planning! She will share her insights and tips on how to use social media to reach your target audience, build relationships with customers, and drive sales.

Do you have a hobby that you love so much that you could see yourself doing it for a living? Or maybe you're already running a small business, but you're starting to wonder if it's time to scale back and focus on your hobby again. In this episode, we'll talk about the signs that it's time to make the move from hobby to business (or vice versa). We'll also discuss the pros and cons of each approach, so you can make the best decision for your unique situation. Christina and Jenni both have turned their hobbies into thriving businesses. And Christina has decided to go back to her full-time job and run her business as more of a hobby again. They will share their insights on the challenges and rewards of running a business based on your passion, and offer advice on how to make the transition from hobby to business (and vice versa) successfully.  

In this episode of the podcast, we'll talk about how to sell wholesale on a marketplace site like Faire. We'll discuss the benefits of selling wholesale, setting up your wholesale account, and getting your products in front of retailers. After growing her wholesale organically the last few years, Jenni recently decided to launch on Faire and she will share her tips and advice! For more info about getting on Faire: https://www.faire.com/apply/illuminatespace

Do you have a mission statement for your small business? If not, you're missing out on a valuable tool that can help you stay focused, make better decisions, and connect with your customers on a deeper level. In this episode, we'll discuss a mission statement, why it's important, and how to write an effective one. Also: find out about our new Patreon Community and how to join!