Ever feel like you're pouring your heart (and time and brainpower) into your content and offers—and still hearing crickets? This episode is your wake-up call (and maybe a bit of a loving nudge to dumb it down a little). Because you're probably too smart for your own good - and it's costing you sales. Here’s the hard truth: you're an expert. You know exactly what's going on for your clients, and exactly how to fix what's going on for them. And I'm asked - frequently - how much information should I give away vs keep inside my programs? And if you're asking this - I can be fairly certain your content is far too advanced for your audience. Because most of your audience isn’t nearly as informed as you are—and that’s exactly why they need you. But if your content, your offer, or even just the way you describe what you do is too advanced, too jargony, or assumes too much awareness (i.e. you're trying to help them fix a problem they don't even know they have)… you’re losing people before they even realise they need you. So your Cloud 9 Clients are thinking "Oh that's nice" and scrolling on by and then going to work with the next service provider Instead of thinking "OMG she gets me and this is EXACTLY the thing I need help with" In this podcast, I’m breaking down: The difference between problem-aware vs. problem-unaware audiences—and why you might be speaking over the heads of 70% of your audience Why your dead-end Instagram posts might be the thing standing between you and the sales you deserve The sneaky way your expertise is making your messaging way too complex (and what to do instead) A personal story involving bedtime tummy aches, FODMAPs, and the marketing lesson I never saw coming If you’re feeling like “I know my stuff, so why isn’t this working?”—this is your episode. And if you’re nodding along while also staring at a blinking cursor trying to figure out what to post on Instagram… my $47 plug-and-play content guide Batched is going to change your life. Seriously. It’s one of my best-selling products ever—and for good reason. It gives you a grab-and-go strategy to generate content that actually connects, converts, and feels like you. https://www.launcheasylife.com/batched/ (👉🏻 Grab Batched here) Links and resources: Get your hands on Batched: https://www.launcheasylife.com/batched/ (https://www.launcheasylife.com/batched/) DM me “Batched” on Instagram and I’ll send the details straight to you See you inside the next episode—where we’re diving even deeper into juicy IG tips, what to post (and what not to), and how to make your content actually work for you.

If you’ve been wondering what it actually looks like to plan out $500K in revenue without sacrificing your life, this episode is for you. In this mid-year check-in, I’m pulling back the curtain on what’s really happening behind the scenes in my business... what’s working, what’s changing, and how I’m navigating the juggle of running a profitable business while also being present for my kids and home life. I walk you through the exact way I’ve mapped out my revenue goals for the rest of the year and why I’ve made the decision to not expand my mastermind beyond 20 people, even though it’s nearly full. I’ve come to peace with that, and it’s part of a much bigger conversation around energy, sustainability, and doing business on your own terms. In this episode, I share: Why I’m not relying on hope to hit my goals—and what I’m doing instead How I use really simple maths to reverse engineer my targets The reason I’m pivoting away from more high-ticket mastermind seats and what I’m introducing instead The real story behind low-ticket offers, and why they aren’t the golden ticket to six-figure months How I’m balancing ambition with capacity this year (and letting go of scaling just for the sake of it) If you’re feeling like you’re at a crossroads, or maybe just tired of business strategies that don’t factor in real life, this is a grounded look at what it means to grow with intention. I’d love to hear your thoughts, slide into my DMs and let me know what part hit home for you. Links and Resources: DM me on Instagram:https://www.instagram.com/robynbirkin/ ( @robynbirkin) https://www.launcheasylife.com/mastermind/ (Get on the waitlist for the Peace and Profit Mastermind) https://www.launcheasylife.com/ceo/ (Grab the 16 Hour CEO guide) https://www.launcheasylife.com/shop (Keep an eye out for my new low-ticket offers, including Scalable Signature, dropping soon)

Hiring a Facebook Ads Manager was not on my bingo card for this year - and it's contrary to advice I've given in the past but here we are. Last month I hired a Facebook Ads Manager and today's episode is about the potentially deeply resonating thoughts and feelings you might be having right now in your business and about investing too - because deciding whether or not to hire Jayne almost broke my brain and took a number of mindset hurdles. I started the year intending to have a low investment, low drive year. The plan was to... coast along at $250kish revenue, be with the fam, finish the renovation take a high wage and be lean on expenses I still want that. All of that. And...As an inherently ambitious woman who loves what she does ... who also wants to finish creating our dream house without adding to our mortgage ... and whose three words for the year are space, seamless and simplicity I respectfully decided.F*ck that. This ep is a little BTS of my business and the mindset hurdles I've been through, how I'm making decisions in order to reach my goals to the end of the financial year and what investing is looking like for me right now.