What separates companies that scale from those that stall? Philippe Bouissou, former Apple executive and author, joins Lee Benson on Show Your Value to break down the Four Dimensions of Alignment every business must master to grow faster than its market.  From Apple’s lessons under Steve Jobs to case studies on Levi Strauss, Segway, and beyond, Philippe explains how alignment between customer pain, company claims, messaging, delivery, and delight is the real engine of value creation. He also ...
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