In this episode, Nida Siddiqui, GM of Ecommerce at Alkaram, takes us on a deep dive into the dynamic world of Ecommerce. We explore the journey of becoming a successful General Manager in this space and the impact of digital transformation on the industry. Nida discusses how COVID-19 served as a catalyst for Ecommerce growth and the strategies businesses employed to adapt to rapid changes. Tune in to learn how to attract more customers, both online and offline, and how Pakistani Ecommerce was positioned to handle this sudden shift. Nida shares practical insights on reducing cancellation rates, adopting new technologies like AI and augmented reality, and implementing innovative tactics like shoppable lookbooks and live shopping. We also touch on the importance of digital marketing as part of the Ecommerce strategy, testing ideas effectively on websites, and how to foster a creative and resilient team. Whether you’re building an Ecommerce department from scratch or fine-tuning your strategies, Nida’s top tips on influencer marketing ROI and brainstorming for Ecommerce brands are invaluable for any business leader looking to thrive in this space. 00:00 Khizra Munir and Nida Siddiqui in their element 01:09 Nida Siddiqui, GM Ecommerce at Alkaram 02:55 The role of General Manager Ecommerce 04:00 Digital transformation for Ecommerce business 07:31 COVID 19: A blessing in disguise for Ecommerce businesses? 10:29 Customer acquisition and Omnichannel in Ecommerce 12:44 Was Pakistani Ecomm industry ready for rapid growth during COVID? 15:25 How to keep the cancelation rate below 10% for COD orders 19:13 New technologies and decision making 21:28 AI-based recommendations in Ecommerce 23:46 Augmented reality in Ecommerce 25:09 Shoppable lookbooks 25:50 Live shopping in Ecommerce 27:19 Gamification in Ecommerce 28:11 Performance marketing and Ecommerce 30:28 How to come up with innovative ways to do the same thing? 33:24 How to test an idea on website? 35:56 How to build the right team? 36:24 Brainstorming ideas for Ecommerce brand 38:55 Upskilling for an executive role 41:01 Top 3 things to setup an Ecommerce department 42:55 How effective ROI is in influencer marketing?
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