She Means Profit

EXPLORE

Society & Culture

Health & Fitness

© 2024 PodJoint

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/61/94/66/619466cb-36b2-608b-571e-782f907d04c7/mza_1068542286299833552.jpg/600x600bb.jpg

She Means Profit

Melissa Houston

173 episodes

8 months ago

Have you ever thought of your business as more than just a source of income? In this episode of She Means Profit, I’m diving into the idea of treating your business as a financial asset—one that can appreciate over time and build lasting wealth. Whether you’re planning to sell your business in the future, use it for retirement income, or create a legacy, the steps you take now to increase its value will pay off in the long run. Owning a business isn’t just about short-term gains; it’s about b...

Show more...

Entrepreneurship

All content for She Means Profit is the property of Melissa Houston and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Have you ever thought of your business as more than just a source of income? In this episode of She Means Profit, I’m diving into the idea of treating your business as a financial asset—one that can appreciate over time and build lasting wealth. Whether you’re planning to sell your business in the future, use it for retirement income, or create a legacy, the steps you take now to increase its value will pay off in the long run. Owning a business isn’t just about short-term gains; it’s about b...

Show more...

Entrepreneurship

Episodes (20/173)

She Means Profit

Maximizing Your Business Value: Five Essential Tips

Have you ever thought of your business as more than just a source of income? In this episode of She Means Profit, I’m diving into the idea of treating your business as a financial asset—one that can appreciate over time and build lasting wealth. Whether you’re planning to sell your business in the future, use it for retirement income, or create a legacy, the steps you take now to increase its value will pay off in the long run. Owning a business isn’t just about short-term gains; it’s about b...

11 months ago

15 minutes

She Means Profit

Starting a Business in Your 40s and 50s: Reinventing Yourself Through Entrepreneurship

What if midlife was the perfect time to start a business? In this episode of She Means Profit, I explore why more and more Gen X women are stepping into the world of entrepreneurship. If you’re a woman in your 40s, 50s, or beyond, this episode is for you. We’re talking about reinventing yourself, claiming control over your financial future, and finding personal fulfillment in ways that a corporate job often can’t provide. This topic is especially close to my heart. Recently, my hairstylist, a...

11 months ago

19 minutes

She Means Profit

Fractional CFO vs. Bookkeeper vs. Tax Accountant: Understanding Key Roles

In this episode of She Means Profit, I demystify the roles of bookkeepers, fractional CFOs, and tax accountants to help business owners understand when and why to hire these experts. Discover how a bookkeeper can manage your daily financial transactions, how a fractional CFO can provide strategic growth planning, and how a tax accountant can navigate complex tax laws. While all three are critical to a thriving business, they each serve different purposes, often at different stages of business...

11 months ago

18 minutes

She Means Profit

Why Personal Finance Matters for Generational Wealth

Are you building wealth that will stand the test of time? In this episode, I'm diving into the final step of the Profit Method Framework: creating generational wealth. If you’ve been following along with the previous steps, you know that building a profitable business is just the beginning. Today, we’re focusing on how to ensure that all your hard work doesn’t just benefit you but continues to support and empower future generations. Generational wealth is more than a bank balance—it’s about c...

1 year ago

16 minutes

She Means Profit

The Power of Influence: Transforming Your Expertise into Impact

Have you ever wondered what it really takes to stand out in your industry and go from simply surviving to truly thriving? In today’s episode, I’m diving into one of my favorite topics—building your influence and establishing thought leadership as a business owner. Influence is step five in my PROFIT Method Framework, and it’s a game-changer when it comes to scaling your business and expanding your reach. This isn’t just about gaining more followers or getting likes on social media posts. ...

1 year ago

15 minutes

She Means Profit

How to Get Cash Confident in Business: Essential Steps for Entrepreneurs

What’s the biggest obstacle preventing my business from scaling? For many entrepreneurs like me, it’s not a lack of sales—it’s poor financial management. In this episode, I dive into one of the most critical steps in my Profit Method framework: cash confidence. As I always say, “You need to know your numbers. Without that financial clarity, it’s impossible to grow your business.” I start by revisiting my Profit Method framework, which is designed to help entrepreneurs at every stage o...

1 year ago

16 minutes

She Means Profit

Solving Your Sales Problem: The Foundation of Financial Stability

Do you think you have a money problem in your business? What if the real issue is sales? In this episode, I break down the common misconception that financial struggles are due to poor money management when, more often than not, it’s a lack of sales that’s holding you back. If you’re finding it hard to generate revenue, this episode will give you actionable strategies to prioritize sales and turn your business around. We start by exploring the fundamental role that sales play in business...

1 year ago

18 minutes

She Means Profit

Overcoming Fear and Starting Your Own Business

Are you dreaming of leaving your 9-to-5 and stepping into the world of entrepreneurship? In this episode, I dive deep into my own journey of transitioning from a secure job to becoming a full-time business owner. If you’ve ever felt the desire for more freedom, fulfillment, or financial independence, this episode is for you. I start by addressing one of the biggest challenges in any major life change—fear. I know firsthand how natural it is to feel uncertain, whether it’s fear o...

1 year ago

15 minutes

She Means Profit

From Comfort Zone to Success: Mindset Strategies for Entrepreneurs

"The way you think determines your success." — Melissa Houston Have you ever wondered why some entrepreneurs thrive while others falter? It’s not just about skills or strategy—it's mindset. In today's episode, we're diving into the first step of my Profit Method Framework: mindset. Why start here? Because your mindset can make or break your business. It’s the foundation on which every decision is made, whether you're just starting or ready to scale to the next level. Wheth...

1 year ago

16 minutes

She Means Profit

Unlocking the PROFIT Method Framework: Transform Your Business and Build Wealth

"If it’s too late to start something new, especially a business, let me reassure you: it’s never too late." — Melissa Houston Are you feeling stuck in your business or contemplating a big change in your career? In episode 164 of the She Means Profit podcast, I’m thrilled to introduce the new PROFIT Method Framework, a game-changer designed to guide you through every stage of your entrepreneurial journey. This month has been full of personal milestones for me—celebrating 25 years of marri...

1 year ago

19 minutes

She Means Profit

How Women Entrepreneurs Can Break Through Financial Barriers

"What if the real issue in your business isn't about money, but sales?" — Melissa Houston In this episode of She Means Profit, I dive into the biggest misconception many of my clients have: they think they have a money problem, but the truth is, it’s a sales issue. After working with 90% of my clients, I’ve seen this pattern emerge time and time again. In this reintroduction episode, I’m excited to get back into helping women build profitable businesses. I’ve been through my own challenges ...

1 year ago

15 minutes

She Means Profit

Cultivating a Thought Leader Reputation

“A thought leader is defined as an individual or firm recognized as an authority in their specialized field whose expertise are sought after and often rewarded. ” — Melissa Houston In an ever-growing industry, what sets you apart from the crowd of thousands proclaiming they’re the best and the greatest at what they do? The answer to this question gets harder every day. There will always be startups popping out of nowhere, small businesses that go viral, and established conglomerates that c...

1 year ago

15 minutes

She Means Profit

Contract Negotiations with Dina Segal

"As you're starting your business, you're going to come across so many interesting and sometimes real challenges, really exciting problems to solve, areas of compliance and requirements that probably seem daunting, and I would say really seek out resources, seek out mentors.” — Dina Segal Contracts will always be an essential part of a business. Whether it’s a business deal with your supplier or establishing a new agreement with your client, this piece of paper plays a vital role in protec...

1 year ago

26 minutes

She Means Profit

Mastering Your Path to Success: Tips for Managing Debt in Business

“With the right mindset and dedication, successful debt management is within your reach.” —Melissa Houston Many aspire to start their own business, but a common obstacle preventing them from doing so is financial constraints. People who do not have enough funding often resort to taking out loans to build their first business. But what’s the deal with businesses that end up sinking rather than soaring? The culprit is often debt. Some businesses fall into the trap of having massive loans w...

1 year ago

17 minutes

She Means Profit

Boosting Business Profit through Mastering Sales Conversion Tracking

“The bottom line is that tracking your sales conversion is an essential step towards driving your business profit and ensuring that your business profit continues to grow and thrive, and not just your profit, but your sales and your whole business.” —Melissa Houston What sets a business up for success? It should have the capacity for profitability and scale. Making a profit in your business can be tough, especially in a challenging economy. In this episode, we emphasize that tracking sale...

2 years ago

15 minutes

She Means Profit

Cultivating an Entrepreneurial Mindset for Success with Dianne Welsh

“There’s never gonna be a perfect time to start a business. There’s never gonna be a perfect time to start calling yourself an entrepreneur until you actually start doing it.” — Dianne Welsh Here’s the deal: success isn’t some kind of magic trick. It starts when you decide to go on an adventure and grab opportunities offered to you. When it comes to building a business, you turn these opportunities into action-packed episodes that coincide with the difference you want to leave. As entrepr...

2 years ago

18 minutes

She Means Profit

Maximizing Cash Efficiency in Business

“Cash is queen and with the right strategies, you can manage it wisely and achieve long-term prosperity.” —Melissa Houston When running a business, cash flow is absolutely critical. As business owners, we are responsible for making sure that the cash moving in and out of business is managed properly. Why is it crucial to avoid running out of cash? Cash is the lifeblood of your financial obligations. And let me tell you, it’s not just about keeping cash at hand; it’s about fueling your bus...

2 years ago

16 minutes

She Means Profit

Turning Business Flaws into Learning Opportunities: Strategies for Growth

“Every business owner has made mistakes along the way, but the secret to success is learning from each mistake.” —Melissa Houston What makes a business successful? It’s how you turn mistakes into opportunities to improve and grow your way to success. Mistakes are not to be seen as weaknesses if you are a business owner. These must be seen as valuable lessons that can help you on your way to success. No successful business earned their way up without failing along the way and learning from...

2 years ago

19 minutes

She Means Profit

Profiting Together: Making 2023 a Landmark Year for Business

“As you prepare for your sales, be sure to prepare as well for your profit. Do not let the busyness of the season be an excuse for you not to create profit in your business.” —Melissa Houston It’s almost the end of 2023, and you know what that means - the busiest season is just right around the corner! So, what’s in the card for businesses this time? Well, it’s about finishing this year with a bang and gearing up for a more profitable new one. As we celebrate our third-year anniversary, o...

2 years ago

14 minutes

She Means Profit

Is it a Sales Problem or a Money Management Issue?

“Finances and marketing numbers are a game as well. So understanding how those numbers overlap can be a game changer.” —Melissa Houston 2023 has not been a great year for business owners. It’s been a rough year, really, with a lot of things happening around us and the economy affecting many different sectors. Experts are debating whether we’re experiencing a recession or not, and the thing is, we’ll only know we are in recession around six to eight months into it. Even though we’re not “off...

2 years ago

16 minutes