Shawn Ryder Digital

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Shawn Ryder Digital

Shawn Ryder

9 episodes

7 months ago

Automotive Digital Marketing Expert | Specializing in SEO, Social Media, Email & Text Campaigns | From Retail Sales to Driving Dealership Growth

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Automotive Digital Marketing Expert | Specializing in SEO, Social Media, Email & Text Campaigns | From Retail Sales to Driving Dealership Growth

Hosted on Acast. See acast.com/privacy for more information.

Episodes (9/9)

Shawn Ryder Digital

The Decline of Google: Search in a Multi-Platform World

the traditional approach to Search Engine Optimization (SEO) is becoming obsolete, necessitating a broader strategy of "Search Everywhere Optimization" that targets multiple platforms where users now conduct searches.

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7 months ago

6 minutes 36 seconds

Shawn Ryder Digital

Automotive Digital Marketing

Podcast Overview: Automotive Digital Marketing

This podcast dives into the significance of digital marketing for car dealerships, discussing essential strategies, benefits, and best practices to help dealerships effectively engage with customers.

As customers increasingly rely on the internet for vehicle research, dealerships can expand their reach and connect with potential and existing customers through digital channels. The podcast covers three core areas of digital marketing:

Automotive SEO: Driving Organic Growth

Automotive SEO is essential for improving dealership visibility in search results, especially for local and model-specific searches.
Key tactics include:
Organic Search: Driving steady growth in website traffic.
On-page SEO: Enhancing site content with relevant keywords.
Link Building: Building backlinks to strengthen site authority.
Monitoring keywords and performance helps dealerships ensure they rank well in searches, establishing trust and attracting more customers.

Email Marketing: Building Customer Relationships

Email marketing is a cost-effective way to nurture customer relationships through targeted content.
Benefits include:
Lower costs than traditional ads.
Trackable success rates for each campaign.
Fast and convenient delivery of information.
Best practices:
Develop a targeted contact list.
Craft relevant, engaging content with clear calls to action.
Track KPIs such as open rates and click-through rates to refine campaigns.
Email allows dealerships to introduce new models, offer promotions, and drive test-drive incentives effectively.

Social Media Marketing: Connecting with the Digital Audience

Social media is vital for modern automotive marketing, offering a personal touch in customer engagement.
Benefits include:
Increased brand visibility and exposure.
Cost-effective communication and networking.
Dealerships can use platforms like Facebook, Instagram, and Twitter to engage customers, run ads, and manage online reputation.
Specialized agencies can support social media management, providing expertise for smaller dealerships.
This podcast shares social media tips such as engagement tactics, leveraging customer interactions, and expanding reach through social media services.

Through these focused areas, the podcast equips dealerships with essential knowledge and strategies to succeed in today’s digital automotive market.

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1 year ago

37 minutes 24 seconds

Shawn Ryder Digital

Navigating the Digital Shift: AI's Role in the Evolution of Car Dealerships

The automotive industry is undergoing a significant transformation, driven by advancements in technology and shifts in consumer behavior.

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1 year ago

3 minutes 18 seconds

Shawn Ryder Digital

The Future of Car Dealerships - How AI is Transforming the Auto Sales Experience

AI, or Artificial Intelligence, is making waves in the world of car dealerships, revolutionizing the way sales are conducted and transforming the overall customer experience. In this blog post, we will explore the current state of AI in the automotive industry and its potential to change customer interactions, sales strategies, and overall efficiency. From virtual showrooms to personalized recommendations, AI is reshaping the auto sales landscape in exciting ways.

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1 year ago

2 minutes 54 seconds

Shawn Ryder Digital

Revolutionizing Used Car Sales with Innovative Vehicle Description Generation

In the competitive landscape of used car sales, standing out in the crowded marketplace is essential for dealerships aiming to attract more customers and close more deals. One powerful way to achieve this differentiation is through unique and compelling vehicle descriptions. Enter the innovative tool designed specifically for generating "used car vehicle descriptions," which is changing the game for car dealers everywhere.

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1 year ago

2 minutes 37 seconds

Shawn Ryder Digital

Car Dealership Marketing Agency: Navigating the Future of Automotive Sales

The automotive industry is on the brink of a significant transformation, driven by advancements in technology, shifts in consumer preferences, and the rise of digital marketing. For car dealerships, staying ahead in this rapidly changing landscape requires a strategic approach to marketing. In this article, we delve into the role of car dealership marketing agencies and how they can navigate the future of automotive sales.

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1 year ago

3 minutes 19 seconds

Shawn Ryder Digital

Revolutionizing Automotive Digital Marketing: Strategies for 2024

The automotive industry stands at the brink of a digital marketing revolution in 2024. As technology evolves and consumer behaviors shift, dealerships and automotive brands must adapt to stay ahead. This article explores cutting-edge strategies for automotive digital marketing, focusing on programmatic SEO and dynamic content to drive engagement and sales.

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1 year ago

3 minutes 5 seconds

Shawn Ryder Digital

The Impact of Online Reviews on Car Dealership Reputation

In today’s digital age, online reviews have become a crucial factor influencing the reputation and success of car dealerships. As potential customers increasingly turn to the internet to research before making a purchase, the impact of online reviews on a dealership’s reputation cannot be overstated. This article explores the significance of online reviews, their effects on consumer trust and business growth, and strategies dealerships can employ to manage and leverage these reviews effectively.

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1 year ago

3 minutes 31 seconds

Shawn Ryder Digital

How AI is Transforming Car Sales and Customer Experience

The advent of Artificial Intelligence (AI) has revolutionized numerous sectors, including the automotive industry. This article explores how AI is redefining car sales and enhancing customer experiences, offering unprecedented efficiency and personalization.

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1 year ago

3 minutes 58 seconds