Miles is back to break down part 2 of How to Create Effective CTA Ads. This time, it’s all about what happens after the click - using a solid CRM, producing strong testimonials, and being able to sell. Three essentials that turn ad spend into gym growth.

Jean-Claude Vacassin sits down to share his unmatched insights on building, scaling, and running high-performing gyms. From referrals and team management to AI, automation, and digital strategy, this episode explores the challenges, trade-offs, and strategies that separate good operators from great ones. A conversation full of perspective, practical takeaways, and the kind of wisdom only someone of JC’s caliber can deliver.

In this episode, Miles breaks down the single most important metric every SGPT gym owner needs to track when running Meta or Google Ad campaigns - cost per acquisition (CPA). He explains why judging campaigns purely on cost per lead can lead you astray, how to make smarter, data-driven decisions, and the simple framework Hamper uses across 60+ gyms to grow profitably month after month.

Miles returns to the mic to unpack one of the most important aspects of Meta advertising for SGPT gyms - call to action campaigns. He explains why they’re essential for generating consistent leads, the common mistakes gym owners make, and how to structure them so they actually convert.

George and Luke dive into real sales call scenarios and reveal the mindset shifts needed to sell SGPT memberships with confidence and integrity.

In this episode, George breaks down how to set the right price for your small group personal training memberships so your gym can thrive long-term. He explains where SGPT fits in the market compared to budget gyms, class-based models, and 1-1 personal training, and why undercharging will hold your business back. You’ll also learn practical strategies for increasing rates with confidence - from repositioning your value proposition to introducing new pricing for incoming members - so you can build a profitable, sustainable gym that gives you both freedom and financial security.

In this episode, George is joined by his wife and business partner, Emily, to reveal the most important hire you can make in your SGPT gym: an Executive Assistant. Emily shares how stepping into this role freed George to focus on sales, delivery, and culture - the tasks that actually grow the business. Together, they explain why an EA is often overlooked, how it accelerates growth, and why investing in this hire pays back many times over.

In this episode of the SGPT Marketing Podcast, George explains how to identify your brand message so it truly connects with prospects. He shows why gym owners often market to themselves instead of their audience, and how focusing on client frustrations - not features - is the key to attracting high-quality leads and growing your gym.

In this episode, George breaks down the exact roadmap to generating £600K in annual revenue from a single Small Group Personal Training (SGPT) gym. Drawing from his experience founding INTENT91 - now expanding to a fifth facility in just five years - he explains how simplicity, discipline, and data-led decision-making are key to scaling profitably. With just 150 members, 1 product, 12 sessions a month, a lean team (Founder, GM, 2 Coaches), and 3 core KPIs, George shows how any SGPT gym owner can build a thriving and sustainable business.

In this episode of the SGPT Marketing Podcast, Miles unpacks why building trust is the number one driver of long-term growth for small group personal training gyms. From testimonials and social proof to consistent value-driven content, you’ll learn the strategies that make prospects feel confident, connected, and ready to invest in your services. If you’re in a competitive area or struggling with low-quality leads, this episode shows you how trust becomes your biggest advantage.

In this episode, Miles breaks down why lead magnets aren’t just another marketing buzzword - they’re a proven way to build trust, grow your audience, and ultimately make more sales. You’ll learn what a lead magnet actually is, how to create one that attracts the right prospects for your SGPT business, and how to use them across ads, email, and organic content to stay top of mind in a competitive market.

In this episode, Miles breaks down the 3 biggest mistakes SGPT gym owners make when running Meta Ads - and how to avoid them. From ignoring your brand in your campaigns, to relying on instant forms over high-converting landing pages, to optimising for leads instead of sales, these errors can waste your budget and hurt your results. If you want your ads to generate not just more leads, but better quality leads that turn into paying clients, this episode is a must-listen.

In this episode, Miles and George share the full SGPT marketing strategy behind the growth of our own personal training gym, INTENT91, and 50+ of our gym owner clients at HAMPER. If you want a proven system to generate leads, convert them into long-term clients, and grow your gym without guesswork - this is exactly how to do it.

In this episode, George shares the 5 biggest marketing lessons he’s learned from building INTENT91 from a single-location gym into a four-site, seven-figure business. If you’re in the early stages of running your SGPT gym - or want to avoid the costly mistakes we made - these are the lessons we wish we’d known from day one.

In this episode, Miles break down why email marketing is one of the most powerful (and underused) channels for SGPT gym owners. He covers the top reasons why email works so well for lead generation and long-term conversion, and why this is a non-negotiable part of a successful marketing strategy. If you’re not using email to generate leads and build trust with prospects, this episode will convince you to start – and show you what to focus on.

In this follow-up episode, Miles and George continue unpacking the Ultimate SGPT Marketing Strategy - the exact approach they use to grow their own gym, INTENT91, and 50+ of our SGPT gym clients across the world. This is all leading into our free 1 hour webinar on Wednesday 16th July, 12-1pm BST, where we’ll walk you through how to set up and implement these strategies for your own small group personal training gym. In this final part, we dive into the final two pillars of the strategy: email marketing and backend systems - the parts most gym owners ignore, but that actually drive long-term lead flow and sales consistency.

In this two-part podcast, Miles and George kick off the first half of what they call the Ultimate SGPT Marketing Strategy - a playbook built specifically for small group personal training gyms. This episode sets the stage for our upcoming complimentary webinar on July 16th, where George and Miles will be giving SGPT gym owners a full breakdown of the exact strategies and systems they use across their own personal training gym, INTENT91, as well as with our 50+ SGPT gym owner clients. In Part 1, they focus on two of the four key pillars: paid ads and organic channels - breaking down how they work together to attract the right prospects and grow recurring revenue. This webinar is a must attend for any SGPT gym owner serious about growing their facility.

Is organic content actually worth the effort for SGPT gym owners? In this episode, Miles breaks down the pros and cons - and shares how we use it inside our own personal training gym, INTENT91. If you’re trying to figure out how to make your content count (without relying on it as your sole lead gen strategy), this one’s for you.

After 42 episodes under the name All Things Fitness Marketing, we’ve officially rebranded. Welcome to The SGPT Marketing Podcast. In this episode, Miles and George explain why the name is changing, what it means for you, and why getting clearer on your brand message isn’t just something we recommend - it’s something we’re doing ourselves.

Running ads for your gym but not sure whether to use a landing page or Meta’s instant forms? In this episode, Miles breaks down the pros and cons of both. If you are looking to improve the quality of your leads, then this episode is a must-listen for you.