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Self-Made Marketer
Jenessa Stark
37 episodes
6 days ago
Self-Made Marketer is the podcast that teaches you the skills, strategies, and mindset moves you need to cash in on your marketing hustle. I'm your host, Jenessa, and I love the freedom being a freelance marketer has given me. Seven years in, I'm here to share what I've learned so you can bet on yourself and build a business that makes your dream life possible. Ready to become a top-tier (and top-paid) marketer? Enjoy the show!
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Entrepreneurship
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All content for Self-Made Marketer is the property of Jenessa Stark and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Self-Made Marketer is the podcast that teaches you the skills, strategies, and mindset moves you need to cash in on your marketing hustle. I'm your host, Jenessa, and I love the freedom being a freelance marketer has given me. Seven years in, I'm here to share what I've learned so you can bet on yourself and build a business that makes your dream life possible. Ready to become a top-tier (and top-paid) marketer? Enjoy the show!
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Entrepreneurship
Business
Episodes (20/37)
Self-Made Marketer
37 - 3 Flawed Money Beliefs That Create Starving Freelancers

Let’s talk about money! More specifically, the 3 flawed beliefs that hold many freelancers back from making more of it. Overcoming these beliefs will transform your business and bank account.

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5 months ago
16 minutes 2 seconds

Self-Made Marketer
36 - Get Paid On Repeat: How to Build a Stable Business with Retainers

Here's the exact Pitch Deck Template I use in my business.

I use Dubsado for invoicing, contracts, client onboarding, etc.

My go-to contract template is the Freelancer Contract Template from Artful Contracts.

 The single biggest game changer for my financial freedom as a freelance marketer was moving away from a project-based business model to a retainer-based business model. In this episode, I'm peeling back the curtain on what goes into my monthly retainer services and how you can set up systems for repeatable income in your business.

This description includes affiliate links, which means I may earn a small commission when you purchase through the links at no additional cost to you. I only recommend products and services I use and trust.

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5 months ago
23 minutes 30 seconds

Self-Made Marketer
35 - Are You Attracting Broke Clients? How to Get More Work with Ease
  • My go-to contract template is the Freelancer Contract Template from Artful Contracts.

    Far too often, freelancers set the bar too low when it comes to who they want to work with. Then, they get frustrated when nobody is willing to pay their rates, or when they can’t sign new clients.

  • In this episode, we’re talking about the caliber of client you need if you want to be successful as a freelance marketer (because, spoiler, not all clients fit the bill), and how you can shift your mindset and services to attract the type of clients who gladly pay their invoices on time.


    This description includes affiliate links, which means I may earn a small commission when you purchase through the links at no additional cost to you. I only recommend products and services I use and trust.

  • Show more...
    5 months ago
    15 minutes 48 seconds

    Self-Made Marketer
    Positioning 101: How to Stand Out & Get Paid

    Whether you’re building a freelance business, marketing for clients, or pivoting like I am with this podcast, clear positioning is essential. In this episode, I break down what positioning really means, why it matters, and the key questions to ask to make sure your audience immediately knows who you help, what you help them achieve, and why you're the right fit.

    If your messaging isn’t making it obvious, this is your sign to revisit your positioning.

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    5 months ago
    11 minutes 48 seconds

    Self-Made Marketer
    How I Match Influencers with Brands for Marketing Campaigns

    Influencer collaborations can make or break a brand. In this episode, I take you through my TRUST framework for vetting influencers to make sure they're the right fit for a brand's growth goals.

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    6 months ago
    11 minutes 26 seconds

    Self-Made Marketer
    How Scrappy Brands Are Dominating with Social Media SEO

    Click here to download the case study (no email required)!


    Did you know that social media SEO goes beyond using keywords in your posts and bio? In this episode, I hack the social media SEO strategy for the brand RobeCurls and explain how you can replicate their wins and own the front page of Google.

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    6 months ago
    23 minutes 40 seconds

    Self-Made Marketer
    How to Leverage Influencers & Creators for Brand Growth

    Should you partner with influencers, creators, or UGC creators? The answer is "it depends." In this episode, we're breaking down the key players in the creator economy in 2025 and how marketers and brands can leverage them to reach their goals.

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    6 months ago
    23 minutes 46 seconds

    Self-Made Marketer
    3 Systems I Implemented in My First 30 Days as a Marketing Manager

    After stepping up from social media manager to fractional marketing manager for two e-commerce clients, I quickly realized that big results depend on better systems, not just more content or campaigns.

    In this episode, I’m breaking down the three foundational systems I implemented in my first month to increase clarity, streamline operations, and drive growth.

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    6 months ago
    32 minutes 46 seconds

    Self-Made Marketer
    From Social Media Manager to Strategic Partner: My Freelance Evolution

    After a long (and unplanned) hiatus, Self-Made Marketer is back—and so much has changed. In this episode, I’m sharing where I’ve been, what led me to pause the podcast, and why I’ve shifted from social media manager to fractional marketing manager.


    If you're a freelancer, marketer, or founder who's rethinking how you work, this one’s for you. Let’s talk about burnout, boundaries, and building a lucrative business that fulfills you.

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    6 months ago
    18 minutes 56 seconds

    Self-Made Marketer
    How to Weed Out Bad Clients

    Rock your client meeting with my free Discovery Call Prep Checklist. I'm Jenessa. I help freelancers scale sustainably by stacking skills, systems, and simple strategies.


    Watch this episode on YouTube.

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    1 year ago
    8 minutes 10 seconds

    Self-Made Marketer
    7 Common Freelancing Mistakes That Will Cost You Thousands

    Set your business up for success with my Freelance Startup Checklist: https://bit.ly/3HNEXw7


    I'm Jenessa Stark. I help freelancers scale sustainably by stacking skills, systems, and simple strategies. Don't forget to follow this podcast for more content like this.


    Watch this episode on YouTube: https://youtu.be/EIEIZn78QuQ

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    1 year ago
    13 minutes 55 seconds

    Self-Made Marketer
    We got niching all wrong... (A better method for freelancers)

    "Which niches are the most profitable?" This is usually what we as freelancers end up asking when we're ready to niche down. But as I learned early in my freelancing journey, just because a niche can be profitable doesn't mean it will be profitable for YOU. In this video, I show you a new way to think about niching — a method that helps you tap into your strengths and guarantee your niche is profitable. FREEBIES & RESOURCES Freelance Startup Checklist⁠ 👉 https://bit.ly/3HNEXw7 Discovery Call Prep Checklist 👉 https://tinyurl.com/296fm3rp My Six Figure Pitch Deck Template 👉 https://tinyurl.com/3c2a3bbh Freelancing Contract Templates 👉 https://bit.ly/3T3SAfJ

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    1 year ago
    5 minutes 10 seconds

    Self-Made Marketer
    7 Strategies for Overcoming Work Anxiety as a Freelancer

    Watch this episode on YouTube.


    Freelancing Contract Templates If you're anything like me, one of the reasons that you wanted to start freelancing is to get away from stressful work environments that trigger your anxiety. But being self-employed presents its own challenges, and as I quickly learned, just because you have more freedom doesn't mean you're never going to feel your stress levels rise. The good news is that there are strategies that you can use to prevent your stress from getting out of hand and negatively impacting your business and your bottom line. FREEBIES & RESOURCES Freelance Startup Checklist⁠ Discovery Call Prep Checklist My Pitch Deck Template

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    1 year ago
    13 minutes 45 seconds

    Self-Made Marketer
    This Metric is the Key to Freelancing Success

    As a business owner, there are a ton of numbers for you to keep track of. You've got your revenue, gross revenue, profit, and loss — and these are all good things to keep track of. However, I've found that for freelancers and even agencies or small teams, there is one metric in particular that truly reflects the  health,  the  sustainability, and the  profit potential  of your business. Let's dive in! FREEBIES & RESOURCES Discovery Call Prep Checklist 👉 https://tinyurl.com/296fm3rp Freelance Startup Checklist⁠ 👉 https://bit.ly/3HNEXw7 My Pitch Deck Template 👉 https://tinyurl.com/3c2a3bbh Dubsado CRM: Use my link for a free trial and to get 20% off your first month or year. 👉 https://tinyurl.com/3jekfa78

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    1 year ago
    7 minutes 17 seconds

    Self-Made Marketer
    How to Prepare for a Discovery Call

    Grab my FREE Discovery Call Prep Checklist 👉 https://tinyurl.com/296fm3rp Get my Pitch Deck Template 👉 https://tinyurl.com/3c2a3bbh As a hardcore introvert who gets nervous talking to new people, discovery calls were one of the biggest barriers to my success as a new freelancer. Not only did the simple process that I share in this episode help me feel more confident, but it resulted in landing more clients.

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    1 year ago
    4 minutes 12 seconds

    Self-Made Marketer
    Why You Aren’t Landing Clients on Instagram & How to Fix It

    Instagram can be a great way to generate leads, but there are four fatal mistakes that many freelancers make when trying to hook a client on the platform. Let's break down each of them AND what you can do to solve the problem. Grab my FREE Freelance Startup Checklist⁠

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    1 year ago
    7 minutes 6 seconds

    Self-Made Marketer
    7 Entry Level Freelance Jobs With High Earning Potential

    Grab my FREE Freelance Startup Checklist⁠ One of my favorite things about freelancing is how accessible it is. These 7 ideas are examples of beginner-friendly freelancing work that you can do to out-earn your day job with recurring revenue.

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    1 year ago
    6 minutes 26 seconds

    Self-Made Marketer
    Listen Before Sending Your Next Proposal [ HUGE Time-Saving Hack! ]

    My Pitch Deck template Proposals are just part of running freelancing — or are they? After I had a chance to see how an agency approaches the proposal process, I applied the same principles to my business and was shocked at the results. Listen to learn my "proposal-free" process as an example of how you can adopt this approach to save time and secure more high-ticket contracts.

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    1 year ago
    3 minutes 37 seconds

    Self-Made Marketer
    What Is a Retainer Agreement for Freelancing? [ ALL the Basics! ]

    Follow along on YouTube


    Grab my FREE Freelance Startup Checklist⁠ 👉 https://bit.ly/3HNEXw7 My contract templates 👉 https://bit.ly/3T3SAfJ In this video, I'm diving into a topic that's crucial for any freelancer looking to build a stable income stream – retainer agreements. So, what exactly is a retainer agreement? Watch to find out! Let's connect on 👇 INSTAGRAM: https://www.instagram.com/itsjenessas... PINTEREST: https://www.pinterest.ca/selfmademrktr/

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    1 year ago
    5 minutes 28 seconds

    Self-Made Marketer
    5 Tools I Couldn't Run My Freelance Business Without

    Grab my FREE Freelance Startup Checklist⁠ 👉 https://bit.ly/3HNEXw7 MY TOP BIZ TOOLS Asana 👉 https://asana.com Google Workspace 👉 https://workspace.google.com/ Try Dubsado for free and save 20% on your first month or year 👉 http://tinyurl.com/bdfvm82b (affiliate 🔗) Try Sked Social for free and save 20% on your first month 👉 http://tinyurl.com/3jt3r64j (affiliate 🔗) Quickbooks 👉 https://quickbooks.intuit.com/ When you are a team of one or a tiny team, it's really important that you have tools in place that help you save time and work more efficiently. In this video, I share the tools I use in my business that make it easy for me to get things done and keep my business running like a well-oiled machine as a solopreneur. Let's connect on 👇 INSTAGRAM:   / itsjenessastark   PINTEREST:   / selfmademrktr  

    Show more...
    1 year ago
    7 minutes 41 seconds

    Self-Made Marketer
    Self-Made Marketer is the podcast that teaches you the skills, strategies, and mindset moves you need to cash in on your marketing hustle. I'm your host, Jenessa, and I love the freedom being a freelance marketer has given me. Seven years in, I'm here to share what I've learned so you can bet on yourself and build a business that makes your dream life possible. Ready to become a top-tier (and top-paid) marketer? Enjoy the show!