Guy Zerega led sales and marketing at Stack Overflow, where he once hired me.
Now he leads sales at Cyborg - they offer end-to-end encrypted inference data.
This is a 101 on what matters in sales; especially to developers.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Links:
Victor, VP of Marketing at Strapi, walks us through how AI can be used in content creation—what tools work, what to watch out for, and how you can try some of these techniques yourself.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Links:
• Victor's X
• Victor's Linkedin
• Strapi
• GrowthX
• Kapa
• Octolens
• Semrush
Ben Dicken is a developer educator at PlanetScale, he's an incredible writer and teacher, who's made some amazing technical articles that developers actually love reading. We get into his reasons for working so hard on these articles, his process, and how he makes content that genuinely helps engineers understand complex ideas.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Links:
• Ben's X
• B-trees and database indexes article
• IO devices and latency article
In this episode, we explore Adam Frankl's concept of a Technical Advisory Board, and how it helps DevTools founders learn directly from potential users. I share personal experience organizing one-on-one interviews to find out real customer problems and gives tips for recruiting members. We explore how to set up the meetings, analyse feedback, and get the most value from the process.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Links:
• The first tab call
• How to recruit TAB members
• After the first set of TAB calls
• Adam's Linkedin
• Adam's book
Matt Carey from AI Demo Days, shares his experience of organizing developer events in London and San Fransisco. He discusses the real costs involved and how creating fun, community-driven events makes all the difference - plus a spicy take on Hackathons!
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Links:
• AI Demo Days
• Matt Carey's links
Gitpod has rebranded to Ona and shifted its focus to building AI tools for enterprise teams. This episode digs into why they made the leap, how they're standing out in a crowded AI space, and what it’s been like rethinking developer workflows from the ground up. We talk about dev environments, differentiating in the AI space, forward-deployed engineers and more.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Links:
• Ona
• Christian's X
• Matthew's X
Creating docs that actually work means knowing what to write, how to write it, and where it belongs. In this episode, we break down the diataxis documentation framework—a simple but powerful system that splits docs into four clear types: tutorials, how-to guides, explanations, and reference. We look at examples of tools that have implemented diataxis to write their documentation with clarity and purpose.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Karen from Composio shares how developers are using MCP to connect tools like Slack, Notion, and Gmail with AI agents, growing from nearly zero to 100,000 users in 6 months. They capitalized on key moments when new AI tools, such as Grok versions and Claude releases, came out, creating examples and demos that resonated strongly across social media and got them retweeted by Elon Musk. Hear how the team learns to use these tools better over time, helping each new release work smarter than the last.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Links:
• Composio
• Composio's X
• Karan's X
• Launch Video
Lee Robinson helped Vercel grow to $200M+ in ARR and scaled the Next.js community to over 1.3 million active developers. I dive into his blog posts to uncover valuable insights and lessons about how he achieved this success, covering topics like docs, community building, developer education, marketing, and product development.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Links:
• Lee Robinson's blog
• Lee Robinson's X
• Peter Yang's interview
• swyx's interview
• Gonto on Scaling DevTools
• Developer Marketing Community
P.s. this is a new style of episode, let me know what you think.
Carter Rabasa, head of DevRel at Langflow, talks about organizing and participating in hackathons, how these events enable developers to break free from routine work, and how they can help accelerate tool development.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Links:
• Carter's X
• Carter's LinkedIn
• Cascadia AI Hackathon (and Luma)
• AI Tinkerers
• Bolt Virtual Hackathon
Rita Kozlov is the VP of Developers and AI at Cloudflare. We talk about how Cloudflare focuses on building disruptive, efficient technologies like their Workers platform to gain long-term competitive advantages.
They use their own developer platform to ship fast, and hire people who deeply care, with a culture of curiosity and transparency that drives continuous innovation.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Links:
Matt Palmer from Replit shares how the company scaled to $100M in ARR from ~$10M in under a year. We talk about the importance of video for teaching the non-linear process of working with AI, the challenge of rewriting documentation for a broader audience using the Diátaxis framework, and how they support a diverse community of users navigating this new AI-driven development landscape.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Links:
Logan Kilpatrick shares how DeepMind's organizational changes helped their resurgance in AI. What needs to happen to reach 100m developers. And why the next six months are more exciting than ever.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Links:
Sam Lambert is the CEO of PlanetScale - a cloud database provider.
Sam shares:
- Why dropping the free tier was one of PlanetScale's best decisions. But is not for every startup.
- People solving serious problems appreciate serious content and if you can create meaningful content, that's a big advantage.
- CEOs should be transparent and collaborative but assertive. Don't let your company die while enacting someone else's decision
- Express hard-to-convey-benefits via your customers’ experiences
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Links:
- Sam's Twitter
- Sam's LinkedIn
- PlanetScale
- PlanetScale Postgres
- Caching blog post
- Ted Nyman
- Snowflake
- Vitess
Sam Bhagwat is the CEO of Mastra - a typescript AI agents framework. Sam is also the cofounder of Gatsby, the popular React framework that was acquired by Netlfiy. Sam shares what he learned building Gatsby and how they're applying those lessons to Mastra. Why they're building in TypeScript, not Python. Why 20% of their users are in Japan. And why they're distributing 1,500 physical books per week on AI agents.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Links:
- Mastra
- Sam Bhagwat
- Gatsby
- Principles of Building AI Agents
This is the first time I'm turning the mic around.
This is the story of StreamPot. A DevTool I launched about a year ago.
It was just acquired by ittybit so I thought I'd bring ittybit's founder Paul on to basically interview me about what went right and what went wrong.
Hopefully you enjoy learning a bit more about the guy usually asking the questions.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Links:
- Jack Bridger
- StreamPot
- StreamPot GitHub
- Announcement
- Paul Anthony Williams
- ittybit
- FFmpeg
- Hetzner
Paul Copplestone is the CEO of Supabase, the Postgres development platform. He talks about the discipline needed to cross the enterprise chasm without isolating your original community.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
Links:
- Paul's LinkedIn
- Paul's X
- Paul's website
- Supabase
- Enterprise Sales vs Product-led Growth
- Friction logs
- Ant Wilson
- Multigres: Vitess for Postgres
Quinn Favret is the founder of Tavus. They do AI video research and products. They saved a Scaling DevTools episodes with their lipsync feature.
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. https://workos.com/
Links:
- Tavus
- Tavus lipsync API
- Quinn Favret
- Scaling DevTools episode saved by Tavus
In this episode we talk about Wordware, programming with LLMs, and what it now means to be a developer. Robert and Filip explain how they're building tools that let non-engineers create AI workflows, why the definition of 'developer' is changing in the AI era, and their vision for background agents that automate your work while you focus on creative tasks.
Links:
- Wordware
- Wordware Sauna Waitlist
- Wordware is hiring
- Filip Kozera
- Robert Chandler
This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
P.s. thanks to Oana Olteanu for making it happen
