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Sales: Top to Bottom Podcast
Keenan & Becc Holland
48 episodes
4 days ago
Welcome to the Top to Bottom Podcast! We're the best thing to ever happen to sales... tune in to find out why :) Every Wednesday @ 11AM PST, Keenan & Becc discuss many different topics surrounding the B2B sales industry & how to stand out, provide value, and close deals in this ever-changing environment. Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.
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Business
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All content for Sales: Top to Bottom Podcast is the property of Keenan & Becc Holland and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the Top to Bottom Podcast! We're the best thing to ever happen to sales... tune in to find out why :) Every Wednesday @ 11AM PST, Keenan & Becc discuss many different topics surrounding the B2B sales industry & how to stand out, provide value, and close deals in this ever-changing environment. Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.
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Business
Episodes (20/48)
Sales: Top to Bottom Podcast
Sales: Top to Bottom #48 - The Final Episode

Welcome to Episode #48 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including whether you should mention non-business related topics for personalization, whether sales people are facilitators in the sales room, and how to find an unknown for a buyer. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! This is our last episode of Season 1 - See you in 2024 for Season 2! Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

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1 year ago
52 minutes 46 seconds

Sales: Top to Bottom Podcast
Sales: Top to Bottom #47 - Buyer's Journey, Calendly Links, & Centering Sales Enablement to Problems

Welcome to Episode #47 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if you should get out of buyer's way if they have already done self-research, if you should use Calendly links when booking outbound & inbound meetings, and how to create a problem-centric sales enablement function within your organization. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

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1 year ago
53 minutes 4 seconds

Sales: Top to Bottom Podcast
Sales: Top to Bottom #46 - Impact v. Pain, Sales Territories, & How to ID Your Buyer's Metrics

Welcome to Episode #46 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including the difference between impact and pain, if you should split sales territories based on geography, and how to identify the metrics that your buyers care about. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

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1 year ago
49 minutes 34 seconds

Sales: Top to Bottom Podcast
Sales: Top to Bottom #45 - Zoom Meetings, Disqualifying Prospects, & How to Challenge Your Buyers

Welcome to Episode #45 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if you should keep your cameras off during Zoom meetings, if you should disqualify your buyer early, and how to properly challenge your buyer. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

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2 years ago
59 minutes 49 seconds

Sales: Top to Bottom Podcast
Sales: Top to Bottom #44 - Toastmasters, Renewals, & How to ID the Problems You Solve

Welcome to Episode #44 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if toastmasters will help you sell better, if AEs should get credit for upsells & renewals, and how to identify the problems you solve, per buyer persona. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

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2 years ago
47 minutes 40 seconds

Sales: Top to Bottom Podcast
Sales: Top to Bottom #43 - Is Outbound Dead, Money-Driven Sales Culture, & How to Build Out Inbound

Welcome to Episode #43 of the Sales: Top to Bottom Podcast!


In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if outbound is still working, if you should build a money-driven sales culture, and how to build an inbound/awareness marketing organization.


They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past.


Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry!


If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link!


https://forms.gle/7rC8DRkCxConGVmq5


Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition.


Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

Show more...
2 years ago
51 minutes 34 seconds

Sales: Top to Bottom Podcast
Sales: Top to Bottom #42 - Discovery, Creating Content, and How to Avoid Leading Questions

Welcome to Episode #42 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if discovery is about finding if the prospect is a "good fit", If you should post selfies on LinkedIn, and how to avoid asking leading and self-diagnosis questions. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

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2 years ago
1 hour 4 minutes 18 seconds

Sales: Top to Bottom Podcast
Sales: Top to Bottom #41 - AI in Sales, Emotional States, & Selling to Personal Motivations

Welcome to Episode #41 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if AI will replace salespeople, if you should sell to a buyer's emotional state, and how to get your buyers to let you help them. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

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2 years ago
48 minutes 1 second

Sales: Top to Bottom Podcast
Sales: Top to Bottom #40 - Defending Your Price, Future State, & How to Find Business Problems

Welcome to Episode #40 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if you should only go after the future state during discovery, if you should defend you price to a buyer, and how to find business problems, after you've found the buyer's technical problems. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

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2 years ago
49 minutes 59 seconds

Sales: Top to Bottom Podcast
Sales: Top to Bottom #39 - In-House Training, Giving Up on Leads, & How to Review Your Pipeline

Welcome to Episode #39 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if In-House Training is better than outsourcing, when you should give up on leads, and how to train your first-line managers to review deals in the pipeline. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

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2 years ago
52 minutes 38 seconds

Sales: Top to Bottom Podcast
Sales: Top to Bottom #38 - SKOs, Conversion Rate, & The Right Questions to Ask in Discovery

Welcome to Episode #38 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if you should do sales training at SKOs, if the average conversion rate is REALLY 20%, and how to develop the right questions to ask in discovery. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

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2 years ago
58 minutes 43 seconds

Sales: Top to Bottom Podcast
Sales: Top to Bottom #37 - Pain Selling, Follow-Up Emails, & How to Not Waste Your CRM Investment

Welcome to Episode #37 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if the average buyer is 70-80% of the way through the sales process before they reach out to the sales rep, whether you should have comprehensive deal reviews at late stages of the sale, and how to avoid wasting your CRM Investment. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

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2 years ago
50 minutes 49 seconds

Sales: Top to Bottom Podcast
Sales: Top to Bottom #36 - Accountability Culture, Discounts, & Finding Customers Without a Pain YET

Welcome to Episode #36 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if sales is an accountability culture, If you should optimize emails for word count, anbd how to find customers who dont have a pain... YET. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

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2 years ago
58 minutes 3 seconds

Sales: Top to Bottom Podcast
Sales: Top to Bottom #35 - Sales Improvement, Network-led Growth, & How to Assess Your Sales Team

Welcome to Episode #35 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if sales is an accountability culture, if you should bring in sales executives to close the deal, and how to assess your sales team for effectiveness. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

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2 years ago
55 minutes 7 seconds

Sales: Top to Bottom Podcast
Sales: Top to Bottom #34 - Defining the Business Problem, Email Word Count, & Customized Product Offerings

Welcome to Episode #34 of the Sales: Top to Bottom Podcast!


In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if a business problem and an impact are the same thing, if you should customize products per client, and how to find customers who don't have a pain...YET.


They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past.


Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry!


If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link!

https://forms.gle/7rC8DRkCxConGVmq5


Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition.


Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.


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2 years ago
47 minutes 35 seconds

Sales: Top to Bottom Podcast
Sales: Top to Bottom #33 - Personality Profiles, Upselling, & How to Develop Your Sales Reps

Welcome to Episode #33 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if prospecting is the most important part of sales, if you should change the way you sell depending on personality profiles, and how to develop your salespeople for success. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

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2 years ago
57 minutes 35 seconds

Sales: Top to Bottom Podcast
Sales: Top to Bottom #32 - Inbound SDRs, Problem-Centric Selling, & Questions to Ask in Discovery

Welcome to Episode #32 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if there is a difference between inbound and outbound sales, if you should make sure your prospect agrees with you during discovery, and how to identify if you are problem-centric selling. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

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2 years ago
50 minutes 3 seconds

Sales: Top to Bottom Podcast
Sales: Top to Bottom #31 - Group Demos, AI Sequences, & Making Your Number in a Down Economy

Welcome to Episode #31 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if sales is all about top of funnel, if AI Generated sequences are worth it or not, & how to make your number in a down economy. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

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2 years ago
56 minutes 1 second

Sales: Top to Bottom Podcast
Sales: Top to Bottom #30 - Bad Discoveries, Break-Up Emails, & How to Overcome Imposter Syndrome

Welcome to Episode #30 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if coaching & training are the same things, if most AEs are experts at discovery, and how to overcome imposter syndrome in sales. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

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2 years ago
54 minutes 38 seconds

Sales: Top to Bottom Podcast
Sales: Top to Bottom #29 - Aggressive Selling, Sending Gifts, & How to Coach an Underperforming Rep

Welcome to Episode #29 of the Sales: Top to Bottom Podcast! In this podcast, Keenan & Becc discuss many different topics surrounding the B2B sales industry, including if a good seller is an aggressive seller, whether you should gift your prospects or not, and how to coach an underperforming sales rep. They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past. Tune in every Wednesday @ 11AM PST/2PM EST on Keenan's Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry! If you would like to submit questions for Keenan & Becc to answer LIVE during "The Inbox" segment of our podcast, you can do so by clicking this link! https://forms.gle/7rC8DRkCxConGVmq5 Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.

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2 years ago
54 minutes 56 seconds

Sales: Top to Bottom Podcast
Welcome to the Top to Bottom Podcast! We're the best thing to ever happen to sales... tune in to find out why :) Every Wednesday @ 11AM PST, Keenan & Becc discuss many different topics surrounding the B2B sales industry & how to stand out, provide value, and close deals in this ever-changing environment. Becc Holland is the CEO and Founder of Flip the Script, a free training organization that helps salespeople book more meetings, close more deals & drive more revenue to their organizations. She is also currently on the advisory board for many groundbreaking companies including REGIE.io, Sendoso, and Vendition. Keenan is the CEO and President of A Sales Growth Company, and is most well known for his best-selling book "Gap Selling". He is a notable contributor to Forbes, and can also be found in many major publications such as Harvard Business Review, Inc., Fast Company, and more.