Are you accidentally creating AI-generated content that lowers your brand value and drives prospects away? In this episode, Kevin Barber exposes the "slop layer" problem killing marketing ROI. Learn his framework for using AI strategically to create content that cuts through the clutter and drives actual pipeline growth.
Most companies struggle with bottlenecks that come from human capacity limits. If you want to grow this year and beyond, you need to integrate AI into every step of the process to boost human employee efficiency and optimize your workflows. In this episode, Kevin Barber shows you how to build AI systems that replace or enhance every single part of your growth team.
Most B2B SaaS leaders are treating AI adoption as a nice-to-have upgrade or a few tools they can throw their team. Kevin Barber reveals why AI fluency is now a strategic necessity. In this episode, he'll give you the strategy and framework you need to drive company-wide AI adoption and build a foundation for growth.
Join us for an impromptu episode where Kevin Barber shares the Head of Growth Mindset: a framework you can use in all areas of your life, whether it's personal or professional. Get the stories, tips, and tricks you need to improve your headspace and make better, more rational decisions for your growth.
Gary Vaynerchuk says you should be trying to put yourself out of business before someone else does... but how do you innovate without destroying what's already working? Kevin Barber reveals the framework for strategic self-disruption, why AI adoption is the ultimate test case, and how to future-proof your SaaS business.
Most B2B SaaS companies scatter their marketing across multiple offers and still struggle to convert cold traffic into customers. Kevin Barber reveals Russell Brunson's linchpin framework and shows you how to identify the one core offer that should anchor your entire marketing engine.
Is traditional search dying? Zero-click searches dominate over 57% of Google queries and more people are searching on Reddit and TikTok than ever... so what do we do? Kevin Barber reveals why B2B SaaS companies can't rely on SEO anymore, what types of content actually still work today, and the strategic pivot that will help your business thrive in this AI-first world.
Kevin Barber reveals why most calls to action are conversion killers and how the "glass door" principle can transform your website's performance overnight.
You'll discover:
Real examples included: From BMW's "Ultimate Driving Experience" to Tony Robbins' meeting power, Kevin breaks down exactly what makes prospects click versus scroll past.
Perfect for anyone tired of low conversion rates despite decent traffic numbers. Sometimes the smallest copy changes create the biggest results.
Bonus: Kevin teases a CTA-fixing AI tool coming to Lean Labs' free resources!
Struggling with low conversion rates despite decent website traffic? Most founders think they need more traffic when they actually need better messaging. Kevin breaks down the difference between commodity messaging that gets ignored and advisory messaging that builds trust. Kevin Barber reveals why most B2B companies are addicted to word-of-mouth referrals and can't crack the code on cold audience marketing.
You'll discover:
The bottom line: Stop selling your solution to cold audiences. Start educating them about their problems and the changes they need to make. Traffic follows traction, not the other way around.
Most B2B websites fail because they lead with features instead of pain points. In this episode of our freshly rebranded show, Repeatable Growth (FKA "Growth Team Radio"), Kevin Barber reveals the three-level problem framework that transforms commodity websites into conversion machines.
You'll discover:
The bottom line: Before you can sell your solution, you need to become a champion of the problem you solve. Stop pushing features and start advocating for your buyer's biggest pain points.
Perfect for founders, CMOs, and marketers ready to transform their messaging from forgettable to magnetic.
Uncover how leading brands are combining AI tools with human creativity to produce better content faster. Get practical tips for implementing AI in your content workflow while maintaining your brand's unique voice.
Explore why keeping customers is becoming more valuable than finding new ones in today's market. Learn proven strategies for turning your existing customer base into a growth engine through strategic retention marketing.
You’ve got 7 minutes—let’s fix your marketing ROI. Kevin Barber delivers three rapid-fire strategies that can boost conversions, double your impact, and stop you from throwing cash at broken systems. From landing page flops to lead gen misfires, we’re breaking it all down FAST.
Get your baseline metrics with our free tool at www.growthgrader.com!!
Are you pouring cash into marketing that isn’t working? Kevin Barber reveals why most brands try to scale broken systems—and how to fix it before you burn through your budget. We’re diving into marketing maturity, customer acquisition cost (CAC) realities, and the hidden gaps killing your ROI.
Get your free marketing maturity score at www.growthgrader.com!
Think your website is ready for growth? Think again. Kevin Barber explains why 9 out of 10 sites aren't built to scale — and how you can fix it. Tune in for the mistakes you’re making, the fixes you need, and a free tool to diagnose your gaps.
Get free insights at www.growthgrader.com!
In this Ten Minute Talk, Mallory talks through the best ways to get the most from outsourced marketing partners, freelancers, and agencies... while still preparing your internal team for long-term growth.
Discover the key roles every growing marketing team needs and when to add them to your organization. Get actionable frameworks for evaluating marketing talent and building a team that can scale with your company.
This Ten Minute Talk is your crash course in crushing organic growth in the new age. Buckle up for a tactical discussion on how to get the most from your SEO and organic marketing efforts in the era of AI.
Explore the game-changing potential of modular website design. Learn how this flexible approach can enhance user experience, streamline updates, and provide a scalable foundation for your brand's online presence.
Struggling to get content to rank in 2025? Discover how to master content marketing in the age of AI by creating smarter, scalable strategies that amplify impact without doubling your workload.
