I interview Paul Andre de Vera, also known as Dre, about his work in SEO consultancy. Dre shares insights about his solo operation, working mainly with startups and B2B clients, often former colleagues. He covers the challenges of being a consultant, his pricing strategies, and potential future steps like starting an agency.
Connect with Dre:
00:00 Introduction to the Interview with Dre
00:49 Dre's SEO Consultancy Journey
05:07 Challenges and Benefits of Consulting
08:54 Building a Personal Brand
11:35 Pricing Strategies for Consultants
15:24 Final Thoughts and Advice
18:49 Conclusion
I interview Paul Andre de Vera, a 20+ year B2B digital marketer renowned for his innovative SEO strategies and live streaming expertise. We cover building a personal brand on YouTube, and he shares his experiences in live streaming and content creation. Additionally, we discuss practical tips for securing sponsorships and leveraging Google entities for better search ranking.
Connect with Dre:
00:00 Introduction and Episode Overview
00:55 Meet Paul Andre de Vera
02:36 Dre's Journey into Digital Marketing
03:10 From Corporate to Entrepreneurship
05:05 The Birth of SEO Video Show
08:22 Live Streaming Challenges and Toastmasters
17:33 Monetizing the YouTube Channel
18:47 Subscriber Milestones and Earnings
19:40 Ad Revenue and Sponsorships
20:24 Live Streaming and Ad Interruptions
21:48 Sponsorship Strategies
23:49 Event Coverage and IRL Streaming
25:39 Monetization Tips and Media Kits
28:28 Sponsorship Management
33:58 Final Thoughts on YouTube and Live Streaming
35:30 Conclusion and Upcoming Content
I explore Key Performance Indicators (KPIs) and their significance in SEO, content creation, and online business. I explain what KPIs are, discusses their benefits, and elaborate on the importance of KPI dashboards to provide clear visual data for better decision-making.
00:00 Introduction to the Ranking Revolution Podcast
00:13 Understanding KPIs: Key Performance Indicators
01:34 The Importance of Dashboards in Tracking KPIs
04:01 Leading and Lagging Indicators Explained
04:56 SEO Examples of Leading and Lagging Indicators
06:54 Setting Expectations with Clients
08:20 Conclusion and Upcoming Episodes
I continue my conversation with Olga Czar as she discusses her journey in the SEO industry, including the origins of her blog SEO Sly, her methodology for creating in-depth content, and the the importance of building a personal brand.
Olga shares insights on how she leveraged social media, particularly Twitter and LinkedIn, and repurposed content to grow her brand and client base. She also touches on the use of AI to optimize and enhance her content strategy.
📌 Course will open up in November so sign up for the waitlist!
🎤 I'm an affiliate for the above, so if you sign up, I get a commission. Thanks!
00:00 Introduction and Recap of Part One
01:09 Olga's Journey into SEO
03:14 Building SEO Sly and Early Success
05:05 Transition to Full-Time SEO Consultant
06:07 Current Work and Future Goals
08:08 Content Strategy and AI Utilization
18:50 Advice for Aspiring SEO Experts
20:53 Conclusion and Final Thoughts
I interview Olga Czar, an experienced SEO consultant known for her detailed and comprehensive SEO audits. The discussion focuses on the intricacies of performing SEO audits, including techniques, tools, and pricing.
📌 Course will open up in November so sign up for the waitlist!
🎤 I'm an affiliate for the above, so if you sign up, I get a commission. Thanks!
00:00 Introduction and Episode Overview
01:17 Meet Olga Czar
02:00 Olga's Journey in SEO Auditing
04:28 The SEO Audit Process
13:01 Tools and Techniques for SEO Audits
16:11 Ideal Clients and Pricing
24:29 Challenges and Client Management
30:14 Final Thoughts and Course Promotion
31:40 Conclusion and Next Steps
I dive into the Keyword Golden Ratio (KGR) and its potential to attract clients to your SEO agency. I explain the fundamentals of KGR, along with the advantages and limitations.
I also provide step-by-step guidance on integrating KGR into your sales process, addressing client pain points, showing case studies, and creating a content plan, all designed to help you land more business and upsell additional services.
00:00 Introduction to the Ranking Revolution Podcast
00:26 Understanding the Keyword Golden Ratio (KGR)
02:35 Why KGR Matters for SEO Agencies
04:39 Implementing KGR in Your Sales Process
09:06 Pros and Cons of Using KGR
11:36 Conclusion and Final Thoughts
I chat with SEO expert Kyle Roof about the Keyword Golden Ratio (KGR). We explore its benefits, pitfalls, and how it can be a pivotal tool for small to large agencies to achieve client success.
The discussion includes tips on combining KGR and avalanche theory for a highly effective SEO strategy, and they also touch upon the impact of AI in the SEO industry and the importance of foundational SEO practices.
00:00 Introduction to the Ranking Revolution Podcast
00:26 Meet Kyle Roof: SEO Expert and Innovator
01:34 Deep Dive into the Keyword Golden Ratio (KGR)
04:47 Understanding Avalanche Theory and Its Application
07:44 Combining KGR with Avalanche Theory for SEO Success
15:19 Practical Tips for Agencies Using KGR
18:16 Future of KGR and SEO in the Age of AI
21:01 Conclusion and Final Thoughts
I interview Kyle Roof, an expert in SEO testing and co-founder of the SEO Estonia Conference. The discussion revolves around running effective SEO tests, common pitfalls, and best practices. Kyle provides valuable insights on how to set up and execute SEO tests, and reveals how he uses these strategies to inform his approach to on-page SEO with tools like Page Optimizer Pro (POP).
00:00 Introduction to the Ranking Revolution Podcast
01:01 Meet Kyle Roof: SEO Expert and Innovator
03:10 SEO Testing: Methods and Common Mistakes
05:54 Running Effective SEO Tests: Practical Examples
10:40 Advanced SEO Testing Techniques
18:57 The Importance of Scientific Method in SEO
29:48 Page Optimizer Pro: Features and Benefits
31:08 Conclusion and What's Next
I explore how to conduct meetings more efficiently. I provide practical tips for improving meetings, such as having a clear goal, an agenda, and a dedicated facilitator. I discuss the difference between standup meetings, status meetings, and issue meetings, emphasizing the importance of keeping these distinct to ensure productivity.
00:00 Introduction to the Podcast
00:14 The Inefficiency of Meetings
00:48 Personal Anecdotes on Meetings
02:40 Making Meetings More Effective
03:37 Tips for Running Efficient Meetings
06:56 Types of Meetings
08:35 The Importance of Separating Status and Issue Meetings
13:21 Final Thoughts on Meetings
16:43 Conclusion and Listener Engagement
I continue my interview with Alex Drew from ODYS Global, the conversation focuses on the significance and value of attending live, in-person events. It highlights networking benefits, building stronger relationships, and the personal and professional growth that comes from these interactions. Alex shares insights about the SEO community, the welcoming nature of such events, and the ROI that might not be immediately measurable in sales but is invaluable for forming lasting connections.
00:00 Introduction
00:32 The Value of Live In-Person Events
01:00 Networking and Building Relationships
01:43 The Friendly SEO Community
02:03 ODYS's First In-Person Event Experience
03:22 The ROI of Attending Events
05:26 Introverts at Events
05:50 Masterminds and Their Value
10:52 Adapting to Market Changes
16:21 Diversifying and Building a Real Brand
18:57 Conclusion and Final Thoughts
I interview Alex Drew, CEO and founder of ODYS Global, a leading marketplace for vetted domains and websites with SEO value. Alex shares insights on the importance of discipline in the SEO industry, the effective use of age domains for businesses, and the potential pitfalls in the marketplace. He also addresses Google's recent updates and clarifies misconceptions about expired domain abuse.
00:00 Introduction
00:51 Meet Alex Drew: Journey and Insights
04:36 ODYS Global: Mission and Vision
06:03 Premium Age Domains: Value and Strategy
15:21 301 Redirect Service: Benefits and Use Cases
20:09 Google Updates and Content Websites
30:24 Expired Domain Abuse: Google's Stance
38:21 Conclusion and Upcoming Events
I explore the benefits and drawbacks of operating as a solo entrepreneur, working with a small team, and scaling up to a larger team. I share personal experiences and insights, discussing factors such as autonomy, speed of implementation, cost-effectiveness, and the challenges of communication and responsibility at each stage.
00:00 Introduction
00:40 Advantages of Working Solo
03:18 Challenges of Working Solo
07:43 Pros of Small Teams
09:25 Cons of Small Teams
10:57 Scaling Up: Large Teams
14:18 Challenges of Large Teams
17:29 Final Thoughts and Takeaways
19:57 Closing Remarks
I continue discussing with Alex Horsman his unique and effective approach to link building inspired by Ryan Holiday's book, 'Trust Me, I'm Lying.' Alex shares valuable strategies for building brand mentions through a structured media tier system and explains the importance of tactical execution and relationship building for successful link building campaigns.
00:00 Introduction and Recap of Part One
00:53 Diving into Link Building Strategies
02:19 Understanding Media Tiers and Outreach
05:00 Tactical Steps for Effective Link Building
12:39 Building Relationships with Journalists
20:51 Common Mistakes and Success Stories
26:39 Final Thoughts and Where to Find More
In this episode of the Ranking Revolution Podcast, host Doug Cunnington discusses SEO, getting started in the field, and transitioning to other roles with Alex Horsman. They focus on the power of email marketing and converting leads to paying clients, emphasizing independence from Google reliance.
00:00 Introduction
00:41 Welcome and Guest Introduction
02:23 Alex's Journey into SEO
04:49 Building and Scaling Affiliate Sites
10:45 Email Marketing Strategies
13:05 Creating Effective Lead Magnets
20:57 Implementing Tripwire Funnels
28:39 Tools and Platforms for Email Marketing
31:46 Optimizing Email Sequences
38:28 Conclusion
In the second part of the conversation with Nick LaRoy, the discussion pivots toward the importance of using Key Performance Indicators (KPIs) to showcase results to clients in SEO and the broader business context. Nick emphasizes the necessity of clear communication, defining and aligning on KPIs, educating clients, and demonstrating the financial value of SEO efforts.
00:00 Introduction to Part Two with Nick LaRoy
00:37 Aligning on KPIs with Clients
01:11 Kickoff Meetings and Setting Expectations
02:58 Prioritizing and Communicating Value
06:46 Templates and Systems for Efficiency
10:00 Measuring and Communicating Results
14:47 Final Thoughts and Resources
18:03 Conclusion
Doug Cunnington interviews Nick Leroy, a freelance SEO consultant and newsletter author. They discuss how Nick got started in SEO amidst the 2008 job crisis, his journey through various roles and agencies, and ultimately his transition to solo consulting. Nick shares the challenges and rewards of starting his agency and explains his unique offering of a fractional SEO director role.
00:00 Introduction to the Episode
00:37 Meet Nick Leroy: SEO Consultant and Author
01:50 Nick's Journey into SEO
06:43 Learning and Growing in the SEO Field
10:21 Transition to Freelancing
24:59 The Fractional SEO Director Role
I share insights on hiring strategies for small teams and solopreneurs. I discuss my approach to maintaining a lean team, the benefits of trial jobs over traditional interviews, and tips to avoid common hiring pitfalls.
00:00 Introduction
03:00 The Lean Team Approach
05:21 The Power of Trial Jobs
12:45 Common Pitfalls and How to Avoid Them
18:17 Hiring in Stages and Final Thoughts
20:03 Unexpected Hiring Sources
21:47 Conclusion and Contact Information
I talk with Julian Goldie. The discussion focuses on how he successfully uses YouTube to grow his SEO agency. Julian shares detailed strategies for content creation, community building, and tracking metrics to convert views into clients.
🔥 Connect with Julian:
YouTube
@JulianGoldieAgency
Goldie Agency
https://juliangoldie.com
100x Content Machine
https://chatgpt.com/g/g-Ydd9OKLzu-100x-content-machine
00:00 Introduction to the Interview Series
00:51 Julian's YouTube Journey
02:50 Content Strategy for Agencies
07:50 Tracking and Conversions
12:06 Building and Managing Communities
16:38 Conclusion and Final Thoughts
I interview Julian Goldie, CEO of Goldie Agency. Julian shares insights into his journey in the SEO world, his experience running an agency, and how he has integrated AI to streamline operations, improve profitability, and drive growth.
🔥 Connect with Julian:
YouTube
@JulianGoldieAgency
Goldie Agency
https://juliangoldie.com
100x Content Machine
https://chatgpt.com/g/g-Ydd9OKLzu-100x-content-machine
00:00 Introduction
00:58 Julian Goldie's Background and SEO Journey
03:46 Scaling the Agency and Client Acquisition
07:01 Current Agency Structure and Operations
09:31 Integrating AI into the Agency
11:38 Using AI for Marketing and Content Creation
25:26 Challenges and Lessons Learned
31:26 Conclusion and Next Episode Teaser
I share insights and lessons on scaling a business, drawing from my extensive background as a Project Management Professional (PMP) and experiences with consulting and entrepreneurship. I cover the pros and cons of scaling, including potential revenue and efficiency gains, alongside the challenges, such as increased complexity and potential for inefficiency.
00:00 Welcome to the Ranking Revolution Podcast
00:11 Scaling Your Business: Dreams vs. Realities
00:32 Doug Cunnington's Journey: From PMP to Entrepreneur
02:44 The Pros and Cons of Scaling Your Business
08:41 Common Mistakes When Scaling and How to Avoid Them
22:10 Identifying the Right Time to Scale Your Business
32:20 Final Thoughts and Next Steps
