I ranked and taste-tested YouTuber products like Prime, Feastables, Chamberlain Coffee, and Joyride! All to see who’s winning on social. Here’s what every brand can learn from their playbook.

AI isn’t here to take your job. It’s here to test how good you really are. In this episode, I unpack how social and content pros can use AI to move faster, think sharper, and stay human in a world that’s about to get a lot more automated.

This isn’t theory. It’s the same framework I used at Universal, it’s the same thinking behind Survivor fandom, and it’s what you see with the Savannah Bananas today. Fans aren’t fluff—they’re business impact.

We ranked the top five fast food chicken restaurants by their social media game—not their food. Who made the list, and which brand claimed the top spot? Guess before you hit play

The Vikings and Falcons are showing us how NFL teams have become year-round content machines. In this episode, I break down what brands can steal from their playbook to build stronger fan connections.

I just uncovered Dick’s Sporting Goods’ biggest marketing secret! Moving into long-form storytelling. In this episode, I share why it works, what makes it different, and how you can apply the same playbook to your brand.

John Deere proves no brand is too “boring” for great content. In this episode, I break down their three-part social media strategy. From human storytelling to entertainment with purpose. I also share how any brand can use these tactics to connect, engage, and go viral.

What if Buc-ee’s had its own YouTube channel? In this episode, I break down a complete, spectacle-level content strategy—from my 3-part framework (Craze, Experience, Fans) to creator partnerships and Shorts—that any brand can use to build a loyal audience and turn casual viewers into passionate advocates.

In this episode of Radical Content, we break down the top brand moments of the month and the smart strategies behind them.

Most brands struggle with content because they don’t know who they are. In this episode of Radical Content, I break down how Patagonia’s brand purpose drives everything from storytelling to YouTube strategy and what content leaders can learn from it.

In this episode of Radical Content, I’m breaking down how content programming helped me escape the chaos and finally earn trust from the C-suite. This is the content strategy I wish I had years ago and it works whether you're a team of one or leading a large social department.

In this episode, I share the behind-the-scenes story of how I built Universal’s first social media engagement center for the launch of Diagon Alley. This was a career-changing moment that showed the true power of social.

I’m breaking down why most brands still undervalue social — and what it actually takes to build a strategy that gets you budget, buy-in, and real brand impact. If you’re tired of being seen as just the “social person,” this one’s for you.

How is a tourism board out-marketing global brands and racking up 100M+ views? In this episode, Eric breaks down the content strategy behind Visit Las Vegas’ social dominance—plus what creators, marketers, and brand teams can learn from it.

In this episode, I’m sharing how I stole Marriott’s content playbook and used it to build a content studio team at Universal. It’s a behind-the-scenes look at the pitch, the strategy, and the lessons that helped turn social into a brand-building engine.

I’m diving into one of the biggest problems facing brand storytellers right now: creating great content that no one ever sees.

In this episode, Eric breaks down 6 underrated short form video strategies that help brands cut through the noise, earn attention, and actually drive results—no trend-chasing require.

We are kicking off a new chapter of Radical Content with a candid look at why it was time to stop playing small and start building a media company inside Maverick. This episode is a call to action for brands ready to go pro with their content and lead with creativity.

In this conversation, Eric Gray interviews Steve Robinson, the former Chief Marketing Officer of Chick-fil-A, who shares insights from his 34-year tenure at the company. They discuss the unique brand-building strategies that set Chick-fil-A apart, emphasizing the importance of emotional connections with customers, a long-term vision, and a strong corporate purpose. Robinson explains how Chick-fil-A transitioned from a transactional marketing approach to one focused on building relationships and brand loyalty. He highlights the significance of listening to customer feedback and maintaining leadership stability to foster a culture of innovation and brand consistency. In this conversation, Eric Gray and Steve Robinson delve into the journey of becoming a Chief Marketing Officer (CMO), the importance of brand benchmarking, and the power of humor in marketing campaigns, particularly through the iconic Chick-fil-A cow campaign. They discuss the significance of storytelling and authenticity in connecting with customers, emphasizing that effective marketing goes beyond transactions to create emotional connections. Leadership and brand values are highlighted as crucial elements for long-term success in any organization.

In this episode of Radical Content, Eric Gray interviews Joey Thorsen, who transitioned from sports entertainment to theme park marketing. They discuss the importance of audience engagement, innovative content strategies, and the creation of Ozarkly, a platform designed to connect with potential visitors. Joey shares insights on leveraging social media, particularly TikTok, to reach new audiences and emphasizes the need for brands to prioritize their audience's interests. The conversation concludes with advice for aspiring content creators on how to navigate the evolving landscape of digital marketing.