Everyone says they want innovation—until you actually try to fail on purpose.

But living in the land of failure is the only way anything truly new happens.

You won’t get applause.

You won’t get permission.

You will be told you’re wrong—by people who only repeat what worked last time.

But the truth is simple:

Those who win in the long run are the ones who keep failing deliberately,

quietly,

again and again.

They’re not chasing prestige.

They’re chasing truth.

And they know: the path to something real goes straight through what looks like a bad idea.