Catch the latest episode of PROPcasts as Michael Meyer sits down with Emmanuel Bakarema, Senior Director of User Experience at Propeller. They unpack what makes a healthcare digital experience truly effective—from building trust through clear, accessible design to leveraging AI for smarter user research and personalization. Emmanuel also shares why thoughtful collaboration and empathy are key to creating seamless digital experiences.

Catch the latest episode of PROPcasts with Diana Snyder, SVP/Experience Strategy at Propeller, and Kate Rush Sheehy, SVP/Strategy & Insights at GSDM. They dive into key takeaways from SXSW—how mission-driven branding is building communities, the rise of fan cocreation, and why gaming is the next frontier for brands. Plus, we discuss AI in creativity and the future of synthetic audiences.

Welcome back to part two of our PROPcasts episode where we are joined by Glenn Mason, Associate Creative Director, and Alec Bickerstaff, Associate Director of Innovation and Growth. In this discussion, we uncover the game-changing ways AI is sparking innovation in healthcare marketing, and not just automating tasks but supercharging human creativity to unlock new possibilities.

In this 2-part episode of PROPcasts, Glenn Mason, Associate Creative Director and Alec Bickerstaff, Associate Director of Innovation & Growth Strategy dive into the transformative role of AI in healthcare marketing. They'll explore how we're only at the beginning of AI's potential—and how it will enhance, not replace, human creativity.

Discover the latest in modern marketing with Margeaux Buttner, SVP, Group Creative Director, and Jennifer Squillante, Director, Development Operations, and in this special episode of PROPcasts. Margeaux and Jenn share their expertise on everything from modular content to experience optimization rooms, offering valuable insights and practical tips for navigating today’s dynamic marketing landscape. Recently recognized in the PM360 Elite 100, Jenn as a "Leader of the Future" and Margeaux as a “...

John Duffield, WildType’s SVP of Technology Experience shares his takeaways from SXSW 2024. Listen to gain valuable insights on why trend reports are dead weight and learn how to take action on AI in the workforce.

To kick off our 2024 season of PROPcasts, host Michael Meyer sits down with Omnicom Health Group’s VP of Digital Innovation, Adam Housley, to unpack the top trends and takeaways from this year’s CES in Las Vegas. While the focus of this year’s event was still centered around AI, Adam hones in on other trends that rose to the top such as home health monitoring, immersive displays and even retro technology that tugs at those nostalgia heart strings.

On this episode of PROPcasts, host Michael Meyer discusses workplace culture with Angie Schaefer, Propeller’s People and Culture Strategist. Angie discusses how to nurture an inclusive culture, support individual employee wellbeing, and action on DEIB.

Join Michael Meyer and Dennis Flath, Propeller’s VP of Operations, on PROPpcasts as they explore experiential storytelling and its intersection with healthcare, science, and technology. Dive into immersive experiences through spatial computing and reality scale, while understanding the emotional impact beyond content and the influence of gaming culture on society.

Diana Snyder, VP, Experience Strategy, shares her expertise on how to stand up an appropriate and approachable omnichannel activation. While omnichannel can feel like a complex topic with multiple definitions, Diana breaks down how to use the various available levers, from technology and targeting to asset ecosystems, in a simplified way to create a personalized customer journey. “Closing the loop with your customer a little bit at a time is the best way to take the complexities of omnichanne...

Donna Wrotny Smith, Chief Creative Officer and an MM+M 2023 Woman of Distinction, shares her leadership approach and details how she runs Propeller’s creative team in an agile, strategic, and collaborative manner. With years of experience, she has been able to instill a nimble process—with creative execution occurring in 4 days, not 4 weeks.

Heather Hoy, SVP, Experience Strategy, shares her key takeaways from attending the 2023 SXSW event. Energized by the diversity of events and people attending, she found that "taking inspiration from other industries and pulling in how they can apply to healthcare" provided new perspectives and ideas that she can bring back to her work at Propeller.