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Profits Through Podcasting
East Coast Studio
64 episodes
4 hours ago
Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podcasting is for you! Host Joel Oliver, owner of East Coast Studio, has assisted hundreds of entrepreneurs in producing successful podcasts. Hear their stories and strategies and find out how to turn your health-focused podcast into a lead-generating machine while growing your authority.
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All content for Profits Through Podcasting is the property of East Coast Studio and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podcasting is for you! Host Joel Oliver, owner of East Coast Studio, has assisted hundreds of entrepreneurs in producing successful podcasts. Hear their stories and strategies and find out how to turn your health-focused podcast into a lead-generating machine while growing your authority.
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Marketing
Technology,
Business,
Entrepreneurship
Episodes (20/64)
Profits Through Podcasting
Why Health & Wellness Podcasters Need to Be Careful About Using AI
Are AI-driven shortcuts jeopardizing your podcast's reputation and connection with your listeners? AI can be a double-edged sword in health and wellness podcasting. It can offer time and cost savings, but also potentially undermine quality through editing errors like incorrect filler word removal and robotic sound enhancements. I emphasize the importance of maintaining authenticity and consistency in your podcast's voice, illustrated through cautionary tales of AI-generated content gone awry. It’s not good enough to just blindly use AI without checking what it outputs! I also talk about the growing trend of AI-generated social media clips, including the embarrassing ones I have seen some podcasters publish. Remember: always choose quality over quantity. Leveraging AI effectively is a good idea, but while preserving the high standards your audience expects, ensuring your podcast remains professional and trustworthy. Today’s episode includes: Why relying solely on AI for editing can compromise podcast professionalism. How AI can misidentify speakers and produce content misaligned with your brand's values. Why thorough proofreading of AI-generated content is crucial in sensitive fields. Why AI-generated social media clips aren’t as great as some seem to believe. How AI can help with podcast show notes, but requires careful review and editing. How AI-generated content can lead to audience backlash if not carefully managed. Why human involvement remains vital in creating genuine, high-quality podcast content.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes      Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/  
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4 hours ago
19 minutes 19 seconds

Profits Through Podcasting
Top Considerations Before Launching a Health and Wellness Podcast
Is launching a podcast the next best step for elevating your health and wellness business, or are there better alternatives? Podcasting is a strategic, highly profitable tool for many health and wellness businesses, as proven by our clients here at East Coast Studio. However, it’s not the right choice for everyone. Today I’m examining whether podcasting is a suitable venture, particularly for brick-and-mortar establishments versus online businesses. I offer an honest assessment of the time, commitment, and resources required for solopreneurs considering a DIY approach. I’ll check out the importance of aligning podcasting efforts with specific business goals, avoiding unrealistic expectations of rapid fame, and understanding the long-term dedication needed for success. I also provide insights into effective pre-launch preparations, emphasizing the need for a solid content strategy and systems to ensure a professional podcast launch. Today’s episode includes: Why podcasting may not be suitable for every health and wellness business type. Why brick-and-mortar businesses might use podcasts differently than online ones. How solopreneurs should evaluate time commitment and impact on business priorities. Why setting realistic podcasting goals is crucial to avoid frustration. What happens to the podcasters I see who don’t have a long-term commitment. How to decide between self-producing or hiring professional help for your podcast. How pre-launch preparation, like recording multiple episodes, can reduce stress. Why consistency in podcasting is vital for building momentum and achieving ROI.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes     Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/  
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2 weeks ago
22 minutes 54 seconds

Profits Through Podcasting
EXPERT SERIES: Don’t Destroy Your List! Email Advice with Amy Griffin
Get ready for the email tips that every health and wellness podcaster should know! Today I’m welcoming Amy Griffin, an expert copywriter in the women’s health and wellness sector. Email is a massively powerful tool in building trust and communication with audiences, as well as protecting your business. Amy shares shocking stories from her clients that highlight why you need to have an email list that your podcast listeners can opt in to. Amy uncovers strategies for crafting compelling emails, emphasizing the significance of simplicity, curiosity-driven subject lines, and clear calls to action. While AI offers efficiency, it’s important not to lose the human touch, as authenticity and connection are key to successful engagement for podcasts and emails. I share some of the negligence I’ve seen in health and wellness podcasting with the use of AI in copywriting and some other email mistakes I’ve made along the way. Today’s episode includes: Why email is a significantly more reliable marketing tool compared to social media. How building and maintaining an email list ensures business continuity. Why AI-generated content needs human oversight to maintain authenticity and trust. How to craft effective lead magnets and email funnels to engage potential customers. Why simplicity and clarity in email copy are vital to avoid overwhelming recipients. Why strategic expertise remains vital despite AI's ability to generate large content volumes. How AI lacks the strategic insight and personal touch needed for effective marketing.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes     Amy’s website: https://www.griffincopy.com Amy on LinkedIn: https://www.linkedin.com/in/amygriffincopywriter Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/  
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4 weeks ago
40 minutes 18 seconds

Profits Through Podcasting
BONUS: Every Podcaster Needs These Takeaways from PodSummit 2025
Here are my insights from a podcasting event that can propel your podcast to new heights in the health and wellness niche! I went to PodSummit YYC 2025 in Calgary this month, now I’m telling you everything I learned that you can utilize on your own podcasting journey. I explain the powerful role of networking at industry events, AI's impact on content creation, how to really be authentic, the role of video in podcasting, and more. This episode is packed with insights for anyone looking to elevate their podcasting game and supercharge growth! Today’s episode includes: Why participating in industry events can significantly enhance your business and podcast. How AI is impacting content creation, balancing efficiency with the need for authenticity. How to leverage YouTube elements like titles, thumbnails, and Shorts for increased reach. Why high-quality audio is more important than video quality in YouTube podcast content. Why authenticity, even if polarizing, can attract the right audience and help you stand out. How specificity in podcast topics can attract niche audiences and enhance content appeal.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes     Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/  
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1 month ago
37 minutes 49 seconds

Profits Through Podcasting
Don’t Waste Opportunities: Do These Things for Every Guest Interview
Could personalized guest outreach and interview skills be the keys to elevating your podcast's success and expanding your audience? It’s time to master these skills to expand your podcast's reach and influence. Turn each guest appearance on your podcast into a powerful growth tool by tapping into their networks and giving your guests a big win as well. It’s important to make it easy for guests to share their episodes, from providing easy-to-share links to creating engaging social media clips. You’ll learn about the use of productivity tools to streamline this process, making it efficient and impactful. Additionally, we’ll explore the value of personalized guest outreach, which can enhance engagement and lead to very impressive results! Today’s episode includes: Why guest appearances can significantly expand your podcast's audience and increase its influence. Effective strategies for promoting guest appearances to reach wider audiences. Why crafting easy-to-share links is crucial for enhancing guest collaboration and visibility. How you can use productivity tools to streamline your podcast guest processes. Why maximizing benefits for both host and guest leads to increased engagement and collaboration. How to increase your episode’s reach by notifying guests when their episodes go live. Why personalizing your email requests to guests optimizes engagement and increase positive response rates. How to experiment with personalization to see improved results in your guest invitation and outreach efforts.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes     Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/  
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1 month ago
13 minutes 27 seconds

Profits Through Podcasting
Why Your Wellness Business Instagram Content Isn’t Landing with Alison McLean
Ready to learn how refining your messaging will enhance engagement in your health and wellness business? Alison McLean is a seasoned physical therapist turned highly successful business coach, who is especially knowledgeable when it comes to Instagram. Because of an unexpected job loss, Alison created Ignite Ur Wellness Business, a thriving platform that helps wellness practitioners break free from ineffective growth strategies. We explore the challenges faced by entrepreneurs in the health and wellness sector, such as overcoming imposter syndrome and enhancing engagement on Instagram. Alison offers valuable insights into how podcasters can refine their messaging to resonate with specific audiences, like busy moms, for example, and highlights the potential of AI in marketing. We also discuss strategies for maintaining a balance between income and personal freedom, addressing common pitfalls like overworking and perfectionism. Today’s episode includes: Why marketing feels like self-promotion and how to overcome this perception. Why refining messaging can enhance engagement, particularly for niche audiences. What Alison’s IG Message Makeover Workshop can help you achieve. How overworking and perfectionism lead to burnout in entrepreneurship. Why balancing income and personal freedom is crucial for business success. Why leveraging podcasts can boost lead and revenue generation. How Alison overcame imposter syndrome to achieve podcasting success. Why consistent calls to action are vital in podcast episodes. Why podcast production is crucial for credibility in the health sector.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes     The IG Message Makeover Workshop: https://igniteurwellness.qwkcheckout.com/IG-Workshop-Summit Ignite Ur Wellness Business: https://igniteurwellness.com/ Alison on Instagram: https://www.instagram.com/igniteurwellnessbusiness/ Ignite Ur Wellness Business on Apple: https://podcasts.apple.com/us/podcast/ignite-ur-wellness-business/id1477774282 Ignite Ur Wellness Business on Spotify: https://open.spotify.com/show/4S6ykQtu6fFoUEbHP2bYde Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/ The post Why Your Wellness Business Instagram Content Isn’t Landing with Alison McLean appeared first on East Coast Studio.
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1 month ago
37 minutes 40 seconds

Profits Through Podcasting
You’ve Lost Thousands of Dollars by Not Valuing Your Time
Are you overlooking the untapped potential of task delegation to boost your business revenue and personal well-being? Through real-life stories, I’m illustrating the pitfalls of resisting delegation in this episode. I’ll highlight the importance of focusing on high-impact activities that truly drive business growth. You’ll hear my personal journey of overcoming delegation challenges, and learn how outsourcing routine tasks, like marketing and administrative duties, can save you time and ultimately get more out of life and business. By the end, you'll be equipped with strategies to declutter your to-do list, prioritize effectively, and propel your business forward! Today’s episode includes: Why resisting delegation can lead to missed opportunities and increased stress (just ask me). How calculating the worth of your time can lead to better business decisions. Why outsourcing routine tasks eliminates inefficiencies and boosts productivity. How decluttering your to-do list enhances focus on strategic growth. Why having an assistant to handle routine tasks increases efficiency. How small tasks that seem quick can accumulate and steal precious hours from your day. Why structured time management and focused work are essential for productivity. How turnkey solutions and hiring contractors free up time for core activities. Why developing systems for delegation is crucial for long-term business success.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes     Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/  
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2 months ago
17 minutes 34 seconds

Profits Through Podcasting
EXPERT SERIES: Working Hard Isn’t Important, Cultivating Demand Is with Dr. Meghan Walker
What strategies can health entrepreneurs use to transform their careers and impact lives on a MASSIVE scale? Dr. Meghan Walker, a pioneering figure in the health and wellness industry, is obsessed with the intersection between health, high performance, and entrepreneurship. She founded Clinician Business Labs to empower clinicians to build sustainable practices and make naturopathic medicine more accessible. With Meghan’s guidance, we highlight the unique challenges health professionals face as they enter the business world. Meghan emphasizes the importance of aligning personal passions with professional goals and leveraging skills like public speaking to fuel success. Additionally, we discuss how podcasting can be a powerful tool for health entrepreneurs, helping to generate leads and build influence. Today’s episode includes: How blending entrepreneurship with healthcare can redefine industry standards and impact lives. Why transitioning from academia to entrepreneurship is challenging for health professionals. Why focusing on outcomes over appointments can enhance marketing for healthcare practitioners. How a signature care system can improve patient engagement and outcomes. Why aligning personal passions with professional pursuits is crucial for success and fulfillment. Why podcasting is a powerful tool for health entrepreneurs to grow their reach. Why designing transformational healthcare experiences is essential for clinic owners and associates. Why maintaining high-quality podcast content boosts credibility and business growth. How effective delegation is a leadership skill necessary for business and personal growth.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes     Clinician Business Labs: https://clinicianbusinesslabs.com/ Meghan on Instagram: https://www.instagram.com/drmeghanwalker/ Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/  
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2 months ago
45 minutes 26 seconds

Profits Through Podcasting
How to Build Credibility and Authority Through Health and Wellness Podcasting
Are you ready to transform your health podcast from unknown to unstoppable by conquering imposter syndrome and building unshakeable authority? We explore the importance of persistence, consistency, and valuable content in establishing trust and influence. By sharing examples of engaging with smaller podcasts and crafting a well-defined brand, I highlight how these elements are crucial for expanding your network and refining your skills. This episode emphasizes the significance of authenticity, engaging with your audience, and setting clear goals to become a trusted voice in health and wellness. I also discuss the power of repurposing content for social media and how maintaining professionalism while being authentic can enhance your credibility. Today’s episode includes: How I overcame imposter syndrome to build credibility in health and wellness podcasting. Why launching a podcast can transform your personal growth and professional recognition. Why branding and connections are vital for establishing credibility in podcasting. How guest appearances on smaller podcasts can refine your speaking skills. Why a well-defined brand tailored to niche values enhances podcast visibility. How gathering testimonials and setting clear goals boosts your podcast’s impact. Why mixing solo episodes with guest interviews maximizes authority-building potential. How professional presentation and quality content enhance podcast credibility.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes     Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/  
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2 months ago
23 minutes 33 seconds

Profits Through Podcasting
450 Episodes and Counting: How Podcasting Became a Primary Source of Leads for Brian Gryn
Transform your passion for wellness into a thriving online coaching empire! Brian Gryn is a leading wellness coach who successfully moved away from corporate life. We uncover how he tailored his business model during the COVID era, capitalizing on digital platforms and launching his influential podcast, "Get Lean Eat Clean," which now boasts over 450 episodes. Brian shares his strategic insights on engaging with his ideal clientele, which are primarily men aged 35 to 40, powered by offerings like his high-ticket six-month program and a book. We discuss the essential elements of building engagement and influence in today’s digital age, focusing on authenticity and genuine engagement over mere follower counts. Join us as we unpack the intricacies of thriving in the online wellness coaching arena with an absolute expert! Today’s episode includes: How the Get Lean Eat Clean podcast, with 450+ episodes, serves as a major lead generator for Brian. Strategies Brian uses to engage his ideal clientele. How Brian's high-ticket six-month program and book, The Stepladder System, cater to his clients. Why Brian believes authenticity and genuine engagement matter more than follower count. Why initially focusing on one pathway is helpful before expanding to others. How to stand out in crowded markets like health and fitness through consistency and uniqueness. Why ongoing experimentation with content is necessary to maintain audience interest.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes     Get Lean Eat Clean on Apple: https://podcasts.apple.com/us/podcast/get-lean-eat-clean/id1540391210 Get Lean Eat Clean on Spotify: https://open.spotify.com/show/0QmJzYZsdV6tUNbDxaPJjS?si=22feaa1261bf4666 Brian’s Website: http://briangryn.com/ The Stepladder System: https://www.stepladdersystem.com/ Brian on Instagram: https://www.instagram.com/brian_menshealth/ Brian on LinkedIn: https://www.linkedin.com/in/brian-gryn/ Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/  
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2 months ago
22 minutes 51 seconds

Profits Through Podcasting
Is Growth the Right Priority for Your Health and Wellness Podcast?
Is prioritizing your health and wellness podcast’s foundational elements instead of audience expansion the key to unlocking unprecedented growth for your business? There are some crucial business fundamentals that you’ve got to consider before focusing on audience growth for your health and wellness podcast. I’m sharing an audit of a life coach’s podcast, revealing how basic issues like an unprofessional website and unclear client messaging can significantly hinder your promotional efforts. These issues are akin to a “leaky bucket,” where efforts to expand the audience might be wasted without first addressing these core elements. You can convert listeners into leads and drive revenue, turning your podcast into a strategic asset for your business…but it’s much easier when the foundation is solid! Today’s episode includes: Why addressing core business elements is crucial before chasing a bigger audience. How a life coach’s podcast audit revealed foundational issues undermining efforts. Why fixing a “leaky bucket” is essential before expansion. How a polished online presence and effective lead magnets boost engagement and drive revenue. Why technical excellence and content quality are crucial for health-focused podcasts. How inconsistent podcast quality can deter potential listeners and leads. How addressing technical oversights can enhance podcast effectiveness and SEO benefits.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes     Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/ The post Is Growth the Right Priority for Your Health and Wellness Podcast? appeared first on East Coast Studio.
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3 months ago
9 minutes 40 seconds

Profits Through Podcasting
Staying Relevant for 17+ Years in the Online Health Coaching Space With Tina Haupert
How has this podcast become a treasure trove of wellness solutions for high-achieving moms who become clients? Tina Haupert started her blogging journey in 2008, sharing snippets of her life, including meals, workouts, and wedding planning. However, by 2019, facing burnout and a diagnosis of ulcerative colitis, she pivoted towards health coaching, focusing on personalized health solutions. In this conversation, she’s sharing her strategies for maintaining relevance in the dynamic online wellness world, which include leveraging Instagram in some not-so-common ways. She discusses the evolution of her podcast Fit + Fueled Life, and how it has allowed her to create genuine audience connections, maximizing her business growth. Today’s episode includes: How Tina's business, Carrots 'N' Cake, has remained relevant in the evolving online wellness space. Why collaboration with a business coach was crucial for strategizing and scaling her business. Why engaging content and interactive tools have been vital for her audience connection and marketing strategies. Why using metrics to identify successful content helps maintain audience interest. How Tina uses automated tools to build genuine connections. How experimenting with new ideas and learning from failures will grow your business.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes     Carrots 'N' Cake: https://carrotsncake.com Fit + Fueled Life on Apple: https://podcasts.apple.com/us/podcast/fit-fueled-life-podcast/id1539296304 Fit + Fueled Life on Spotify: https://open.spotify.com/show/4vH6f0tBLncoS7i5SKb3uF Tina Haupert on Instagram: https://www.instagram.com/carrotsncake Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/  
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3 months ago
26 minutes 28 seconds

Profits Through Podcasting
Downloads Jumped 1600%! Too Good to Be True? – Testing Paid Ads, Part 2
What can you expect from using paid ads to promote your podcast? For Part 2 of our series on paid ads, the platforms I’m examining are Overcast, Podcast Addict, Castro, mowPod, and AudienceLift. Strategic paid ads can unlock impressive podcast growth. I’ll tell you how we achieved a mind-blowing 1600% INCREASE in downloads and if those numbers remained stable. We also explore the cost-effectiveness of various advertising platforms, with one emerging as a standout option. Finally, I’ll discuss the necessity of experimenting with different platforms to optimize subscriber acquisition costs and reach the ideal listener base. Today’s episode includes: How analyzing past performance data can refine your promotional strategies. Why choosing unexpected categories for your ads can outperform traditional choices. How subscriber acquisition costs vary across the platforms tested. Which platform's self-serve model delivered an impressive spike in downloads and subscribers. How experimenting with different platforms optimizes marketing approaches for ideal listener base. Why focusing on long-term subscriber retention is more important than just download numbers. Why paid podcast promotion may not be suitable for every podcaster.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes     Listen to the previous episode about ads on Apple: https://podcasts.apple.com/us/podcast/we-tested-5-paid-podcast-ad-platforms-to-grow-our-show/id1721838514?i=1000692825464 Listen to the previous episode about ads on Spotify: https://open.spotify.com/episode/6xxShVZfZKJYiUDaZbGN7u?si=6284dee62bdd4fe8 Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/  
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3 months ago
28 minutes 48 seconds

Profits Through Podcasting
Coaching Session! A Look at Zoa Conner’s Wellness Business and Podcast
What would it be like to sit down with a coach to determine how to better use your podcast to generate sales? You’ll get an inside look at exactly that today, as we showcase a coaching call I did with Zoa Conner. She is the host of Sustain Your Vitality, which has become an essential part of her strategy to attract and engage clients for her wellness retreats and studio. I’ll examine some areas for improvement that I think could help her get more business, such as hammering down the call to action in her podcast and shrinking the number of products she offers. We explore how podcasting helps her build personal connections and trust with her audience, crucial for promoting her in-person retreats, which require significant commitment. Today’s episode includes: How Zoa blends in-person and online services for flexibility and client convenience. Why digital marketing, SEO, and website optimization is essential for reaching clients. How word-of-mouth marketing complements a professional online presence for client connection. Why a clear call to action in your podcast show notes helps listeners take action. How focusing on LinkedIn and guesting on other podcasts will expand Zoa's reach. Why collecting emails and nurturing potential clients is crucial for business growth.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Intentional Vitality: https://intentional-vitality.com/ Zoa on LinkedIn: https://www.linkedin.com/in/zoa-conner Sustain Your Vitality on Apple: https://podcasts.apple.com/us/podcast/sustain-your-vitality/id1810115819 Sustain Your Vitality on Spotify: https://open.spotify.com/show/33WKt101ctJoo0ttpLD9qr?si=23d5fe3b9f9e4429 Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/
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3 months ago
44 minutes 13 seconds

Profits Through Podcasting
Who Is Your Health and Wellness Podcast For? If You’re Not Sure, Your Ideal Clients Definitely Aren’t!
Maybe your podcast's lack of clarity is the reason it's not converting listeners into clients! Let’s get into the crucial process of identifying your ideal client in the health and wellness podcasting space. Through real-world experiences I’ve had from working with hundreds of health and wellness podcasters, I’ll explore the pitfalls of vague content direction and mixed messaging that fail to engage audiences. In particular, Ill talk about a podcast I came across that’s been releasing episodes for a loooong time, but they’re making a critical mistake that I believe has stopped them from growing at all. By aligning your podcast's messaging and marketing strategies with your perfect listener's needs, you can unlock significant growth and convert your podcast into a powerful tool for business success! Today’s episode includes: Why a vague focus can stunt your podcast growth and also disinterest potential listeners. How specific targeting boosts engagement and establishes authority in your niche. How poorly executed content on social media platforms can undermine podcast growth. Why defining your ideal client is key to tailoring content and positioning yourself as a trusted authority. How a lack of focus leads to a disjointed audience and ineffective lead generation. Why mixing content for industry professionals and patients creates audience confusion. The terrible Reels that this podcast’s Instagram account I came across was uploading. Why consistency in content across platforms reinforces your authority in the health space. How to avoid content that damages reputation and fails to establish professionalism. Why the right guests and subjects ensure value to your specific audience.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes     Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/  
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3 months ago
8 minutes 51 seconds

Profits Through Podcasting
Instagram Cold Outreach Lessons for Your Health and Wellness Podcast with Coach Diana Leigh
Cold outreach on Instagram along with your health and wellness podcast is the ultimate combination! Functional nutrition coach and creator of The Anti-Macro Method, Diana Leigh, is sharing what she’s learned from doing successful cold outreach on Instagram. She emphasizes the importance of initiating natural and genuine conversations, rather than jumping directly into sales pitches. People can tell when you’re just selling! Successful outreach for Diana involves building relationships over time (which she explains how to do), and those relationships can eventually lead to potential clients considering her services. With a virtual assistant handling lead outreach, she has optimized her workflow to focus on client engagement—and she’s finding great success in doing so! Today’s episode includes: Why Diana integrates a community aspect within her individual services for shared client experiences. Why hiring a virtual assistant for lead outreach helps Diana prevent burnout. How often Diana makes content for Instagram, and what kinds. How Diana utilizes ChatGPT for idea generation and content repurposing. Why free resources, like a meal planning guide, enhance engagement with her clients. How client interview episodes add authenticity to testimonials and storytelling. Diana’s strategy in asking for Instagram handles from people visiting her website.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes     Diana’s website: https://www.coachdianaleigh.com The Anti-Macro Podcast on Apple: https://podcasts.apple.com/us/podcast/the-anti-macro-podcast/id1652727305 The Anti-Macro Podcast on Spotify: https://open.spotify.com/show/7KOna0UXeTuejCosS2UQzc?si=2de6b0df91334abd Diane on Instagram: http://www.instagram.com/coachdianaleigh Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/  
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4 months ago
38 minutes 29 seconds

Profits Through Podcasting
How to Get and RETAIN More Listeners for Your Health and Wellness Podcast
Are you making the most of audience insights to boost listener retention and grow your podcast community? Most health and wellness podcasters wonder how they can get listeners, but retaining those listeners is perhaps even more important. Today I’m sharing strategies for creating high-quality audio experiences that keep people listening. You’ll learn how to use strong introductions and teasers to hook listeners, address factors that may drive them away, and consistently deliver engaging, valuable content. Today’s episode includes: Why high-quality audio is crucial for retaining and impressing listeners. Why crafting compelling and honest episode titles is essential. How to analyze trends and insights to maximize health podcast listener retention. Why delivering on listener expectations prevents disappointment and boosts loyalty. How strong introductions and teasers hook listeners early in the episode. Why being authentic attracts and retains the right audience. How to screen potential guests for charisma and expertise before recording. How to use editing to maintain engaging and relevant content.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes     Previous episode about the 5 BIG reasons people stop listening to a podcast: https://eastcoaststudio.com/podcast/keep-every-listener-know-these-5-reasons-people-stop-listening-to-podcasts/ Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/  
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4 months ago
12 minutes 58 seconds

Profits Through Podcasting
The Realities of Combining Passion and Business with Gena Bradshaw Vitale
Learn how this two-time cancer survivor uses podcasting to open doors to new business opportunities and collaborations in the holistic wellness space! Gena Bradshaw Vitale, founder of Holistic Human Performance, takes us through her innovative business model that blends online and in-person coaching, digital courses, and wellness products to support clients in achieving a holistic lifestyle. She opens up about her foray into public speaking, which hosting a podcast was very useful in preparing her for. Her passion for empowering others is evident as she discusses the importance of aligning business goals with personal values and maintaining balance in entrepreneurship. Today’s episode includes: How Gena's book serves as inspiration and highlights her resilience in overcoming adversity. What made Gena realize she loves podcasting and that it can be the perfect business tool. How her podcast supports aligning business goals with personal values. How personal health challenges can lead to discovering your true purpose. How Gena's Holistic Human Performance business model blends online and in-person elements. Why the spiritual aspects of entrepreneurship guide burnt-out entrepreneurs toward purpose. Why Gena views entrepreneurship as a long-term endeavor requiring perseverance. How networking, both online and in-person, is key for business growth and lead generation.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes     Holistic Human Performance: https://www.holistichumanperformance.co/ Holistic Human Performance Podcast on Apple: https://podcasts.apple.com/us/podcast/holistic-human-performance-podcast/id1663325353 Holistic Human Performance Podcast on Spotify: https://open.spotify.com/show/189Hqs2rPTmUbwHQfMEqAy Gena on Instagram: https://www.instagram.com/genabshaw/ Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/    
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4 months ago
34 minutes 48 seconds

Profits Through Podcasting
You MUST Know These 4 Health and Wellness Podcast Success Pillars to Generate Leads and Revenue
Here’s what you need to know to build a profitable podcast that keeps listeners coming back for more. Today I’m explaining the 4 health podcast success pillars that can transform your health-focused podcast into a powerful lead and revenue generator. They are: Content Audience Offer Commitment Are you delivering high quality, valuable content tailored to your ideal client's needs? It’s crucial for establishing yourself as an authority. You also need to cultivate the right audience. It's not about having millions of listeners, but the right listeners. What about your offer—does it align with your podcast goals? Finally, if you want to make it work, you’ll need to be consistent and committed. Today’s episode includes: Why content is the first pillar for podcast success, and why nothing else matters if this isn’t nailed. Addressing client needs and pain points to create valuable episodes. Why audio quality and episode structure enhance credibility and trust. How attention to detail ensures a professional impression. Why mixing solo episodes with interviews demonstrates authority and keeps content fresh. Why going viral is not necessary for a profitable health and wellness podcast. How to grow your podcast by appearing on other shows and inviting guests. Why high-ticket offers and recurring revenue drastically improve ROI from podcasting. How lead magnets can effectively collect and nurture leads from your podcast. Why commitment to a consistent release schedule is key for long-term success. How outsourcing tasks can streamline podcast production and reduce stress.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes     Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/  
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4 months ago
12 minutes 55 seconds

Profits Through Podcasting
How to Be an Expert Delegator and Manage Multiple Health and Wellness Businesses with Stephanie Wigner
What are the secrets to scaling a business without sacrificing personal time or authenticity? THE Wealthy Practitioner tells all! Stephanie Wigner has transformed her career, all the way from launching her first chiropractic clinic to building multiple seven-figure businesses, with a huge help from her podcast. She’s sharing all of her secrets to achieving business growth while maintaining a healthy work-life balance in this episode, emphasizing the power of pure authenticity in entrepreneurship. We hear everything about the strategic evolution of her Wealthy Practitioner platform, including the launch of its podcast and mastermind program in 2023. Stephanie reveals her best tips about effective delegation, the importance of a reliable team, and her innovative approach to expanding her audience beyond individual coaching sessions. Today’s episode includes: Why Stephanie transitioned from one-to-one coaching to scalable solutions. Why delegation is crucial for sustaining business growth. How Stephanie's leadership skills allow effective business delegation. How Stephanie's social media strategy focuses on genuine engagement and storytelling. Where most of Stephanie’s leads are coming from. Marketing strategies Stephanie uses for scaling her multiple businesses. Why your podcast needs to be just one facet of a larger strategy.     Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes     Stephanie’s website: https://stephaniewigner.com/ The Wealthy Practitioner on Apple: https://podcasts.apple.com/us/podcast/the-wealthy-practitioner/id1693271556 The Wealthy Practitioner on Spotify: https://open.spotify.com/show/6I0uyGh2WsA1MARJ4Emn5U Stephanie on Instagram: https://www.instagram.com/thewealthypractitioner/ The Wealthy Practitioner on LinkedIn: https://www.linkedin.com/company/wealthy-practitioner/ Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/  
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5 months ago
25 minutes 49 seconds

Profits Through Podcasting
Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podcasting is for you! Host Joel Oliver, owner of East Coast Studio, has assisted hundreds of entrepreneurs in producing successful podcasts. Hear their stories and strategies and find out how to turn your health-focused podcast into a lead-generating machine while growing your authority.