In this episode, Christian Idiodi sits down with SVPG partner Jon Moore to coach product visions. They define what product visions are, why they’re important, and practical steps for creating one for your team. Learn how to drive more clarity and direction by harnessing the power of product visions.

–

Today’s discussion unpacks:

• What a product vision is

• Examples of great product visions

• The ingredients of a great product vision

• How to balance inspiration and realism

• What to do if your org lacks a product vision or has too many

–

SVPG blog posts relating to product visions: 

• Product Vision Examples: https://www.svpg.com/examples/

• Product Vision FAQ: https://www.svpg.com/product-vision-faq/

• Product Vision vs. Mission: https://www.svpg.com/product-vision-vs-mission/

• The Power of Visiontypes: https://www.svpg.com/the-power-of-visiontypes/

• Vision vs. Strategy: https://www.svpg.com/vision-vs-strategy/

–

Where to find SVPG:

• SVPG’s new book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/

• Other books: https://www.svpg.com/books/

• Articles: https://www.svpg.com/articles/

• Workshops: https://www.svpg.com/

• Videos: https://www.svpg.com/videos/

–

Where to find Christian Idiodi:

LinkedIn: https://www.linkedin.com/in/cidiodi/

–

Where to find Jon Moore: 

LinkedIn: https://www.linkedin.com/in/jonathonmoore/

–

Timestamps:

(00:00) Intro

(00:39) What is a product vision?

(05:05) Common misconceptions when it comes to product visions

(08:42) Who should own product vision?

(10:11) Is it okay to have multiple visions?

(12:28) The ingredients of a great product vision

(14:42) Balancing inspiration and realism

(21:49) How to assess the quality of a product vision

(24:31) What to do if your company lacks a vision

(28:18) It's not a vision if no one knows about it

(34:44) Examples of great product visions

(37:20) Resources for getting better at vision

(38:52) Where to learn more from SVPG

–

Disclaimer:

While this podcast is named “Product Therapy,” it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

–

Production:

Production by ⁠supermix.io