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PR Made Simple

Pippa Goulden

43 episodes

4 days ago

Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios). From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé magazine, Ro shares how she's done her own PR with boundaries and strategy - and why learning to talk about ...

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Entrepreneurship

All content for PR Made Simple is the property of Pippa Goulden and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios). From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé magazine, Ro shares how she's done her own PR with boundaries and strategy - and why learning to talk about ...

Show more...

Entrepreneurship

Episodes (20/43)

PR Made Simple

42. PR Success Story: Ro Fielden-Cook On Finding The Right PR Routes, Boundaries and Storytelling

Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios). From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé magazine, Ro shares how she's done her own PR with boundaries and strategy - and why learning to talk about ...

3 weeks ago

37 minutes

PR Made Simple

41. PR Success Story: Emma Thomas - From Redundancy To Getting Known as a leading name in the menopause space

Ever wondered how to transform career upheaval into entrepreneurial success? Meet Emma Thomas, who turned redundancy into opportunity and built herself into one of the UK's leading voices in midlife and menopause. In this inspiring episode, Emma shares exactly how she's got known for what she does - from launching her top-25 ranked podcast "Middling Along" with a secondhand microphone to landing features in The Guardian and beyond. What you'll discover: Why Emma started her podcast despite th...

1 month ago

33 minutes

PR Made Simple

40. Send the F*cking Email: What happened in my business when I stepped up to Get Known

Pippa's getting personal - in this tell-all episode, PR expert Pippa Goulden is deep-diving into the decision that transformed her nearly 5-year-old business. In this episode, Pippa deep dives into what happened when she stopped fear running the show and how she landed a big industry speaking opportunity that's helped to transform her business. Her biggest takeaway? "Send the f*cking email" - because how many times do we overthink reaching out to someone, convinced they won't want to he...

1 month ago

17 minutes

PR Made Simple

39. Ready to Get Known? How To Step Out Of The Shadows and Build Your Personal Profile

You've been building in the shadows long enough. If you're brilliant at what you do but somehow invisible in your industry, this episode is for you. Small Biz PR Expert Pippa Goulden dives into why building your personal profile (not personal brand!) matters, what's really stopping you from stepping out, and most importantly, how to get started without feeling like a fraud. In this episode, you'll discover: Why "personal brand" and "visibility" are problematic terms that might be holding you ...

1 month ago

20 minutes

PR Made Simple

38. Your September PR Reset: How To Use Back-To-School Energy To Build Momentum In Your Business

Ready to harness that back-to-school energy for your PR? September is like New Year without the pressure - and it's the perfect time to get your PR strategy moving. In this episode small business PR expert Pippa Goulden gives her top tips on getting your PR started (or restarted) Whether you're focused Q4 Christmas sales, or have one eye on 2026, Pippa gives her top tips on how to have a September PR reset Sign up for the wait list for Get Known here And once you've had a li...

2 months ago

11 minutes

PR Made Simple

37. The Imposter Myth That's Keeping You Small (and what to do about it) with Leila Ainge

In this conversation, Pippa Goulden and psychologist, coach and business consultant Leila Ainge discuss the concept of imposter phenomenon, particularly among female entrepreneurs. In this episode they discuss: - What Imposter Phenomenon is and what we can do about it - Comparison culture and how to navigate it (it's not what you think!) - The peer group paradox - The benefits of community and supportive environments - Why action beats perfection and how joy can help to rewire you...

2 months ago

47 minutes

PR Made Simple

36. The Summer PR Advantage: Why It's A Great Time To Keep Your PR Momentum Building

In this episode Small Business PR expert Pippa Goulden answers the question whether you should down PR tools over the summer or keep going (Spoiler alert: Keep going!) Discovery how to keep the momentum going, what opportunities there are for your business over the summer and tips on how to approach it. And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR member...

3 months ago

13 minutes

PR Made Simple

35. Want to be a Wildly Successful Woman? The Habits, traits and practices that you can steal for yourself

In this solo episode Small business PR expert Pippa Goulden is flipping the script on what it really takes to be seen, heard, and successful. This isn’t about pitching templates or press release hacks — it’s about the inner and outer habits of the wildly successful women she surrounds herself with (and how you can adopt them too). Expect equal parts mindset, real talk, and strategic action — all served up with Pippa’s signature warmth and honesty. What You’ll Learn: The key habits Pippa...

3 months ago

19 minutes

PR Made Simple

34. PR & Ads: A Love Story - How They Work Together To Make Marketing Magic with Sophie Griffiths

Sophie Griffiths is a business growth strategist and Meta™ Ads expert known for helping impatiently ambitious women scale their business by growing an audience of super fans. In this episode small biz PR expert Pippa Goulden talks to Sophie about how PR and ads work so well together and why an integrated approach is a must for your marketing strategy. Pippa and Sophie discuss: - Why ads fail - The PR & Ads Power Combo that builds trust and reach - How Sophie's built her ...

3 months ago

39 minutes

PR Made Simple

33. Your Six Month PR Pep Talk: How to Nail Your PR for the Rest of 2025

If PR is on your To Do list in 2025 and you've not quite got to it yet, then this is the episode for you. Small biz PR expert Pippa Goulden is here to call you out on your excuses and get you unstuck and taking action once and for all. She addresses common obstacles such as overthinking, prioritisation issues, and reliance on social media as the sole marketing strategy. Pippa emphasises the importance of taking action and getting results that build credibility and trust with audiences. ...

4 months ago

16 minutes

PR Made Simple

32. Awards: An effective PR tool? A deep dive into whether awards should be part of your PR strategy

In this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money. Takeaways Not all awards are created equally; do your research.Look for credible judging panels and past winners' experiences.Awards can provide third-party validation and recognition.Utilize award wins in your marketing strategy.Nominations can be just a...

4 months ago

21 minutes

PR Made Simple

31. Everything You Need to Know About Christmas PR (And Why Starting in July Will Save Your Q4)

In this episode, small business PR expert Pippa Goulden discusses the essential strategies for effective Christmas PR planning, emphasising the importance of starting early, setting clear goals, and understanding the PR opportunities for your business. She provides actionable steps for small businesses to enhance their visibility and credibility during the festive season. Pippa also highlights the need for a layered PR approach that goes beyond gift guides, empowering small business own...

4 months ago

21 minutes

PR Made Simple

30. Strategy, Launching a Book, Taking Messy Action and Getting Known with Alice Benham

Marketing and business strategist Alice Benham is living proof you don't need an expensive PR agency to get known for what you do. In this power-packed episode, small biz PR expert Pippa Goulden talks to the business strategist, podcaster and bestselling author about how she's built her name for herself and got known for what she does. From her mega book launch that involved 85 different activities in just 6 weeks, to the random podcast that generated more clients than any mainstream press, A...

5 months ago

44 minutes

PR Made Simple

29. Success Story: From School Teacher to The One Show - How James Sills Got Known For Connecting People Through Singing

In this episode, PR expert Pippa Goulden talks to James Sills, who transitioned from being a secondary school teacher to a successful singing entrepreneur and BBC collaborator. James shares his PR journey from writing his book "Do Sing" to founding Sofa Singers during lockdown, which catapulted him into the media spotlight, and all the brilliant things that have come since. The conversation demonstrates how strategic PR efforts and staying true to your values can lead to remarkab...

5 months ago

39 minutes

PR Made Simple

28. Embracing Retail Trends for A PR Advantage with Retail Expert Nicole Higgins

In this episode of PR Made Simple, small business PR expert Pippa Goulden chats with Nicole Higgins, a leading retail expert with 20 years of experience working with brands like M&S and Primark. Nicole shares her insights on key retail trends for 2025, how small business owners can incorporate these trends into their PR strategy, and her journey building her own profile as a go-to expert across print and TV. Key Topics Discussed: What trends mean for small business owners and why t...

5 months ago

29 minutes

PR Made Simple

27. Success Story: Stepping Into the Spotlight to Get Known with Coach and Mentor Rebecca Cracknell

In this episode, small business PR expert Pippa Goulden chats with the fabulous Rebecca Cracknell - coach, mentor, and former teacher who's transformed her approach to putting herself out there after completing Pippa's Get Known group sprint. What's in store: How Rebecca went from "I'm not ready for press" to bagging publication in a major outlet in mere weeks (spoiler: you're probably more ready than you think!)The ways we talk ourselves out of going after what we truly wan...

6 months ago

37 minutes

PR Made Simple

26. Embracing Rejection: Turning Fear Into Opportunity with Liz Mosley

Ooh this is a goodie - buckle in and prepare to have everything you think about rejection thrown out of the window. In this episode, Pippa chat to brand designer Liz Mosley about her Rejection Challenge - where she set out to get 100 rejections in her business. In this chat Liz reveals how deliberately seeking rejection has transformed her business, mindset and opened doors to unexpected opportunities. This conversation offers practical insights for entrepreneurs looking to overco...

7 months ago

39 minutes

PR Made Simple

25. From PR Procrastination to Progress: Simple Steps To Move Past The Overwhelm

Are you feeling overwhelmed by the endless PR possibilities for your small business? In this actionable episode, small business PR expert Pippa Goulden breaks down how to transform PR from an overwhelming monster into a manageable (and even enjoyable!) part of your business strategy. Join Pippa as she shares practical tips to: Develop a focused PR strategy aligned with your business goalsBreak down your PR efforts into bite-sized, achievable chunksBuild confidence through strategic preparatio...

7 months ago

16 minutes

PR Made Simple

24. PR Success Story: From Surgery to Spotlight - Rebuilding Purpose After Cancer with Surgeon-Turned-Advocate Dr. Liz O'Riordan

PR expert Pippa Goulden sits down with the incredible Dr. Liz O'Riordan, whose journey from breast cancer surgeon to becoming a prominent advocate for cancer awareness and patient care. She discusses the challenges she faced after her diagnosis, the importance of finding purpose through adversity, and how she has leveraged her experiences to educate and empower others. Liz emphasizes the significance of authenticity in her advocacy work, the challenges of monetizing her expertise, and the imp...

7 months ago

44 minutes

PR Made Simple

23. PR Success Story: Moving Away from Traditional PR, Finding Your Own Way and The Power of Networking With The Wilder Collective's Nicky Elliott

In this episode PR expert Pippa Goulden chats to Nicky Elliott, founder of The Wilder Collective, an online community for female founders and freelancers. Nicky shares her refreshingly honest journey from a 15-year career in events to launching a children's clothing brand, which ultimately evolved into creating a thriving community where women in business support each other. What We Cover: Nicky's Business Evolution: How her initial clothing brand 'Wilder Ones' paved the way for The Wilder C...

8 months ago

41 minutes