Most creators want everything about the quality of their podcast to be perfect. The sound, the content, the video design, and everything else except the title. 


You could have the best podcast in the world, but no one will even click on it if your title isn't clear, direct, and intriguing. So don't waste vital screen space on titles like 


EP123: John Talks Growth


Who's John, and what growth is he talking about? Why should we care? Instead, it needs to be clear, interesting, and specific to the episode's core ideas. 
🔹 Clarity Over Cleverness

Don’t try to be cryptic. Be specific. Tell people exactly what they’ll get from the episode.
🔹 Optimize Your Title With Keywords

Podcast apps are search engines. If your episode is about launching a coaching business, say that—don’t hide it behind a vague title like “Big Changes.”
🔹 Build The Hook First 

Put the most interesting part first. A big guest name? A powerful takeaway? Lead with it. People skim fast, so grab attention early.


🎯 Bonus Insight: Episode numbers don’t help with discovery. Leave them out of the title. Instead, think like a headline writer. If your title isn’t clickable, it’s invisible.


Questions? Email tips@strawhutmedia.com.

Most creators don’t love talking about marketing funnels—but if you want your podcast to grow, you need a plan that works from the top down.

Start broad: think paid ads, social posts, and discoverability. That’s the top of your funnel, the awareness phase. As listeners move through the funnel, your strategy should get more specific and more targeted. That’s where real growth happens: turning casual clicks into loyal subscribers.

So don’t shove your podcast where it doesn’t fit, instead: 

Top of Funnel = Awareness

Use ads, SEO, and social clips to get attention. That’s how new listeners find you.

Mid Funnel = Consideration

This is where your podcast starts to shine. When someone hits “follow” or subscribes, they’re curious and want more. Your show keeps them engaged and builds trust.

Bottom of Funnel = Conversion

A loyal listener becomes a client, supporter, or fan. Your podcast is a powerful relationship-builder. It's not viral content—it’s long-form, high-trust storytelling that leads to action.

Questions? Email tips@strawhutmedia.com 

Organic growth is powerful, but paid acquisition accelerates it. With targeted ad campaigns, you can reach new listeners who are already interested in your niche. It’s an effective way to boost awareness, drive downloads, and grow your audience more effectively. 
The key? Invest in the right platforms based no on your specific niche, track performance, and optimize as you go. Done right, paid acquisition turns curious listeners into loyal fans.The pro strategy is to promote a single, compelling episode, not the entire show. Google display ads drive audio downloads and YouTube ads offer precise tracking and real subscriber growth. Done right, both strategies create a direct path to long-term audience retention.

• Use Google display ads for audio downloads – Drive clicks to a custom episode landing page.
• Leverage YouTube ads for long-term growth – Track real subscriber conversions.
• Test and optimize – Start with a budget, analyze performance, and adjust accordingly.

Questions? Email tips@strawhutmedia.com—we're here to take your podcast to the next level!

The possibilities in podcasting are endless—game shows, history deep dives, true crime mysteries, comedy, talk shows, and so much more. But what truly sets great podcasts apart? No matter the niche, two key elements make a show stand out:

First, the hosts present a clear, thought-provoking question that sparks curiosity.Second, they stay focused—delivering answers within their niche without unnecessary tangents or distractions. When you combine these elements, every episode becomes sharper, more engaging, and ultimately more memorable for your audience.

Learn how to refine your niche, structure your content, and ensure every episode delivers on your show's promises to its listeners.

• Start every episode with a focused question—this keeps you and your audience on track.
• Know your niche—a clear focus makes it easier to grow your audience and market your show.
• Structure matters—each episode should explore a specific subtopic to keep content valuable and engaging.

Before you hit record, ask yourself: "What's the one question I'm answering today?" Tune in now for actionable insights to improve your podcast!

Questions? Email tips@strawhutmedia.com. See you next week!
Listen to CEO Ryan Tillotson break it all down on Podcasting Tips Weekly!

Great audio is the backbone of any successful podcast. Whether you're recording solo, hosting remote interviews, or capturing conversations on the go, the right microphone can make all the difference and more importantly draw more listeners in. In this episode, we are going to break down exactly what type of microphone, mixer, and other key recording devices you need depending on your set-up to turn your podcast episodes into a polished professional-sounding show! 

Your podcast title is the first thing potential listeners see—so make it count! Here’s how to create a title that’s clear, searchable, and compelling:

•  Keep It Short – Stay under 40 characters so it doesn’t get cut off in directories.
•  Use Keywords – Think about what your audience is searching for and include those words.
•  Prioritize Clarity – Avoid overly clever names that don’t immediately explain your show.
•  Optimize Episode Titles Too – Every episode title should help listeners (and search engines) find your content. Want the full breakdown? Listen to this week’s episode of Podcasting Tips Weekly!

 Questions? Email tips@strawhutmedia.com. See you next week! 

One of the best ways to grow your podcast audience is by being a guest on other shows. But how do you find the right podcasts and actually get booked? In this first episode of Podcasting Tips Weekly, Ryan Tillotson, CEO of Straw Hut Media, shares a simple and effective strategy to discover shows, gather contact information, and reach out the right way.

Whether you’re just starting out or looking to expand your reach, this step-by-step approach will help you land guest spots and boost your visibility in the podcasting world.What You'll Learn in This Episode:

•  How to find podcasts similar to yours using Rephonic
•  How to locate a show’s contact email—even without a paid Rephonic account
•  Why building a guest outreach list (50+ shows) is key to success
•  The best way to craft your email pitch to get a response
•  When (and if) hiring a PR agency makes sense for podcast guestingResources & Links

Mentioned:
 Rephonic’s Podcast Graph – Discover similar podcasts
 GetRSSFeed.com – Find a podcast’s RSS feed
 Have questions? Email us at tips@strawhutmedia.com
Listen now to get the full breakdown and start booking guest appearances today! Subscribe &

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