Join us as we explore into the world of applied behavioral economics with Melina Palmer, CEO of The Brainy Business and host of The Brainy Business podcast. Melina shares her journey from exploring behavioral economics to becoming a sought-after consultant, speaker, and author. Discover how her podcast became a crucial tool for her business, helping her secure speaking engagements, book deals, and even a teaching role at Texas A&M University. Learn why she believes in the podc...

On this episode, Matt Tait—CEO of Decimal and host of After the First Million and Accounting for Innovation—joins the show to share his experience podcasting about the importance of a clear, intentional marketing strategy. They discuss how Matt balances his busy schedule and the benefits of targeting specific audiences in professional services. In this episode, you’ll hear: Why Matt decided to pursue a podcast-centric marketing strategyHow Matt fits hosting two shows into his busy scheduleDif...

 Today we're gonna talk with a guy who did 1200 podcast episodes and give you tips on how you can be successful. On this episode of Podcasting in Professional Services, John Gilroy, host of The Federal Tech Podcast, Constellations, and Farm Kid City Kid joins the show to share his podcasting experience. In this conversation, you'll hear: What motivates John to be an active ocean swimmer, even in his 60sThe transition from radio to podcasting in the DC marketThe difference between a $25 millio...

Join us as we explore the multifaceted realm of podcasting with Dave Campbell, a podcast manager at True Media Solutions and the creative force behind eight unique shows, including The How To Podcast Series. Dave brings invaluable insights from his experience managing a diverse range of podcast genres and his role as the host of a supportive podcaster community. In this episode, you'll learn: How to overcome common podcaster challenges with resourcefulness and adaptability.The signifi...

What's it like to run a top 3% engineering podcast? Join us as we explore the podcasting journey of Scott Tarcy, President of CADdesignhelp.com and host of The Engineering Entrepreneur Podcast. Scott shares why and how he started his podcast, the challenges he's faced, and what's on the horizon. In this episode, you'll learn: Scott’s journey of starting a podcast to fill a gap in content for technical entrepreneurs.How to efficiently manage a podcast workload with a part-time commitment.The u...

How does your business podcast compare with others in your industry? In this monologue episode, John Tyreman breaks down findings from research on a sample of 287 business podcasts in accounting, financial services, architecture, engineering, construction, legal, government contracting, technology, and consulting industries.Listen to this episode and you’ll learn:• How active business podcasts make up a tiny fraction of active shows• A show structure that doubles promotion and reduces product...

Achieve business success through podcasting with a heart of service.Join us as we explore the inspiring methods of Steve Ramona, a keynote speaker, business consultant, and host of the "Doing Business with a Servant’s Heart" podcast, where he uplifts others and shares profound business insights. In this episode, you'll learn:• How to be a good podcast host by using the ASLA framework• Why Steve publishes episodes within 72 hours• How edifying and serving guests can make your podcast stand out...

Podcasting can be a fantastic way to accelerate your network growth.Join us as we dive into the world of Leanne Dow-Weimer, a fractional marketing expert and host of the Markigy podcast, where she unravels the scientific and technical complexities of marketing strategy with marketing leaders that also represent her ideal clients. In this episode, you'll learn:Why Leanne uses a "vibe check" before recordingsThe importance of "minimum viable quality" in podcast production. Strategies for s...

Podcasting is a powerful tool to enhance your business strategy.Embark on a journey with Mark J. Carter, host of the "Idea Climbing" podcast, as he shares his extensive experience of conducting over 500 interviews with successful people that has helped him learn and grow. Alongside hosting a podcast, Mark is also the author of "Idea Climbing," a book dedicated to building support systems for new ideas. In this episode, you'll learn:The significance of starting a podcast despite imperfections ...

The GovCon market is made up of niches. Podcasting is like on-demand niche radio.Mark Amtower, the host of "Amtower Off Center," part of the Federal News Network, is a leading expert in GovCon marketing and LinkedIn advising. Known for his deep understanding of the government market and strategic insights, Mark has been helping businesses navigate the complexities of government contracts for years. In this episode, you'll learn:How Mark leverages podcasts as a powerful tool for business devel...

What do you get when two opinionated and well-respected business consultants record and publish conversations? One of the top podcasts in professional services. Since 2017, David C. Baker and Blair Enns have published value-rich conversations on the art of creative entrepreneurship through their podcast, 2Bobs. In their professional lives, David and Blair are competitors and collaborators, so their personal interactions can be a lot of fun. In this episode, you'll learn:The story of how 2Bobs...

Podcasting is a way to refine your perspective and innovate business strategies. With two different world views, Jason Mlicki and Jeff McKay embarked on a journey to explore divergent thoughts on professional services marketing and growth via their podcast, "Rattle and Peddle." Jason, a marketing veteran with over 20 years of experience, and Jeff, a strategic consultant, use their podcast to satisfy curiosity and invite diverse perspectives. In this episode, you'll learn:How Rattle &...

Podcasting can accelerate your network growth. Remotely.Inspired by a lack of local Society for Marketing Professional Services (SMPS) chapters and the desire to stay connected during COVID-19, Keelin Cox set out to create a platform that provided access to industry knowledge and offered inspiration for AEC professionals. Today, the her AEC Marketeer podcast has over 100 published episodes and is a top show in the industry. In this episode, you'll hear:Why Keelin decided to launch the AEC Mar...

For many consultants and solo business professionals, sales can feel uncomfortable. But even one-person businesses need sales to survive, let alone grow. Reuben Swartz is solving this problem with his monthly podcast, “Sales for Nerds” and his product, Mimiran—the fun, simple anti-CRM for solo consultants. In this episode, Reuben shares his experience publishing 100 episodes since launching his show in 2016. In this conversation, you'll hear:Why most CRMs suck for solo consultantsWhy he sat o...

How intentional are you with your podcast?Roger Knecht, President of Universal Accounting, has helped thousands of accountants, bookkeepers, and tax preparers start and build a successful accounting firm. Roger also hosts Building the Premier Accounting Firm, a weekly show that is nearing 300 episodes.Every decision Roger made with his podcast has been extremely intentional and well-thought-out. In this episode, we cover:Introduction (0:00)The decision to launch a podcast (2:37)How the show h...

For Aaron Moncur, a podcast is more than just a marketing tool. It's a way to build relationships, showcase expertise, and ultimately drive revenue for his custom engineering services business. With over 250 published episodes, Moncur's "Being an Engineer" podcast has become a cornerstone of his company's growth strategy.0:00 Intro3:14 How Aaron became an engineer4:51 Why launch a podcast?12:13 Measuring podcasting success17:42 Podcast team and workflow19:41 What is the future of Being An Eng...

Writing a book for your consulting business? Use a podcast for research.When John Garrett decided to write a book, he launched a podcast to help with his research. Eventually, the What's Your And? podcast has served as a remarkable launchpad for speaking engagements and business opportunities, contributing to an estimated $200,000 in new business—all despite having zero sponsors. In this conversation, we cover:Rapid-fire questions to break it openHow people can be a differentiator for fi...

Podcasting seems like a crowded space, but it's really not. It’s a blue ocean opportunity. Especially for expertise-driven businesses who need to build trust with buyers, accelerate network growth, and create endless content. If you’re asking yourself, “should I start a podcast?” then you’re in the right place. This episode explores five critical questions that you need to answer before you launch a podcast for your business:1. How would a podcast roll up to your business goals?2. Why would y...

Build a thriving Slack community with your podcast.Brett Trainor is using his podcast, The Corporate Escapee, to build a community of Gen X professionals who want to ditch their 9-5. In this episode of Podcasting in Professional Services, Brett sits down with John Tyreman to share his experience running his show. We cover:How Brett reaches Gen X-ers on TikTokHow his show has pivoted and evolved with his personal brandHow his podcast led to a community of "escapees"Why Brett insourced pro...

Can I have your attention, please? Will the real Scotty Scarano please stand up?There’s not too many people who blend hip hop with accounting, but that’s exactly what Scotty “OKR” Scarano is doing through his personal brand on LinkedIn, his YouTube page, and through his podcast, Accounting High. Scotty believes that learning how to run a practice (RAP) doesn’t have to be boring. It can be entertaining, too. On this episode, we cover:Scotty's family ties to accountingThe decision to launc...