P.M.S. - Pet Marketing Strategies for the Petpreneur - Pets & Animals on Pet Life Radio (PetLifeRadio.com)
Karen Barnett
10 episodes
8 months ago
Hosted by Karen Barnett, president and founder of Steele Rose Communications and a seasoned, award-winning marketer with extensive experience in developing strategic marketing campaigns for a variety of leading global corporations, "P.M.S. - Pet Marketing Strategies for the Petpreneur" offers business executives insightful tips on public relations and marketing communications. From "How to build your brand with just three words", and "If You’re Not Media Trained, It Could Cost Your Company its Reputation" to "Learning the Difference Between News and Newsworthiness and the Criteria a Reporter Uses to Determine It?," this show provides a strong, broad-based knowledge of public relations, branding, product launches, media relations and crisis management. "Reaching a worldwide audience that is passionate about conducting strategic marketing communications to build their companies and their brands was an opportunity too exciting not to explore," said Barnett. "From interviews with CEOs to board members, my goal is to provide our hungry pet business audience with real-world advice on successful proven business practices that positively impact the bottom-line." The show will take a look at how building brand awareness will differentiate a product from its competition in a tight economy, build brand loyalty and increase sales. P. M. S. - Pet Marketing Strategies will include captivating interviews with CEOs, VPs of Marketing, reporters/producers in the field as well as experts in the field of media relations, sponsorships, event marketing, graphic design, video production, media monitoring, product placements and crisis communications... on Pet Life Radio.
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Hosted by Karen Barnett, president and founder of Steele Rose Communications and a seasoned, award-winning marketer with extensive experience in developing strategic marketing campaigns for a variety of leading global corporations, "P.M.S. - Pet Marketing Strategies for the Petpreneur" offers business executives insightful tips on public relations and marketing communications. From "How to build your brand with just three words", and "If You’re Not Media Trained, It Could Cost Your Company its Reputation" to "Learning the Difference Between News and Newsworthiness and the Criteria a Reporter Uses to Determine It?," this show provides a strong, broad-based knowledge of public relations, branding, product launches, media relations and crisis management. "Reaching a worldwide audience that is passionate about conducting strategic marketing communications to build their companies and their brands was an opportunity too exciting not to explore," said Barnett. "From interviews with CEOs to board members, my goal is to provide our hungry pet business audience with real-world advice on successful proven business practices that positively impact the bottom-line." The show will take a look at how building brand awareness will differentiate a product from its competition in a tight economy, build brand loyalty and increase sales. P. M. S. - Pet Marketing Strategies will include captivating interviews with CEOs, VPs of Marketing, reporters/producers in the field as well as experts in the field of media relations, sponsorships, event marketing, graphic design, video production, media monitoring, product placements and crisis communications... on Pet Life Radio.
Today, Karen shares forty of her all-time fantastic tools for startups. These are the latest and greatest online tools for any startup... online, brick-and-mortar, service, website, freelancer, pet-preneur, solo-preneur, creative-preneur-- any business startup can use. Karen shares with listeners not only what she uses but some of the best tools in the industry. Startups deserve great tools, so tune in!
We all know how important it is to have a blog in our life and our business. We are here everyday.... so are you blogging? "Do you have a blog? Have you read so-and-so’s blog today?" That’s all you hear. Do you have a blog for your business? Today we’re going to discuss how to start your own blog... 8 steps to get your self-hosted blog up and running.
Are you frustrated with your Facebook fan page? Facebook has 600 million users that are all-important to making up our business, and they have the great "Like" universe out there. Karen shares 15 creative ways to increase your Faceobook fan page. Tune in!
The pet industy-- we love it! A great place to work, and think of the benefits! Friendly people, adorable pets, great doting pet parents, cute accessories -- it doesn’t get any better. So how are our petpreneurs going to be successful in getting a part of that business? Tune in to find out!
Today we’re talking about creative marketing strategies for the petpreneur. We’re going to go over some new tips to help you in your marketing for the pet industry.
Today we’re going to look at more tips on how to turn your marketing into a fun enjoyable task and how to capitalize on the 56 billion dollar pet industry.
Over the course of the holidays Karen jotted down on napkins, Post-It notes and anything else she could find, collections of wisdom from guests and respected business owners. She ended up with over 100 PR, marketing and promotional tips and strategies to share with the petpreneurs that listen to PMS! Tune in to this episode for Part 1-- Marketing Tips.
In this episode, Karen Barnett chats with Linda Wasche, the creator and president of NOOTERS CLUB® apparel and gifts featuring whimsical cartoons that promote pet spay and neuter and responsible pet guardianship. The NOOTERS CLUB® mission is to raise awareness about the importance of pet population control and the plight of millions of unwanted pet euthanized in U.S. shelters each year. Part of proceeds from the sale of NOOTERS CLUB® merchandise goes to nonprofit rescue group spay and neuter programs.
Today we’ll be talking about blogging... how you can claim your own corner of the pet marketing world. We’ll learn how to establish a blog and why it’s important to do so in the $50 billion pet industry market. How do you reach your customers? You do so by getting a blog!
People spend over 700 billion minutes per month on Facebook, more than 30 billion pieces of content are shared, Your Customers Are There and To Reach Them, You Have To Be There Too! Stay Tuned To PMS: Pet Marketing Strategies For The Petpreneur To Learn How To Tap Into 500 Million Of Your Newest Pet Consuming Fans!
Jennifer Christiano of bon Christiani sells large breed dog collars from $300-$450. In one year of business in a bad economy she has turned a profit. She tells you how with her 4 Key Business Strategies For Pet Business Startups.
P.M.S. - Pet Marketing Strategies for the Petpreneur - Pets & Animals on Pet Life Radio (PetLifeRadio.com)
Hosted by Karen Barnett, president and founder of Steele Rose Communications and a seasoned, award-winning marketer with extensive experience in developing strategic marketing campaigns for a variety of leading global corporations, "P.M.S. - Pet Marketing Strategies for the Petpreneur" offers business executives insightful tips on public relations and marketing communications. From "How to build your brand with just three words", and "If You’re Not Media Trained, It Could Cost Your Company its Reputation" to "Learning the Difference Between News and Newsworthiness and the Criteria a Reporter Uses to Determine It?," this show provides a strong, broad-based knowledge of public relations, branding, product launches, media relations and crisis management. "Reaching a worldwide audience that is passionate about conducting strategic marketing communications to build their companies and their brands was an opportunity too exciting not to explore," said Barnett. "From interviews with CEOs to board members, my goal is to provide our hungry pet business audience with real-world advice on successful proven business practices that positively impact the bottom-line." The show will take a look at how building brand awareness will differentiate a product from its competition in a tight economy, build brand loyalty and increase sales. P. M. S. - Pet Marketing Strategies will include captivating interviews with CEOs, VPs of Marketing, reporters/producers in the field as well as experts in the field of media relations, sponsorships, event marketing, graphic design, video production, media monitoring, product placements and crisis communications... on Pet Life Radio.
