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PM vs PMM
Arjun Kalburgi + Aditi Patel
45 episodes
8 months ago
Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...
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Management
Business,
Careers,
Marketing
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All content for PM vs PMM is the property of Arjun Kalburgi + Aditi Patel and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...
Show more...
Management
Business,
Careers,
Marketing
Episodes (20/45)
PM vs PMM
The Buyer/User Dichotomy: Navigating B2B Product Development
Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...
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1 year ago
28 minutes

PM vs PMM
The Role of Curiosity in Fostering Continuous Learning
Join us in this episode of PM vs PMM as they dive into the importance of curiosity in product management and marketing. Discover how staying curious drives innovation, fosters better decision-making, and enhances professional growth. We share personal strategies for maintaining a curious mindset, even in high-pressure environments. We also discuss Joe Biden's AI executive order, exploring its implications for transparency and regulation in the AI space. Plus, they chat about the noticeable ef...
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1 year ago
29 minutes

PM vs PMM
Strategies for Cohesive Vision Across Product Teams
Join us in this engaging episode of "PM versus PMM," where we explore the nuances of ensuring alignment within product teams. Arjun shares his snowy frustrations, and we dive into strategies for blending individual creativity with team goals. We debate the challenges and methods of aligning marketing and product management, especially in dynamic environments. Plus, don’t miss our take on Apple's contentious App Store policies in our news segment. Tune in for a mix of professional insights and...
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1 year ago
32 minutes

PM vs PMM
Managing Risk with Reverse Funnel Analysis
Join us in our lively first live recording of the PM versus PMM podcast! This episode dives into the world of product management, focusing on reducing risks through reverse funnel analysis and setting effective KPIs. Don't miss their take on the latest tech trends, including a spirited discussion on Apple's new Vision Pro. Tune in for a blend of expert insights and engaging banter that's sure to enlighten and entertain!
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1 year ago
24 minutes

PM vs PMM
Targeting High-Need Customers for Product Success
Dive into the dynamic world of product management with us in this engaging episode of the PM vs PMM podcast! This week, we unpack the essentials of building products that genuinely meet urgent user needs. We delve into identifying "hair on fire" problems, explore effective marketing channels, and share personal weekend adventures. Plus, we discuss Samsung's latest venture into health tech with the Galaxy Ring. Whether you're a product newbie or a seasoned pro, this episode offers valuable ins...
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1 year ago
21 minutes

PM vs PMM
From UX Designer to PM: The Journey of Building User-Centric Products with Wayne Sang
Dive into an engaging discussion on the intersections of product management and product marketing in this episode of the PM versus PMM podcast. Join hosts us as we welcome Wayne Sang, a former design lead turned content creator, who shares his unique journey through design and product management. Wayne opens up about the challenges and triumphs of navigating user-centric design, the complexities of shifting roles, and his strategies for continuous learning. From user research to balancing bus...
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1 year ago
35 minutes

PM vs PMM
Being Transparent with Public Roadmaps
Dive into a delightful blend of wit, wisdom, and warmth with us in this episode of the PM vs PMM podcast. As the fall leaves turn to winter snow, we cozy up to discuss the art of transparent product roadmapping and its pivotal role in building trust, fostering community, and steering products in the right direction. From the chilly streets of New York and Toronto to the cutting-edge contours of Tesla's Cybertruck, we navigate the complexities of product management and marketing with ease and ...
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1 year ago
29 minutes

PM vs PMM
How Modern Product Tools Help in Anticipating Product Risks
Dive into a whirlwind of insights with us in this episode of the PM vs PMM podcast! As the chilly winds of Toronto bring about early sunsets and reflections on daylight savings, we warm up with a hot cup of discussion on the essential tools that make a product person great. From dissecting the impact of analytics with Google Analytics and Woopra to navigating the collaborative waves of Slack and Notion, we unpack how to reduce risks and align teams effectively. But that's not all – the episod...
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1 year ago
24 minutes

PM vs PMM
Part 2: Crafting Solutions with the Second Diamond
Dive into a delightful exploration of product management and marketing with us in this episode of the PM vs PMM podcast! From the magical world of manifesting success to the nitty-gritty of the Double Diamond design framework, we take you on a journey through the art and science of building the right thing for the right users.Whether you're curious about crafting solutions that resonate with users or intrigued by the future of social media, this episode is packed with insights, laughter, and ...
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1 year ago
28 minutes

PM vs PMM
Part 1: Unraveling User Needs with the First Diamond
In this lively episode of the PM vs PMM podcast, we take you on a deep dive into the heart of product management and marketing, starting with the vibrant energy of New York tech mixers and wrapping up with personal revelations and new hobbies. We unpack the intricacies of the Double Diamond Design Process, emphasizing the first diamond's role in fostering empathy and understanding of user needs. We then share our experiences and insights on navigating the complex landscape of problem identifi...
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1 year ago
28 minutes

PM vs PMM
Mastering Continuous Learning Amidst Information Overload
Dive into an engaging episode of PM vs PMM where we tackle the art of continuous learning amidst the cacophony of product management and marketing. From the emotional rollercoaster of moving houses to navigating the dense forest of feedback, we share insights on building the right product for the right users and the crucial act of filtering noise to find clarity. Plus, don't miss their take on Apple's manufacturing move to India with Tata and the quirky use of ChatGPT for crafting the perfect...
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1 year ago
22 minutes

PM vs PMM
Part 2: Building Harmony Between PMs, Designers, and Engineers Ft. James Costa, Ben Loyola, and Katherine Squatrito
Dive into the heart of innovation with this episode of "PM versus PMM," where we explore the game-changing approach to product development at Rapbook. Say goodbye to traditional sprints and hello to flexibility, creativity, and real human connections. James, Ben, and Katherine open the doors to a world where Kanban reigns, deadlines are adaptable, and team alignment goes beyond the boardroom. Discover how ditching the old playbook can lead to better products, happier teams, and a more dynamic...
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1 year ago
30 minutes

PM vs PMM
Part 1: Building Harmony Between PMs, Designers, and Engineers Ft. James Costa, Ben Loyola, and Katherine Squatrito
Dive into the lively world of product management and marketing in this episode, where we untangle the secrets of team alignment. Join our all-star panel - James from Toronto, Ben in Vancouver, and Katherine (Kath) from Phoenix - as they share insights from their diverse experiences in Wrapbook.🔑 Highlights:Navigating remote work and its impact on team dynamics.Empowering engineering and design teams for innovative solutions.Building trust and communication in remote settings.Aligning diverse ...
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1 year ago
25 minutes

PM vs PMM
Avoiding Common Pitfalls while Navigating Market Fit
In this episode, we unpack the critical factor of 'Reducing Risks' and explore the intricate dance of ensuring market fit. Aditi and Arjun share their personal experiences and pitfalls they've encountered in their careers, offering invaluable insights on how to navigate these challenges. But wait, there's more! We dive into the hot topic of 2024 – the astounding impact of Large Language Models (LLMs) like ChatGPT and Google's Gemini on the tech scene. How will AI-generated content reshap...
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1 year ago
35 minutes

PM vs PMM
How AI and ML are Shaping User Experience Trends
In this episode we delve into the impact of generative AI on product management and marketing. We explore how AI is revolutionizing user experience in popular apps, discuss the balance between AI efficiency and human authenticity, and address the ethical challenges of AI biases and deepfakes. Alongside these professional insights, we share personal reflections on their past year's experiences, blending tech discussions with relatable life stories. Tune in for an insightful blend of technology...
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1 year ago
31 minutes

PM vs PMM
Keeping Up with the Ever-Changing Tech Landscape
Hey, listeners! Join us as we dive into continuous learning for tech pros like product managers and product marketers. We'll share tips on staying updated through courses and industry influencers while discussing the ever-changing roles of PMs and PMMs. Plus, get a peek at Google Bard's new fact-checking feature. We'll touch on sales funnels for investor pitching and the power of social media for engaging Gen Z audiences. Tune in for a quick dose of insights and remember, in tech, continuous ...
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1 year ago
31 minutes

PM vs PMM
Alignment Between the Distinct Yet Interconnected roles of PMs and PMMs
In this episode, we explore the crucial theme of alignment between PM and PMM roles. We discuss how these roles, while distinct, must work in tandem to ensure successful product launches and effective market adoption. Our conversation sheds light on the importance of understanding each role's unique contributions, setting clear boundaries, and maintaining open, data-driven communication. We share our perspectives on why PMs should focus on internal coordination and strategy, and how PMMs can ...
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1 year ago
31 minutes

PM vs PMM
Navigating Risk and Innovation in Product Management with Phil Renaud
In this episode, we were thrilled to have Phil Renaud join us to delve into the intricacies of risk management in product development. Through Phil's lens, we explored how risk assessment differs based on a product's lifecycle—startups can gamble, while established names must tread carefully. We also discussed the pivotal role of product marketing managers, whose industry knowledge is vital in steering product strategy. Our conversation with Phil was a masterclass in balancing innovation with...
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1 year ago
30 minutes

PM vs PMM
Designing for Success: User-Centered Insights and Strategies
In this episode we discuss the concept of user-centered design and its importance in product management and marketing. We explore how user-centered design has evolved over time and emphasize the need for collaboration between product managers and product marketers to create a seamless user experience. We also touch on the recent Apple tech event, discussing new product releases and environmental initiatives. We share their personal insights and experiences, highlighting the importance of rigo...
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2 years ago
32 minutes

PM vs PMM
How Customer Support Elevates Product Success
Join us as we delve into the vital partnership between customer support and product achievement. Discover how this collaboration shapes their roles in product management and marketing, from embracing the unsexy side of support to mastering the give-and-take dynamic. Explore actionable strategies and stories that illuminate the symbiotic dance driving enhanced customer satisfaction and robust product growth. Later on we chat about the potential deal between Disney and sports leagues.
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2 years ago
25 minutes

PM vs PMM
Hey listeners, it's Aditi and Arjun! In this episode, we dive into the crucial topic of understanding and balancing buyer vs. user personas in product management. We discuss strategies for building the right products for the right users, especially in the B2B world. Learn how to effectively target and communicate with both buyers and users at different stages of the sales funnel. Whether you're a seasoned product manager or new to the field, this episode offers valuable insights into optimizi...