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Pitchin' and Sippin' with Lexie Smith

Lexie Smith

138 episodes

8 months ago

In this episode, podcast producer Daniela Albertina shares key insights on effective podcast pitching and expected trends in 2025. Daniela Albertina is a seasoned podcast producer and marketing strategist with over seven years of experience helping storytellers and entrepreneurs amplify their voices and build authority in their fields. With a foundation in journalism and a background as a TV reporter and radio host, Daniela brings a unique storytelling approach to her work. This week, Lexie S...

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Entrepreneurship

All content for Pitchin' and Sippin' with Lexie Smith is the property of Lexie Smith and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In this episode, podcast producer Daniela Albertina shares key insights on effective podcast pitching and expected trends in 2025. Daniela Albertina is a seasoned podcast producer and marketing strategist with over seven years of experience helping storytellers and entrepreneurs amplify their voices and build authority in their fields. With a foundation in journalism and a background as a TV reporter and radio host, Daniela brings a unique storytelling approach to her work. This week, Lexie S...

Show more...

Entrepreneurship

Episodes (20/138)

Pitchin' and Sippin' with Lexie Smith

Pitching Podcasts and Podcast Trends for 2025 with Podcast Producer Daniela Albertina

In this episode, podcast producer Daniela Albertina shares key insights on effective podcast pitching and expected trends in 2025. Daniela Albertina is a seasoned podcast producer and marketing strategist with over seven years of experience helping storytellers and entrepreneurs amplify their voices and build authority in their fields. With a foundation in journalism and a background as a TV reporter and radio host, Daniela brings a unique storytelling approach to her work. This week, Lexie S...

12 months ago

38 minutes

Pitchin' and Sippin' with Lexie Smith

Holiday Gift Guide Pitching Dos and Don'ts with Freelance Writer and Editor Joni Sweet

In this episode, Lexie Smith and Joni Sweet dive deep into the do's and don'ts of pitching for holiday gift guides, offering invaluable insights for publicists and brands eager to make their mark. Joni Sweet has been a writer, editor, and content strategist for over 13 years. Her work has been published by TIME, National Geographic, Forbes, Lonely Planet, SELF, Real Simple, Frommer's, and dozens of other publications. She also offers consulting services to help publicists deepen relationships...

1 year ago

34 minutes

Pitchin' and Sippin' with Lexie Smith

Understanding Pay-for-Play vs. Earned TV Shows with TV Host, Producer & PR Pro Christina Nicholson

In this episode, Lexie Smith sits down with Christina Nicholson, a TV host, producer, correspondent, and the owner of Media Maven, a public relations and content creation agency. The two dive into the complex world of pay-for-play TV segments and the evolving role of press releases in modern public relations. With her background as a TV producer, Christina sheds light on how to leverage paid TV opportunities effectively. They discuss the state of the press release in 2024, with Christina shar...

1 year ago

37 minutes

Pitchin' and Sippin' with Lexie Smith

Hospitality PR and Scaling a Remote PR Agency with Whitney Lee of True Story Public Relations

In this episode of Lexie Smith sits down with Whitney Lee, APR, CPRC, a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message. Today, True Story has grown into a fully remote agency of ten, serving clients all over the US and internationally. She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five...

1 year ago

36 minutes

Pitchin' and Sippin' with Lexie Smith

5 Things That Are Working Right Now in PR

In this minisode, Lexie Smith discusses five PR strategies that are actively yielding success for her agency, GROWTH MODE, and coaching clients at THEPRBAR Inc. From pitching podcasts to landing TV segments, Influencer Marketing wins, and more, tune in to learn new PR strategies you can implement today! Here’s What You’ll Learn: Discover why Pitchcraft is a valuable platform for lifestyle and hospitality PR professionals.Learn how pitching TV hosts, rather than producers, can increase media...

1 year ago

11 minutes

Pitchin' and Sippin' with Lexie Smith

How to Land a TEDx Talk with Speaker and Author Marie Icontrera

In this episode, Lexie Smith sits down with Marie Incontrera, a two-time TEDx speaker and founder of Incontrera Consulting. Marie Incontrera is the CEO and Founder of Incontrera Consulting, a digital marketing and thought leadership consulting agency; author, creative professional, and speechwriter. She works with thought leaders to leverage their online presence through social media, podcasts, and speaking. Her speaker clients have booked TED and TedX conferences globally and have talked on ...

1 year ago

31 minutes

Pitchin' and Sippin' with Lexie Smith

Building Your Brand: Paid vs. Earned Media Strategies with CEO John Sampogna of Wondersauce

In this episode, Lexie Smith sits down with John Sampogna, the CEO and Co-founder of Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences. With over 15 years of experience in digital marketing and advertising, John has created and led work for a wide range of clients such as L’Oreal, Scott’s, Golf.com, and Subway, amongst many others. Featured early in his career in Business Insider’s “30 Most Creative People In Advertising Under 30”, John...

1 year ago

32 minutes

Pitchin' and Sippin' with Lexie Smith

BDG Commerce Writer and Journalist Jessica Booth on Pitching Products and the World of Commerce

In this episode, Lexie Smith sits down with Jessica Booth, a freelance writer, former editor and a Commerce Writer for leading global media company BDG. She has written for a wide variety of outlets, including Refinery 29, Bustle, Elite Daily, Parents, Brides, What To Expect, The Knot, People, The Bump, Reviewed, The Daily Beast, Forbes, Insider, Cosmopolitan, She Knows, Romper, and Food & Wine. Jessica covers tons of different topics, but specializes in parenting and commerce writing. In...

1 year ago

32 minutes

Pitchin' and Sippin' with Lexie Smith

The Gray Zone - Defining The Fourth Pillar of Media Coverage (Minisode)

In this podcast episode, Lexie Smith dives into the evolving media landscape, challenging listeners to rethink the traditional media categories of paid, earned, and owned. Lexie introduces the "gray zone" – a hybrid media category that blends paid and earned media elements yet remains distinct from both. Through her insightful LinkedIn article, Lexie argues that this emerging category needs its own definition to reflect better the current media environment, where boundaries between thes...

1 year ago

14 minutes

Pitchin' and Sippin' with Lexie Smith

Trendspotting in the Media with Journalist and TV Personality Emily L. Foley

In this episode of Pitchin’ and Sippin’, Lexie Smith sits down with Emily L. Foley, a prominent journalist, TV personality and expert trendspotter. Emily, whose career spans beauty, fashion and lifestyle journalism, shares her insights into the ever-evolving world of trendsetting and trendspotting. A former magazine editor, her writing has appeared in publications such as Allure, Marie Claire, Glamour, US Weekly and Instyle.com, and she specializes in beauty, fashion, lifestyle and entertainm...

1 year ago

35 minutes

Pitchin' and Sippin' with Lexie Smith

Next-Gen HARO - Source of Sources (SOS) with Entrepreneur Peter Shankman

In this episode, Lexie Smith talks with Peter Shankman, a 6x best-selling author, speaker, and entrepreneur. In the world of media he is best known for founding HARO; an online service for journalists to gather feedback from the public, and a newer service called Source of Sources. Additionally, Peter is a marketing expert for several national and international news channels, including Fox News, CNN, and MSNBC, and is frequently quoted in major media and trade publications, including Th...

1 year ago

31 minutes

Pitchin' and Sippin' with Lexie Smith

Journalist & Communications Pro Imani Bashir on When to Pitch a Freelancer and Creating Measurable Content Strategies

Journalist and communications pro Imani Bashir joins Lexie to talk about when to pitch a freelancer and how to create measurable content strategies. Imani Bashir is a media professional with over 13 years in the field of communications. She began her career in sports broadcasting, covering collegiate sports and in 2015 made the decision to move abroad. Imani has lived in five countries and has written for some of the most prestigious publications worldwide, including The New York Times, Forbe...

1 year ago

36 minutes

Pitchin' and Sippin' with Lexie Smith

Updates and Announcements for Season 7 (+ Call for Pitches!)

Listen to quick updates and announcements as we wait for Season 7 to Launch this Summer! Submit pitches online at theprbarinc.com/podcastsEmail topic requests to pitchinandsippin@gmail.comSign up for THEPRBAR weekly round-up at https://theprbarinc.com/newsworthy/Don't forget to hit subscribe wherever you watch and listen so you don't miss the first episode of Season 7!

1 year ago

2 minutes

Pitchin' and Sippin' with Lexie Smith

8 Core Takeaways from Conversations with Journalistic Royalty

This week’s minisode is the final episode of Season 6 of the Pitchin’ and Sippin’ Podcast. On this wrap up episode, Lexie Smith reflects on this season of the podcast and all that she’s learned and taken away from her conversations with ‘Journalistic Royalty’. She reflects particularly on the different themes from her interviews with different journalists throughout the season. From freelance journalists to higher-ups at significant outlets, Lexie breaks down 8 core takeaways about the future...

1 year ago

13 minutes

Pitchin' and Sippin' with Lexie Smith

How to Save Journalism with HuffPost Editor-in-Chief Danielle Belton

Danielle Belton is the current editor-in-chief of HuffPost where she led the Pulitzer Prize-winning newsroom to profitability in 2021, after her first year in leadership. In her three-year tenure, she has improved overall newsroom diversity and relaunched HuffPost's legacy Voices brands, including adding a new vertical, Indigenous Voices — one of the first mainstream, digital media offerings for Indigenous people. Prior to joining HuffPost, she was editor-in-chief of the leading Black d...

1 year ago

41 minutes

Pitchin' and Sippin' with Lexie Smith

Writing and Landing Features with Maria Streshinsky, Executive Editor of Features at WIRED

Maria Streshinsky is the executive editor of features at WIRED. Before joining WIRED she was the editor-in-chief of Pacific Standard, a magazine she launched in 2012. In its first year Pacific Standard was nominated for a National Magazine Award for general excellence; in 2014 the publication won the National Magazine Award for public service for a story that Streshinsky edited. Streshinsky also served for many years as the managing editor of The Atlantic, where she won the Atlantic Media Com...

1 year ago

41 minutes

Pitchin' and Sippin' with Lexie Smith

Wine Journalism & Niche Reporting with Freelance Writer Shana Clarke

Shana Clarke is a wine, sake, and travel writer and author. Her work has appeared in Decanter, Saveur, Fortune, NPR, Wine Enthusiast, Vinepair, Conde Nast Traveler, and Hemispheres. She was shortlisted for the Louis Roederer 2020 International Wine Writers’ Awards and ranked one of the “Top 20 U.S. Wine Writers That Wineries Can Work With” by Beverage Trade Network. She holds a Level 3-Advanced Certificate from Wine & Spirit Education Trust and is a Certified Sake Sommelier. In addition, ...

1 year ago

31 minutes

Pitchin' and Sippin' with Lexie Smith

I Rebranded My Agency, Here's Why! Introducing GROWTH MODE PR & Communications Agency

This week’s episode holds a very special announcement for the next chapter with THEPRBAR Agency. And for Lexie. This minisode walks listeners through Lexie’s brand new rebrand for her agency, now GROWTH MODE PR & Communications agency. She talks about the inception of this rebrand, the process of how she did it, and what GROWTH MODE Agency is going to offer and more! Here’s What You’ll Learn: Why Lexie decided to rebrand THEPRBAR Agency to GROWTH MODE PR & Communications AgencyWhat th...

1 year ago

15 minutes

Pitchin' and Sippin' with Lexie Smith

2024 State of AI in PR & A Simple Approach to Media Training with Linda Zebian of Muck Rack

Linda Zebian is Senior Director of Communications & Community at Muck Rack, where she sets communications strategy for Muck Rack’s enterprise, both internally and externally, including messaging, issues management, media relations, social media, and employee communications, as well as partnerships and events. Linda joined Muck Rack from The New York Times, where she spent 10 years in various communications positions. Most recently she served as a freelance Communications Advisor, and befo...

1 year ago

36 minutes

Pitchin' and Sippin' with Lexie Smith

Decoding RFPs & Winning Client Briefs with Agency Search Consultant Rachel Huff of Victoire & Co

As an agency search consultant, Rachel Huff, President and Founder of Victoire & Co, builds brand-agency partnerships that drive long-term success. With a keen understanding of clients’ communications and business needs and a network of trusted marketing and communications agency connections, she guides companies toward their best agency fit. Prior to founding Victoire & Co, Rachel spent more than a decade at agencies, including on the accounting side, developing integrated communicat...

1 year ago

38 minutes