In this episode of The Pintastic Podcast, Laura sits down with podcast host and brand strategist Emily Paulsen for a live Pinterest audit that explores how to use the platform to build visibility for multifaceted brands. With a focus on Emily’s show, Curious Life of a Childfree Woman, they walk through the process of optimizing boards, creating searchable content, and tailoring pin design for long-term growth, without overwhelm.
From tackling the Pinterest algorithm to connecting broader lifestyle content back to niche messaging, this conversation is packed with practical strategy and fresh perspective for business owners who wear multiple hats. Whether you're promoting a podcast, building your email list, or creating a cohesive presence across multiple ventures, this episode offers a roadmap you can actually follow.
Key Takeaways:
Think Like a Search Engine: Build visibility by using Pinterest’s internal taxonomy and keyword structure, not just catchy episode titles or clip quotes.
Create Boards That Teach the Algorithm: Use strategic board names like “women’s health” or “home organization tips” to tell Pinterest exactly what your content is about and who it’s for.
Pin Multiple Times, Intentionally: Repurpose one podcast episode into 5–15 unique pins with varied titles, visuals, and keywords to reach different audiences over time.
Go Beyond Just One Link: Don’t just send pins to your podcast page. Link to your blog, YouTube, Substack, or Instagram, Pinterest rewards diversity in destination URLs.
Use Pinterest’s Visual Search: Test your pins using the visual search tool to ensure they’re being grouped with relevant content and aligned with the right searches.
Consolidate Your Presence: Multi-passionate business owners can and should manage multiple brands under one Pinterest account using clearly organized boards tied to each topic or audience.
Start Simple, Then Expand: Focus first on static pin designs using Canva templates, then add video, carousels, and repurposed content when you’re ready to scale.
The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.
Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike
The guest on this episode is Emily Paulsen, host of Curious Life of a Childfree Woman, a podcast for people exploring life through a curious, childfree lens. Emily’s show dives into a wide range of topics, from menopause and money to personal style and modern etiquette, serving a growing audience of listeners seeking thoughtful, empowering conversations beyond the parenthood narrative. She is also a sought-after brand strategist and the founder of a consultancy that helps women clarify their message and show up with purpose.
Explore her podcast: curiouslifeofachildfreewoman.com
Follow her on Pinterest: pinterest.com/emilypaulsen
In this episode of The Pintastic Podcast, Laura sits down with Tereza Skranka—a former globe-trotting corporate auditor turned business strategist—to talk about creating lead-generating blog posts and optimizing Pinterest for better results. Together, they dive deep into strategies for driving traffic, leveraging keywords, and creating pin designs that attract the right audience. Tereza shares insights from her own journey and the unique ways she serves Human Design Projectors, while Laura provides actionable Pinterest strategies that every entrepreneur can implement.
If you’ve been struggling to make Pinterest work for your business or want to ensure your pins actually reach your ideal clients, this episode is packed with steps you can start using today.
Key Takeaways:
Batch Your Pin Designs: Save time and maintain consistency by creating pins in batches, then scheduling them to ensure steady visibility over time.
Optimize for Individual Posts: Always link pins to a specific blog post or landing page rather than a category page to increase engagement and relevance.
Use Visual Search Insights: Test your pins in Pinterest’s visual search tool to make sure they align with related content and appear in the right context.
Leverage Niche Keywords: Instead of broad terms like “email marketing,” focus on niche-specific keywords (e.g., “Human Design Projector strategy”) that resonate with your ideal audience.
Build Category-Aligned Boards: Create boards that match Pinterest’s recognized categories and user search behavior to help the algorithm place your pins in front of the right people.
Incorporate Keyword Variations: Use Pinterest’s search suggestions and A-to-Z search method to find trending phrases your audience is actively looking for.
Choose the Right Pin Format: Prioritize static pins over outdated formats like old-style Idea Pins for better alignment with Pinterest’s current algorithm and code structure.
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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.
Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike
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The guest on this episode is Tereza Skranka, the founder of The Authenticity Alchemist, a business built on aligning Human Design principles with marketing strategies that energize instead of deplete. A former globe-trotting corporate auditor, Tereza first crashed and burned as an online entrepreneur before discovering why traditional marketing methods left her drained and doubting every decision. Through this journey, she pioneered her signature Inside-Out Strategy, helping Projectors build businesses that feel sustainable and authentic. Her work focuses on debunking marketing myths, creating aligned strategies, and empowering entrepreneurs to grow without burnout.
Explore her work: https://www.terezaskranka.com
In this episode, Laura sits down with Julia DeNey, founder of Sensational You, an adaptive clothing brand designed specifically for neurodivergent children. They explore the intersection of mission-driven fashion and Pinterest strategy, showing how purpose-filled products can gain visibility and make a meaningful impact using smart pinning techniques.
Julia shares how her experience in fashion design and special education led her to create clothing that supports kids' sensory needs—with built-in tools like compression, sound-muffling hoods, and tag-free seams. Laura walks Julia through a live Pinterest strategy session, breaking down how to optimize pins for different stages of the customer journey, from awareness to purchase.
Together, they map out a Pinterest plan that aligns with Julia’s powerful mission—offering practical insights for any product-based brand wanting to grow sustainably and strategically through Pinterest.
Key Takeaways:
Stop auto-posting from Instagram — Create pins with Pinterest in mind by tailoring visuals, titles, and links for the platform.
Link to what’s already working — Drive Pinterest traffic to top-converting Facebook posts, lead magnets, or blog content.
Use Pinterest’s funnel power — Map pins to each stage of the buyer journey: awareness (blog), consideration (freebie), and purchase (product).
Create multiple pin styles per link — Make 3–5 pin variations for each URL using quotes, reviews, flat lays, or product mockups.
Repurpose video content strategically — Shorten reels into 10–20 sec clips with keyword overlays for Pinterest video pins.
Think like your audience, not your product — Use keywords your customers are actually searching (like “sensory play,” not “adaptive clothing”).
Build keyword-rich boards — Title and describe boards for specific audiences (e.g. parents, therapists, teachers) to increase reach.
Use the Shopify–Pinterest app — Sync your catalog, tag products automatically, and qualify for the Verified Merchant Program.
Pin consistently, not constantly — Start with 1 pin/day and scale as you build momentum—focus on quality over volume.
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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.
Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike
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The guest on this episode, Julia DeNey is the founder of Sensational You, an adaptive clothing brand designed with neurodivergent children in mind. After working as a special education paraprofessional, Julia saw firsthand how difficult it was for her students to access the sensory tools they needed—so she created a solution. Blending her background in fashion design with her passion for inclusion, she now designs clothing that features discreet, built-in sensory supports like sound-reducing hoods, adjustable compression tees, and hidden fidgets. Her mission is to help kids feel confident, comfortable, and empowered—wherever they go.
Explore her work: https://sensationalyou.com
Follow her on Pinterest: https://pin.it/2Egvi0nDW
In this episode Laura dives deep into the most common Pinterest design mistakes that could be costing you clicks, conversions, and sales—and how to fix them using a smart, simple design system. She’s joined by Teagan, a business coach who helps moms build six-figure virtual assistant businesses, and whose Pinterest account hadn’t been touched since 2018.
Together, they walk through a live Pinterest audit, with Laura providing personalized, actionable advice on how to clean up outdated boards, stop relying on auto-posting from Instagram, and design scroll-stopping pins that actually convert. Laura shares practical steps to make your content Pinterest-friendly, even if you’re re-entering the platform after years away.
Why auto-posting from Instagram can hurt your Pinterest performance—and how to turn it off while keeping your account connected.
How to optimize your Pinterest bio and profile for search using strategic keywords that your audience is already looking for.
The difference between designing for Pinterest the computer vs. Pinterest the user—and why both matter.
What it means to “pin hack” and how to use Pinterest’s search bar and visual search tools to create titles that rank.
Best practices for pin design: limited fonts, color contrast, clear calls to action, and consistency across images.
How to play with emotional resonance and relevance to get users to stop scrolling and start clicking.
When to archive, clean up, or revamp your old boards—and why you should never waste time editing or deleting pins.
The truth about logos, URLs, and branding on pins—and why less might be more.
How Pinterest calculates relevancy and why aligning your pin design with your landing page matters for conversions.
What metrics actually matter when tracking pin performance and how to interpret impressions, saves, and click-through rates.
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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.
Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.Schedule a PinChat with Laura: laurarike.com/pinchat
Learn More about Laura on her website: laurarike.com
And connect with her on IG: instagram.com/laurarike/
And on Pinterest: pinterest.com/laurarike/
The guest on this episode, Teagan Hintze, is a business coach and speaker who helps moms turn their skills into thriving virtual assistant businesses. After being demoted just five months postpartum, she started her own business in 2015—and within months, it was out-earning her day job.
Since then, she’s helped hundreds of women launch and grow freedom-first businesses, become fully booked, and finally leave their 9–5s behind. With over $500K invested in her own education and nearly a decade of experience, Teagan’s here to show you exactly how to build a business that works for your life—not the other way around.
Connect with her online:
https://heyindependentmama.com/
In this episode, Laura Rike pulls back the curtain on a live Pinterest account audit for mindset mentor and coach Amanda Nowak, the soul behind Element Eight. If you’re a coach, healer, or creative entrepreneur using Pinterest for visibility, this session is your goldmine. Laura walks Amanda through a strategic transformation—from vague profile naming to keyword-rich optimization, from pinning inspirational quotes to curating a purposeful funnel that actually converts.
Using an all-new library analogy, Laura explains how to organize your Pinterest presence from the ground up—your profile is the library, your boards are the sections, and your pins are the books. Amanda learns how to use Pinterest's own data and incognito search tricks to align her brand with the platform’s algorithm and her audience’s late-night search behavior.
From rethinking board titles to embedding opt-ins directly within blog posts, Laura shows how coaches can use Pinterest not just for inspiration, but for sustainable lead generation—without needing to post 24/7 or design 500 pins a day.
Key Takeaways:
Why your Pinterest profile display name matters more than your handle—and what keywords to include.
How to use incognito search to uncover what Pinterest really thinks your boards are about.
The three-part funnel strategy for Pinterest content: Awareness, Consideration, and Purchase.
Laura’s “library system” analogy for building a search-optimized profile, board structure, and pin strategy.The myth about third-party Pinterest schedulers and why consistency > quantity.
How to embed opt-ins directly into blog posts to increase conversions from cold traffic.
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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.
Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.Schedule a PinChat with Laura: laurarike.com/pinchat
Learn More about Laura on her website: laurarike.com
And connect with her on IG: instagram.com/laurarike/
And on Pinterest: pinterest.com/laurarike/
The guest on this episode, Amanda Nowak, is a burnout recovery coach and the founder of Element Eight, where she helps overwhelmed women entrepreneurs reconnect with themselves and build lives that actually feel good. Drawing from her own experience of hitting burnout in her corporate career and navigating the messy middle of motherhood and ambition, Amanda now guides her clients toward clarity, energy, and aligned decision-making. Through a blend of mindset work, nervous system support, and practical strategy, she helps women stop spinning their wheels and start moving with purpose—without self-sacrificing along the way.
Connect with Amanda and Learn More about Element Eight online:
Website; https://element-8.com
Pinterest: https://www.pinterest.com/ElementEightMKE/
Instagram: https://www.instagram.com/element.eight.coaching/
Download her 10-minute Check In: https://element-8.com/10-minute-check-in
If you’ve ever wondered how Pinterest could actually help your podcast grow—without adding a hundred new tasks to your plate—this conversation is the lightbulb moment you’ve been waiting for.
In this episode, Laura sits down with Patty Farmer, a master of strategic content repurposing and long-game marketing, to explore how podcasters can tap into Pinterest not as a social platform, but as a search engine built for discovery. Patty shares how one well-placed pin can keep your content working for you for months (or even years), and why the key to Pinterest isn’t volume—it’s intention.
Together, they dive into simple strategies for turning your podcast episodes into evergreen pins, choosing the right keywords without overthinking it, and using smart link systems so your traffic is always pointed in the right direction. If you’re tired of the short shelf life of social posts and want a quieter, more sustainable way to grow—this one’s for you.
Key Takeaways:
Why Pinterest should be part of your podcast growth strategy—even if you’re not “visual”
The difference between static and video pins (and when to use each one)
How to batch content without burning out or reinventing the wheel
What it really means to “keyword” your pins and how to keep it simple
The link-shortening trick that keeps your content evergreen, even when your offers change
Pin Perfect Template Membership – $7/month for fresh Canva pin designs: sales.laurarike.com/pinperfect-membership Schedule a PinChat with Laura: laurarike.com/pinchat
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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.
Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.
Learn More about Laura on her website: laurarike.com
And connect with her on IG: instagram.com/laurarike/
And on Pinterest: pinterest.com/laurarike/
The guest on this episode, Patty Farmer is an award-winning Marketing & Media Strategist, dynamic International Speaker, Podcast Host, Magazine Publisher, and 7-Figure Event Producer based in Dallas, TX. With her proven strategies, she helps entrepreneurs attract, engage, and convert their ideal clients with confidence and clarity.
Whether on stage, behind the mic, or coaching one-on-one, Patty’s energy and insights inspire action and drive success. She specializes in working with service-based women entrepreneurs, small business owners, coaches, and content creators to define their target audience, communicate their value, and package their expertise into profitable products and services.
Follow Patty on Pinterest:
https://www.pinterest.com/PattyFarmerCEO
Check out her digital magazine:
And listen to her podcast:
https://podcasts.apple.com/us/podcast/marketing-media-money/id1486122729
If Pinterest has ever felt overwhelming, this episode is your exhale.
In this episode, Laura sits down with Cary Ouellette—a mindset and emotional wellness expert who helps women break through anxiety and self-sabotage—to map out a calm, strategic Pinterest plan that truly honors her business. Together, they walk through how to use Pinterest to align with seekers searching for inner peace and self-growth—without dancing, chasing trends, or feeling like you’re failing the algorithm game.
Laura debunks the myth that you need to post 15 times a day and offers a realistic plan for showing up with intention, batching pins with ease, and tapping into Pinterest as a powerful long-game platform. If you’ve ever felt like you’re doing too much, too inconsistently, or wondering why Pinterest traffic isn’t converting, this one is packed with golden answers.
Whether you’re helping people heal, manifest, or grow—you’ll walk away ready to create content that sticks and attracts the people you’re here to serve.
Key Takeaways:
Pinterest is not social media—it’s a visual search engine with evergreen potential. Pins last longer, and pressure to “keep up” isn’t required.
You don’t have to pin daily. Laura breaks down why 3x per week is more than enough if done consistently and with intention.
Batching is your best friend. Learn the 4-step process for keyword research, content pillars, and repurposing content the smart way.
Video pins vs. static pins—how to use both without burning out, and what short-form videos work best.
Why keyword alignment matters more than traffic numbers—and how to diagnose what’s not converting.
Pin design tips using Canva and how to leverage AI-generated visuals to speed up content creation while staying on-brand.
Pin Perfect Template Membership – $7/month for fresh Canva pin designs: sales.laurarike.com/pinperfect-membership
Pinterest Rock Stars Course – Starts at $97 for sustainable, soul-aligned strategy: laurarike.com/rockstars
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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.
Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.
Learn More about Laura on her website: laurarike.com
And connect with her on IG: instagram.com/laurarike/
And on Pinterest: pinterest.com/laurarike/
The guest on this episode, Cary Ouellette, helps women with anxiety or those with big goals who keep hitting walls become the CEO of their minds, manifest their dreams, and receive divine guidance through channeling.
Learn more about Cary on her website: http://caryouellette.com/
And follow her on Pinterest:
In this episode of The Pintastic Podcast, host Laura Rike sits down with marketing strategist and brand visibility coach Ginna Tassanelli to walk through a live Pinterest audit. Ginna shares her journey from running a fashion-focused brand to leading a high-converting marketing agency—and how her Pinterest account needed to evolve along with her.
Laura guides Ginna through actionable steps to clean up, rebrand, and repurpose existing Pinterest content so it aligns with her current offers and lead generation strategy. Whether you’ve ignored Pinterest for a while or you're in the middle of a business pivot, this episode shows you how to turn an outdated account into a strategic traffic driver.
Key Takeaways:
How to decide whether to start a new Pinterest account or repurpose your current oneWhat to do with old boards and content that no longer serve your business goals
Using Pinterest as a lead generator for video-based offers and high-converting freebies
How Pinterest search differs from social media—and what that means for your content strategy
Tips for repurposing Instagram Reels and short-form videos into Pinterest-friendly formats
Whether you're a seasoned entrepreneur or just getting started, this episode offers a fresh perspective on how to maximize Pinterest for long-term growth and visibility.
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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.
Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.
Learn More about Laura on her website: laurarike.com
And connect with her on IG: instagram.com/laurarike/
And on Pinterest: pinterest.com/laurarike/
The guest on this episode, Ginna Tassanelli thrives on helping business and personal brands build an in-demand profitable brand that’s irresistible to premium clients by leveraging the online space so they can create massive impact.
Learn more about Ginna on her website: gethypemedia.com
DM her @ginnamtassanelli on Facebook to request her GPT-powered video script generator
In this episode of The Pintastic Podcast, host Laura Rike shares actionable strategies for turning Instagram content into Pinterest pins that drive traffic and grow your business. Joining Laura is Emily Holthaus, founder of Raising Little Millionaires, a newly launched brand focused on empowering parents to teach their kids financial literacy. Together, they explore how Pinterest can help new and established businesses amplify their reach and connect with the right audience.
Key Takeaways:
Why Pinterest is Essential for Business Growth: Discover how Pinterest serves as a visual search engine that drives long-term traffic and brand awareness.
Repurposing Instagram Content for Pinterest: Laura walks Emily through the step-by-step process of transforming high-performing Instagram posts into optimized Pinterest pins, including tips on design, keywords, and visual search.
Building Brand Awareness as a New Business: Learn how Emily is using Pinterest to introduce Raising Little Millionaires to her audience and establish a strong online presence.
Pinterest Ads Demystified: Understand how to get started with Pinterest ads, using psychographics and search trends to create campaigns that convert—even with a
Whether you’re launching a new business or looking to grow an existing one, this episode will inspire and equip you with practical tools to turn Pinterest into a powerful marketing platform. Laura’s expertise and Emily’s fresh perspective make this a must-listen for entrepreneurs ready to take the next step.
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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.
Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.
Learn More about Laura on her website: laurarike.com
And connect with her on IG: instagram.com/laurarike/
And on Pinterest: pinterest.com/laurarike/
The guest on this episode is Emily Holthaus, the co-founder of Raising Little Millionaires. Raising Little Millionaires was born from two moms on a mission to teach their children positive money habits, mindsets, and disciplines from a young age. As educators (Emily is an M.S.Ed curriculum expert), even we struggled to find the time to shower, let alone figure out how to ensure our children developed a positive relationship with money. So Emily created the busy parents manual to instilling financial discipline and empowerment at home between ages 3-18 years old and set out on this journey with Amanda to build a community of parents ready to move the needle on raising a generation of money-smart kids.
Learn more about Emily on her website: https://www.raisinglittlemillionaires.com/
Connect with her on IG: https://www.instagram.com/raisinglittlemillionaires/
And on Pinterest: https://www.pinterest.com/raisinglittlemillionaire/
In this episode of The Pintastic Podcast, Laura Rike sits down with Emily Williams, founder of I Heart My Life, and creator of the To Be Ambitious community, to explore how Pinterest can elevate a thriving personal brand. Emily shares her journey of creating impactful communities, mastering her mindset, and scaling multiple brands while juggling various platforms and goals. Laura provides actionable strategies for integrating Pinterest into Emily’s ecosystem, emphasizing how to amplify existing efforts rather than add more to her plate. If you're curious about using Pinterest as a tool to grow your brand and connect with your audience, this episode is packed with insights and practical steps.
Key Takeaways:
How Pinterest supports growth for personal brands through aesthetics and strategic content.
Tips on leveraging Pinterest as a traffic-driving and lead-generating platform.
Why focusing on aligned keywords and audience aspirations can transform Pinterest into a long-term brand asset.
The power of visual branding and integrating multiple platforms for cohesive marketing efforts.
Actionable steps for creating fresh pins and maximizing ROI without adding overwhelming tasks.--
The host of The Pintastic® Podcast is, Laura Rike is an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.
Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.
Learn More about Laura on her website: laurarike.com
And connect with her on IG: instagram.com/laurarike/
And on Pinterest: pinterest.com/laurarike/
The guest on this episode is Emily Williams. Emily is the founder of the I Heart My Life brand and movement, a Success and Mindset Coach for ambitious women, an author, speaker and the host of the I Heart My Life Show Podcast.
Learn more about Emily on her website: www.iheartmylife.com
Connect with her on IG: https://www.instagram.com/iheartmylife
And on Pinterest: https://www.pinterest.com/iheartmylifenow/
In this episode of the Pintastic Podcast, Laura Rike dives deep into Pinterest strategies with marketing expert Jessica Walman. Together, they explore how Pinterest can be a game-changer for service-based businesses looking to scale. From optimizing your Pinterest profile to creating engaging pins, Laura shares her expert advice while Jess adds her insights on leveraging marketing funnels for consistent leads and conversions.
Whether you’re new to Pinterest or skeptical about its potential beyond DIY projects, this conversation debunks myths and provides actionable tips to build a sustainable system that aligns with your goals. Jess also discusses her experience with Facebook and Instagram ads and how those strategies can complement a strong Pinterest presence.
Key Takeaways:
Why Pinterest is more than a social platform and how to approach it as a search engine.
The importance of using keywords and categories to optimize your Pinterest profile and boards.
How to align Pinterest strategies with your overall marketing funnels to generate leads and sales.
Tips for creating a consistent, long-term content plan that yields results over time.
How Pinterest's algorithm works and why consistency and engagement are key to success.
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The host of The Pintastic® Podcast is, Laura Rike is an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.
Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.
Learn More about Laura on her website: laurarike.com
And connect with her on IG: instagram.com/laurarike/
And on Pinterest: pinterest.com/laurarike/
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The guest on this episode is Jessica Walman, a leading digital marketing strategist and Facebook ad expert with over a decade of experience. She is the CEO of The JW Agency, specializing in paid Facebook ads and comprehensive marketing strategies for clients in the coaching, consulting, and digital product sectors. Her agency manages up to $1 million per month in ad spend, working with 7- and 8-figure clients to automate business growth through innovative and effective strategies.
Learn more about The JW agency: live.jessicawalman.com/realresults
Connect with Jess on IG: instagram.com/jessica_walman
In this episode Laura talks to Nika Stewart @nikastewartshine who is the creator of the Viral Video Formula and teaches a counterintuitive approach to life & entrepreneurship. To learn more about Nika visit her website at www.shine-365.com.
Listen to this episode to learn:
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Want 10,897+ more website visitors from a SINGLE post?
That my friend is the POWER of Pinterest!
Combining one single pin with the right keywords, you can be found first for your services or products. Unlike your content having an expiration date in other social media sites, Pinterest will keep working for you LONG AFTER you click 'pin'.
With the right strategy (that you will find in Pintastic Rockstars) - and as long as your content is relevant and engaging - it will keep SHOWING UP in people's feeds for YEARS! AND to put the cherry on top, you can take advantage of the awesomeness of Pinterest to double your traffic & sales in LESS THAN 1 hour a week!
Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.
Not ready to jump into Rockstars just yet? Check out her free Power Of Pinterest download full of insider ways to make sure you are set up to bring a client running to you with a credit card in hand, begging you to take their money!
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See full show notes for all episodes at Pintastic Podcast!
Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!
Where to find more Pinterest Marketing Tips:
Facebook: https://facebook.com/laurarike
Pinterest: https://pinterest.com/laurarike
Instagram: https://instagram.com/laurarike
Twitter: https://twitter.com/laura_rike
LinkedIn: https://www.linkedin.com/in/laurarike/
In this episode, Laura is unpacking Pinterest's search intent. She is going to show you how to discover who's on the platform and what they're searching for.
Listen in to discover:
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Crafting the perfect pin graphic can be a challenge, but with the right tools and techniques you can create attractive visuals that draw attention to your board. With these easy-to-customize Pinterest Pin templates, you can take advantage of quick and simple design solutions to spice up your pins. From selecting eye-catching art to adjusting saturation settings, these templates give you the power to make stunning pins that instantly capture attention. Stop struggling with graphic design and start creating amazing Pinterest pins today with these simple yet effective customizable templates!
Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.
Looking to learn a bit more about Pinterest strategy before you dive right into creating your own pin designs? Check out Pinterest Marketing Strategy Masterclass for free where she covers not only continued growth of her email list with new leads daily, but also how she grew her agency & digital product sales with the power of Pinterest!
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See full show notes for all episodes at Pintastic Podcast!
Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!
Where to find more Pinterest Marketing Tips:
Facebook: https://facebook.com/laurarike
Pinterest: https://pinterest.com/laurarike
Instagram: https://instagram.com/laurarike
Twitter: https://twitter.com/laura_rike
LinkedIn: https://www.linkedin.com/in/laurarike/
In this episode of The Pintastic Podcast, Laura shares valuable insights on how businesses in non-traditional niches can use Pinterest as a marketing channel.
Listen in to learn:
If you're completely new to Pinterest, don't worry - I'm here to help! In my workshop, I'll teach you everything you need to know about setting up a successful Pinterest account. From choosing the correct username and aesthetic to understanding the basics of editing pins and creating boards, my Pintastic Jumpstart workshop will go through each topic in detail. This way you can Set up a system ONCE & attract leads & paying customers day after day - while you sleep! Some of the clients who implemented this system celebrated a 189% bump in visibility, traffic specifically from Pinterest increased to the #1 referral source to their website, signed a new high-ticket client, & MORE!
Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.
Not convinced yet that Pinterest is right for your brand? Check out Pinterest Marketing Strategy Masterclass for free where she covers not only who’s a good fit for the platform unbiasedly but also continued growth of her email list with new leads daily, but also how she grew her agency & digital product sales with the power of Pinterest!
_
See full show notes for all episodes at Pintastic Podcast!
Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!
Where to find more Pinterest Marketing Tips:
Facebook: https://facebook.com/laurarike
Pinterest: https://pinterest.com/laurarike
Instagram: https://instagram.com/laurarike
Twitter: https://twitter.com/laura_rike
LinkedIn: https://www.linkedin.com/in/laurarike/
In this episode, Laura demystifies the world of Pinterest by explaining the difference between Pinterest Keywords and Pinterest Optimization. By understanding and leveraging Pinterest keywords and optimization, you can significantly boost your online visibility, attract your ideal clients, and grow your business.
Listen to learn:
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Want 10,897+ more website visitors from a SINGLE post?
That my friend is the POWER of Pinterest!
Combining one single pin with the right keywords, you can be found first for your services or products. Unlike your content having an expiration date in other social media sites, Pinterest will keep working for you LONG AFTER you click 'pin'.
With the right strategy (that you will find in Pintastic Rockstars) - and as long as your content is relevant and engaging - it will keep SHOWING UP in people's feeds for YEARS! AND to put the cherry on top, you can take advantage of the awesomeness of Pinterest to double your traffic & sales in LESS THAN 1 hour a week!
Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.
Not ready to jump into Rockstars just yet? Check out her free Power Of Pinterest download full of insider ways to make sure you are set up to bring a client running to you with a credit card in hand, begging you to take their money!
_
See full show notes for all episodes at Pintastic Podcast!
Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!
Where to find more Pinterest Marketing Tips:
Facebook: https://facebook.com/laurarike
Pinterest: https://pinterest.com/laurarike
Instagram: https://instagram.com/laurarike
Twitter: https://twitter.com/laura_rike
LinkedIn: https://www.linkedin.com/in/laurarike/
Ever wondered how the heck to use Pinterest for your direct sales business? In this episode, Laura shares 4 tips to help you out!
Listen in to learn:
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Every business is different, and there is no magic strategy to implement to make you millions, BUT Pinterest coaching can be your new secret weapon for amplifying what is working in your business right now!
The astounding amount of people who use Pinterest is only one of the best parts about it. Not only are so many people using Pinterest but so few other businesses are taking advantage of it! Most companies and marketers, including big marketing companies, are all about Facebook because that's where they see the big numbers.
Remember, it isn't just about big numbers, it's about attracting quality leads with meaningful content. And so, not only can you do that on Pinterest thanks to its unique platform, but you can do so in an environment with very little competition.
If you are ready to start using Pinterest to grow your traffic, leads and even sales, click here to find out how Laura can help.
_
See full show notes for all episodes at Pintastic Podcast!
Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!
Where to find more Pinterest Marketing Tips:
Facebook: https://facebook.com/laurarike
Pinterest: https://pinterest.com/laurarike
Instagram: https://instagram.com/laurarike
Twitter: https://twitter.com/laura_rike
LinkedIn: https://www.linkedin.com/in/laurarike/
Can you really make money using Pinterest for affiliate marketing?
Absolutely … IF you know the right strategies! In this episode, Laura shares her best tips for making money on Pinterest using affiliate marketing.
Listen in to learn:
Crafting the perfect pin graphic can be a challenge, but with the right tools and techniques, you can create attractive visuals that draw attention to your board. With these easy-to-customize Pinterest Pin templates, you can take advantage of quick and simple design solutions to spice up your pins. From selecting eye-catching art to adjusting saturation settings, these templates give you the power to make stunning pins that instantly capture attention. Stop struggling with graphic design and start creating amazing Pinterest pins today with these simple yet effective customizable templates!
Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest strategist who helps high-performing business owners implement content growth plans, outsource their visibility, and steadily grow their monthly revenue through her signature growth to greatness framework with done-for-you services and course packages.
Looking to learn a bit more about Pinterest strategy before you dive right into creating your own pin designs? Check out Pinterest Marketing Strategy Masterclass for free where she covers not only continued growth of her email list with new leads daily, but also how she grew her agency & digital product sales with the power of Pinterest!
_
See full show notes for all episodes at Pintastic Podcast!
Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!
Where to find more Pinterest Marketing Tips:
Facebook: https://facebook.com/laurarike
Pinterest: https://pinterest.com/laurarike
Instagram: https://instagram.com/laurarike
Twitter: https://twitter.com/laura_rike
LinkedIn: https://www.linkedin.com/in/laurarike/
YouTube: https://www.youtube.com/c/LauraRikePinterest
Ready to start attracting ideal clients using Pinterest? In this episode, Pinterest expert Laura Rike shares valuable insights on how to attract ideal clients on Pinterest.
Listen in to learn:
As an experienced Pinterest strategist, Laura strives to bring the best of her expertise to your account. With an extensive audit of your profile and past campaigns, I create a Profit Plan which is a customized marketing strategy tailored to increase page views, followers, and conversions. Her approach gets you noticed on the platform with creative strategies and a mix of organic and paid options designed to boost your rankings. Furthermore, Laura always make sure that her recommendations stay within brand guidelines while helping hone craft a distinct and compelling presence. By the end of the profit plan you’ll have the type of strategy that brings more visibility and business success through Pinterest!
Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.
Not convinced yet that Pinterest is right for your brand? Check out Pinterest Marketing Strategy Masterclass for free where she covers not only who’s a good fit for the platform unbiasedly but also continued growth of her email list with new leads daily, but also how she grew her agency & digital product sales with the power of Pinterest!
_
See full show notes for all episodes at Pintastic Podcast!
Get more Pinterest Marketing Tips, just visit :https://laurarike.com/pinterest-marketing-podcast/
Where to find more Pinterest Marketing Tips:
Facebook: https://facebook.com/laurarike
Pinterest: https://pinterest.com/laurarike
Instagram: https://instagram.com/laurarike
Twitter: https://twitter.com/laura_rike
LinkedIn: https://www.linkedin.com/in/laurarike/
YouTube: https://www.youtube.com/c/LauraRikePinterest
In this episode of The Pintastic Podcast, Laura discusses how Pinterest can be a game-changer for businesses and provides actionable tips to help you overcome the overwhelm of tackling the platform for your marketing.
Listen in to learn:
It's not always easy to get your offer in front of the right people at the right time. You could spend hours upon hours creating content, posting and praying on social media, networking with other entrepreneurs - and still see little return on investment.
Laura’s Clicks to Cash framework is the answer for you to make it less overwhelming when figuring out how to bring in more email subscribers and sales. I've used this exact system to attract over ONE MILLION visitors to a client's website, and I can help you do the same.
Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.
Not convinced yet that Pinterest is right for your brand? Check out her free Power Of Pinterest download full of insider ways to make sure you are set up to bring a client running to you with a credit card in hand, begging you to take their money!
_
See full show notes for all episodes at Pintastic Podcast!
Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!
Where to find more Pinterest Marketing Tips:
Facebook: https://facebook.com/laurarike
Pinterest: https://pinterest.com/laurarike
Instagram: https://instagram.com/laurarike
Twitter: https://twitter.com/laura_rike
LinkedIn: https://www.linkedin.com/in/laurarike/
When someone mentions Pinterest, what comes to mind? Perhaps it's a collection of stunning visuals, delightful recipes, or even the potential for growing your business and email list. Pinterest offers a world of opportunities, but it all comes down to one critical factor: keywords.
In this episode, Laura is sharing all the deets on how to use keywords to rank and go viral on Pinterest.
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We are expected to consistently post ‘fresh content’ to follow best practices IF we want to build a strong Pinterest foundation... but we don't have enough time in the day to do 'all the things'.
That is why I spent countless hours (like literally over 200 & counting) researching, testing and organizing the BEST Pinterest keywords that have brought in over 626,935 organic clicks and $33,070 for my clients in less than 30 days!! Get Lifetime access to my Pinterest SEO Secrets Here.
Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.
Don’t forget to also check out the Pinterest Marketing Strategy Masterclass for free where she covers not only who’s a good fit for the platform unbiasedly but also continued growth of her email list with new leads daily, but also how she grew her agency & digital product sales with the power of Pinterest!
_
See full show notes for all episodes at Pintastic Podcast!
Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!
Where to find more Pinterest Marketing Tips:
Facebook: https://facebook.com/laurarike
Pinterest: https://pinterest.com/laurarike
Instagram: https://instagram.com/laurarike
Twitter: https://twitter.com/laura_rike
LinkedIn: https://www.linkedin.com/in/laurarike/
