➡️Zoom Meeting Sales Cheat Sheet ☑️
💻The Zoom platform has grown in popularity over the last few years and for good reason.
It provides individuals and businesses with the tools that they need to conduct meetings over the Internet for collaboration, lead generation and customer acquisition, webinars and more.
If you want to use Zoom to grow your business, and you should, then it is essential that all of your Zoom meetings and webinars are engaging for your audiences. A lot of people get this wrong and end up losing their audience on Zoom calls.
The methods, tips and tricks in this powerful guide will show you how you can significantly improve your engagement levels when you are using Zoom. So be sure to read all of this short report and put these ideas into action.
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Increase Your Sales By Making Minimum Changes That Deliver maximum impact!
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Email marketing tips for improving click-through rates
The clickthrough rate is the percentage of people who click on a link within your email that you send. The ultimate goal of a promo email is to encourage your subscriber in your email list to perform your most desired outcome (in this case, clicking a link). Clicking on the link would then bring them to the next stage of your sales funnel, whether if its to lead them to a blog post, landing page or sales page.
Here are some great tips for improving click-through rates:
Use a link Cloaker or url shortener. Many a time, affiliate links that you promote come with very suspicious and spammy looking links. The way to overcome this is by using a link Cloaker to customize your links. This often increases click through rates. Long links are also unsightly and have the potential to reduce clicks, hence using a link shortening service link Tinyurl or Bit.ly can have a significant improvement on your results.
Include a call to action. While as silly as this sounds, including a call to action before the actual link can actually improve click-through rates, according to split test studies. So, a simple line like – Click here to grab it now or Get it now while stocks last can significantly improve click-through rates.
Multiple links throughout your email. This works wonders as split test studies have shown that if you sprinkle the same link throughout your email, there are more chances of them actually clicking your link and going to your website. Just don’t overdo it.
Create a sense of urgency. I love this – Mention in your email that only 10 copies are left or that the launch will only go for 24 hours. This often works wonders and boosts clickthrough rates through the roof.
✅FREE Email Marketing Course: https://www.getresponse.com/resources/courses/list-building-program/
Increase Your Sales By Making Minimum Changes That Deliver maximum impact!
How to create powerful trust in 5 days so folks buy more and buy fast from you
The use of sales letters had been around for as long as direct response marketing has been practised in the conventional “brick and mortar” world.
And ever since the Berlin wall came down and the World Wide Web came up, it did not take long for people from business backgrounds to tap into the growing world of E-Commerce.
And it certainly didn’t take long for direct response marketers to carry their offline practise into the online world.
Thus, you see the practice of one-page-long sales letters being used widely today by businesses of various sizes to sell and push their products and/or services into the Internet marketplace.
This is the case because sales letters in this fashion have been proven to be all time-tested. As you probably know by now, sales letters are really just one LONG page with one person in mind: to help sell the product to the prospect.
It’s like an electronic salesperson on your behalf, and it certainly beats having you to prospect and sell to someone else face-to-face or gamble on sending out hard copy mails (that can span 5-20 pages long when printed) and face the chance of not covering your investment on printing back.
A sales letter is considered to produce a good decent conversion rate at 2 to 4 per cent. You are doing better if your sales letter produces above 4 per cent. Some marketers reportedly produce 6% and some as high as 20-30% to cold prospects!
Believe it or not, online sales letter consists of mainly the use of mostly words and then some images. And words are indeed powerful tools; you should consider them double-edged swords.
If used correctly, words can sell literally. If used improperly, not only would your sales letter suffer in conversion rate, it might just deliver the wrong message and the worst-case scenario can be that of offending your prospects (besides not closing the sale).
I have a sneaky suspicion that your sales letters are currently not producing the kind of conversion rates you want. Or this is your first try at developing a life long asset or skill where marketing online is concerned.
Perhaps you want to seek all ways possible to offer your sales copies a boost without having to spend a fortune on expensive copywriters in the process because you don’t have the deep pockets for it at the moment.
Regardless of your current needs, I trust that you will find this guide useful and that when you apply these tips into your sales copies, you will see substantial results in your conversion rates.
✅FREE Marketing Course: https://www.getresponse.com/resources/courses/list-building-program/
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You’ve already heard this over and over again. The money is in the list. Or you’re able to print money while you sleep.
These are true to an extent and only if you are able to master the process of attracting prospects, building relationships with them online, and getting them to take action in the form of buying your product or service.
The reality is that most business owners like you don’t have the luxury of making instant connections with people.
Relationship building takes time and must be done delicately and consistently.
You can’t simply assume someone will buy the first time they sign up on your list. Oftentimes it will take 7-12 emails before they even see the value you are offering.
That said, you can easily do this online via Email Marketing autoresponders if done properly.
In other words, regardless of when someone signs up on your list, you can talk to them based on when they did so.
The problem is most people know this is what they need to do, but don’t know how all the pieces of the puzzle fit together.
https://thehvntersreport.blogspot.com/2020/10/email-marketing-mistakes-to-avoid.html
Are you Not seeing the sales you’d like to online? or are your getting sales but wish they were even higher?
Listen up! Here are ten tips that can help you to see drastic increases in your conversions.
1: Include a Video Advert
This is something that not many sellers do, but it can be huge! A video ad that plays on your sales page can help remind people why they are buying and ensure that they feel motivated to do so. Really show the value proposition, and try to affect an emotional response.
2: Make it Easy
Are there too many steps to buying on your page? This can be an easy way to put people off of making purchases. Consider that many of us have second thoughts when buying anything. Any small excuse not to buy can therefore be the nail in the coffin for your sales! Make sure this isn’t an issue by making purchasing a simple matter of clicking a button.
3: Ensure a Secure Address
People want to see that HTTPS in the URL. If you don’t have one, then make sure that you discuss this with your hosting provider.
4: Remove Ads
If you have AdSense or any other form of display ads on your website, then you should make sure these are missing from your sales page. Otherwise, people might leave to buy competing products and you’ll get a few cents instead of $30-$100!
In fact, consider getting rid of all ads on your site, and making all of those adverts points at your one product instead!
5: Ensure Fast Load Times
Fast loading times are hugely important for any website, but this is especially true if you are selling a product. Make sure your website is nippy and appears in seconds, and this way you won’t lose impatient visitors!
6: Remove Distracting Navigation Elements
Consider removing your menus for your sales page, otherwise, it’s too easy for people to leave without buying! “Buy Now!” should be the one beckoning button!
7: Offer a Discount
This is a simple way to make more sales, but it’s an important consideration. Offering a special deal for a certain period of time is perfect for generating more sales, but you’ll need to experiment with different price points to find that sweet spot!
8: Offer Money Back
This is important to gain the trust of your audience. Keep in mind that very few people will actually take you up on the guarantee, but having it there will convince them to make the sale.
9: “Persuasion”
Think about everything that happens prior to your audience landing on your sales page or eCommerce store. How have you primed them to buy? Are they in the right mindset?
Your sales process begins with the first interaction with your brand: be that on your homepage or through social media.
10: Ask Your Audience
Stuck trying to generate more sales? Just ask your audience what they want to see! This is a hugely beneficial strategy as it ensures you are optimizing your products and sales process for the very people you are selling to.
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Zoom Webinars are a powerful tool to create sales online, and they are often considered a key component in many “sales funnels.”
A webinar is essentially a presentation that teaches your audience something. This can be a presentation in which you directly communicate with your audience and explain a topic or show them how to do something.
Common topics for webinars include discussions on how to make money online, discussions on how to use specific tools, or tips on how to build confidence.
The real power of the webinar is that it increases engagement. People who like your content might read your blog posts, but this is a very passive activity that doesn’t require any commitment on their part.
However, a webinar requires your audience to arrive at a certain time and to then listen to a presentation that is ostensibly live. This makes them feel like they’re discussing directly with you as a creator, and it requires them to invest their time and effort into hearing what you have to say.
In short, it helps to take them from being a cold or warm lead to a very hot one. And it gives you the opportunity to push your product or service in a more convincing and powerful manner than you otherwise could.
So that’s why what about how?
The first step is to choose your webinar topic. Ideally, this should be something with a very clear value proposition and a very clear goal. That is to say that you should be quite specific in what you teach (a single skill or concept) and that said lesson should have direct applicability to the audience’s lives. You want something that will demonstrably make their lives better, and that will give people a good reason to show up!
Next, you need to identify the right platform. This is what you will use to stream live, and there are pros and cons to each option. The two we recommend are GotoWebinar and EasyWebinar. While you can use tools like Zoom that are not explicitly intended for this use, they don’t have as many features that are as directly relevant to what we’re trying to do.
Also important is to have slides prepared and a script. This way, you can ensure that your webinar runs smoothly and that you can provide genuine information. Think of this as a tester: people are going to use this experience to judge the products or services you are trying to sell. If they don’t learn anything or it isn’t useful, then they will assume that your products or services won’t be good either. Don’t let that happen!
Of course, there is the option to simply play a prepared presentation. This isn’t recommended, however, as it can look cheap if you get discovered. Ultimately, the best business models are the ones that involve genuinely new and exciting information, amazing value, and transparent honesty. This builds long term customers and trust, and it is by far the best way to build your business.
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If you want to make more money, then you need to give more away for free. This sounds contradictory, right? Sure, I get that! But in fact, this is one of THE truest principles of selling, and it’s for very good reason.
In this presentation, we’re going to discuss why that is.
A Free Taste
Too many sellers make the mistake of thinking that people will buy their products because they tell them to. But here’s the thing: you’re not a particularly objective source of information!
You can write the most compelling and persuasive sales pitch in the universe, but at the end of the day, it will always be compromised because it came from you. Your audience knows that you are biased and you have a horse in this race!
Think about it: if someone came up to you and told you that they had the best watch in the world that was more objectively beautiful than any other watch and would keep the time perfectly… would you buy from them? Chances are you’d assume they were making it up!
But if they were to let you keep the watch for a week, and you found that it really did change the people looked at you… you might consider buying it!
In other words: the proof is in the pudding. There is nothing like trying a product or service for yourself.
So if you really want to convince people to buy from you, giving something away for free is the perfect way to demonstrate to them just how much value you’re able to provide. Now they don’t have to take your word for it: now they can experience that value for themselves! This is a huge difference.
Luring Them In
The other reason that giving away something for free is powerful, is that it helps you to draw more people in. This is why competitions are so popular – even when most people don’t get anything!
If you have something to give away for free, then you will instantly give people a reason to visit your website. That’s what will draw them in, and then while they’re there, you can use the opportunity to market other things to them.
The best example of this of course is a lead magnet. This is a freebie that you give away in exchange for an email address. You use this to acquire email addresses and then you sell to them!
A Sense of Obligation
The other reason that freebies work so well, is that they create goodwill. When you give something away for free, people will feel obligated to you. You did them a solid, and now they want to do the same thing back!
In fact, studies suggest that we are driven by the desire to give something back that is twice the value of what we received, thereby paying off the “social debt.”
This is why many store owners in the Middle East will begin their negotiations by offering you a nice cup of tea and giving your kids a free gift. Learn from them!
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There are few better forms of marketing than word of mouth. Think about the most successful movies at the theatres. They’re not necessarily the movies with the biggest marketing budgets (though that helps). Instead, the movies that have the biggest impact on the culture around them.
When a movie is genuinely exciting, thought-provoking, and different, it gets attention. People tell their friends, and they tell their friends.
This is how you get your “sleeper hits.”
So how do you get people to talk about your online product? How do you turn that into a “sleeper hit?”
In this presentation, we’re going to find out.
The Product Itself
The first and most important point is that the product itself needs to be effective in driving the discussion.
This is something that not many internet marketers understand. How many online books are there that sell essentially the same thing?
How are you going to get someone to talk about a book that teaches you how to make money when that is what 500 other books released this month are doing?
Now consider something like the Vivobarefoot shoes. These are the toe shoes that you might have seen some people wearing. These things look so odd that just wearing them will invite questions, comments, and discussion.
And of course, there are countless articles written about them!
This isn’t to say that everything you sell needs to break the mould and be completely new. Instead, you need to make sure that you find some angle that makes it interesting. You can sell a book on making money, but try to find some tip in there that is different and then make that into the “USP.” Find some way to make your product noteworthy.
Story
They say that stories are SEO for the human brain… and that couldn’t be more true. We love telling and sharing stories, so much so that this practice is ingrained into our very psyche by millions of years of evolution!
If you wanted to make your product worthy of discussion, then find a story/narrative that you can promote. That could be the story of how you created the product, or it could be the story of someone who used it and was highly successful.
Press Releases
Next, you need a press release. This outlines news of your product or service in a way that will hopefully get news coverage from other websites or papers.
The key here though is to use the previous two tips. Too many businesses expect press releases to essentially get them free coverage and advertising. This is not how it works: journalists are serving their readers first and so they will only cover your announcement if it is genuinely interesting to that audience.
That’s where having something genuinely new and different, or a real human-interest storey attached, will make all the difference.
Failing that, a well-orchestrated PR stunt can do the job as well! Just think carefully about how you want to present your brand.
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Content is King: Content is what makes the web go around. You’ll hear this a lot in marketing circles, but that doesn’t make it any less true!
Think about it: the internet is nothing if not a web of content. It is writing, it is video, and it is sound. All of that is content.
If you don’t have content then, you can’t possibly stand out and stay afloat. You’ll be drowned out by the noise.
And it’s not enough simply to have content: it needs to be content that has high volume AND high value. You need lots of excellent content. Here’s why.
1: Brand Awareness
Studies show that people will only usually buy on the 7th or 8th exposure to a brand. It’s by this point that they recognize the brand and trust it well enough to consider investing money. If you post regular content to your site or to social media, then you create lots of opportunities for people to be exposed to your brand and your message – each one of those builds up and creates a greater likelihood that they will consider buying from you!
2: SEO
Content is important for SEO. This is something that is overlooked too often.
While there are countless strategies for increasing the search traffic that comes to your site (targeting keywords, building links, etc.) the single most important and effective strategy is to add lots of content to your site. This is how the biggest and most successful brands on the web succeed!
If you have hundreds of new articles on your site every month, you create countless opportunities to win at the SERPs and to bring in long-tail traffic. Eventually, you will succeed through sheer force!
3: Return Customers
People will come back to your site regularly if you give them a good reason to do so. If you post the odd article every few months, then people will quickly forget about you.
But if there are lots of fascinating new posts every single day, then people might start to read your site each morning, or at least several times a week. Think about the websites that you visit on a regular basis yourself: they are all likely to be sites that provide you with an incentive to keep coming back.
4: Brand Loyalty and Trust
The other reason to keep posting content is to develop your relationship with your audience and to build trust.
Trust is a strange thing in that it very largely comes from familiarity and exposure. Simply seeing more of you ensures that your audience knows you better, likes you more, and feels more comfortable buying from you. This is as simple as posting regularly.
5: Direct Sales
Finally, keep in mind that each post can generate direct revenue from ads, or even by selling your products. If you include a reference to your product and a link in each post, they will then generate profit. You are now in a situation where each post pays for itself, meaning that there is no reason not to keep writing more of them!
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What makes the difference between a successful online product and an unsuccessful one?
A lot of presentations will try to tell you there is “one secret trick” or some key strategy. But the truth is that a successful sales page is the sum of its parts. Your success comes from countless small design decisions, aspects of your copywriting, your marketing, your audience, the pricing, and the advertising campaign.
There is not one thing you can change, but rather thousands of things.
Some of these things are very simple alterations you can make to your page itself. And while these might not turn you into an overnight sensation, they can certainly help you to improve your conversion rate and increase profits. So here are 6 tweaks to consider making right now:
1: Increase Load Times
A slow loading site does a few things. First, it makes your site seem less reliable and less professional. This can make people less comfortable about buying from you.
Secondly, it means your audience has to wait longer. Which in turn means that they will very often leave before your page is done loading!
Speeding up your site - which can be as simple as installing a new plugin – can thus help you make a LOT more sales!
2: Change Your Font
The font on your site is a key factor that often goes overlooked. Not only does this contribute to the overall design of your site and the way it makes your audience feel, but it also determines how readable your content is. People don’t like squinting!
3: Remove Navigation Elements
If you have a menu on your sales page, then you are inviting your audience to leave. Remove it!
4: Add a Video
Video is under-utilized when it comes to making sales. The goal of a good video is to help people understand the value proposition of your site and to understand what you’re offering. You can even set this to autoplay!
5: Use a Better Image
One of the biggest challenges of trying to sell something online is that your audience can’t hold the product in their hands. That means they can’t feel the weight or the premium materials.
Your goal is therefore to convey that through your sales page by choosing the right image. If your product listing currently has a small, grainy image of what you’re selling, then you should consider changing that.
6: Offer a Money Back Guarantee
This is a simple line you can add to your sales pitch that makes all the difference. That’s because it will help people to overcome any sense of uncertainty when buying from you: they will now know that if they don’t like what they’re buying, they can get their cash back no questions asked.
The thing to realize as the seller is that very few buyers ever ask for a refund. That means there is no reason not to use this strategy and every reason that you should!
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Selling online can be a challenge and this is something that many business owners must wrestle with on a regular basis. If you can convince people to buy from you online, then you can potentially drive a steady stream of sales that will be nearly entirely automated. This allows you to earn a passive income and make money while you sleep and relax, or it can give you the funds you need to funnel back into your business and scale at an unprecedented rate.
But this shouldn’t be the end goal! Selling once is impressive, but selling twice – or selling more – is even better.
What you may not realize, is that getting someone to buy from you is the “hard part.” The biggest barrier is opening the wallet and entering the details. If you get your visitor to that point, then you’ve been highly successful.
But then why stop there? It will now be considerably easier to convince your audience to take the next step and buy again… so make sure you don’t miss that opportunity!
Here’s how you can do just that by offering upgrades and upsells!
Premium Edition
One option is to offer a premium edition or a special edition. People love buying the most high quality version of something and they hate knowing that there is a more premium option available.
Think about it: if you just convinced someone to buy a product for $50, why wouldn’t they pay an extra $10 to then upgrade that to the “ultimate edition.”
This works great for physical products, but it can also be very effective with digital products. Your ebook could come with a more attractive cover, extra pages, and supplementary information for example!
Support
Offering support is a great way to add value, especially if your product is an app or software solution. Even for information products though, offering some kind of direct access to the author or experts can be HUGE. How about membership of an exclusive group on Facebook, for example?
Second Copy
If your product benefits from multiple items, then this is a great and very simple way to upsell. Buy one for $20 or two for $30… it’s a no-brainer!
Even for digital products this can work well if you have DRM: just offer the second download as a gift!
Subscription
Likewise, if your product is something that benefits from recurring orders or ongoing support, then you can also offer subscriptions. And if you already offer subscriptions… then how about selling a longer subscription for even more money?
Money off the Next Product
Finally, one of the oldest tricks in the book is to offer money off the next purchase. This is great because it secures the next sale before you even have something to offer, it helps to build loyalty and trust with your audience, and gives the buyer flexibility in how they redeem their offer. It’s like a loyalty points system!
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Instagram is an extremely powerful tool for marketers and anyone selling a product. The key reason for this is that Instagram is one of the best options for selling the “value proposition.” The highly visual nature of Instagram makes it perfect for conveying not only information but also feelings and emotions. You can, in short, use Instagram to make your products look and feel amazing. And this is key to success when it comes to selling.
Instagram Stories take this one step further by letting you speak with your audience in a more interactive manner. Here are some ways you can use Stories to make more sales.
1: Be Sparing
The first tip for boosting sales using Instagram stories might come as a surprise: that is to be sparing with your use of them.
The danger is that you try to use Stories too frequently, and thus end up neutering some of their most powerful properties. Instagram Stories have the huge benefit of being promoted specifically by Instagram. They are placed right at the top of the page when you load your home feed, and they even notify users when you post a new one. But that latter feature is only present if you don’t post hundreds every two minutes. So wait until you really have something to say!
2: Build Rapport
Stories are fantastic for building a rapport with your audience and helping them to feel as though they know you and your business. This is huge seeing as that familiarity builds trust. And when your audience trusts you, they are FAR more likely to buy from you.
3: Run Polls
A great way to generate content and to communicate with your audience with this in mind is to run polls. You can survey your audience and this way they feel like they are engaging in conversation with you! That engagement translates to increased sales (because they are paying your brand more attention) and it also means your audience will build that sense of recognition we discussed.
4: Behind the Veil
Stories are a great way to share information that you don’t necessarily want to post to your wall. If you have a post that shows you getting up in the morning for instance, or if you have a post that shows behind the scenes, this can ruin the visual language of your main feed.
This is what makes Stories so effective as they are just a short-time insight for your most invested users. Use this as a way to show behind the scenes and let people gain some more understanding of your product, service, and values.
5: Show the Value
Finally, make sure that you are using your Instagram Stories to really show the value of your product or service. What is it that your product or service offers? How will it benefit people and make their lives better than they were previously?
By demonstrating the value, you can make sure that you build that emotion that leads to a sale. Add a link by swiping up, and you’ll see your sales skyrocket!
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Few businesses fully recognize the power of good writing. A well-written sales script is very often THE difference between a conversion rate of 10% and a conversion rate of 0.0001%. This is your opportunity to convince people to buy from you. To explain to them why your product or service matters, and to hold their attention.
How do you do it? Here are five strategies that make a big difference.
1: Be Clear and to the Point
“Vantage media uses innovative thought-leadership and a collaborative attitude to push forward into new frontiers! We provide cloud-based solutions for small-to-medium businesses that want to see real change in their strategy and mindset.”
What’s wrong with this opening? Simple: it doesn’t tell the audience what they need to know. Specifically: what your business does and why they should care!
Too often, we get caught up trying to “sound professional” or show off, and fill our content with jargon and nonsense. In the worst case scenarios, you can come away from a homepage none-the-wiser as to what the business is actually offering or what it does!
Good sales copy and copywriting, in general, doesn’t deal in flowery language but rather communicates CLEARLY what the business does. And it gets there quickly.
2: Use Storytelling
Storytelling is “SEO for the human brain.” We are hardwired to respond well to stories: they engage us and keep us reading, and they motivate, inspire, and influence us. If you want to make sure that people don’t leave your sales pitch halfway through, then find ways to relate to it personally and create a narrative around it.
3: Use Split Testing
A split test means creating two slightly different versions of your copy to see which one sells best. This way, you can test different headers, different opening lines, etc. This allows you to see what is actually working, rather than be led by subjective opinions.
4: Add Social Proof
Including stats, figures, and quotes can make a big difference to your sales. Not only does this back up what you’re saying and give you much more credibility, but it also creates social influence: people think that this is now what everyone is doing. And when everyone is doing something, we always want to get involved right away!
5: Find the Value Proposition
Most important of all is to find the value proposition. That means understanding what it is about your product that is going to drive sales. This should mean finding the emotional hook and getting your audience to imagine how their life could be better as a result of buying from you.
You aren’t selling a fitness book: you’re selling an amazing, ripped body.
You aren’t selling an app that handles web design: you’re selling a more beautiful, modern, and efficient website. You’re selling the dream of a successful business!
You need to understand this because it is ultimately emotion that drives sales. Not logic. So get your audience excited for the future you are offering!
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5 Easy Upgrades You Can Offer Customers to Maximize Your Profits
Selling online can be a challenge and this is something that many business owners must wrestle with on a regular basis. If you can convince people to buy from you online, then you can potentially drive a steady stream of sales that will be nearly entirely automated. This allows you to earn a passive income and make money while you sleep and relax, or it can give you the funds you need to funnel back into your business and scale at an unprecedented rate.
But this shouldn’t be the end goal! Selling once is impressive, but selling twice – or selling more – is even better.
What you may not realize, is that getting someone to buy from you is the “hard part.” The biggest barrier is opening the wallet and entering the details. If you get your visitor to that point, then you’ve been highly successful.
But then why stop there? It will now be considerably easier to convince your audience to take the next step and buy again… so make sure you don’t miss that opportunity!
Here’s how you can do just that by offering upgrades and upsells!
Premium Edition
One option is to offer a premium edition or a special edition. People love buying the most high quality version of something and they hate knowing that there is a more premium option available.
Think about it: if you just convinced someone to buy a product for $50, why wouldn’t they pay an extra $10 to then upgrade that to the “ultimate edition.”
This works great for physical products, but it can also be very effective with digital products. Your ebook could come with a more attractive cover, extra pages, and supplementary information for example!
Support
Offering support is a great way to add value, especially if your product is an app or software solution. Even for information products though, offering some kind of direct access to the author or experts can be HUGE. How about membership of an exclusive group on Facebook, for example?
Second Copy
If your product benefits from multiple items, then this is a great and very simple way to upsell. Buy one for $20 or two for $30… it’s a no-brainer!
Even for digital products this can work well if you have DRM: just offer the second download as a gift!
Subscription
Likewise, if your product is something that benefits from recurring orders or ongoing support, then you can also offer subscriptions. And if you already offer subscriptions… then how about selling a longer subscription for even more money?
Money off the Next Product
Finally, one of the oldest tricks in the book is to offer money off the next purchase. This is great because it secures the next sale before you even have something to offer, it helps to build loyalty and trust with your audience, and gives the buyer flexibility in how they redeem their offer. It’s like a loyalty points system!
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How to Get People to Talk About Your Product, There are few better forms of marketing than word of mouth.
Think about the most successful movies at the theaters. They’re not necessarily the movies with the biggest marketing budgets (though that helps). Instead, they the movies that have the biggest impact on the culture around them.
When a movie is genuinely exciting, thought-provoking, and different, it gets attention. People tell their friends, and they tell their friends.
This is how you get your “sleeper hits.”
So how do you get people to talk about your online product? How do you turn that into a “sleeper hit?”
In this presentation, we’re going to find out.
The Product Itself
The first and most important point, is that the product itself needs to be effective in driving discussion.
This is something that not many internet marketers understand. How many online books are there that sell essentially the same thing?
How are you going to get someone to talk about a book that teaches you how to make money, when that is what 500 other books released this month are doing?
Now consider something like the Vivobarefoot shoes. These are the toe shoes that you might have seen some people wearing. These things look so odd that just wearing them will invite questions, comments, and discussion.
And of course there are countless articles written about them!
This isn’t to say that everything you sell needs to break the mold and be completely new. Instead, you need to make sure that you find some angle that makes it interesting. You can sell a book on making money, but try to find some tip in there that is different and then make that into the “USP.” Find some way to make your product noteworthy.
Story
They say that stories are SEO for the human brain… and that couldn’t be more true. We love telling and sharing stories, so much so that this practice is ingrained into our very psyche by millions of years of evolution!
If you wanted to make your product worthy of discussion, then find a story/narrative that you can promote. That could be the story of how you created the product, or it could be the story of someone who used it and was highly successful.
Press Releases
Next you need a press release. This outlines news of your product or service in a way that will hopefully get news coverage from other websites or papers.
The key here though is to use the previous two tips. Too many business expect press releases to essentially get them free coverage and advertising. This is not how it works: journalists are serving their readers first and so they will only cover your announcement if it is genuinely interesting to that audience.
That’s where having something genuinely new and different, or a real human-interest story attached, will make all the difference.
Failing that, a well orchestrated PR stunt can do the job as well! Just think carefully about how you want to present your brand.
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It was designed to help marketers maximize their email marketing efforts by enhancing their lists with new, engaged contacts. Used with the GetResponse platform, it’s a complete email marketing solution, providing marketers with both the know-how and necessary tools to launch an effective email marketing campaign.
The course is unique and created exclusively for GetResponse customers, both free trial and paid accounts that have less than 10,000 contacts. Customers may choose from two program schedules: the 90-day fast track and the 180-day standard program. Each session consists of a video tutorial, presentation, and an article.
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Starting a side hustle to earn an extra income. Selling online can be a challenge and this is something that many business owners must wrestle with on a regular basis. If you can convince people to buy from you online, then you can potentially drive a steady stream of sales that will be nearly entirely automated.
This allows you to earn a passive income and make money while you sleep and relax, or it can give you the funds you need to funnel back into your business and scale at an unprecedented rate.
But this shouldn’t be the end goal! Selling once is impressive, but selling twice – or selling more – is even better.
What you may not realize, is that getting someone to buy from you is the “hard part.” The biggest barrier is opening the wallet and entering the details. If you get your visitor to that point, then you’ve been highly successful.
But then why stop there? It will now be considerably easier to convince your audience to take the next step and buy again… so make sure you don’t miss that opportunity!
Here’s how you can do just that by offering upgrades and upsells!
1: Premium Edition
One option is to offer a premium edition or a special edition. People love buying the most high quality version of something and they hate knowing that there is a more premium option available.
Think about it: if you just convinced someone to buy a product for $50, why wouldn’t they pay an extra $10 to then upgrade that to the “ultimate edition.”
This works great for physical products, but it can also be very effective with digital products. Your ebook could come with a more attractive cover, extra pages, and supplementary information for example!
2: Support
Offering support is a great way to add value, especially if your product is an app or software solution. Even for information products though, offering some kind of direct access to the author or experts can be HUGE. How about membership of an exclusive group on Facebook, for example?
3: Second Copy
If your product benefits from multiple items, then this is a great and very simple way to upsell. Buy one for $20 or two for $30… it’s a no-brainer!
Even for digital products this can work well if you have DRM: just offer the second download as a gift!
4: Subscription
Likewise, if your product is something that benefits from recurring orders or ongoing support, then you can also offer subscriptions. And if you already offer subscriptions… then how about selling a longer subscription for even more money?
5: Money off the Next Product
Finally, one of the oldest tricks in the book is to offer money off the next purchase. This is great because it secures the next sale before you even have something to offer, it helps to build loyalty and trust with your audience, and gives the buyer flexibility in how they redeem their offer. It’s like a loyalty points system!
10 Side Hustle Tips To Increase Online Sale
Not seeing the sales you’d like to online?
Seeing sales but wish they were even higher? Listen up! Here are ten tips that can help you to see drastic increases in your conversions.
1 Include a Video Advert
This is something that not many sellers do, but it can be huge! A video ad that plays on your sales page can help remind people why they are buying and ensure that they feel motivated to do so. Really show the value proposition, and try to affect an emotional response.
2 Make it Easy
Are there too many steps to buying on your page? This can be an easy way to put people off of making purchases. Consider that many of us have second thoughts when buying anything. Any small excuse not to buy can therefore be the nail in the coffin for your sales! Make sure this isn’t an issue by making purchasing a simple matter of clicking a button.
3 Ensure a Secure Address
People want to see that HTTPS in the URL. If you don’t have one, then make sure that you discuss this with your hosting provider.
4 Remove Ads
If you have AdSense or any other form of display ads on your website, then you should make sure these are missing from your sales page. Otherwise, people might leave to buy competing products and you’ll get a few cents instead of $30-$100!
In fact, consider getting rid of all ads on your site, and making all of those adverts point at your one product instead!
5 Ensure Fast Load Times
Fast loading times are hugely important for any website, but this is especially true if you are selling a product. Make sure your website is nippy and appears in seconds, and this way you won’t lose impatient visitors!
6 Remove Distracting Navigation Elements
Consider removing your menus for your sales page, otherwise it’s too easy for people to leave without buying! “Buy Now!” should be the one beckoning button!
7 Offer a Discount
This is a simple way to make more sales, but it’s an important consideration. Offering a special deal for a certain period of time is perfect for generating more sales, but you’ll need to experiment with different price points to find that sweet spot!
8 Offer Money Back
This is important to gain the trust of your audience. Keep in mind that very few people will actually take you up on the guarantee, but having it there will convince them to make the sale.
9 “Presuasion”
Think about everything that happens prior to your audience landing on your sales page or eCommerce store. How have you primed them to buy? Are they in the right mindset?
Your sales process begins with the first interaction with your brand: be that on your homepage or through social media.
10 Ask Your Audience
Stuck trying to generate more sales? Just ask your audience what they want to see! This is a hugely beneficial strategy as it ensures you are optimizing your products and sales process for the very people you are selling to.
