Certified Public Accountant Claudio Gil shares tips for small business owners on building strong financial foundations. He emphasizes the importance of tax planning and having a CPA to develop solid financial plans.Learn more about Claudio Gil CPA on https://claudiogilcpa.com/
Join us as we discuss the journey of Crista Haynes, a family law attorney in Redlands CA. We talked about how she got into law, how she started the Haynes Law Firm, and the challenges of her career. We tackle subjects like doing business in the Inland Empire and how to run a successful law firm.
Get featured next: https://parrotslab.comIn this episode, host & producer Naja Faysal sits down with Evan Sanford, Executive Director of the Redlands Chamber of Commerce, to unpack the real impact chambers can have on businesses, nonprofits, and local communities. Whether you’re a business owner, nonprofit leader, or city official in the Inland Empire, this episode shows why the Redlands Chamber should be on your radar.Learn more about the Redlands Chamber on: https://www.redlandschamber.org/
Not sure if anyone reads this, but if you are, hi, I'm Naja Faysal, founder of Parrots Lab, a video-first digital marketing agency helping Service-Based Business Owners in the Inland Empire grow their business and build a personal brand. You may have watched a bit (or a lot) of this interview with Keawepo'o Fragas (aka Key) and wanted to check out some details. Well, first, thank you for stopping by. It was fun having a chat with my friend Key, we're both working hard on our businesses out of Banning, California. Key focuses more on technology, IT support, and AI training, and I focus on digital marketing, social media, SEO, and video content.Here are his social links: LinkedIn (Key): https://www.linkedin.com/in/keawepoofragas/Website: USTechWorks.comInstagram: https://www.instagram.com/ustechworks/Facebook: https://www.facebook.com/profile.php?id=61568136647364LinkedIn Company Page: https://www.linkedin.com/company/us-tech-works/If you want to connect with me (Naja) on LinkedIn, here is the link:https://www.linkedin.com/in/najafaysal/Have a great day/eve/morning... Best, Naja
And other business ownership struggles as part of documenting our journey into starting and running Parrots Lab. Watch how we talk about taxes and business frugality, and we exchanged inspiring business startup stories, including the story of my parents, who started a private school in our living room. We also talked about family relationships, and other interesting stories await. This is the "Taking The Leap" podcast.
Join us for an exclusive interview with CSUSB President Dr. Tomás Morales to learn how California State University, San Bernardino supports local entrepreneurs and the small and medium enterprise sector! How the university provides free AI tools to all staff and students. Hear advice for high school students considering college, and whether the "is college worth it?" debate is still relevant.
In this episode, I sit down with John Dixon—better known as Riverside’s Plumber—to dive into his unexpected journey from studying history in college to building a booming plumbing business in the Inland Empire. What started as a side hustle to pay the bills turned into a full-blown passion. We talk about how he blended his love for history and plumbing to create viral, educational content on Instagram that tripled his business. By creatively blending his love for history with plumbing through Instagram, John built a dedicated audience in the Inland Empire, tripling his clientele without ever chasing a lead. Tune in to hear how staying authentic, humble, and fair-priced turned him into a local legend with loyal clients eager to return. If you’re building a service business or just love a good story, don’t miss this one.
In this conversation, Molly Salas, an experienced accountant, shares her journey in the accounting industry, emphasizing the importance of understanding financial statements and ongoing financial management for business owners. She discusses common bookkeeping mistakes, the significance of internal controls, and shares success stories that highlight the value of professional accounting services. Molly also provides valuable advice for business owners on hiring professionals and maintaining a personal relationship with their accountants.
Takeaways
- Helping with a business is like nurturing their baby.
- Financial statements are essential for understanding business health.
- Ongoing financial management is crucial, not just during tax season.
- Hiring the wrong person for bookkeeping can be costly.- Internal controls are necessary to prevent fraud.
- Every business has a unique story told through its financials.- Business owners should not rely solely on software for accounting.
- Building relationships with clients is key to success in accounting.
- Professional accountants can help uncover financial issues early.
- Investing in professional accounting services pays off in the long run.
Sound Bites
"This is their baby."
"It's too late."
"Software is only a tool."
"Don't be blinded by growth."
"It's checks and balances."
"Hire someone like myself."
"I'm personal. You can call me anytime."
In this powerful episode, Naja Faysal joins Angel Puento at his studio for a raw, real conversation on AI, marketing, legacy, and purpose-driven entrepreneurship in the Inland Empire.We dive into what it means to level up in life and business, how technology is reshaping everything, and why building something meaningful matters now more than ever.🎙️ Special thanks to Angel Puento for hosting and launching the Level Up Podcast — keep an eye out for more from him soon.
Subscribe so you won't miss our next episode on https://iebn.orgHow do you go viral as a mortgage officer without spending a dime on ads? In this interview, we break down the exact mindset, strategy, and content approach that helped loan officer Armando Novelo explode on social media and turn views into real business.Whether you’re in real estate, lending, or any client-based industry—this video is a must-watch if you’re tired of chasing leads and want to start attracting them.Timestamps (Chapters):00:00 – Intro: Why helping people is the real flex00:03 – Social media as a long-term trust builder00:06 – The shift from “look at me” to “how can I help?”00:09 – What makes content valuable to strangers00:13 – How to create ads that don’t feel like ads00:17 – The secret to getting shares organically00:20 – You don’t need ad spend if you get this right00:23 – Real ROI from Instagram and TikTok00:28 – Why high-ticket masterminds are worth it00:32 – Staying consistent even when results are slow00:36 – Balancing business goals with authenticity
Sign up for Sarah's Newsletter on https://eastvalleystopscams.orgIn this eye-opening IEBN episode, Sarah Osborne exposes the shocking scam tactics scammers are using in 2025. From sophisticated AI-driven frauds and realistic deepfake videos to alarming sextortion schemes targeting teenagers, Sarah reveals exactly how these scams work and, most importantly, how you can protect yourself and your family.Sarah Osborne shares her personal journey from victim to advocate after her mother became a target of an IRS phone scam, resulting in significant financial loss. Driven by this experience, Sarah has dedicated her life to raising awareness of scams and promoting their prevention, especially among vulnerable populations such as seniors and teens.Watch this video to discover:
Stay ahead of scammers and keep your family safe with Sarah Osborne’s essential scam prevention advice for 2025.Video Timestamps: • 00:00 – Introduction to Scam Awareness with Sarah Osborne • 01:04 – Sarah’s mission: Protecting seniors from scams • 01:33 – Sarah shares how her mother fell victim to an IRS phone scam • 03:03 – Sarah’s retirement from ESRI and transition to scam advocacy • 04:10 – Sarah’s background in mapping and computer science • 06:25 – Discovering scam vulnerabilities in professional settings • 07:20 – Why anyone can fall victim to scams • 09:41 – AI scams, deepfakes, and voice cloning explained • 10:44 – Pig Butchering: How victims lose their life savings • 12:12 – Scammers’ psychological tactics and social engineering • 13:18 – Best practices to avoid phone and text scams • 14:43 – The Grandparent Scam and creating urgency • 16:44 – How to handle suspicious emails and phishing attempts • 19:16 – Sarah’s efforts to educate communities about scams • 19:40 – Sextortion scams targeting teenagers • 22:07 – Why ongoing scam awareness is critical • 25:03 – How businesses can protect themselves from scams • 26:30 – Importance of strong passwords and two-factor authentication • 28:18 – Recommended resources for scam education (AARP, FBI, YouTube) • 30:03 – Key takeaways: Never trust unsolicited requests, especially involving Bitcoin
GET FREE RISK ASSESSMENT: https://heatonservices.com
In this conversation, Naja Faysal sits down with Commercial Insurance Brokers Teresa & John Heaton from Heaton & Associates and discusses with them common mistakes companies make regarding insurance, the evolution of their business, and the importance of building strong client relationships. They emphasize the need for proactive strategies in navigating business insurance compliance and risk management, highlighting their comprehensive offerings in employee benefits, HR support, health and commercial insurance.
Timestamps:
00:00 Introduction to Insurance Challenges
04:50 Evolution of Heat and Associates Insurance Services
10:07 Comprehensive Insurance Offerings
15:13 The Importance of Client Relationships
20:46 Navigating Insurance Compliance and Risk Management
24:59 Proactive Insurance Strategies for Businesses
commercial insurance
business insurance
general liability
workers compensation insurance
workers comp
employee benefits
supplemental insurance
risk management
compliance
proactive insurance strategies
business success story
faith based business
southern california
inland empire
INJURED? BOOK FREE CONSULTATION: https://markariancares.com/consultationIn this week’s episode on the IEBN podcast, Chris Markarian, the leading personal injury attorney in the Yucaipa Valley and the Pass area, shares insights on how you minimize your risks in case of an accident and what insurance coverage you should have in 2025 and beyond. Timestamps00:00 Understanding Personal Injury Law09:52 The Role of a Personal Injury Attorney19:47 Immediate Steps After an Accident29:54 Navigating Insurance and Legal Support29:08 Essential Car Insurance Coverage30:44 Wildfire Recovery and Legal Support32:48 Premises Liability Explained36:05 Navigating Personal Injury Cases40:12 Maximizing Recovery Beyond Policy Limits43:59 Choosing the Right Personal Injury Attorney49:36 Detecting Insurance Fraud51:58 Success Stories in Personal Injury LawSummaryIn this conversation, Chris, a personal injury attorney, discusses with host Naja Faysal the intricacies of personal injury law, the role of an attorney, and the immediate steps individuals should take after an accident. He emphasizes the importance of understanding negligence, the types of damages that can be claimed, and the significance of having a supportive attorney-client relationship. Chris also highlights the potential pitfalls of dealing with insurance companies and the need for proper legal guidance to navigate the aftermath of an accident. In this conversation, Naja Faysal discusses critical aspects of insurance, particularly focusing on new laws affecting car insurance, the importance of adequate coverage, and the complexities of personal injury cases. The discussion also highlights the significance of wildfire recovery, premises liability, and the process of choosing a personal injury attorney. Naja emphasizes the need for proactive measures in insurance and legal matters, sharing success stories and insights into navigating the legal landscape effectively.Takeaways:- A personal injury attorney helps those injured due to someone else's negligence.- There are four types of damages: property damage, special damages, lost earnings, and general damages.- Immediate steps after an accident include calling 911, informing loved ones, and contacting a personal injury attorney.- Insurance adjusters may use recorded statements against you; it's better to consult an attorney first.- Building a relationship with your attorney is crucial for effective representation.- Personal injury cases can involve complex emotional and psychological impacts on victims.- Understanding the difference between criminal and civil cases is essential in personal injury law.- Having a good insurance policy is important, but understanding its coverage is crucial.- Community involvement and trust are key factors in choosing a personal injury attorney.- The attorney's role is to advocate for the client's rights and ensure they receive fair compensation. New insurance laws in California will significantly increase coverage limits by 2035.- It's crucial to have adequate car insurance coverage to protect your assets.- Uninsured motorist coverage is essential due to rising insurance premiums.- Wildfire recovery requires specialized legal support for victims.- Premises liability holds property owners accountable for injuries on their property.- The personal injury case process involves several key steps, including treatment and settlement offers.- Insurance companies can act in bad faith, allowing for higher recovery limits.- Choosing a personal injury attorney should prioritize client needs over financial gain.- Detecting insurance fraud is essential for maintaining integrity in legal practices.- Success stories in personal injury law highlight the importance of justice and recovery.
GET EXPERT RENOVATION TIPS https://johnkheir.com In this conversation, John Kheir, founder and CEP of HK Construction in Redlands, California, discusses with host Naja Faysal the elements that contribute to the beauty of spaces, his journey into the construction industry, and the balance between aesthetics and functionality in design. He emphasizes the importance of communication with clients, the influence of artistic taste on his work, and the principles that guide his business growth. John also shares insights on how to transform existing spaces, pricing strategies, and offers final advice for homeowners looking to improve their living environments. TIMESTAMPS 00:00 Defining Beauty in Spaces 05:38 John's Journey into Construction 07:17 Balancing Aesthetics and Functionality 08:41 The Ideal Client 09:56 Project Process Overview 11:46 Artistic Influence in Design 13:22 Handling Client Opinions 15:40 Keys to Business Growth 17:44 Changing Contractor Reputation 19:12 HK Construction Overview 20:43 Transforming Existing Spaces 21:20 Pricing Strategies 22:25 Final Advice for Homeowners
DOWNLOAD BUDGET TEMPLATE: https://coachpeggy.life Summary In this conversation, Peggy McInnes, a certified personal finance coach, shares her journey from being in debt to helping mid-career women achieve financial freedom. She discusses the importance of budgeting, tracking expenses, and understanding the difference between needs and wants. Peggy emphasizes the significance of accountability in financial coaching and provides strategies for paying off debt and building emergency funds. She also addresses common fears about hiring a coach and how to justify the cost by finding savings in one's budget. Takeaways
Timestamps 00:00 Introduction to Financial Coaching for Women 06:36 Personal Journey: From Debt to Financial Freedom 12:43 Understanding Budgeting and Expense Tracking 17:00 Distinguishing Needs vs. Wants in Spending 21:06 Strategies for Paying Off Debt 27:16 The Importance of Emergency Funds 32:41 Overcoming Resistance to Financial Coaching 37:01 The Role of Accountability in Financial Success 41:31 Justifying the Cost of a Financial Coach
CONNECT WITH DIANA ON LINKEDIN: https://www.linkedin.com/in/diana-melgar-232920106/
In this episode of the IEBN Podcast, host Naja Faysal sits with Diana Melgar, a leader in hospitality training and development. They explore the importance of excellent service and the significance of building a guest-centric culture. The conversation highlights the interplay between hospitality and marketing, emphasizing the need for personalized experiences and effective training to enhance customer satisfaction and loyalty. Mrs. Melgar emphasizes the significance of consistent employee development in enhancing guest experiences.
Takeaways
Creating memorable experiences is crucial in hospitality.
Training and development significantly impact customer service.
Excellent service goes beyond basic expectations.
Loyalty is essential in a competitive market.
Guest-centric culture must be led by example from leadership.
Positive reinforcement is key to team motivation.
Empowering teams leads to innovative solutions.
Customer satisfaction drives word-of-mouth marketing.
Training should involve teaching, testing, and trusting staff.
Creating a culture of guest-centric service is crucial for success.
Feedback should be viewed as a gift for improvement.
Consistent training and development empower employees.
Respect and kindness should be emphasized in workplace culture.
Adaptability and innovation are key to long-term business success.
Every employee has their own brand that impacts the company.
Building relationships with customers fosters.
TAKE ACTION / DONATE: https://civilreviewboard.com SUBSCRIBE TO @CivilReviewBoard In this episode of the IEBN podcast, Naja Faysal discusses with Eric Stalter, a passionate advocate and founder of the Civil Review Board, their mission to reform education and empower communities. Discover how the Civil Review Board is breaking barriers, engaging parents, and driving meaningful change in schools. Learn actionable steps for getting involved and making a difference in your local education system. Watch now for insights, inspiration, and the power of community collaboration! Time Stamps 00:00 The Role of Education in Shaping Values 05:35 Motivation Behind the Civil Review Board 09:47 Fighting for Parental Rights in Education 14:29 The Intent Behind Educational Indoctrination 15:56 Expanding the Civil Review Board's Reach 18:17 Raising Awareness and Accountability 19:43 Challenging Oppressive Laws 21:39 Controversies in Gender and Sports 24:42 Separation of Personal Rights and Education 25:39 Real-Life Cases and Issues in Schools 28:04 The Role of Oligarchs and Overregulation 29:34 Celebrating Small Victories in Education 31:30 Engaging the Community: Breaking Language Barriers 32:53 How to Get Involved with the Civil Review Board 34:45 Overcoming Fear of Retribution 36:36 Political and Religious Neutrality of the Civil Review Board 39:32 Maintaining Neutrality Amidst Diverse Beliefs
Visit https://singularitysyndicate.org for more
Summary
In this conversation, Ben Brown discusses the differences between marketing for B2B and B2C, the role of AI in marketing, and the future of AI tools. He emphasizes the importance of understanding the entire buying committee in B2B marketing and the need for multiple touchpoints to make a sale. Ben also talks about the impact of generative AI in content creation and its potential to become as foundational as CRM systems. He highlights the value of prompt engineering and the role of creativity in B2B marketing. The conversation concludes with a discussion on the future of AI and its potential for self-awareness.
Keywords
B2B marketing, B2C marketing, AI, generative AI, CRM systems, prompt engineering, content creation, creativity, SEO, search, future of AI
Takeaways
Sound Bites
Chapters
00:00 Introduction
02:05 Understanding the Buying Committee in B2B Marketing
04:45 The Impact of Generative AI in Content Creation
07:02 The Future of AI Tools in Marketing
10:43 The Role of Creativity in B2B Marketing
14:27 Optimizing for AI-Powered Platforms
26:04 The Uncertain Future of AI
29:18 AI and Sentience
32:39 Conclusion
Here are the key takeaways from this podcast episode with Dr. Richard Arum:
